How promoting a family firm image affects customer perception in the age of social media

2019 ◽  
Vol 10 (1) ◽  
pp. 28-37 ◽  
Author(s):  
Johanna Zanon ◽  
Ursula Scholl-Grissemann ◽  
Andreas Kallmuenzer ◽  
Nikolas Kleinhansl ◽  
Mike Peters
Keyword(s):  
Social Media ◽  
Family Firm ◽  
Customer Perception

scholarly journals Social Media Advertising and Consumer Perception on Purchase Intention

2020 ◽  
Vol 76 ◽  
pp. 01055
Author(s):  
Widjojo Suprapto ◽  
Ken Hartono ◽  
Hakim Bendjeroua
Keyword(s):  
Social Media ◽  
Significant Influence ◽  
Building Material ◽  
Purchase Intention ◽  
Industrial Revolution ◽  
Sampling Technique ◽  
Consumer Perception ◽  
Quantitative Approach ◽  
Customer Perception ◽  
Purposive Sampling

In the era of Industrial Revolution 4.0, many companies are using social medias as one of their promotional tools, especially Instagram. The aim of this research is to investigate the influence of Instagram advertising and consumer perception on purchase intention in local building material stores. As this research is using a quantitative approach, the data are collected using questionnaires. The population of this research is the customers who have done several purchases and have followed the stores’ Instagram accounts. Out of the whole population, a number 100 respondents are selected through a purposive sampling technique. The collected data are processed using a SmartPLS program, with the results of no significant influence between Instagram advertising and purchase intention. However, the Instagram advertising has a significant influence on purchase intention through customer perception as the Instagram advertising has a significant influence on customer perception. Therefore, customer perception acts as the intervening variable in this research.

scholarly journals ANALISIS KOMPARASI PERSEPSI ATRIBUT KUALITAS RESTORAN ANTARA PELANGGAN YANG PUAS DENGAN PELANGGAN YANG KURANG PUAS DI RESTORAN JEPANG ALL YOU CAN EAT

2018 ◽  
Vol 1 (2) ◽  
Author(s):  
Retno Palupi ◽  
Ahmad Hudaiby Galih Kusumah ◽  
Rosita Rosita
Keyword(s):  
Social Media ◽  
Logistic Regression ◽  
Comparative Analysis ◽  
Customer Satisfaction ◽  
Satisfaction Level ◽  
Quality Attribute ◽  
Customer Perception ◽  
The Difference

ABSTRAKTujuan dari penelitian ini: 1) mengidentifikasi pengaruh atribut kualitas restoran terhadap tingkat kepuasan pelanggan secara keseluruhan di restoran Jepang all you can eat, 2) menganalisis perbedaan terhadap persepsi atribut kualitas restoran antara pelanggan yang puas dengan pelanggan yang tidak terlalu puas di restoran Jepang all you can eat. Data didapat melalui kuesioner yang dibuat melalui google form, lalu memberikan link dari google form dan didistribusikan melalui media sosial seperti Line dan Instagram kepada 250 responden. Metode analisis yang digunakan adalah regresi logistik dan U-Test. Berdasarkan analisis tersebut, diperoleh hasil regresi logistik yaitu respon yang empatik adalah sub atribut yang memiliki pengaruh secara signifikan terhadap tingkat kepuasan pelanggan. Dan hasil U-Test diperoleh hasil yaitu tidak adanya perbedaan terhadap persepsi atribut kualitas restoran antara pelanggan yang puas dengan pelanggan yang tidak terlalu puas. Sub atribut harga dapat dimungkinkan menjadi atribut yang dapat menentukan perbedaan terhadap persepsi atribut kualitas restoran.Kata Kunci: Persepsi Pelanggan, Kepuasan, dan Kualitas Restoran.  COMPARATIVE ANALYSIS OF PERCEPTION OF RESTAURANT QUALITY BETWEEN SATISFIED CUSTOMER WITH MEDIUM-LOW SATISFIED CUSTOMERS IN JAPANESE RESTAURANT ALL YOU CAN EAT ABSTRACTThe purpose of this study: 1) to identify the effect of restaurant quality attribute on overall customer satisfaction level in Japanese restaurant all you can eat, 2) to analyze the difference to perception of restaurant quality attribute between satisfied customer and less satisfied customer in Japanese restaurant all you can eat. Data obtained through questionnaires made through google form, then provide links from google form and distributed through social media such as Line and Instagram to 250 respondents. The method of analysis used is logistic regression and U-Test. Based on the analysis, obtained the result of logistic regression that is empatic response is sub attribute that have influence significantly to level of customer satisfaction. And result of U-Test obtained result that is no difference to perception attribute of restaurant quality between customer satisfied with customer which not too satisfied. Sub attribute price can be an attribute that can determine the difference to the perception of restaurant quality attributes.Keywords: Customer Perception, Satisfaction, and Restaurant Quality.

Using social media for innovation – market segmentation of family firms

2018 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ramakrishnan Raman ◽  
Preetha Menon
Keyword(s):  
Social Media ◽  
Factor Analysis ◽  
Family Firms ◽  
Family Firm ◽  
Indian States ◽  
Content Type ◽  
Media Usage ◽  
Indian Family ◽  
The Family ◽  
Use Of Social Media

PurposeThe purpose of this study is to understand the strategy adopted by family firms in using social media for their business. Based on the social media usage, this paper attempts to segment family firms. To do so, a reactive – proactive – innovative (RPI) scale was developed for the study. Then, the family firms were categorised as reactive, proactive or innovative social media users. Further, based on the scale developed, clusters were created. Family firms were placed into different clusters based on the strategy that they had for using social media platforms for their business.Design/methodology/approachA pilot sample of 50 family firms and a main study of 256 Indian family firm entrepreneurs were surveyed through self-administered questionnaires. Factor analysis reduced the 12 scale-based questions to three distinct factors. Confirmatory factor analysis was then conducted on the main sample to confirm the constructs identified using exploratory factor analysis. Cluster analysis was used to build clusters of entrepreneurs who use social media as part of their digital marketing strategy.FindingsFindings reveal that the Indian family firm market is largely divided into four main segments. These segments represent distinct behaviours with respect to the use of social media. The four segments of family firm entrepreneurs were named as high rollers, ignorant inhabitants, trend-setters, combative crowd based on their social media usage behaviour. These clusters give deep insights into the strategic usage of social media by family firms.Research limitations/implicationsThe limitation of this study is that entrepreneurs from all Indian states were not considered in the sample because of cost implications. This research study has only created the segmentation of the family firms as reactive, proactive or innovative social media users and also has created the clusters as high rollers, ignorant inhabitants, trend-setters and combative crowd. Also, the reasons for their behaviour and root cause for the strategic usage have not been studied.Practical implicationsThis study reflects on current practices of family firms with respect to usage of social media and groups them into large identifiable clusters. Equipped with the findings from this study, the RPI scale developed for the study and the clusters created, entrepreneurs can now move towards better use of social media for innovation.Originality/valueAlthough past studies have advocated the use of social media to spur innovation in firms, this study segments the current market based on their practices. It allows readers to gauge the proportion of family firms using social media for innovation and paves the way for a change in behaviour amongst these firms.

scholarly journals Effect of Social Media Marketing on Building Customer Perception in Khulna City, Bangladesh

2019 ◽  
pp. 23-28
Author(s):  
Md. Mizanur Rahman ◽  
Md. Reaz Uddin ◽  
Tasnia Anika Akhi
Keyword(s):  
Social Media ◽  
Research Design ◽  
Word Of Mouth ◽  
Research Question ◽  
Social Media Marketing ◽  
Electronic Word Of Mouth ◽  
Brand Trust ◽  
Customer Perception ◽  
Customer Perceptions ◽  
Significant Relationships

Objective: This study aims to investigate how social media marketing affects formation of customer perceptions. Methodology: Data were collected from the customers living in Khulna City using a structured close ended questionnaire with five-point Likert to capture opinions on social media marketing and building of customer perception. A causal research design was applied to find answers of research question set for the study. Regression statistics was applied to investigate causal relations between components of social media marketing and customer perceptions. Findings: The findings confirm that entertainment, informativeness, irritation, brand trust, interaction to customer, electronic word of mouth, and purchasing opportunity have relationship with formation of customer perception. All components except irritation have positive relations and interaction to customers, electronic word of mouth and informativeness have statistically significant relationships.

Where Social Media Meets AAC

ASHA Leader ◽  
2015 ◽  
Vol 20 (7) ◽  
Author(s):  
Vicki Clarke
Keyword(s):  
Social Media
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