scholarly journals What makes guests trust Airbnb? Consumer trust formation and its impact on continuance intention in the sharing economy

2022 ◽  
Vol 50 ◽  
pp. 44-54
Author(s):  
Chia-Ying Li ◽  
Mei-Chen Tsai
Keyword(s):  
Sharing Economy ◽  
Consumer Trust ◽  
Continuance Intention ◽  
Trust Formation

scholarly journals Uncovering the Providers’ Continuance Intention of Participation in the Sharing Economy: A Moderated Mediation Model

2021 ◽  
Vol 13 (9) ◽  
pp. 5095
Author(s):  
Jiang Jiang ◽  
Rui Feng ◽  
Eldon Y. Li
Keyword(s):  
Sharing Economy ◽  
Economic Benefits ◽  
Peer To Peer ◽  
Partial Least Square ◽  
Least Square ◽  
Mediating Effect ◽  
Utilization Efficiency ◽  
Continuance Intention ◽  
Hedonic Value ◽  
Ride Sharing

The sharing economy has evolved into a promising business concept that enables individuals to share their idle resources, improving resource utilization efficiency commercially. Recently, it has gained enormous academic attention. However, little concern has been given to the behavior of individual providers on the supply side. This paper aims to uncover the motivational and trust-based providers’ continuance intention of participation in the context of peer-to-peer ride-sharing services. Based on the survey data from 202 providers and the partial least-square analysis, we confirm the mediating effect of attitude in the relationships between participation continuance intention; trust; and three motivational dimensions: economic benefits, social–hedonic value, and sustainability. We further confirm the moderating effects of innovativeness using PROCESS. The results show that economic benefits, social–hedonic value, and sustainability significantly affect providers’ participation continuance intention. Moreover, attitudes toward the sharing economy play a complementary partial-mediating role in the relationships from economic benefits and social–hedonic value to participation continuance intention, which is negatively moderated by innovativeness. Trust does not significantly affect providers’ attitude toward the sharing economy and participation continuance intention in the peer-to-peer ride-sharing context.

scholarly journals The role of intrinsic and extrinsic motivations in sharing economy post-adoption

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tiago Oliveira ◽  
Iolanda Barbeitos ◽  
Antonela Calado
Keyword(s):  
Extrinsic Motivation ◽  
Private Property ◽  
Sharing Economy ◽  
Mediation Effect ◽  
Continuance Intention ◽  
Mediation Effects ◽  
Content Type ◽  
Digital Platforms ◽  
Intrinsic And Extrinsic Motivations

PurposeThe purpose of this paper is to examine use and sharing economy (SE) continuance intention, and the mediation effects of use between individuals' motivations and SE continuance intention. A theoretical model is developed to explain use and SE continuance intention as intrinsic and extrinsic motivated behaviour, as proposed by self-determination theory. Factors are derived from SE context and supported by published research on SE.Design/methodology/approachThe partial least squares path modelling (PLS-PM) technique is used to test the model in a quantitative study involving 256 users of SE services.FindingsFindings suggest that use and SE continuance can be explained by concurrent intrinsic and extrinsic motivations. Moreover, high environmental concerns may restrain the use of SE services. Findings show that continuance intention is influenced by current use of SE services. Moreover, the study emphasizes the mediation effect of use between intrinsic and extrinsic motivation and SE continuance intention.Research limitations/implicationsThe analysis of use behaviour should be complemented with other measures of use and with data provided by qualitative methods of research. Further research should also consider the effect of different control variables and mediation effects.Practical implicationsBrand managers and companies providing services through digital platforms should address individuals' needs in order to stimulate voluntary engagement in persistent SE practices.Social implicationsThis study informs the consumer in general so that the SE can develop its potential alongside an economy based on the ownership of private property.Originality/valueThis study extends findings on continuance intention research by offering internal motivation factors as predictors of post-adoption behaviour and emphasizes the role of use on SE continuance intention.

scholarly journals Trust in the sharing economy: the AirBnB case

2019 ◽  
Vol 119 (9) ◽  
pp. 1947-1968 ◽  
Author(s):  
Efpraxia D. Zamani ◽  
Jyoti Choudrie ◽  
George Katechos ◽  
Yaping Yin
Keyword(s):  
Sharing Economy ◽  
Third Party ◽  
Critical Conditions ◽  
Content Type ◽  
User Comments ◽  
Trust Formation ◽  
Online Marketplaces ◽  
Interesting Implication ◽  
Information And Communication ◽  
The Impact

Purpose The purpose of this paper is to examine sharing economy online marketplaces with the aim of understanding how trust perceptions form and get communicated through sharing economy platforms. Design/methodology/approach The authors build on online user comments and reviews as aggregated by independent third-party websites, and apply a qualitative analysis. Findings The findings show that the quantity of information and communication are important drivers towards building trust perceptions, while an overall lack of interaction between users and the marketplace provider intensifies perceived risks. Originality/value The authors validated the importance of trust and the authors have illustrated that the critical conditions that hinder trust formation are information asymmetry as well as the lack of interaction. What is also an interesting implication is that the impact of both of these can be exacerbated when there is a perceived lack of support among users and between them and the marketplace operator.

scholarly journals Culture and Consumer Trust in Online Businesses

2010 ◽  
pp. 1402-1421
Author(s):  
Robert Greenberg ◽  
Bernard Wong-On-Wing ◽  
Gladie Lui
Keyword(s):  
Hong Kong ◽  
Third Party ◽  
Security And Privacy ◽  
Consumer Trust ◽  
Online Transactions ◽  
Trust Formation ◽  
Assurance Services ◽  
Online Business ◽  
Global Nature ◽  
Privacy Risks

The importance of consumer trust to the success of online businesses is well documented in the literature. Given the global nature of online transactions, an important question is whether trust and trust formation differ across cultures. This study compared Hong Kong and U.S. consumer trust in online businesses. Specifically, the study examined security and privacy risks related to the purchase of products as well as services. The results show that significant differences exist between consumers from the two countries regarding the perceived level of online business risks and the formation of trust via the transference process. These findings reiterate and underscore the significance of including national culture in studies of trust in e-commerce. The results also have potential implications for online businesses as well as third party certification and assurance services.

scholarly journals Personal Trust and System Trust in the Sharing Economy: A Comparison of Community- and Platform-Based Models

2020 ◽  
Vol 11 ◽  
Author(s):  
Sabine Gruber
Keyword(s):  
Business Models ◽  
Sharing Economy ◽  
Community Supported Agriculture ◽  
Niklas Luhmann ◽  
Community Based ◽  
Capitalist System ◽  
Face To Face ◽  
Trust Formation ◽  
Personal Trust ◽  
New Business

Currently, new business models created in the sharing economy differ considerably and they differ in the formation of trust as well. If and how trust can be created is shown by a comparison of two examples which diverge in their founding philosophy. The chosen example of community-based economy, Community Supported Agriculture (CSA), no longer trusts the capitalist system and therefore distances itself and creates its own environment including a new business model. It is implemented within rather small groups where trust is created by personal relations and face-to-face communication. On the contrary, the example of a platform economy, the accommodation-provider company Airbnb, shows trust in the system and pushes technological innovations through the use of platform applications. It promotes trust and confidence in the progress of technology. For the conceptual analysis, the distinction between personal trust and system trust defined by Niklas Luhmann is adopted. The analysis describes two different modes of trust formation and how they push distrust or improve trust. Grounded on these analyses, assumptions on the process of trust formation within varying models of the sharing economy are formulated as well as a hypothesis about possible developments is introduced for further research.

scholarly journals What Makes Hosts Trust Airbnb? Antecedents of Hosts’ Trust toward Airbnb and Its Impact on Continuance Intention

2019 ◽  
Vol 59 (4) ◽  
pp. 686-703 ◽  
Author(s):  
Yichuan Wang ◽  
Yousra Asaad ◽  
Raffaele Filieri
Keyword(s):  
Structural Equation ◽  
Information Quality ◽  
Service Providers ◽  
Economic Value ◽  
Sharing Economy ◽  
Social Utility ◽  
Equation Modeling ◽  
System Quality ◽  
Continuance Intention ◽  
Information Systems Success

Sharing economy platforms are growing at an unprecedented rate. Travel and tourism scholars have been focusing on customers’ sharing intention, yet the literature has largely overlooked what makes sharing service providers trust a sharing economy platform and decide to continue using it. Drawing on sociotechnical theory and the information systems success model, in conjunction with privacy concerns and economic value perspectives, this study develops an integrated model of antecedents and consequences of trust toward sharing economy platforms. Data from 606 Airbnb hosts were analyzed through structural equation modeling. Our research documents the importance of social antecedents (i.e., social value orientation and social utility), technical antecedents (i.e., system quality, service quality, and information quality), economic antecedents (i.e., monetary rewards) and privacy assurance antecedents (i.e., perceived effectiveness of privacy policy) in shaping hosts’ trust toward Airbnb, thereby enhancing their continuance intention with regard to using the platform.

Hierarchal Formation of Trust on Peer-to-Peer Lodging Platforms

2021 ◽  
pp. 109634802110313
Author(s):  
Yi Luo ◽  
Liang (Rebecca) Tang ◽  
Eojina Kim ◽  
Xi Wang
Keyword(s):  
Sharing Economy ◽  
Peer To Peer ◽  
Hierarchical Organization ◽  
Processing Fluency ◽  
Flow Experience ◽  
Multiple Perspectives ◽  
Effective Strategies ◽  
Trust Formation ◽  
Customer Trust ◽  
Trust Information

Based on the concept of trust from a hierarchical approach and with the support of processing fluency theory, the current study investigates customer trust, and its relationships with flow experience, satisfaction, and repatronage intention on peer-to-peer (P2P) lodging platforms. Customer flow experience on the Airbnb platform is verified to be an antecedent of economy-based trust. The hierarchical organization of trust is also proved applicable in the context of sharing economy websites (economy-based trust → information-based trust → identification-based trust). The results provide marketers and hosts of P2P lodging platforms effective strategies to assist customers form trust in sequential steps and in multiple perspectives. The present study is a pioneer which in depth examined trust formation in the emerging sharing economy platforms.

The impact of firm innovativeness on consumer trust in the sharing economy: a moderated mediation model

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ruoshi Geng ◽  
Ruijie Sun ◽  
Jie Li ◽  
Fan Guo ◽  
Wangshuai Wang ◽  
...  
Keyword(s):  
Sharing Economy ◽  
Mediating Effect ◽  
Organizational Legitimacy ◽  
Consumer Trust ◽  
Detailed Model ◽  
Content Type ◽  
Firm Innovativeness ◽  
Social Worth ◽  
The Impact ◽  
The Relationship

PurposeThis paper examined the relationship between firm innovativeness and consumer trust in the sharing economy. In addition, the authors examine the mediating effect of organizational legitimacy and the moderating effect of social worth.Design/methodology/approachTo examine the hypotheses, the authors collected data from 276 users of a sharing platform (Didi) in China to conduct empirical research. The “lavaan” packages in R and SPSS were used to analyze the data and test the proposed hypotheses.FindingsThe results reveal that sharing platforms' innovativeness is positively related to consumer trust, and this relationship is mediated by organizational legitimacy. Furthermore, sharing platforms' social worth moderates the relationship between firm innovativeness and organizational legitimacy as well as the indirect effect of firm innovativeness on consumer trust via organizational legitimacy.Practical implicationsThis article proposes strategies that enable sharing platforms to increase consumer trust, which can also better promote the development of the sharing economy.Originality/valueThis paper contributes to the literature by focusing on the social attributes of the sharing economy. By building a more detailed model of consumer trust, this paper adds to the knowledge on the influencing mechanism of consumer trust in the sharing economy.

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