Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention

2022 ◽  
Vol 66 ◽  
pp. 102904
Author(s):  
Yi Bu ◽  
Joy Parkinson ◽  
Park Thaichon
Keyword(s):  
Purchase Intention ◽  
Customer Value

scholarly journals Influence of Customer Relationship Management, Brand Equity, Perceived Product Quality, Perceived Price on Customer Value and Purchase Intention (Studies Philips Light Bulb in Batam)

2017 ◽  
Vol 9 (7) ◽  
pp. 122 ◽  
Author(s):  
Lukmanul Hakim ◽  
Nanis Susanti ◽  
Ujianto
Keyword(s):  
Customer Relationship Management ◽  
Brand Equity ◽  
Purchase Intention ◽  
Customer Value ◽  
Relationship Management ◽  
Perceived Quality ◽  
Customer Relationship ◽  
Light Bulb ◽  
Perceived Price

This study tried to determine and analyze the deeper understanding of the influence of customer relationship management, brand equity, perceived of product quality, perceived value and price to the customer at the customer's purchase intention Philips light bulb in Batam.The population in this study are all users (consumers) electric light bulb philips brands in the city of Batam. Testing of the model in this study, with Generalized Least Square Estimation (GLS), analysis of structural equation modeling (SEM), proportional random sampling method and software assistance Amos 22, on 240 respondents from eight times the 30 indicators the study variables. The test results indicate the model (fit) seen from the GFI, AGFI, TLI, CFI, RMSEA and CMIN / DF, each of 0915, 0901, 0949, 0953, 0063, and 1,376 are all that are in the range of expected values so that the model can be accepted.The results showed that: 1). Customer relationship management influence on customer value, it shows that with good customer relationship management program, will increase customer value. 2) Customer relationship management influence on purchase intention, it shows that with good customer relationship management program, will increase customer value. 3) Brand equity effect on customer value, it shows that with a good brand equity, will increase customer value. 4). Brand equity effect on purchase intention, it shows that with a good brand equity, will increase customer value. 5) Perceived quality of product effect on customer value, it indicates that the perceived quality of a good product, will increase customer value. 6). Perceived quality of product effect on purchase intention, this suggests that the perceived quality of a good product, will increase purchase intention. 7). Perceived price effect on customer value, it indicates that the perceived price friendly, will increase customer value. 8) Perceived price effect on purchase intention, this suggests that the perceived price friendly, will increase purchase intention. 9). Customer value effect on purchase intention, it shows that with high customer value, will raise the purchase intention.

scholarly journals Understanding Consumers’ Purchase Intention for Online Paid Knowledge: A Customer Value Perspective

2019 ◽  
Vol 11 (19) ◽  
pp. 5420 ◽  
Author(s):  
Luyan Su ◽  
Ying Li ◽  
Wenli Li
Keyword(s):  
Purchase Intention ◽  
Customer Value ◽  
Structural Equation ◽  
Value Theory ◽  
Three Dimensions ◽  
Equation Modeling ◽  
The Sustainable Development ◽  
New Business ◽  
Customer Values ◽  
Value Functional

Online knowledge platforms have been undergoing a transformation from providing free knowledge to online paid knowledge (OPK). As customers play a key role in the sustainable development and success of the new business model, we focused on the factors that drive consumers’ online knowledge purchase intention. Drawing on the cognitive–affective–conative framework and customer value theory, we propose that consumers rationally evaluate the customer values of OPK in the cognitive stage, followed by generating trust and identification in the affective stage, then leading to a purchase decision. Six factors were extracted from three dimensions of customer value: Functional, emotional, and social values. The hypotheses were tested using survey data obtained from 504 respondents using structural equation modeling. The findings confirm that customer value and identification with the knowledge contributor significantly influence trust in OPK. Trust in OPK and identification with the knowledge contributor both significantly influence purchase intention, whereas trust in the platform neither influences consumers’ trust in OPK nor purchase intention. The findings of this study will help OPK platforms to increase their sales of knowledge products.

scholarly journals The Impact of Customer Satisfaction with EWOM and Brand Equity on E-Commerce Purchase Intention in Indonesia Moderated by Culture

2021 ◽  
Vol 12 (1) ◽  
pp. 41-51
Author(s):  
Angga Febrian ◽  
Muhtad Fadly
Keyword(s):  
Customer Satisfaction ◽  
Brand Equity ◽  
Purchase Intention ◽  
Customer Value ◽  
Moderator Variable ◽  
Independent Variables ◽  
Digital Era ◽  
Independent Variable ◽  
The Impact ◽  
The Relationship

The digital era, which increasingly becomes massive in people's lives, impacts the traditional sales methods. E-commerce companies compete in winning the competition to create superior customer value. An effective and efficient marketing strategy is needed that can influence customer purchase intention. The research focused on the effect of customer satisfaction, which created eWOM and increased brand equity on purchase intention by adding culture (collectivist culture) as the moderator variables. The research used a quantitative approach. The data were obtained from 280 respondents selected by non-probability sampling. Respondents were customers who had already bought products through e-commerce in Indonesia. The questionnaire instrument was adopted based on theories from the previous researchers. The data used the Likert scale and were analyzed using the SmartPLS 3.0. The results state a significant relationship between the independent and dependent variables. All independent variables have a significant influence on the dependent variable. However, culture as the moderator variable cannot get significant results in the relationship between all the variables. It gets irrelevant results. Hence, the results show that the moderator variable is more appropriate as the independent variable. It can directly affect purchase intention. The research contributes to testing culture as the moderator variable that makes the independent variables generalize the findings.

scholarly journals ANTESEDEN NIAT MEMBELI PRODUK KOSMETIK RAMAH LINGKUNGAN THE FACE SHOP DI KOTA DENPASAR

2019 ◽  
Vol 8 (3) ◽  
pp. 1872
Author(s):  
Ida Ayu Putu Eka Erawati Dewi ◽  
Ni Made Rastini
Keyword(s):  
Purchase Intention ◽  
Customer Value ◽  
Sampling Method ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Significant Positive Effect ◽  
Analysis Technique ◽  
The Face ◽  
The City ◽  
Positive Effect

The purpose of this study was to find out the antecedents of the intention to buy the face shop environmentally friendly cosmetic products in the city of Denpasar. This research was conducted in Denpasar City. The number of samples taken was 100 samples using the purposive sampling method. Data collection was done by questionnaire with a 1-5 Likert scale. The analysis technique used is the analysis of Multiple Linear Regression. Based on the results of the analysis it was found that customer value had a significant positive effect on attitudes, attitudes had a significant positive effect on purchase intention, subjective norms had a significant positive effect on purchase intention and behavioral control had a significant positive effect on purchase intention. The face shop should build good relationships with consumers by becoming a listener and providing solutions to consumer cosmetic needs. The strategy that can be applied to the face shop to increase the intention to buy consumers is to be able to carry out promotions into customer specific targets every month or use vouchers. Keywords: customer value, attitude, subjective norms, behavioral control, purchase intention

Purchase Intention for Electric Vehicles in China From a Customer-value Perspective

2016 ◽  
Vol 44 (4) ◽  
pp. 641-655 ◽  
Author(s):  
Shengjun Jiang
Keyword(s):  
Energy Efficiency ◽  
Electric Vehicles ◽  
Purchase Intention ◽  
Customer Value ◽  
Chinese Government ◽  
Major Contributor ◽  
Low Carbon ◽  
Chinese People ◽  
Vehicle Exhaust ◽  
Government Promotion

Vehicle exhaust emissions are a major contributor to the creation of smog in big cities in China. Hence, the manufacture of electric vehicles (EVs) has become an emerging industry, and receives special attention from the Chinese government for its great advantages of lack of pollution and energy efficiency. However, Chinese people have been very reluctant to purchase EVs. In this study, I recruited a sample of 454 participants and explored which factors affect customers' purchase intention for EVs. Results revealed that customers pay more attention to the environmental value of EVs but have fears related to electricity leakage, explosions, or radiation exposure from batteries. These findings indicate that the Chinese government's support for EVs is still not sufficient, and that government promotion of a low-carbon lifestyle must be enhanced.

scholarly journals FAKTOR PENENTU DARI PERSEPSI NILAI PELANGGAN DAN IMPLIKASINYA TERHADAP INTENSI PEMBELIAN

2018 ◽  
Vol 10 (2) ◽  
pp. 157
Author(s):  
Anotonius Agus Susanto
Keyword(s):  
Service Quality ◽  
Significant Influence ◽  
Purchase Intention ◽  
Customer Value ◽  
Equation Modeling ◽  
Probability Method ◽  
Price Fairness ◽  
Value Perception ◽  
Customer Value Perception ◽  
Economic Price

<p>The purpose of this study is to examine the determinants of customer value perception of the purchase intention on the internet consumer services. The methodology of this research was hypothesis testing. Sample in this research is conducted by non-probability method with purposive sampling technique from<br />350 internet subscribers in Jakarta. The result of the research by structural equation modeling analysis in the first model showed that the service quality, experience economy and price fairness have a significant influence to customer value perception. In the second model, the results showed that service quality, experience economic, price fairness and customer value perception have a significant influence<br />to purchase intention.</p>

scholarly journals Analisis Pengaruh Brand Equity dan Perceived Product Quality terhadap Customer Value

2020 ◽  
Vol 3 (1) ◽  
pp. 111-118
Author(s):  
Rita Rita ◽  
Felix Felicio Kumayas
Keyword(s):  
Product Quality ◽  
Brand Equity ◽  
Purchase Intention ◽  
Customer Value ◽  
Model Method ◽  
Mosquito Trap ◽  
Dependent Variables ◽  
Perceived Product Quality ◽  
The Relationship

The purpose of this research is to examine the relationship and influence of Brand Equity, and Perceived Product Quality on Customer Value and have impact toward Purchase Intention of Mosquito Trap Zz One on company PT Global Indoraya Lestari. The respondent of this study is consumer that domiciled in Jakarta. This study uses Structural Equationg Model method to measure the relationship and influence between independent and dependent variables. In this study collected data uses questionnaire spread and achieve 100 respondent. The result of this study show the significance of relationship and influence of Brand Equity and Perceived Product Quality on Customer value toward Purchase Intention. But have one variables Perceived Product Quality not have significance individualy toward Purchase Intention on mosquito trap Zz One. FFK

scholarly journals In-store promotion and customer value on private label product purchase intention

2020 ◽  
Vol 16 (4) ◽  
pp. 104-116
Author(s):  
Nina Maharani ◽  
Arief Helmi ◽  
Asep Mulyana ◽  
Meydia Hasan
Keyword(s):  
Purchase Intention ◽  
Customer Value ◽  
Reference Group ◽  
Sampling Technique ◽  
Private Label ◽  
Target Market ◽  
Research Technology ◽  
Grant Program ◽  
Willingness To Buy ◽  
Private Label Products

This study aims to determine the influence of in-store promotion in the form of price discount and price package on customer value and purchase intention. The research sample was 120 consumers purchasing the private label products in modern stores using a purposive sampling technique. The data were then analyzed using SEM PLS. The result revealed that all hypotheses were accepted and each variable studied showed a strong and significant influence on each other, especially in terms of its influence on the purchase intention. In-store promotion is a more influencing variable of purchase intention in private label products than customer value. The result also pointed out the three most dominant items forming in-store promotion, customer value, and purchase intention. Those items are the frequency of discount program, the products’ quality, and the reference group that helps the company promoting private label products, usually friends’ recommendation. These findings are expected to be used by decision-makers in retail businesses to formulate in-store promotional activities and create customer value following the target market to increase consumers’ willingness to buy private label products. Acknowledgment The authors would like to express their gratitude to the Doctoral Dissertation Research Grant Program of the Ministry of Research, Technology, and Higher Education for funding this research. The authors highly appreciate the assistance, suggestions, and inputs from both editors and reviewers of this article.

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