Unpacking the experienced utility of sustainable lifestyle guiding policies: A new structure and model

In this study, we identify impure altruism as a duality of altruistic and egoistic warmth. We examine how these feelings motivate consumers to buy green apparel in response to advertisements. We test the effectiveness of the message orientation and its interactivity with a beneficiary and propose modeling impure altruism as the reason why consumers purchase green apparel. The study uses a quasi-experiment to estimate a comparison effect among advertising stimuli. We conduct an online survey among US consumers that garnered 586 responses for the main data analysis. The results indicate that egocentric appeals increase perceived uniqueness and that human beneficiary appeals lead to higher communal harmony. The findings show that communal harmony and global wellbeing prompt altruistic warmth and that uniqueness and product quality encourage egoistic warmth. Notably, altruistic warmth contributes to egoistic warmth, which indicates the existence of impurely altruistic consumers. Both altruistic and egoistic warmth lead to the intention of purchasing green apparel. We recommend “feel-good” marketing strategies to publicize the benefits of a sustainable lifestyle. The study contributes to the theoretical development of sustainability and can serve as an extension of a discrete model of altruism and egoism on consumers’ sustainable behavior.

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Are routes well that end well? Experienced utility of impeded simulator routes

Transportation Research Part D Transport and Environment ◽

10.1016/j.trd.2021.102719 ◽

2021 ◽

Vol 93 ◽

pp. 102719

Author(s):

Florian Koller

Keyword(s):

Experienced Utility

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The influence of Hanok experience on tourists’ attitude and behavioral intention: An interplay between experiences and a Value-Attitude-Behavior model

Journal Of Vacation Marketing ◽

10.1177/13567667211011761 ◽

2021 ◽

pp. 135676672110117

Author(s):

Choong-Ki Lee ◽

Yvette Reisinger ◽

Muhammad Shakil Ahmad ◽

Yae-Na Park ◽

Choong-Won Kang

Keyword(s):

Behavioral Intention ◽

Sem Analysis ◽

Experience Economy ◽

A Value ◽

Functional Value ◽

Experienced Utility ◽

Attitude Behavior ◽

Tourism And Hospitality ◽

The Impact ◽

Value Functional

This study examines the impact of Hanok experience on tourists’ attitude and behavioral intention using the experience economy ( Pine and Gilmore, 1998 ) and the experienced utility theory ( Kahneman et al., 1997 ). Specifically, the study explores how tourists’ experiences are associated with a Value-Attitude-Behavior (VAB) model in the context of a heritage tourism attraction such as Jeonju Hanok Village in South Korea. A total of 323 responses were examined using SEM analysis. The results revealed that educational, entertainment, and escapism experiences significantly influenced functional value. Functional value had a significant relationship with attitude, which was positively related to behavioral intention. The results indicate the interplay of tourists’ experiences with the VAB model. The study provides theoretical and practical implications for tourism and hospitality academics and practitioners.

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Preparedness of Young People for a Sustainable Lifestyle: Awareness and Willingness

Sustainability ◽

10.3390/su13137204 ◽

2021 ◽

Vol 13 (13) ◽

pp. 7204

Author(s):

Anastazija Dimitrova ◽

Antonín Vaishar ◽

Milada Šťastná

Keyword(s):

Young People ◽

Environmental Issues ◽

Financial Resources ◽

Specific Information ◽

Public And Private ◽

The Public ◽

Global Problem ◽

Sustainable Lifestyle ◽

Local Companies ◽

The Relationship

This article discusses the relationship between a consumer lifestyle and the environment. The willingness to adapt to a sustainable lifestyle was tested through a questionnaire among students of Mendel University in Brno, who are theoretically well-informed people. Overall, 417 students answered, i.e., 19% of the respondents. The students generally recognised the need to address environmental issues, and 90.6% intended to change their lifestyle in this direction. Among the barriers, they mentioned in particular lack of time, lack of financial resources, lack of specific information and insufficient conditions. Addressing this issue requires close co-operation in education between governmental and non-governmental organisations in both the public and private sectors. The COVID-19 pandemic has affected the situation in that it has drawn attention to the response of local companies to the global problem.

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