scholarly journals How Do Digital Engineering and Included AI Based Assistance Tools Change the Product Development Process and the Involved Engineers

Author(s):  
Sebastian Bickel ◽  
Tobias C. Spruegel ◽  
Benjamin Schleich ◽  
Sandro Wartzack

AbstractCurrent trends in product development are digital engineering, the increasing use of assistance tools based on artificial intelligence and in general shorter product lifecycles. These trends and new tools strongly rely on available data and will irreversibly change established product development processes. One example for such a new data driven tool is the plausibility check of linear finite element simulations with Convolutional Neural Networks (CNN). This tool is capable of determining whether new simulation results are plausible or non-plausible according to numeric input data. The digitalization and the increased use of data driven tools employing algorithms known from Artificial Intelligence also shifts the roles of many involved engineers. This paper describes and highlights this transition from current product development processes to a data driven / simulation driven product development process. Particularly, the shifts and changes of different roles and domains are illustrated and an example for changing roles in the design and simulation department is described. Furthermore, required adjustments in the design process are derived and compared to the current status.

Author(s):  
Gritt Ahrens ◽  
Oliver Tegel

Abstract An approach to support the appropriate definition, formulation and presentation of requirements obeying the needs of the employees is being presented. Classifiying the needs for information of the employees according to some characteristics, a guideline for how to promote the information needed by them can be developed. The goal is to ensure that everyone involved in the process — even the subcontractor — has the right information available in the right form at the right time. Defining requirements lists, splitting them into partial requirements lists for each area of the company, each process phase or each team, and then formulating these requirements and presenting them in an adequate way is the proceeding strived for. The result will be implemented into an information infrastructure to support the product development process continuously.


Author(s):  
Götz v. Esebeck ◽  
Oliver Tegel ◽  
Jeffrey L. Miller ◽  
Karl-Heinrich Grote

Abstract As companies become aware that they have to restructure their product development processes to survive global competition in the market, it is important that they evaluate which management methods and techniques are suitable to improve the performance of the process and which design methods can be integrated and be used efficiently. A combination of management methods like Total Quality Management (TQM), Simultaneous or Concurrent Engineering, and Lean Development can be adapted to meet the requirements of a company more than a single strategy. Interdisciplinary teamwork, cross-hierarchical communication, and delegation of work in addition to employee motivation changes the common attitude towards the work process in the company and integrates the staff more tightly into the process. Nowadays, there is tight cooperation between companies and their sub-contractors, as sub-contractors not only have to manufacture the part or sub-assembly, but often have to design it. Therefore, the product development process has to be defined in a way that the sub-contractors can be tightly integrated into the product development process. Additionally, it is important to break the product down into functionally separate modules during the conceptual phase of the process. If the interfaces between these functions are defined as specifications, these modules can easily be given to suppliers or to other teams inside the company for further development. The use of methods such as Design for Manufacture (DFM) or Design for Assembly (DFA) early during the development process, which utilize the knowledge of experts from manufacturing and assembly, results in a decreasing number of iterative loops during the design process and therefore reduces time-to-market. This cross-functional cooperation leads to improved quality of both processes and products. In this paper, different management methods to achieve the best improvement from the product development process are discussed. In addition, suitable design methods for achieving cost reduction, quality improvement, and reduction of time-to-market are presented. Finally, proposals for industry on methods to reorganize the Integrated Product Development (IPD) process based on actual findings are presented.


2009 ◽  
Vol 13 (03) ◽  
pp. 319-348 ◽  
Author(s):  
JOHN K. CHRISTIANSEN ◽  
CLAUS J. VARNES ◽  
BIRGITTE HOLLENSEN ◽  
BIRGITTE C. BLOMBERG

How do brand and product development processes interact? How do brands and branding strategies influence product development? Moreover, does a branding strategy facilitate or impede the development process? So far, research on product development has focused on the development of new products and services, whereas research on marketing and especially branding has emphasized what types of line extensions to create rather than on how to integrate brands and product development processes. The present models of the product development process mostly distinguish between the process of innovation and that which follows, and also distinguish between the company as a sender and the user as a receiver of the communicated values. In the present study we suggest an alternative understanding of the innovation process: A network process perspective (NPP) as derived from the actor network theory (ANT), is used to explore the co-created relationship between the new product development process and branding. The network process perspective is used to analyse and understand the innovation process and represents a constructivist theory that departs from an ontological assumption that the 'world' is the relations and networks among heterogeneous human and non-human actors and that these networks are not per se stable, but are created, negotiated and dynamic. This theory is especially suitable for comprehending 'branding' where the 'ing' underscores the dynamic nature of this concept and to explore the dynamics in innovation. The empirical analysis identified four incidents as critical to the co-construction of the product and the brand in two companies. The effects are measured using the framework provided by Kapferer. The present analysis indicates that branding and innovation processes are interrelated in more subtle and complex ways than indicated in prior research on the subject. It further shows that even with well-organized marketing departments, consistent branding strategies and skilled project managers, the product development process is not easily managed. The brand and the branding strategies are non-human actors among other actors in the process, and it requires skill, persistence and energy if the 'brand' wants to become an influential 'actor'. Sometimes, the processes may even be reversed.


Author(s):  
Samuel Suss ◽  
Vincent Thomson

Product development processes of complex products are complex themselves and particularly difficult to plan and manage effectively. Although many organizations manage their product development processes by monitoring the status of documents that are created as deliverables, in fact the progress of the process is in large part based on the actual information flow which is required to develop the product and produce the documents. A vital element in making product development processes work well is the correct understanding of how information flows and how to facilitate its development. In this paper we describe an executable stochastic model of the product development process that incorporates the salient features of the interplay between the information development, exchange and progress of the technical work. Experiments with the model provide insight into the mechanisms that drive these complex processes.


Revista Foco ◽  
2019 ◽  
Vol 12 (1) ◽  
pp. 63
Author(s):  
Ricardo Oselame Schiochet

O presente artigo pretende investigar de que forma as mudanças no comportamento do mercado e o crescimento da consciência ambiental tem feito com que os consumidores mudem sua postura e exijam das empresas uma readequação de processos com vistas a adotar métodos de gestão mais alinhados com a questão da sustentabilidade e principalmente dos impactos ambientais de suas ações. Sendo assim, o principal objetivo deste artigo é compreender de que maneira empresas de diferentes segmentos estão implementando os conceitos e ferramentas de ecodesign em seus processos de desenvolvimento de produto. Para tanto, foi realizado um levantamento teórico em periódicos da área, além de um estudo exploratório de campo baseado em entrevistas em profundidade, que mostrou que a motivação das empresas para a adoção de práticas de ecodesign ainda é limitada a cumprir exigências legais, ou como forma de redução de custos. Sob uma perspectiva mercadológica percebe-se que o marketing exerce pouca influência na relação entre o ecodesign e o processo de desenvolvimento de produtos.   This article intends to investigate how changes in market behavior and the growth of environmental awareness have made consumers to change their posture and demand from companies a process readjustment with a view to adopt management methods more in line with sustainability and especially the environmental impacts. Therefore, the main objective of this article is to understand how companies from different segments are implementing ecodesign concepts and tools in their product development processes. For that, a theoretical survey was carried out, as well as an exploratory field study based on in-depth interviews, which showed that the motivation of companies for the adoption of ecodesign practices is still limited to complying legal requirements, or as way of reducing costs.  From a marketing perspective, it is perceived that marketing has little influence on the relationship between ecodesign and product development process.


Author(s):  
Ville Kukko-Liedes ◽  
Maria Mikkonen ◽  
Tua Björklund

AbstractEstablished companies turn to new ventures for bolstering exploration activities, but we know relatively little of the product development processes of startups and new ventures and how different stakeholders are utilized in these. The current study investigated the product development activities and experiments of eight Finnish food and beverage ventures in a multiple case study based on 22 interviews. How the developed products fit into the existing portfolio and experience of the ventures seemed to define their enacted development process. Internal experimentation was a constant feature, although the type of experiments varied between different phases of the development process. External-facing experiments were less frequent and more for validation than concept generation. On the other hand, they also carried important market creation functionalities. The results suggest that more nuanced terminology around experimentation would be useful to determine what type of experiments serve different goals in the development process.


2020 ◽  
Vol 24 (3) ◽  
pp. 517-532
Author(s):  
Rachel Parker-Strak ◽  
Liz Barnes ◽  
Rachel Studd ◽  
Stephen Doyle

PurposeThis research critically investigates product development in the context of fast fashion online retailers who are developing “own label” fashion clothing. With a focus upon inputs, outputs, planning and management in order to comprehensively map the interplay of people, processes and the procedures of the product development process adopted.Design/methodology/approachQualitative research method was employed. Face-to-face semi structured in depth interviews were conducted with key informants from market leading fast fashion online retailers in the UK.FindingsThe major findings of this research demonstrate the disruptions in the product development process in contemporary and challenging fashion retailing and a new “circular process” model more appropriate and specific to online fast fashion businesses is presented.Research limitations/implicationsThe research has implications for the emerging body of theory relating to fashion product development. The research is limited to UK online fashion retailers, although their operations are global.Practical implicationsThe findings from this study may be useful for apparel product development for retailers considering an online and fast fashion business model.Originality/valueThe emergent process model in this study may be used as a baseline for further studies to compare product development processes.


Author(s):  
Amanda Bligh ◽  
Manbir Sodhi

Even though the literature on product and process development is extensive, not much attention has been devoted to categorizing the product development process itself. Existing work on product development processes such as Total Design, Integrated Product and Process Design among others advocate common approaches that should be followed throughout the organization, without any consideration of product characteristics. In this paper we review several existing development methodologies. Extensions of these are categorized by their applicability to different classes of products. We propose that development processes should be matched to product attributes and organization goals. Towards this end, we associate development processes along with their components such as House of Quality, Robust Design, TRIZ etc. with goals such as time to market, customer needs satisfaction, intellectual property generation, protection and exploitation, quality, product cost and others. We examine the impact of this association on the development process itself and propose guidelines for constructing specific processes associated with one or more goals. Tools and benchmarks for various applications are discussed, along with some case studies on the design of different development processes.


Author(s):  
Natalie Johnson-Leslie ◽  
LuAnn Gaskill

While the process and practices of retail product development in developed countries have been documented, avoid exists in descriptive analysis regarding retail product development in an international setting. The primary purpose of this study was to explore small business apparel retailing, and specifically the retail product development process and practices in Jamaica. Using the case study approach, five apparel retailers in Jamaica who engaged in retail product development are profiled. In- depth interviews, observations, and documents were used to collect data and results were presented after analysis. The findings revealed that the process of product exclusivity, training of workers, modern technological devices, networking, and product quality were of major concern to apparel retailers in Jamaica, which is shown to be very similar to the retail product development process carried out in the U.S.A.


Procedia CIRP ◽  
2019 ◽  
Vol 84 ◽  
pp. 406-411
Author(s):  
Marie Lindemann ◽  
Leo Nuy ◽  
Kristof Briele ◽  
Robert Schmitt

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