In this article we consider the theoretical and applied principles of formation of the cost of residential areas of Lviv. Some factors of supply were evaluated such as: availability of housing, the exploitaition of housing, foreign direct investments, the amount of construction works.
The assessment of activity indicators of the real estate market in the regions was done. Maximum of residential real estate of the secondary market of Lviv, which were on sale in 2015, was observed in FrankIvskiy region (20.0% of all objects), because it has a high degree of intensity of functioning of the real estate market in this segment. However, in Sykhivskiy region the development of secondary real estate is retarded, despite of the significant amounts of housing.
An analysis of the price indices of housing in the city allowed to the authors to identify five areas of pricing, to analyze property values of the areas of the city and to outline the reasons of differentiation. The first – Central area – includes Galitskiy array.
The second – middle zone – consists of Zaliznichniy, Frankivskiy, Shevchenkivskiy and Lychakivskyi arrays and Lychakiv, Pogulyanka and the New Lviv. The third – peripheral urban area – covers Levandivka, Sriblyastiy, Veliki Kravchitsi, Znesinnia, Mayorivka, Kozelnyky, Sihiv and Sykhivskiy array Bodnarivka, Kulparkiv, Zamarstyniv and Zboyischa. The fourth – peripheral area – includes Syhnivka and Ryasne. The fifth – neighborhood peripheral zone– applies to the Lysynachi and Ryasne-2. The authors managed to create a map of the potential fields in a cost of residential development in the city. The amount of new buildings in the city’s area also was analyzed in the work.
According to the forecast which was made by using analytical methods of smoothing and leveling till May 2017, prices in secondary market of all areas of Lviv will gradually decrease in average house. Naturally, the highest values in prices will occur in the central and middle areas. The reason is that the investigated territory is the historical center of the city, which has a high level of service industry.
This part of city has the highest level of industrial production and sales of industrial products. It also constantly focuses on development of trade and providing the local population with qualitative goods and services. Housing prices will be the lowest in peripheral approximate, peripheral and remote peripheral areas of Lviv, which are the youngest and the most isolated among other areas of the city.
There are also green areas in Lviv which are characterized by insufficient availability of social facilities. The main problem here is transport infrastructure. It needs development and improvement because the locals daily faced with serious problems both during arrival at work or school and when they return home.
In the work also were conducted the calculations of tightness connection (correlation) parameters of the commissioning of housing, retail turnover volume of enterprises of direct investment, the quantity of people and the average nominal wage by an average of one full-time employee. The result of the reseach is a tight connection between the commissioning of housing and retail turnover of enterprises and average nominal wages on average one staff member. It has a linear character and it’s positive. However, direct investments and quantity of population in general are not related to the investigation process.
Marketing analysis of the residential real estate sector as a tool to plan the development of transport infrastructure
