scholarly journals Intercultural communication and success in business

2021 ◽  
Vol 125 ◽  
pp. 01002
Author(s):  
Svetlana Alekseevna Dubinko ◽  
Irina Iosifovna Klimova ◽  
Lizaveta Alehauna Dubinka-Hushcha ◽  
Galina Vladimirovna Klimova

Effective business communication requires a certain degree of cross-cultural awareness and tolerance both on the ethnic and organizational levels. Communication patterns vary from culture to culture according to values, beliefs and traditional rules for interacting with others, which makes up a learned behavior. These deep-rooted factors lie inside cultural differences and change very slowly if ever as compared to those which are more likely to be on the surface, like food, tastes, art. The latter are more easily adopted or erased in today’s global economy. The purpose of the study is to show that the internal traits compose different layers of metaphoricity in the language and, if understated, may lead to complexities or failures in business communication. Based on the experience of working in an international environment, which is analyzed by many scientists, and on the results of the study performed it can be noted that cross-cultural awareness and tolerance imply a variety of intelligences beyond (IQ), including emotional, cultural, social, and collective types of intelligence.

Author(s):  
Joost Bücker ◽  
Rens Bouw ◽  
Alain De Beuckelaer

This study examines the extent to which faculties receive support in their coping with the challenge of cultural differences in their international classroom. The authors explore this relationship in eight business schools in Dutch research universities. These cases offer an in-depth description of the problems encountered in cross-cultural interactions, such as development of monocultural groups, lack of proper foreign language understanding, and stereotyping. They also discuss potential solutions in terms of language training, cultural awareness training for both teachers and students, institutional support, and the business school's rationale for internationalization.


2020 ◽  
Vol 2 (3) ◽  
pp. 43-56
Author(s):  
Driss Benattabou

         The goal of this paper is to consider alternative ways to incorporate an intercultural communication course as an integral part of the curriculum designed for Moroccan learners of EFL. Some aspects of what comes to be dubbed as ‘deep culture’ should find room in the contents of the EFL course so as to alert Moroccan learners about the potential intercultural barriers they are far more likely to face. It is proposed that for an effective intercultural communication to take place, the English course should help foreign language learners explicitly understand what target linguistic forms might be and how their meanings may differ across cultures. The analysis of some instances of intercultural misunderstandings may surely give more credence to the vital importance of implementing a multicultural approach to education. This paper offers some teaching strategies to assist Moroccan learners of EFL overcome these intercultural barriers.


2016 ◽  
Vol 4 (3) ◽  
pp. 376
Author(s):  
Yuti Ran

<em>In the current climate of internationalization, intercultural communication is rapidly growing in importance. This paper firstly discusses the inappropriateness of current English teaching and the necessity on developing college learners’ intercultural competence on the basis of the research results on cultural awareness carried out among learners and teachers in universities home and abroad. Then it explores the teaching strategies on how to cultivate learners’ intercultural competence in EFLT classroom. By employing the techniques of presentation, analysis, discussion, comparison and contrast between Chinese culture and western culture in the teaching content, the learners can obtain the knowledge of both cultures, expand their cultural awareness, increase their tolerance of the existence of difference, understand the new and different cultural patterns and develop a perspective of cross-cultural awareness. This progressive procedure on integrating Chinese culture with western culture in EFLT classroom reinterpreted and extended the tradition procedure in culture teaching.</em>


2017 ◽  
Vol 1 (2) ◽  
pp. 151 ◽  
Author(s):  
Marzena Adamczyk

Aim: The aim of this study is to systematize the knowledge on the characteristics and classification of cultures, which will allow national representatives to be assigned to their respective types of cultures, and to present the characteristics of selected countries in some business areas.Design / Research Method: The applied research method is the analysis of the literature in the field of cross-cultural determinants of business and the description of the findings observed and analyzed in theprocess of deductive conclusions.Conclusions / findings: The main conclusion of the research is confirming the view that cultural differences in today's global economy can significantly affect the business in an international context. In order to eliminate or actually to minimize the cultural factor of entrepreneurs, those operating on the international market should diagnose the culture of the country with which they will enter into business relationships and they should develop strategies in different markets taking into account the diagnosis made.Originality / value of the paper: The paper is a voice in the scientific discussion on the impact of cultural differences on international business; it can provide guidance and inspiration for entrepreneurs, helping them to understand the complexity of the issue, and for students interested in cultural diversity and its impact on business. The paper comprehensively connects the characteristics of national cultures with different areas of international business and shows the relationship and complexity of the issue. Such a presentation of the problem shows how important it is to know these differences for proper management of the company.Implications of the research: This paper focuses on the overall functioning of the company on the international market and discusses the cultural differences associated with the negotiation process. It may be the beginning of further research related to cross-cultural communication and management of transnational corporations and international marketing.


Author(s):  
Я.А. Шишигина ◽  
И.И. Какадий

Статья посвящена исследованию основ воспитания толерантности и межкультурной коммуникации учащихся на уроках иностранного языка. Актуальность исследования воспитания толерантности и межкультурной коммуникации учащихся обусловлена общечеловеческой потребностью сохранения мира, взаимодействием с различными культурами и социально-экономической интеграцией России в мировое пространство. Путь к восприятию ценностей и культуры других народов лежит не только через понимание собственной неповторимости и достоинства нации, самосовершенствование, но и через желание и умение подрастающего поколения общаться с представителями других культур для взаимообогащения. Это возможно через открытость и диалог, уважение к различиям, утверждение толерантности во взаимоотношениях. Целью данной статьи является исследование возможностей повышения уровня толерантности и формирования способности к межкультурной коммуникации учащихся посредством занятий по иностранному языку. Авторами рассмотрены дефинитивные подходы к понятию толерантности. На основании проведенного эмпирического исследования в виде тестирования определены уровни сформированности толерантности и способности к межкультурной коммуникации учащихся средней общеобразовательной школы, предложена программа внеурочных занятий по английскому языку. The article is devoted to the study of the basics of tolerance education and intercultural communication among students in foreign language lessons. The relevance of the study of the education of tolerance and intercultural communication of students is due to the universal need to preserve peace, interaction with different cultures and socio-economic integration of Russia into the international environment. The path to the perception of the values and culture of other people lies not only through the understanding of their own uniqueness and dignity of the nation, self-improvement, but also through the desire and ability of the younger generation to communicate with representatives of other cultures for mutual enrichment. This is possible through openness and dialogue, respect for differences, and the establishment of tolerance in relationships. The purpose of this article is to study the possibilities of increasing the level of tolerance and the formation of the ability to cross-cultural communication among students via means of learning a foreign language. The authors consider definitive approaches to the concept of tolerance. Based on the conducted empirical research in the form of testing, the levels of tolerance formation and the ability to cross-cultural communication in secondary school students were determined, the program of the club of extracurricular activities in English is proposed.


2016 ◽  
Vol 79 (5) ◽  
Author(s):  
Katarina Le Müller ◽  
Erla Hallsteinsdóttir

This paper is based on results of the research project National stereotypes and marketing strategies in the intercultural Danish-German communication (SMiK). In the SMiK-project, we define stereotypes as linguistically and culturally determined patterns of thinking and behaving. Such patterns affect intercultural interactions and they should therefore be taken into consideration in the teaching of foreign languages and in intercultural communication. In the SMiK-project we have developed guidelines for the adequate intercultural interaction in the German-Danish business communication. Those guidelines are based on empirical studies on German-Danish national stereotypes. In this paper, we will discuss the theoretical and methodological approach to the compilation of these guidelines and their background in studies on intercultural communication and in the Sprachkritik-paradigm (a linguistically founded critical-reflecting appraisal of language use) will be described. We hereby focus on the concepts of ‘Weltansichten’ as conceptualizations of the world, cultural awareness and functional adequacy in the intercultural communication. Finally, we give examples for the implementation of the results from an analyses of interview data in guidelines for Danish-German business communication.


2020 ◽  
Vol 13 (1) ◽  
pp. 199-215 ◽  
Author(s):  
Justinas Braslauskas

Although various aspects of intercultural communication have been addressed in the works of various authors, there is still a lack of works that describe intercultural communication from the new viewpoint – in terms of effective intercultural business interaction, theoretical analysis of models of the classification of cultures, and combination of theoretical and practical insights in overcoming the obstacles of intercultural interaction. There is also a lack of works that highlight creativity as an integral part of cross-cultural business communication. In the belief of the author of the article, without a close synthesis of these aspects, it is impossible to understand in detail the meaning of effective intercultural business interaction. Purpose of the article – to analyse theoretical and practical aspects of effective cross-cultural business communication based on creativity. In the article, through the use of the models of the classification of cultures of various researchers from around the world (Richard R. Gesteland, Edward T. Hall, Richard D. Lewis, Geert Hofstede, Gert Jan Hofstede, Michael Minkov, Shalom H. Schwartz), the aspects of multiculturalism in the context of intercultural business interaction are highlighted. The work analyses creativity as an integral part of effective cross-cultural business communication. The publication also describes the barriers in the intercultural interaction and ways to overcome it. Research methods used in the work: systematic, comparative, logical analysis and synthesis of scientific literature.


Management ◽  
2018 ◽  
Author(s):  
Chao C. Chen ◽  
Huan Wang

Cross-cultural communication is a field of study composed of two streams: (i) cross-cultural comparisons of how individuals from one culture communicate differently than those from another culture and (ii) communication dynamics involving interactions of people from different cultures. The critical difference between the two streams is that the former does not necessarily involve interactions among members from different cultures whereas the latter does. Nevertheless, cross-cultural communication and intercultural communication are often used interchangeably, partly because intercultural communication is fraught with cross-cultural communication differences and assumes such differences as given. Therefore, cultural differences are the dominating frameworks, such as Hofstede’s national culture dimensions (Hofstede 1980, cited under Hofstede’s National Cultural Dimensions and Communication), for studying both cross-cultural communication differences and intercultural communication dynamics. Many references included here adopt the term “intercultural communication,” yet the content is primarily about cross-cultural differences in communication; a few, however, are exclusively devoted to interactions of people from different cultures. The bibliography that we have built therefore centers around how various cultural dimensions affect and account for between culture communication differences and inter-cultural communication dynamics and how cross-cultural or intercultural communication competence affects intercultural-communication effectiveness.


Author(s):  
Joost Bücker ◽  
Rens Bouw ◽  
Alain De Beuckelaer

This study examines the extent to which faculties receive support in their coping with the challenge of cultural differences in their international classroom. The authors explore this relationship in eight business schools in Dutch research universities. These cases offer an in-depth description of the problems encountered in cross-cultural interactions, such as development of monocultural groups, lack of proper foreign language understanding, and stereotyping. They also discuss potential solutions in terms of language training, cultural awareness training for both teachers and students, institutional support, and the business school's rationale for internationalization.


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