scholarly journals Znaczenie różnic kulturowych w biznesie międzynarodowym

2017 ◽  
Vol 1 (2) ◽  
pp. 151 ◽  
Author(s):  
Marzena Adamczyk

Aim: The aim of this study is to systematize the knowledge on the characteristics and classification of cultures, which will allow national representatives to be assigned to their respective types of cultures, and to present the characteristics of selected countries in some business areas.Design / Research Method: The applied research method is the analysis of the literature in the field of cross-cultural determinants of business and the description of the findings observed and analyzed in theprocess of deductive conclusions.Conclusions / findings: The main conclusion of the research is confirming the view that cultural differences in today's global economy can significantly affect the business in an international context. In order to eliminate or actually to minimize the cultural factor of entrepreneurs, those operating on the international market should diagnose the culture of the country with which they will enter into business relationships and they should develop strategies in different markets taking into account the diagnosis made.Originality / value of the paper: The paper is a voice in the scientific discussion on the impact of cultural differences on international business; it can provide guidance and inspiration for entrepreneurs, helping them to understand the complexity of the issue, and for students interested in cultural diversity and its impact on business. The paper comprehensively connects the characteristics of national cultures with different areas of international business and shows the relationship and complexity of the issue. Such a presentation of the problem shows how important it is to know these differences for proper management of the company.Implications of the research: This paper focuses on the overall functioning of the company on the international market and discusses the cultural differences associated with the negotiation process. It may be the beginning of further research related to cross-cultural communication and management of transnational corporations and international marketing.

Author(s):  
Irina Onyusheva ◽  
Etiopia Elisa Changjongpradit

This paper discusses the expansion of cross-cultural communication in today’s business world along with the cultural structures from two main school of cross-cultural communication. The key aim was providing a clearer view on this problem so that to assist in dealing with cultural differences in work places and in business environment overall. The authors investigated the factors that cause issues in a multicultural workplace and how organization management should approach these matters along with why it is important to have such knowledge and promote cross-cultural communication. Detailed recommendations are also provided on how to minimize communication conflicts in the international business settings.


2020 ◽  
Vol 19 (1) ◽  
pp. 12
Author(s):  
Fadli Muhammad Athalarik ◽  
Arif Susanto

The arrival of a large number of immigrants made France feel such a huge impact, one of which is the presence of a multicultural situation in French society. One portrait of multiculturalism that deserves the spotlight is football. This study aims to determine the cultural diversity in French society and how multiculturalism is represented in French football. The research method in this research is descriptive qualitative. To analyze this phenomenon, researchers used the Concept of Multicultural and Cross-Cultural Communication. The results of this study stated that in the field of football, multiculturalism can be said to be a gift, because with the presence of many immigrants, France won a lot of glory on the European and World soccer stage. However, on the other hand, the arrival of Multiculturalism in France, faced many challenges and problems in it. The impact caused by multiculturalism is not a small impact, from the existence of crime and terrorism, to the problems present in society such as Islamophobia, xenophobia, anti-semitism and so forth.


1994 ◽  
Vol 7 ◽  
pp. 2-8 ◽  
Author(s):  
David R Thomas

The need for cross-cultural communication skills arises whenever people from different languages and cultures come into contact. With increased tourism, international business, students studying overseas, and increasing awareness of indigenous minority cultures there is concern to foster better communication among different cultural groups. In the present paper, examples of cultural differences in communication in Australia and New Zealand are presented. Two approaches to the training of cross-cultural communication skills are described: the cultural assimilator developed by Brislin, and McCaffery's “learning how to learn” orientation.


10.26458/1828 ◽  
2018 ◽  
Vol 18 (2) ◽  
pp. 161-171
Author(s):  
Shahriyar BADALOV

Cultural varieties between negotiators are constant in international business negotiation processes. In our modern world, there is a rapid development of international connections in all kind of spheres of human activity. The major aim of this study is to analyse and develop knowledge on the characteristics of intercultural negotiation that will give opportunities to the national representatives to be determined to their particular types of cultures, as well as to endow the characteristics of different countries in some business spheres.On a regular basis, in order to manage the expectations of the other party to the negotiations, it is important to discover the values of the associated partner at the supply stage and to try to manage all the information in the negotiation process, understanding the values and context of the other party involved in the negotiation process in the right place in order to make somewhat useful expectations from the other side, which would help to escape new conflicts in various business bargaining processes.In general, is notable from everyone that culture impacts the time, the style, and the course of the negotiation process. If prevented, cross-cultural connections may weaken an organization’s position in the market, protect it from fulfilling its purposes and eventually lead to reverse of negotiation. The research paper is focused in the scientific discussion part on the impact of intercultural negotiations on the international business environment, it can ensure inspiration and guidance for entrepreneurs, as well as helping them to understand the complexity of economic factors as one of the intercultural negotiating features which is of more interest for the students who are working on cultural diversity and its impact on business. This research thoroughly connects the characteristics of various national cultures with different areas of international business and tries to show the relationship and complexity of international negotiation issues in different contexts. The article should be useful resource for experts, students and researchers who are conducting more research in this sphere.


Author(s):  
Nargis - ◽  
Imtihan - Hanim

The different cultures, power distance could be the obstacle in intercultural communication. The aim of this research to identify the types of Cross-Cultural Communication Style Choice between British and American in the Leap Year movie. The researchers attempt to reveal kinds of Cross-Cultural Communication Style Choice between Declan as British and Anna as American for three days. This Qualitative research method analyses data of utterances and are classified into four types of Cross-Cultural Communication Style Choice. The result shows that there are 356 utterances of Anna and Declan. for three days. Anna has 204 utterances with 44,3 % direct style and indirect 5,8 %.. Declan uses 155 utterance with 37 % and 12 % indirect style. British tend to use more indirect styles in expressing their intention to save the interlocutor’s face.Meanwhile, American use direct styles to reveal their intentions as they belong to the high culture communication.Key words: across culture communication,direct style, indirectstyle


Author(s):  
Felicidad García-Sánchez ◽  
José Gómez-Isla ◽  
Roberto Therón ◽  
Juan Cruz-Benito ◽  
José Carlos Sánchez-Prieto

This chapter presents a new approach of a quantitative analysis used to research the understanding of visual literacy issues. The objective of the research is to find common patterns, opinions, and behaviors between different people regarding the use of visual communication and people's state of visual literacy, while also considering the possible cultural differences related. To explain visual literacy and its implications, the theoretical background about the visual literacy research field is presented first. Then, also within the section on background, the chapter presents the main concepts related to culture, and how it and visual literacy can be analyzed together to enable cross-cultural analysis. To conduct these cross-cultural analyses, this chapter proposes a new kind of quantitative questionnaire-based instrument that includes a section to measure the cultural characteristics of the individual and their level of literacy. This instrument proposal is the main result, since the research field of visual literacy lacks this kind of quantitative approach.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mehdi Boussebaa

Purpose This paper responds to calls for a new raison d’être in the field cross-cultural management (CCM) and culture-sensitive studies of international business (IB) more broadly. It argues that one way of addressing the crisis of confidence in the field is to develop a line of inquiry focussed on corporate-driven cultural globalization. This paper also proposes a theoretical approach informed by international political economy (IPE) and postcolonial theory and outlines a research agenda for future work on cultural globalization. Design/methodology/approach The paper is a desk-based analysis that draws on relevant research in the wider social sciences to insert cultural globalization into the CCM/IB field’s intellectual project. Findings The paper finds the field of CCM and culture-sensitive IB studies more broadly to be almost exclusively focussed on studying the impact of cultural differences. Surprisingly, little attention has been devoted to the phenomenon of corporate-driven cultural globalization. Research limitations/implications The paper redirects the field and presents a research agenda, calling for studies on the role of four related actors in cultural globalization: MNEs, global professional service firms, business schools and CCM/IB researchers themselves. Practical implications CCM/IB scholars may be able to reorient themselves towards the phenomenon of cultural globalization and, in so doing, also seize an opportunity to contribute to important debates about it in the wider social sciences. Originality/value The paper suggests possibilities for renewal by redirecting CCM/IB towards the study of cultural globalization and by encouraging the field to develop a postcolonial sensibility in future research on the phenomenon.


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