scholarly journals The Effect of Program Genre on Modes of Media Multitasking and Ad Processing

2022 ◽  
Vol 132 ◽  
pp. 01019
Author(s):  
Hyejin Bang

Despite many studies on the effect of MM on advertising, previous studies on MM considered MM a homogenous phenomenon. Further, whether and how media-related factors predict different modes of MM and how this behavior affects ad processing has been unknown. To fill this gap, the purpose of this study was to examine (a) the effect of program-genre on the occurrence of different modes of media multitasking (MM; utilitarian MM vs. hedonic MM) and (b) how different modes of MM influence the way viewers process ads on the primary screen (i.e., computer screen). A lab-based experiment yielded data for testing the hypotheses. The findings suggest that findings suggest that MM can be classified into two distinct modes: utilitarian MM and hedonic MM. Further, the findings show that participants who watched the sitcom tended to engage in a higher amount of utilitarian MM than those who watched the suspenseful drama; however, both groups engaged in a comparable amount of hedonic MM. The findings also indicate that participants who watched the sitcom demonstrated a lower level of ad memory than those who watched the suspenseful drama. The current study provides meaningful theoretical implications. Further, this study provides useful implications for advertising practitioners and marketers.

2022 ◽  
pp. 252-272
Author(s):  
William Paul Bintz

This chapter describes recent research findings on homelessness in the United States and its relationship to poverty and other related factors. It also provides an introduction to text clusters, a curricular resource that includes high-quality and award-winning picture books and is anchored in the Way-In and Stay-In books. It continues by presenting a text cluster on the topic of homelessness, along with a variety of research-based instructional strategies that K-8 teachers can use with this text cluster, as well as with other text clusters on controversial issues. It ends with some final thoughts.


2004 ◽  
Vol 12 (6) ◽  
pp. 30-33
Author(s):  
Jerry Sedgewick

The ability to print what is seen on a computer screen so that it matches a printer (color matching) confounds even the most experienced. That's because computer monitors, even from the same manufacturer, cannot be made to display colors identically. Also, printers from different manufacturers contain several “libraries” of replacement colors in order to replace pixel values in an image from light (red, green and blue: RGB) to the primary colors for pigments (cyan, magenta, yellow and black: CMYK). Cameras use the primary colors for light and that is the way the digital image is stored and displayed; printers use the primary colors for pigments in ink. Thus, a printer must have a pixel by pixel list of replacement CMYK values for every RGB value in any image for that manufacturer's idea of faithful color matching.


Robotica ◽  
2011 ◽  
Vol 30 (6) ◽  
pp. 973-988 ◽  
Author(s):  
David Adrian Sanders ◽  
Ian Stott ◽  
David Robinson ◽  
David Ndzi

SUMMARYThe effect on failure rates of the way tele-operators interact with mobile robots is investigated. Human tele-operators attempted to move a robot through progressively more complicated environments with reducing gaps, as quickly as possible. Tele-operators used a joystick and either watched robots, while operating them, or used a computer screen to view scenes remotely. Cameras were either mounted on the robot to view the space ahead of the robot or mounted remotely so that they viewed both the environment and robot. Tele-operators completed tests both with and without sensors. Both an umbilical cable and a radio link were used.


2021 ◽  
Author(s):  
Piyush Kumar

AbstractBackground – The SARS-CoV-2/ Covid -19 pandemic is still going on and globally healthcare system is overstressed with this new burden added with previous NCD & CD in existence. The First human case of this global pandemic was reported from Wuhan city of China in December 2019. Objective – The main objective of this study is to illustrate the key features of Covid -19 virus responsible for continuation and recurrence of this pandemic as well as current latest status in brief. Setting and design – Different aspects of Covid -19 structural variations and its effect will be analysed. Brief details about epidemiological triad will be outlined. Methodology – The explanation will be given to title through analysis of several accredited findings. The cause of perpetuation of Covid -19 can be understood by the way of infections and other related factors. Result- Several factors are responsible for the continuation of the pandemic.Conclusion – In the epidemiological triad we have agent/host/environment.....


2020 ◽  
Vol 14 (5) ◽  
pp. 155798832096616
Author(s):  
Silvia Escribano ◽  
Antonio Oliver-Roig ◽  
Miguel Richart-Martínez

The objectives of this study were to examine the evolution of fathers’ long-term dyadic adjustment after the birth of a child and to analyze their evolution considering related factors. A total of 113 Spanish fathers with a mean age of 35.72 years ( SD = 3.84 years) participated. In general, there was a decline in the dyadic adjustment of the fathers until 6–12 months after childbirth, after which their level of adjustment remained stable until 13–24 months. We observed different patterns when analyzing the evolution by subgroups formed based on these different variables, previous experience of paternity, and anxiety. The intrinsic differences between fathers should also be considered because these differences can influence the way in which men face the parental process as well as the evolution of the quality of their relationship with their partner.


2021 ◽  
Vol 2 (25) ◽  
pp. 15-34
Author(s):  
Michał Kuran

[“Quo vadis?” Two sermons by Rev. Sebastian Piskorski on the occasion of ordination, vesture and taking vows of Franciszek Szembek’s children – the structure and main issues] This study is devoted to two sermons by Rev. Sebastian Piskorski delivered during the ceremonies of the first mass of Michał Szembek and taking the veil and religious vows by Teresa Franciszka Szembekówna, Nun of the Visitation – both children of Franciszek Szembek. The paper analyzes the roles of particular elements of the sermons in creating a persuasive message whose aim is to accompany the young in their rites of passage. The preacher shows them what the way they have chosen will look like. He makes them realize the significance of the mission they undertake as well as possible difficulties; he introduces them into the special nature of the clergy, showing them what they give up and what they let themselves in for. Those deliberations, referring to the motifs of mystical meal and mystical way, are supposed to assist them in making a free and conscious decision. What is remarkable is the exceptional skill of the preacher, who has based his discussion on Gospel pericopes devoted to certain days of the liturgical calendar. The invention base for the sermons is the Bible and the writings of the Church Fathers. What is also important is estate-related factors: the significance and consequences of the vows taken and the mission Michał and Teresa Franciszka are to undertake once they become part of the clergy. Time showed that it was particularly Teresa Szembekówna that fulfilled her task, as a promoter of the worship of the Heart of Jesus in Poland; her zeal contributed to Pope Clement XIII sanctioning the worship.


2018 ◽  
Vol 26 ◽  
pp. 49 ◽  
Author(s):  
Lorin W. Anderson

In recent years there was been a raft of criticisms of the way that grades (or marks) are assigned to students. The purpose of this paper is to examine the strengths and weaknesses of grading systems and grading practices, drawing upon both historical and contemporary research and writing. Five questions are used to frame the review and organize the paper. They are: (1) Why do we grade students? (2) What do grades mean? (3) How reliable are students’ grades? (4) How valid are students’ grades? and (5) What are the consequences of grading students?  The results suggest that (1) The are several purposes for grading students; the way that grades are assigned and reported should be consistent with the specified purpose. (2) Grades mean different things to different people (including the teachers who assign them). (3) Grades on a single task (e.g., a test or project, a homework assignment) are quite unreliable, whereas cumulative grades (that is, those based on several data sources) are reasonably reliable. (4) The validity of grades on a single task is virtually impossible to determine; however, the evidence suggests that cumulative grades are reasonably valid. (5) Grades influence a variety of student affective characteristics (e.g., self-esteem). However, their influence is no greater, nor less than, a host of other school-related factors.


Author(s):  
Kamala Kuźmicka

Media multitasking, defined as audience behaviour when a person is using two or more media sources simultaneously, is a new phenomenon. Now, only 19% of young people are not multitasking. The way information from multiple media streams is processed is different from the normal information processing means. User’s attention is divided between tasks which makes processing of information shallow. The extent of users exposure to each media source creates problems for media research and advertisers as assessing of the exposure level of is very complicated. However, there has been very little research conducted to give a better understanding users’ interaction with each media source. Further research will identify the benefits of multitasking and allow advertisers to target users effectively.


Author(s):  
Klodiana Rafti ◽  
Sofjana Veliu

Family mediation is proposed as an alternative approach to conflict resolution, whereby two or more parties to a dispute attempt by themselves, on a voluntary basis, to reach an agreement on the settlement of their dispute with the assistance of a mediator. The objective of this qualitative study was to explore the way mediators address salient issues in mediation, and how it may have an impact on resolving family disputes. The study focused on which are the mediators’ perceptions with respect to a range of sensitive issues in mediation process; with regard to sensitive controversy how do mediators identify the needs of mandatory mediation; how mediators consider the inclusion of children in family mediation process; how mediators position themselves in issues such as child and spousal abuse situations in relation to mandatory mediation; and finally, what are the mediators perception with regard to issues linked to pathological behavior from the part of the disputants in relation to mandatory mediation. Consistent with a qualitative approach, semi-structured interviews were chosen to access the actual experience of mediators. The sampling frame was purposive in the study. Furthermore, the sample consisted of interviews with twenty mediators drawn from the Albanian National Chamber of Mediators. Regarding the debate whether mandatory mediation is one of these successful practices for solving family disputes in contrast to voluntary mediation, the findings suggest that most of mediators agree that mediation should only be on a voluntary basis. Most of them disagree with mandatory mediation, since it may have a negative impact on mediation, where possible manifested physical or psychological abuse is screened during mediation sessions. The findings also reveal that most of mediators are not in favor of mandatory mediation, since it may contribute to the failure of mediation, especially where dispute cases related to pathological behavior from the part of one of the disputants is identified during mediation. Furthermore, the decision on whether to include children or not in the mediation process is linked to context, expertise, professional experience from the part of the mediator, and other related factors. As opposed to including children in mediation, most of mediators in the study listed that children should not be included in the mediation process for the following reasons such as, the unwillingness of parents to include children in mediation, the age of the child, and the psychological/emotional state of children. In conclusion, the findings show that the way family mediators address sensitive issues in the field is not only related to mediator’s competence of working methods, but it is also linked to nature of conflict, and disputants’ individual characteristics. However, further research is needed to determine the effectiveness of family mediation in Albania with regard to models of practice, techniques, strategies, and salient issues in the field.


Author(s):  
Anastasia Efklides ◽  
Panayiota Metallidou

Self-regulated learning (SRL) refers to students being responsible for their learning. It involves goal setting as well as regulation of cognition, emotions (affect), motivation, and behavior (e.g., through management of the learning environment). A critical component of SRL is metacognition, whose function is to monitor and control cognitive processing. Metacognition has three facets, namely metacognitive experiences, metacognitive knowledge, and metacognitive control. Each of them contributes in different ways to the regulation of learning. Specifically, metacognitive experiences and metacognitive knowledge serve the monitoring of cognition and provide information necessary for control decisions such as allocation of study time or strategy use. Metacognitive control comprises metacognitive strategies (or skills) such as orientation, planning, checking, and evaluation. It is worth noting, however, that there are interactions between metacognition and affect, so that metacognitive control decisions are based not only on task demands and features of cognitive processing but also on students’ affective experiences and motivation during task processing. Interventions using metacognitive constructs show how metacognition can be applied in the classroom to increase the efficiency of learning. However, it is possible to develop alternative interventions that take advantage of the interactions between metacognition and affect. This gives new directions in the way SRL is promoted in the classroom. Research on metacognition and SRL provides a rich theoretical ground upon which to build classroom interventions. Meta-analytic evidence suggests that SRL can be cultivated in educational contexts already from preschool and primary education. Most of interventions aimed at fostering metacognitive knowledge, strategies, and skills in school settings resulted in significant overall effects on academic performance. The magnitude, though, of the effect sizes in these interventions is moderated by various student, training, and context-related factors. A new direction in the way SRL is promoted in the classroom is to develop interventions that take advantage of the interactions between metacognition and affect. Specifically, applying metacognitive skills on learning-related subjective experiences and emotions to increase self-awareness can facilitate learning. Given that students substantially benefit from direct instruction of SRL skills, future studies should focus on training teachers how to teach them.


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