scholarly journals Recruiting the Digital-Age Applicant: The Impact of Ophthalmology Residency Program Web Presence on Residency Recruitment

2018 ◽  
Vol 10 (01) ◽  
pp. e32-e37
Author(s):  
Mark Goerlitz-Jessen ◽  
Nicholas Behunin ◽  
Maria Montijo ◽  
Michael Wilkinson
Keyword(s):  
Social Media ◽  
Residency Training ◽  
Residency Program ◽  
Sufficient Information ◽  
Application Process ◽  
Web Presence ◽  
Rank List ◽  
Residency Recruitment ◽  
Social Media Tools ◽  
The Impact

Background The phenomenon of internet dependence has changed the way the rising generation seeks information. This mentality has caused medical students to turn to online resources as they seek information about potential residency training programs. Residency program web presence (PWP) is increasingly important, and may even impact recruitment efforts. Improvement of PWP could enhance programs' recruitment of ideal candidates. Objectives The purpose of this study is to assess how ophthalmology residency PWP is impacting the residency recruitment process by understanding how it influences applicants' application and rank list choices as well as to identify the contributing factors. Methods Applicants applying for ophthalmology residency training at Penn State University during the 2015–2016 and 2016–2017 application cycles were surveyed using Research Electronic Data Capture (REDCap). Surveys sought applicants' perspectives with respect to their experiences with PWP and how those experiences shaped their application and rank list decisions. Results Of 860 applicants, 214 (24.9%) responded, accounting for 17.4% (214/1,228) of all ophthalmology residency applicants during the respective cycles; 72.4% of respondents expressed PWP does impact where they apply, how they form their rank list, or both; 93.4% said websites are an important resource during the application process; 47.2% conveyed interest in programs utilizing social media tools; and 76.5% of respondents felt websites gave sufficient information less than 50% of the time. Conclusion Ophthalmology PWP does impact resident recruitment. By enhancing program websites and adding social media tools, programs can improve recruitment efforts.

scholarly journals Impacts of the Virtual Landscape During the COVID-19 Pandemic on the 2020 Application Cycle

2021 ◽  
Vol 156 (Supplement_1) ◽  
pp. S115-S116
Author(s):  
H Cutshall ◽  
C Amerson ◽  
N Singh ◽  
R Hattaway ◽  
S Rais-Bahrami ◽  
...  
Keyword(s):  
Social Media ◽  
Program Directors ◽  
Media Usage ◽  
Rank List ◽  
Opportunities For Learning ◽  
Residency Recruitment ◽  
Virtual Setting ◽  
The Impact ◽  
Virtual Interactions

Abstract Introduction/Objective In response to the COVID-19 pandemic, the 2020 application cycle adapted to a mostly virtual setting. This project focused on the impact of these changes on the 2020 application cycle with the elimination of in- person away rotations and interviews, as well as the implementation of new virtual opportunities for learning and interacting with residents and programs. Methods/Case Report This study was conducted through an anonymous survey sent out to programs that engaged in social media usage in the 2020 application cycle. The survey was made available to program directors, faculty, residents and the matched applicants and focused on their usage and opinion of impact of virtual opportunities, virtual interviews and social media encounters. Results (if a Case Study enter NA) A total of 17 program directors/faculty, 17 residents and 19 matched applicants completed the survey across 91 programs surveyed. Virtual opportunities that were offered across these programs include: open houses, sub-internships, didactic lectures, grand rounds, Q&A sessions, and virtual facility tours. Responses showed that 4 programs (16%) moved applicants up on their rank list based on pre-interview virtual interactions. From the applicant perspective, 13 (76.5%) said virtual opportunities impacted the way they evaluated programs with 13 (68.4%) ranking programs higher and 3 (15.7%) ranking programs they otherwise would not have ranked. On the other hand, 21 faculty/residents (80.7%) felt that applicants missed out on fully experiencing the program due to lack of in person interviews and away rotations. However, 14 programs (56%) interviewed more candidates and offered more interview days during the 2020 application cycle. Applicants also applied to a greater number of programs with 42% of surveyed applicants applying to more than 50 programs, however none attended more than 30 interviews. Conclusion In conclusion, adaptations in response to the COVID-19 pandemic have provided an unexpected opportunity to explore the impact of the virtual landscape on residency recruitment.

OHNS Residency Program and Applicant Social Media Presence During the COVID-19 Pandemic

2021 ◽  
pp. 000348942098797
Author(s):  
Shadi Ahmadmehrabi ◽  
Deborah X. Xie ◽  
Bryan K. Ward ◽  
Paul C. Bryson ◽  
Patrick Byrne
Keyword(s):  
Social Media ◽  
The United States ◽  
Cross Sectional Study ◽  
Application Process ◽  
Cross Sectional ◽  
Residency Programs ◽  
Social Media Presence ◽  
Residency Application ◽  
The Impact ◽  
Residency Match

Objectives: In addition to clinical and social disruption, the Coronavirus Disease 2019 (COVID-19) pandemic has affected many aspects of the otolaryngology residency application process. With delays in the 2021 Electronic Residency Applications Service (ERAS) timeline, students and programs have had more time to interact prior to the formal application process. This communication will report recent trends in social media presence by OHNS residency programs, and discuss mechanisms to compensate for decreased applicant-program interactions using social media ahead of the 2021 Match. Methods: In a cross-sectional study of the accredited otolaryngology residency programs in the United States, the number of social media profiles on Twitter, Instagram, and Facebook from 2009 to 2019 were recorded and compared. Results: Most programs (61%) have at least 1 social media profile. Over the past 10 years, the number of programs on social media has increased. During the COVID-19 pandemic, Twitter and Instagram showed higher rates of growth compared to Facebook. With the reduction of in-person opportunities for interactions, both applicants and programs are utilizing social media to showcase their values and their research. Twitter, in particular, also serves as a platform for professional networking. Conclusion: Both Twitter and Instagram are growing in popularity among programs and applicants to enhance networking. Social media is a powerful tool for networking and may help compensate for limitations imposed on the residency match process by the COVID-19 pandemic while maintaining professionalism considerations. The impact of social media on the 2021 otolaryngology residency match is an evolving phenomenon.

Using Social Media Tools in Marketing

2017 ◽  
pp. 106-129
Author(s):  
Nozha Erragcha
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Web 2.0 ◽  
New Technologies ◽  
Profound Impact ◽  
Social Media Tools ◽  
Consumer Lifestyles ◽  
Internet Development ◽  
The Impact ◽  
Fast Acting

Within the new economic and social environment, development of new technologies combined with Internet progress has had a profound impact on consumer lifestyles and, by extension, marketing concepts and practices. Understanding changes in marketing brought by a fast-acting development of digital social networks and Web 2.0 technology has become essential. The purpose of this chapter is to examine the impact of Web 2.0 on marketing and how marketers can use evolving technologies. Our contribution aligns changes in marketing techniques with Internet development and the changes introduced by the transition from Web 1.0 to Web 2.0. The chapter ends with a proposal of about potential implications for managers.

scholarly journals Twelve Tips for Utilizing Residency Program Social Media Accounts for Modified Residency Recruitment

MedEdPublish ◽  
2020 ◽  
Vol 9 (1) ◽  
Author(s):  
Rakhee K. Bhayani ◽  
Laurel Fick ◽  
Dawn Dillman ◽  
Dink A. Jardine ◽  
Amy S. Oxentenko ◽  
...  
Keyword(s):  
Social Media ◽  
Residency Program ◽  
Residency Recruitment

scholarly journals Social Media Applied to Tourism and Hospitality

2020 ◽  
pp. 270-294 ◽  
Author(s):  
Luís Pacheco ◽  
Fernando Moreira
Keyword(s):  
Social Media ◽  
Metropolitan Area ◽  
Secondary Data ◽  
Social Knowledge ◽  
Data Set ◽  
Consumer Reviews ◽  
Social Media Tools ◽  
Tourism And Hospitality ◽  
Online Travel ◽  
The Impact

Online hotel reviews, ratings, or opinions have gained importance with the growth of social media tools. The objective of this chapter is to study the impact of specific satisfaction attributes on overall satisfaction. It is used a secondary data set obtained from three of the most influential online travel platforms, being analyzed the guests' average ratings for around 130 hotel units, distributed by four quality segments, located in the Porto metropolitan area. The application of this methodology to a large sample of Portuguese hotels has not been done before, been that the main contribution of this study. It is evidenced that the different platforms, while all incorporating consumer reviews as primary social knowledge, are distinct from each other on some aspects. The three platforms present roughly the same supply of hotels, albeit presenting some differences in terms of volume of data. In terms of specific attributes, with the exception of “service,” the three platforms present significant differences that may reflect the different user bases on these platforms.

scholarly journals The impact of social media on recruitment: Are you LinkedIn?

2018 ◽  
Vol 16 ◽  
Author(s):  
Tanja Koch ◽  
Charlene Gerber ◽  
Jeremias J. De Klerk
Keyword(s):  
South Africa ◽  
Social Media ◽  
South African ◽  
Structured Interviews ◽  
Recruitment Process ◽  
Wide Range ◽  
Managerial Implications ◽  
Social Media Tools ◽  
Use Of Social Media ◽  
The Impact

Orientation: With many organisations vying for the same talent, it is important to ensure that the correct methods are utilised in identifying and attracting the best talent to an organisation.Research purpose: This research investigates the impact of social media on the recruitment process in South Africa.Motivation for the study: As the competition for qualified talent increases, organisations need to understand where to focus their resources to attract the best talent possible. The use of social media is growing daily and its use in the recruitment process seems to have grown exponentially.Research design, approach and method: The sample comprised 12 recruiters, spanning a wide range of industries in South Africa. Semi-structured interviews were conducted and a thematic analysis was utilised to identify themes and subthemes.Main findings: Despite still utilising some traditional methods of recruiting, South African recruiters follow their international counterparts, with LinkedIn being central to their respective recruitment processes. The use of Twitter and Facebook for recruitment was found to be substantially lower in South Africa than elsewhere. Without following a focused approach, the volume of work that emanates from using social media may overwhelm a recruiter.Practical and managerial implications: Recruiters cannot execute effective recruitment without applying social media tools such as LinkedIn. However, training in the optimal use of social media is essential.Contribution: This study indicates that LinkedIn has a major impact on recruitment in South Africa, but that social media is not a panacea for recruitment issues.

Social Media Use and Customer Engagement

2019 ◽  
pp. 643-655
Author(s):  
Aurora Garrido-Moreno ◽  
Nigel Lockett ◽  
Víctor García-Morales
Keyword(s):  
Social Media ◽  
Theory And Practice ◽  
Customer Relationships ◽  
Customer Engagement ◽  
Business Transformation ◽  
Market Opening ◽  
Real Value ◽  
Social Media Tools ◽  
The Impact ◽  
Shed Light

Social media has totally changed the way companies relate to the market, opening a vast array of new opportunities for firms to reinvent customer interactions. The strategic use of platforms like Facebook, Twitter, or YouTube can facilitate business transformation, improving the management of customer relationships, brand image, and enhancing customer retention. Although research on social media has greatly evolved in recent years, there is still some skepticism regarding the real value it can create for firms. To shed light on the topic, drawing on a sample of 212 Spanish hotels, the chapter examines what are the main social media tools used in this sector and what is the impact of using these platforms in promoting customer engagement behaviors. The chapter offers relevant implications for theory and practice.

The Digital Dilemma: Perspectives From Otolaryngology Residency Applicants on Social Media

2021 ◽  
pp. 000348942110506
Author(s):  
Ankita Patro ◽  
Kelly C. Landeen ◽  
Madelyn N. Stevens ◽  
Nathan D. Cass ◽  
David S. Haynes
Keyword(s):  
Social Media ◽  
Demographic Variables ◽  
Descriptive Statistics ◽  
Medical Community ◽  
Residency Programs ◽  
Home Program ◽  
Media Usage ◽  
Rank List ◽  
Social Media Platforms ◽  
The Impact

Objective: To evaluate the impact of otolaryngology programs’ social media on residency candidates in the 2020 to 2021 application cycle. Methods: An anonymous survey was distributed via Otomatch, Headmirror, and word of mouth to otolaryngology residency applicants in the 2021 Match. Survey items included demographics, social media usage, and impact of programs’ social media on applicant perception and ranking. Descriptive statistics were performed, and responses based on demographic variables were compared using Fisher’s exact and Mann-Whitney U tests. Results: Of 64 included respondents, nearly all (61/64, 95%) used Facebook, Instagram, and/or Twitter for personal and/or professional purposes. Applicants (59/64, 92%) most commonly researched otolaryngology residency programs on Instagram (55/59, 93%) and Twitter (36/59, 61%), with younger ( P = .023) and female ( P = .043) applicants being more likely to engage with programs on Instagram. Program accounts were most helpful in showcasing program culture (50/59, 85%) and highlighting its location (34/59, 58%). Nearly one third (19/59, 32%) reported that social media impacted their rank list. Age, gender, reapplication, home program status, or time taken off before and/or during medical school did not significantly influence social media’s usefulness in the application cycle. Conclusion: Social media platforms like Instagram and Twitter are frequently used by applicants to assess otolaryngology residency programs. Programs’ social media accounts effectively demonstrate program culture and affect applicants’ rank lists. As social media usage continues to rise in the medical community, these findings can help otolaryngology residency programs craft a beneficial online presence that aids in recruitment, networking, and education.

scholarly journals The Role of Social Media in the ‘Syrian Uprising’

2015 ◽  
Vol 4 (2) ◽  
pp. 39 ◽  
Author(s):  
Araz Ramazan Ahmad ◽  
Nazakat Hussain Hamasaeed Hussain Hamasaeed
Keyword(s):  
Social Media ◽  
Survey Research ◽  
Electronic Communication ◽  
Media Technology ◽  
Social Media Tools ◽  
The Subject ◽  
The Impact ◽  
The Revolution ◽  
Social Media Technology

This paper, which is entitled ‘The Role of Social Media in the ‘Syrian Uprising’ aimed to report on survey research conducted  which identify the role of played by social media  in the ‘Syrian Uprising’ Currently social media tools were good mediums of electronic communication among protesters in Syria. Further, it was a vital medium for spreading information such as photos, videos and documents about the revolution for national, regional and international spheres. This paper looked at the impact and relationship between protesters and Syrian people who used social media ,technology and the nature of its role in the ‘Syrian Uprising ‘ as well as the study has made a controversial argument between different views of scholars about the subject and its case. This paper has interviewed 30 protesters inside Syria through a survey.This study, demonstrate the appeal that social media can have both positive and negative points in the ‘Syrian uprising’. 

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