The Digital Dilemma: Perspectives From Otolaryngology Residency Applicants on Social Media

Objective: To evaluate the impact of otolaryngology programs’ social media on residency candidates in the 2020 to 2021 application cycle. Methods: An anonymous survey was distributed via Otomatch, Headmirror, and word of mouth to otolaryngology residency applicants in the 2021 Match. Survey items included demographics, social media usage, and impact of programs’ social media on applicant perception and ranking. Descriptive statistics were performed, and responses based on demographic variables were compared using Fisher’s exact and Mann-Whitney U tests. Results: Of 64 included respondents, nearly all (61/64, 95%) used Facebook, Instagram, and/or Twitter for personal and/or professional purposes. Applicants (59/64, 92%) most commonly researched otolaryngology residency programs on Instagram (55/59, 93%) and Twitter (36/59, 61%), with younger ( P = .023) and female ( P = .043) applicants being more likely to engage with programs on Instagram. Program accounts were most helpful in showcasing program culture (50/59, 85%) and highlighting its location (34/59, 58%). Nearly one third (19/59, 32%) reported that social media impacted their rank list. Age, gender, reapplication, home program status, or time taken off before and/or during medical school did not significantly influence social media’s usefulness in the application cycle. Conclusion: Social media platforms like Instagram and Twitter are frequently used by applicants to assess otolaryngology residency programs. Programs’ social media accounts effectively demonstrate program culture and affect applicants’ rank lists. As social media usage continues to rise in the medical community, these findings can help otolaryngology residency programs craft a beneficial online presence that aids in recruitment, networking, and education.

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Social Media Usage and Development of Psychiatric Disorders in Childhood and Adolescence: A Review

Frontiers in Psychiatry ◽

10.3389/fpsyt.2020.508595 ◽

2021 ◽

Vol 11 ◽

Author(s):

Ilaria Cataldo ◽

Bruno Lepri ◽

Michelle Jin Yee Neoh ◽

Gianluca Esposito

Keyword(s):

Social Media ◽

Social Life ◽

Developmental Stages ◽

Clinical Work ◽

Childhood And Adolescence ◽

Media Usage ◽

Social Media Platforms ◽

Use Of Social Media ◽

Multidisciplinary Perspective ◽

The Impact

Social media platforms, such as Facebook, Twitter, and Instagram, are now part of almost everyone's social life, especially for the newer generations. Children and teenagers grew up together with these Internet-based services, which have become an integral part of their personal and social life. However, as reported in various studies, psychological and psychiatric problems are sometimes associated with problematic usage of social media. The primary purpose of this review is to provide an overview of the cognitive, psychological, and social outcomes correlated with a problematic use of social media sites during the developmental stages, from age 10 to 19 years. With a specific focus on depression, anxiety, eating, and neurodevelopmental disorders, the review also discusses evidence related to genetic and neurobiological issues, together with the implications in clinical work and future directions under a multidisciplinary perspective. While the scientific community has made significant progress in enhancing our understanding of the impact of social media on teenagers' lives, more research integrating biological and environmental factors is required to fully elucidate the development of these disorders.

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Adaptations of Dermatology Residency Programs to Changes in Medical Education Amid the COVID-19 Pandemic: Virtual Opportunities and Social Media

SKIN The Journal of Cutaneous Medicine ◽

10.25251/skin.5.2.3 ◽

2021 ◽

Vol 5 (2) ◽

pp. 94-100

Author(s):

Reagan Hattaway ◽

Nikhi Singh ◽

Soroush Rais-Bahrami ◽

Lauren Kole

Keyword(s):

Social Media ◽

Medical Education ◽

Interest Group ◽

Drastic Change ◽

Residency Programs ◽

Media Usage ◽

Application Service ◽

Social Media Platforms ◽

Residency Application ◽

Group Association

Background: The COVID-19 pandemic has caused a drastic change in the 2020-2021 residency application cycle, limiting how programs interact with applicants. Objective: To describe how dermatology residency programs have adapted by developing social media platforms and virtual opportunities. Methods: A list of participating programs was obtained from the Electronic Residency Application Service. Twitter, Instagram, Facebook, and websites were reviewed for virtual opportunities. The Visiting Student Application Service (VSAS) and the Dermatology Interest Group Association (DIGA) website were reviewed for virtual opportunities. Results: Of the 133 programs, 74 social media accounts were created. Twenty-two programs have Twitter, 27 have Instagram, and 25 have Facebook accounts. Virtual open houses were advertised on 27 program webpages. Eight virtual sub-internships were on VSAS. Eighty virtual meet and greets and 27 virtual electives were advertised on the DIGA website. Limitations: Considering the ongoing application cycle and the growth of social media usage, the numbers presented may not represent the numbers on the date of publication. Conclusion: Dermatology residency programs have adapted to the COVID-19 pandemic by developing social media platforms and virtual opportunities. There is an underutilization of social media by programs. Programs are working with the DIGA to distribute information about virtual opportunities.

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Impacts of the Virtual Landscape During the COVID-19 Pandemic on the 2020 Application Cycle

American Journal of Clinical Pathology ◽

10.1093/ajcp/aqab191.246 ◽

2021 ◽

Vol 156 (Supplement_1) ◽

pp. S115-S116

Author(s):

H Cutshall ◽

C Amerson ◽

N Singh ◽

R Hattaway ◽

S Rais-Bahrami ◽

...

Keyword(s):

Social Media ◽

Program Directors ◽

Media Usage ◽

Rank List ◽

Opportunities For Learning ◽

Residency Recruitment ◽

Virtual Setting ◽

The Impact ◽

Virtual Interactions

Abstract Introduction/Objective In response to the COVID-19 pandemic, the 2020 application cycle adapted to a mostly virtual setting. This project focused on the impact of these changes on the 2020 application cycle with the elimination of in- person away rotations and interviews, as well as the implementation of new virtual opportunities for learning and interacting with residents and programs. Methods/Case Report This study was conducted through an anonymous survey sent out to programs that engaged in social media usage in the 2020 application cycle. The survey was made available to program directors, faculty, residents and the matched applicants and focused on their usage and opinion of impact of virtual opportunities, virtual interviews and social media encounters. Results (if a Case Study enter NA) A total of 17 program directors/faculty, 17 residents and 19 matched applicants completed the survey across 91 programs surveyed. Virtual opportunities that were offered across these programs include: open houses, sub-internships, didactic lectures, grand rounds, Q&A sessions, and virtual facility tours. Responses showed that 4 programs (16%) moved applicants up on their rank list based on pre-interview virtual interactions. From the applicant perspective, 13 (76.5%) said virtual opportunities impacted the way they evaluated programs with 13 (68.4%) ranking programs higher and 3 (15.7%) ranking programs they otherwise would not have ranked. On the other hand, 21 faculty/residents (80.7%) felt that applicants missed out on fully experiencing the program due to lack of in person interviews and away rotations. However, 14 programs (56%) interviewed more candidates and offered more interview days during the 2020 application cycle. Applicants also applied to a greater number of programs with 42% of surveyed applicants applying to more than 50 programs, however none attended more than 30 interviews. Conclusion In conclusion, adaptations in response to the COVID-19 pandemic have provided an unexpected opportunity to explore the impact of the virtual landscape on residency recruitment.

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SOCIAL MEDIA AND GREEN CONSUMPTION BEHAVIOR OF MILLENNIALS

Journal of Content Community and Communication ◽

10.31620/jccc.06.20/16 ◽

2020 ◽

Vol 11 (10) ◽

pp. 221-230

Keyword(s):

Social Media ◽

Purchase Intention ◽

Structural Equation ◽

Purchase Intentions ◽

Green Consumption ◽

Media Usage ◽

Reliable Source ◽

Consumption Practices ◽

Social Media Platforms ◽

The Impact

Globalization and economic growth have brought substantial shifts in consumption practices, production and technology revolution in the wake of sudden spurt of social media usage among young consumers. The social media platforms have become a reliable source of communication with consumers and are shaping consumers' purchase intentions. Therefore, a framework was developed to explain and empirically verify the factors shaping green purchase intentions. Three factors Social media usage, Interpersonal Influence and E-WOM have been taken as exogenous variables. The model was tested and validated statistically with the help of structural equation modelling. Total of 500 respondents was sampled to collect the data. All four hypotheses were found to be statistically significant. The impact of social media usage was found to be most influential on purchase intention. The findings of the study will aid marketers to better understand how social media plays an important role in shaping consumers' purchase intentions and how social media can be leveraged in a better way to encourage green consumption among millennials.

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The Influence of Advertising on Children´s Buying Behaviour: A Case Study in Slovakia

10.20944/preprints202106.0383.v1 ◽

2021 ◽

Author(s):

Nikoleta Hutmanova ◽

Zuzana Hajduova ◽

Ľubor Jusko ◽

Ľudovít Molitoris

Keyword(s):

Social Media ◽

Disruptive Effect ◽

Buying Behavior ◽

Media Usage ◽

Significant Difference ◽

Customer Segment ◽

Social Media Platforms ◽

Buying Behaviour ◽

Advertising Literacy ◽

The Impact

Advertising is a very important tool in influencing the customer´s buying behaviour. However, customers tend to have various levels of understanding and decoding advertising messages. Even though children do not have purchasing power themselves, they still create a key customer segment that can influence the purchase decision of the whole family. The paper focuses on how media usage by children and their attitudes towards advertisements determines their buying behavior. We analyze the development of their advertising literacy and the most important predictors of this development. The empirical study was carried out by designing a questionnaire which was filled by Slovak children between the age of 11 and 15. We evaluated the impact of advertising and the degree of influence of the selected types of advertising media on children's consumer behavior. We also evaluated the degree of the disruptive effect of the selected types of advertising media on children and the perception of a selected medium within gender. We identified the most and the least influential type of media and we found out that there is no significant difference within gender in the case of advertising media perception by children. According to the results, we can state that children´s buying behaviour is mostly influenced by advertising on social media platforms. Therefore, the study recommends for marketers also take into account children as consumers when they employ an advertising strategy on social media.

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Characterizing the social media footprint of general surgery residency programs

PLoS ONE ◽

10.1371/journal.pone.0253787 ◽

2021 ◽

Vol 16 (6) ◽

pp. e0253787

Author(s):

Erin M. White ◽

Stefanie C. Rohde ◽

Nensi M. Ruzgar ◽

Shin Mei Chan ◽

Andrew C. Esposito ◽

...

Keyword(s):

Social Media ◽

General Surgery ◽

Clinical Care ◽

Medical Community ◽

Cross Sectional ◽

Residency Programs ◽

General Surgery Residency ◽

The Social ◽

Social Media Platforms ◽

Trainee Education

Background The medical community has increasingly embraced social media for a variety of purposes, including trainee education, research dissemination, professional networking, and recruitment of trainees and faculty. Platform choice and usage patterns appear to vary by specialty and purpose, but few studies comprehensively assess programs’ social media presence. Prior studies assessed general surgery departments’ Twitter use but omitted additional social media platforms and residency-specific accounts. Objective This study sought to broadly characterize the social media footprint of U.S. general surgery residency programs. Methods Using a protocolized search of program websites, social media platforms (Twitter, Facebook, Instagram, LinkedIn), and internet search, cross-sectional data on social media usage in March 2020 were collected for programs, their affiliated departments, their program directors (PDs), and their assistant/associate PDs (APDs). Results 318 general surgery residency programs, 313 PDs, and 296 APDs were identified. 47.2% of programs had surgery-specific accounts on ≥1 platform. 40.2% of PDs and APDs had ≥1 account on Twitter and/or LinkedIn. Program type was associated with social media adoption and Twitter utilization, with lower usage among university-affiliated and independent programs (p<0.01). Conclusions Most general surgery residencies, especially non-university-based programs, lacked any department or residency accounts across Twitter, Facebook, and Instagram by March 2020. These findings highlight opportunities for increased social media engagement and act as a pre-pandemic baseline for future investigations of how the shift to virtual trainee education, recruitment, conferences, and clinical care affect social media use.

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OHNS Residency Program and Applicant Social Media Presence During the COVID-19 Pandemic

Annals of Otology Rhinology & Laryngology ◽

10.1177/0003489420987977 ◽

2021 ◽

pp. 000348942098797

Author(s):

Shadi Ahmadmehrabi ◽

Deborah X. Xie ◽

Bryan K. Ward ◽

Paul C. Bryson ◽

Patrick Byrne

Keyword(s):

Social Media ◽

The United States ◽

Cross Sectional Study ◽

Application Process ◽

Cross Sectional ◽

Residency Programs ◽

Social Media Presence ◽

Residency Application ◽

The Impact ◽

Residency Match

Objectives: In addition to clinical and social disruption, the Coronavirus Disease 2019 (COVID-19) pandemic has affected many aspects of the otolaryngology residency application process. With delays in the 2021 Electronic Residency Applications Service (ERAS) timeline, students and programs have had more time to interact prior to the formal application process. This communication will report recent trends in social media presence by OHNS residency programs, and discuss mechanisms to compensate for decreased applicant-program interactions using social media ahead of the 2021 Match. Methods: In a cross-sectional study of the accredited otolaryngology residency programs in the United States, the number of social media profiles on Twitter, Instagram, and Facebook from 2009 to 2019 were recorded and compared. Results: Most programs (61%) have at least 1 social media profile. Over the past 10 years, the number of programs on social media has increased. During the COVID-19 pandemic, Twitter and Instagram showed higher rates of growth compared to Facebook. With the reduction of in-person opportunities for interactions, both applicants and programs are utilizing social media to showcase their values and their research. Twitter, in particular, also serves as a platform for professional networking. Conclusion: Both Twitter and Instagram are growing in popularity among programs and applicants to enhance networking. Social media is a powerful tool for networking and may help compensate for limitations imposed on the residency match process by the COVID-19 pandemic while maintaining professionalism considerations. The impact of social media on the 2021 otolaryngology residency match is an evolving phenomenon.

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1414. #Vaccine Twitter Influencers: is it Just About Reach and Followers?

Open Forum Infectious Diseases ◽

10.1093/ofid/ofaa439.1596 ◽

2020 ◽

Vol 7 (Supplement_1) ◽

pp. S714-S715

Author(s):

Jean-Etienne Poirrier ◽

Theodore Caputi ◽

John Ayers ◽

Mark Dredze ◽

Sara Poston ◽

...

Keyword(s):

United States ◽

Social Media ◽

Standard Deviation ◽

Small Proportion ◽

The United States ◽

Research Support ◽

Policy Makers ◽

Media Messages ◽

Social Media Platforms ◽

The Impact

Abstract Background A small number of powerful users (“influencers”) dominates conversations on social media platforms: less than 1% of Twitter accounts have at least 3,000 followers and even fewer have hundreds of thousands or millions of followers. Beyond simple metrics (number of tweets, retweets...) little is known about these “influencers”, particularly in relation to their role in shaping online narratives about vaccines. Our goal was to describe influential Twitter accounts that are driving conversations about vaccines and present new metrics of influence. Methods Using publicly-available data from Twitter, we selected posts from 1-Jan-2016 to 31-Dec-2018 and extracted the top 5% of accounts tweeting about vaccines with the most followers. Using automated classifiers, we determined the location of these accounts, and grouped them into those that primarily tweet pro- versus anti-vaccine content. We further characterized the demographics of these influencer accounts. Results From 25,381 vaccine-related tweets available in our sample representing 10,607 users, 530 accounts represented the top 5% by number of followers. These accounts had on average 1,608,637 followers (standard deviation=5,063,421) and 340,390 median followers. Among the accounts for which sentiment was successfully estimated by the classifier, 10.4% (n=55) posted anti-vaccine content and 33.6% (n=178) posted pro-vaccine content. Of the 55 anti-vaccine accounts, 50% (n=18) of the accounts for which location was successfully determined were from the United States. Of the 178 pro-vaccine accounts, 42.5% (n=54) were from the United States. Conclusion This study showed that only a small proportion of Twitter accounts (A) post about vaccines and (B) have a high follower count and post anti-vaccine content. Further analysis of these users may help researchers and policy makers better understand how to amplify the impact of pro-vaccine social media messages. Disclosures Jean-Etienne Poirrier, PhD, MBA, The GSK group of companies (Employee, Shareholder) Theodore Caputi, PhD, Good Analytics Inc. (Consultant) John Ayers, PhD, GSK (Grant/Research Support) Mark Dredze, PhD, Bloomberg LP (Consultant)Good Analytics (Consultant) Sara Poston, PharmD, The GlaxoSmithKline group of companies (Employee, Shareholder) Cosmina Hogea, PhD, GlaxoSmithKline (Employee, Shareholder)

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Understanding the Experiences of Anger in the Onset and Progression of Psoriasis: A Qualitative Study Using Social Media (Preprint)

10.2196/preprints.33920 ◽

2021 ◽

Author(s):

Olivia Hughes ◽

Rachael Hunter

Keyword(s):

Social Media ◽

Qualitative Interviews ◽

Psychosocial Interventions ◽

Skin Condition ◽

Future Research ◽

Social Media Platforms ◽

Chronic Skin ◽

Skin Conditions ◽

The Impact

BACKGROUND Psoriasis is a chronic inflammatory skin condition, which can be affected by stress. Living with psoriasis can trigger negative emotions, which may influence quality of life. OBJECTIVE This study explored the experiences of people with psoriasis with attention to the potential role of anger in the onset and progression of the chronic skin condition. METHODS Semi-structured qualitative interviews were conducted with twelve participants (n=5 females, n=7 males) recruited online from an advert on a patient charity’s social media platforms. Data were transcribed and analysed using thematic analysis. RESULTS Four key themes were identified: (1) ‘I get really angry with the whole situation:’ anger at the self and others, (2) the impact of anger on psoriasis: angry skin, (3) shared experiences of distress, and (4) moving past anger to affirmation. CONCLUSIONS Findings suggest that anger can have a perceived impact on psoriasis through contributing to sensory symptoms and unhelpful coping cycles and point to a need for enhanced treatment with more psychological support. The findings also highlight the continued stigma which exists for people living with skin conditions and how this may contribute to, and sustain, anger for those individuals. Future research could usefully focus on developing targeted psychosocial interventions to promote healthy emotional coping with psoriasis.

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The effects of social media usage on loneliness and well-being: analysing friendship connections of Facebook, Twitter and Instagram

Information Discovery and Delivery ◽

10.1108/idd-08-2020-0091 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Shaoyu Ye ◽

Kevin K.W. Ho ◽

Andre Zerbe

Keyword(s):

Social Media ◽

University Students ◽

Design Methodology ◽

Well Being ◽

Self Report ◽

Access Time ◽

Content Type ◽

Media Usage ◽

Usage Patterns ◽

Social Media Platforms

Purpose This study aims to clarify the effects of different patterns of Facebook, Twitter and Instagram usage on user loneliness and well-being in Japan. Design/methodology/approach Based on responses to a self-report questionnaire in Japan, 155 university students were separated into 4 groups: users of Twitter only, users of Twitter and Facebook, users of Twitter and Instagram and users of all three social media. The effects of social media usage on loneliness and well-being for each group were analysed. Findings No social media usage effects on loneliness or well-being were detected for those who used only Twitter or both Twitter and Instagram. For those using both Twitter and Facebook, loneliness was reduced when users accessed Twitter and Facebook more frequently but was increased when they posted more tweets. Users of all three social media were lonelier and had lower levels of well-being when they accessed Facebook via PC longer; whereas their their access time of Facebook via smartphones helped them decrease loneliness and improve their levels of well-being. Originality/value The findings reported here provide possible explanations for the conflicting results reported in previous research by exploring why users choose different social media platforms to communicate with different groups of friends or acquaintances and different usage patterns that affect their loneliness and well-being.

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