Gender Differences in Intentional Social Action: We-Intention to Engage in Social Network-Facilitated Team Collaboration
The growth and popularity of Web 2.0 applications help people to build and maintain their social networks online and further encourage social network-facilitated team collaboration. In this study, we conceptualized the use of Instant messaging in social network-facilitated team collaboration as an Intentional social action and further Investigated the effect of gender differences In the development of we-intention (I. e. collective intention) to engage In such collaboration. A research model was developed and empirically tested with 482 university students In Mainland China. The results demonstrated that the effects of attitude, positive anticipated emotions, and group norms on we-intention were more Important for men, whereas the effects of social Identity and negative anticipated emotions were more significant for women to collectively participate In social network-facilitated team collaboration. We believe the Implications of this study would shed considerable light on both research and practice.