Finding source domain triggers

2016 ◽  
Vol 21 (4) ◽  
pp. 527-558 ◽  
Author(s):  
Jenny Lederer
Keyword(s):  
Figurative Language ◽  
Target Domain ◽  
New Techniques ◽  
Economic Discourse ◽  
Source Domain ◽  
Structure Abstract ◽  
Metaphor Theory ◽  
Language Data ◽  
Occurrence Patterns

Much recent research on figurative language and conceptual metaphor theory derives from corpus examination, and analysts are increasingly focused on the development of quantificational tools to reveal co-occurrence patterns indicative of source and target domain associations. Some mappings between source and target are transparent and appear in collocation patterns in natural language data. However, other metaphors, especially those that structure abstract processes, are more complex because the target domain is lexically divorced from the source. Using economic discourse as a case study, this paper introduces new techniques directed at the quantitative evaluation of metaphorical occurrence when target and source relationships are nonobvious. Constellations of source-domain triggers are identified in the data and shown to disproportionately emerge in topic-specific discourse.

Sufi Symbol as Gap, Metaphor as Clue

2020 ◽  
Vol 8 (2) ◽  
pp. 176-197
Author(s):  
Mustafa Muhammad T. Binmayaba
Keyword(s):  
Figurative Language ◽  
Divine Love ◽  
Target Domain ◽  
Conceptual Metaphor Theory ◽  
Case Study Analysis ◽  
Human Love ◽  
Metaphor Theory ◽  
Linguistic Approach ◽  
The Relationship

Abstract This article introduces an approach to analyzing the way in which figurative language interfaces with cognitive, cultural, and spiritual experience in the symbols employed by the Sufis to express their love of God. It relies on the Cognitive Linguistic Approach to reveal the relationship between the Sufis’ thoughts about God, secular language of love, and the idea of divine love. Through a case study analysis of the symbols of love in Ibn ʿArabī’s poetry, the two chief undertakings here are: first, to argue that thoughts and feelings of human love inspired the Sufis to express their ideas about their experience of divine love through secular symbols that create gaps of indeterminacy in their poems, and second, to explain, using Conceptual Metaphor Theory, how these gaps can be closed through mappings of the Sufi symbols, as parts of the target domain of divine love, onto the source domain of secular love.

scholarly journals Le metafore di intensificazione in russo: la realizzazione linguistica del concetto di COMPLETEZZA

2018 ◽  
pp. 95-106
Author(s):  
Valentina Benigni
Keyword(s):  
Conceptual Metaphor ◽  
Target Domain ◽  
Conceptual Metaphor Theory ◽  
Source Domain ◽  
Wide Range ◽  
Metaphor Theory ◽  
Round Form

Adopting a data based approach, the study explores Russian intensifying metaphors of COMPLETENESS. A wide range of instantiations of the metaphor of COMPLETENESS is analyzed within the framework of Conceptual Metaphor Theory (Lakoff & Johnson 1980), comprising achievement of a result (soveršennyj idiot), filled container (nabityj durak) and round form (kruglyj otličnik). The contrastive perspective (Russian-English-Italian) provides new insights on the mapping of the source domain of COMPLETENESS onto the target domain of INTENSITY in different languages and cultures.

The Nature of Metaphor

2021 ◽  
pp. 33-46
Author(s):  
Abraham Fuks
Keyword(s):  
Figurative Language ◽  
Written Language ◽  
Abstract Concept ◽  
Target Domain ◽  
Source Domain ◽  
The Public ◽  
Daily Interactions ◽  
Abstract Ideas ◽  
Concrete Domains ◽  
Medical Writings

Metaphors are ubiquitous features of spoken and written language that permit us to experience one thing in terms of another. “Seeing is believing” helps us understand the abstract concept of belief in terms of the concrete sense of sight. Derived from two Greek words that mean “to transfer,” metaphors transfer certain attributes from the source domain, in our example, Seeing to the target domain of Believing. The chapter explores how metaphors have cognitive properties and allow us to learn new things and to express abstract ideas and complex relations. Metaphors are a powerful trope of figurative language and commonly appear in both formal medical writings and the informal daily interactions of doctors, patients, and the public more generally. The chapter describes how metaphors connect abstract and concrete domains and offers an array of examples that helps us decipher how metaphors originate from human experiences and how they evolve. It explores how metaphors frame perceptions and shape reality and their potency in the language of the clinic.

A deep semantic corpus-based approach to metaphor analysis

2016 ◽  
Vol 8 (2) ◽  
pp. 256-294 ◽  
Author(s):  
Ellen K. Dodge
Keyword(s):  
Large Scale ◽  
Conceptual Metaphor ◽  
Metaphor Analysis ◽  
Conceptual Metaphor Theory ◽  
Computational Tools ◽  
Source Domain ◽  
Metaphor Theory ◽  
Different Types ◽  
Metaphor Use

This paper demonstrates the fruitful application of the formalization of Conceptual Metaphor Theory, combined with metaphor constructions and computational tools to a large-scale, corpus-based approach to the study of metaphor expressions. As the case study of poverty metaphor expressions illustrates, the representation of individual metaphors and frames as parts of larger conceptual networks facilitates analyses that capture both local details and larger patterns of metaphor use. Significantly, the data suggest that the two most frequently used source domain networks in poverty metaphor expressions each support different types of inferences about poverty, its effects, and possible ways to reduce or end it.

scholarly journals ‘Light’ as a Source Domain for Metaphors in the Holy Quran

2021 ◽  
Author(s):  
Marwa Ibrahim Elamin ◽  
Albatool Ahmed Alhazmi
Keyword(s):  
Discourse Analysis ◽  
Analytical Approach ◽  
Conceptual Metaphor ◽  
Target Domain ◽  
Conceptual Metaphor Theory ◽  
Identification Procedure ◽  
Source Domain ◽  
Metaphor Theory ◽  
Holy Quran ◽  
The Holy Quran

Conceptual Metaphor Theory (CMT) sees metaphor as a means to conceptualize abstracts in everyday discourse employing concrete. This research investigates the use of “Light” (Nur in Arabic) metaphorically as a source domain to several concepts (target domains) in the Quran, for instance, “THE QURAN IS LIGHT”. The study explores the power of metaphor in non-literary discourse relying on Conceptual Metaphor Theory and its hypotheses. Additionally, it will identify the target domains to which light is used as a source domain. Furthermore, it will examine whether ‘Light’ has been used as a target domain or it is a unidirectional relation that made it a source domain only in all the occurrences in the Quran. For the purpose of this study, the researchers used a descriptive-analytical approach in discourse analysis. Metaphor Identification Procedure (MIP) is used as a tool for checking metaphor. The search in the sacred text resulted in (43) occurrences of the word ‘Nur.’ This research proved that metaphor of light is used ubiquitously and creatively to explain different crucial concepts in the Quran.

scholarly journals METAPHORS OF LIFE INSURANCE AND HOME APPLIANCE ON YOUTUBE ADVERTISEMENTS VIDEOS

2017 ◽  
Vol 8 (2) ◽  
pp. 139
Author(s):  
Lilik Rochmah Agustina ◽  
Masriatus Solichah Solichah
Keyword(s):  
Life Insurance ◽  
Conceptual Metaphor ◽  
Target Domain ◽  
Conceptual Metaphor Theory ◽  
Source Domain ◽  
Metaphor Theory ◽  
Qualitative Descriptive ◽  
Home Appliance ◽  
Research Questions

Lilik Rochmah AgustinaMasriatus SholikhahSTKIP PGRI [email protected]@gmail.com   AbstractThe aim of this research is to explore metaphors in life insurance and home appliance on YouTube advertisements videos by employing pragmatics perspective. To accomplish the goal of the research, qualitative descriptive is employed to figure out of both two research questions. Furthermore, to know the kinds of metaphor, researchers work on theory proposed by Lakoff and Johnsen (2003) for fundamental metaphor theory, then, conceptual metaphor theory proposed by Kovecses (2010); and the last is pictorial metaphor theory proposed by Forceville (2002). At last, it can be seen that the type of metaphor are pictorial metaphor for SINAR MAS MSIG life insurance and LG home appliance advertisements. Further, in term of conceptual metaphor researchers found two type of metaphor; structural metaphor and ontological metaphor in Thai life insurance and Philips home appliance advertisements. As the closing, researchers figured out that among the four of life insurance and home appliance advertisements issued in YouTube apply the persuasive strategy to influence the audiences. These advertisements eventually are influential in inviting customers’ attention since the application of metaphors and persuasive strategies.Keywords: Metaphor, Source Domain, Target Domain, YouTube Advertisement Video, Persuasion   AbstrakPenelitian ini bertujuan untuk menyelidiki metaphor yang terdapat pada video iklan asuansi jiwa dan iklan perabot rumah tangga di laman Youtube melalui pendekatan Pragmatic. Untuk mencapai tujuan penelitian, pendekatan kualitatif diaplikasikan untuk menjawab dua permasalahan penelitian. Lebih lanjut, untuk mengetahui jenis metafor yang digunakan pada objek penelitian, peneliti menggunakan teori dari Lakoff dan Johnsen (2013) tentang Fundamental Metaphor, Conseptual Metaphor dari Kovecses (2010), dan teori Pictorial Metaphor dari Forceville (2002). Akhirnya, dapat diketahui bahwa jenis metaphor yang di temukan dalam empat iklan di laman Youtube adalah pada iklan asuransi jiwa Sinar Mas MISG life dan iklan perabot rumah tangga LG terdapat lebih dominan Pictorial Metaphor. Selain itu, pada iklan asuransi jiwa Thailand dan iklan lampu Philip cenderung menggunakan Conceptual Metaphor dengan temuan 2 sub jenis dominan yakni Structural Metaphor dan Ontoligical Metaphor. Sebagai penghujung temuan, peneliti menemukan fakta bahwa keempat iklan asuransi jiwa dan iklan perabot rumah tangga yang ditayangkan pada laman Youtube menggunakan beberapa jenis strategy persuasive untuk mempengaruhi khalayak. Secara jelas, iklan-iklan tersebut bersift persuasive dalam mengundang perhatian dan minat para konsumen dengan menggunakan unsur-unsur metafora dan strategi persuasif.     Kata kunci: metafora, domain sumber, domain target, video iklan mber, domain target, video iklan Youtube, persuasi.

A cognitive perspective on the metaphors in the Buddhist sutra “Bao Ji Jing”

2012 ◽  
Vol 2 (2) ◽  
pp. 154-179 ◽  
Author(s):  
Chun Lan
Keyword(s):  
Conceptual System ◽  
Target Concept ◽  
Target Domain ◽  
Cognitive Perspective ◽  
Metaphor Theory ◽  
The One ◽  
A Minor ◽  
The Mind ◽  
The Relationship

This is a case study of the metaphorical expressions in the Buddhist sutra “宝积经” (Bao Ji Jing, Ratnakūtasūtra) from the cognitive perspective provided by conceptual metaphor theory, aiming at discovering the conceptual system behind those metaphorical expressions and investigating what kind of role conceptual metaphors play in constructing and interpreting Buddhist doctrines. Altogether 64 metaphorical expressions in “Bao Ji Jing” are analysed, which centre around three themes: singing praise to Bodhisattva’s benefactions, looking on the emptiness and illusions of the mind and concluding persuasions. The key findings are that (1) metaphorical expressions are typically used for legitimising Buddhist doctrines and, to a lesser degree, delegitimising non-Buddhist doctrines; (2) the metaphorical expressions detected are usually highly consistent in structure, with a few or even over a dozen appearing in parallel; (3) often a metaphor is composed of a major source concept and a minor source concept on the one hand, and a major target concept and a minor target concept on the other, with the relationship between the former mapped onto that of the latter; and (4) a metaphor typically activates a series of projections between its source domain and target domain, giving rise to conceptual blends in the process.

“The suburbs are exploding”

2010 ◽  
Vol 24 ◽  
pp. 103-119 ◽  
Author(s):  
Stefanie Peeters
Keyword(s):  
Conceptual Metaphor ◽  
The Other ◽  
Target Domain ◽  
Conceptual Metaphor Theory ◽  
Source Domain ◽  
Conceptual Domain ◽  
Other Hand ◽  
Metaphor Theory ◽  
The One

Ever since Lakoff and Johnson (1980) introduced their Conceptual Metaphor Theory, metaphors have been seen as important ‘framing devices’: as metaphor involves constructing one conceptual domain in terms of another, the choice of the latter (or source domain) affects how the former (or target domain) is represented. Based on a corpus of French written press reporting, this article will, on the one hand, show that the notion of ‘framing’ is, in line with the findings of Conceptual Metaphor Theory, useful for analysing metaphors as well as for indicating their constructive force. On the other hand, however, this article will defend the idea that an analysis of metaphors in terms of frames does not always suffice and needs to be complemented. Following a recent strand in metaphor studies that shows an increasing awareness of the importance of studying metaphors as linguistic and discursive phenomena (cf. Cameron, 2003; Semino, 2008), we will claim that a more co-text-oriented metaphor approach has to be adopted to account for the nuances and evaluative associations metaphors are able to convey.

scholarly journals Light’ as a Source Domain for Metaphors in the Holy Quran

2021 ◽  
Vol 5 (3) ◽  
pp. 169-184
Author(s):  
Marwa Ibrahim Elamin ◽  
Albatool Ahmed Alhazmi
Keyword(s):  
Discourse Analysis ◽  
Analytical Approach ◽  
Conceptual Metaphor ◽  
Target Domain ◽  
Conceptual Metaphor Theory ◽  
Identification Procedure ◽  
Source Domain ◽  
Metaphor Theory ◽  
Holy Quran ◽  
The Holy Quran

Conceptual Metaphor Theory (CMT) sees metaphor as a means to conceptualize abstracts in everyday discourse employing concrete. This research investigates the use of “Light” (Nur in Arabic) metaphorically as a source domain to several concepts (target domains) in the Quran, for instance, “THE QURAN IS LIGHT”. The study explores the power of metaphor in non-literary discourse relying on Conceptual Metaphor Theory and its hypotheses. Additionally, it will identify the target domains to which light is used as a source domain. Furthermore, it will examine whether ‘Light’ has been used as a target domain or it is a unidirectional relation that made it a source domain only in all the occurrences in the Quran. For the purpose of this study, the researchers used a descriptive-analytical approach in discourse analysis. Metaphor Identification Procedure (MIP) is used as a tool for checking metaphor. The search in the sacred text resulted in (43) occurrences of the word ‘Nur.’ This research proved that metaphor of light is used ubiquitously and creatively to explain different crucial concepts in the Quran.

Metaphor in Hakka proverbs

2018 ◽  
Vol 19 (4) ◽  
pp. 549-576
Author(s):  
Huei-ling Lai
Keyword(s):  
Real Life ◽  
Family Values ◽  
Mirror Image ◽  
Target Domain ◽  
Conceptual Metaphor Theory ◽  
Source Domain ◽  
Image Mapping ◽  
Metaphor Theory ◽  
Metaphorical Mapping ◽  
State Of Affairs

Abstract This paper investigates metaphor in Hakka proverbs by examining a corpus of 933 couplets based on a refined analytic framework from Lakoff & Turner (1989). For the source domain, the being of the state of affairs and the rhetorical relations of the two chunks are identified. For the target domain, the projected theme and the connotative tendency are examined. The results show that source domains significantly correlate with the rhetorical relations and target domains, respectively. Four metaphorical mapping mechanisms based on the generic is specific metaphor are proposed for the operation of the global construal. A mirror image mapping is demonstrated: whole-for-part metonymy in the source domain and part-for-whole metonymy in the target domain. Both the evoked knowledge schemas, encompassing real-life Hakka folk experiences, and the projected themes, including family values, individual characters, and evaluations or standards of life, are found to be culturally constrained. A coalescence of linguistic, cultural, and affective forces is claimed to represent the metaphors in Hakka proverbs. The study contributes to a better understanding of metaphors in proverbs by establishing a solid ground from their linguistic and cultural features, and to expanding the conceptual metaphor theory by building the conceptual universality with specific cultural information.

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