Metaphor in Hakka proverbs

2018 ◽  
Vol 19 (4) ◽  
pp. 549-576
Author(s):  
Huei-ling Lai
Keyword(s):  
Real Life ◽  
Family Values ◽  
Mirror Image ◽  
Target Domain ◽  
Conceptual Metaphor Theory ◽  
Source Domain ◽  
Image Mapping ◽  
Metaphor Theory ◽  
Metaphorical Mapping ◽  
State Of Affairs

Abstract This paper investigates metaphor in Hakka proverbs by examining a corpus of 933 couplets based on a refined analytic framework from Lakoff & Turner (1989). For the source domain, the being of the state of affairs and the rhetorical relations of the two chunks are identified. For the target domain, the projected theme and the connotative tendency are examined. The results show that source domains significantly correlate with the rhetorical relations and target domains, respectively. Four metaphorical mapping mechanisms based on the generic is specific metaphor are proposed for the operation of the global construal. A mirror image mapping is demonstrated: whole-for-part metonymy in the source domain and part-for-whole metonymy in the target domain. Both the evoked knowledge schemas, encompassing real-life Hakka folk experiences, and the projected themes, including family values, individual characters, and evaluations or standards of life, are found to be culturally constrained. A coalescence of linguistic, cultural, and affective forces is claimed to represent the metaphors in Hakka proverbs. The study contributes to a better understanding of metaphors in proverbs by establishing a solid ground from their linguistic and cultural features, and to expanding the conceptual metaphor theory by building the conceptual universality with specific cultural information.

scholarly journals Le metafore di intensificazione in russo: la realizzazione linguistica del concetto di COMPLETEZZA

2018 ◽  
pp. 95-106
Author(s):  
Valentina Benigni
Keyword(s):  
Conceptual Metaphor ◽  
Target Domain ◽  
Conceptual Metaphor Theory ◽  
Source Domain ◽  
Wide Range ◽  
Metaphor Theory ◽  
Round Form

Adopting a data based approach, the study explores Russian intensifying metaphors of COMPLETENESS. A wide range of instantiations of the metaphor of COMPLETENESS is analyzed within the framework of Conceptual Metaphor Theory (Lakoff & Johnson 1980), comprising achievement of a result (soveršennyj idiot), filled container (nabityj durak) and round form (kruglyj otličnik). The contrastive perspective (Russian-English-Italian) provides new insights on the mapping of the source domain of COMPLETENESS onto the target domain of INTENSITY in different languages and cultures.

On learning to draw the distinction between physical and metaphorical motion: is metaphor an early emerging cognitive and linguistic capacity?

2005 ◽  
Vol 32 (2) ◽  
pp. 291-318 ◽  
Author(s):  
ŞEYDA ÖZÇALIŞKAN
Keyword(s):  
Native Speakers ◽  
Structured Interview ◽  
Story Comprehension ◽  
Age Group ◽  
Target Domain ◽  
Conceptual Metaphor Theory ◽  
Metaphor Theory ◽  
The Mean ◽  
Metaphorical Mapping ◽  
Pass Through

Situated within the framework of the conceptual metaphor theory (Lakoff & Johnson, 1999), this study investigated young children's understanding of metaphorical extensions of spatial motion. Metaphor was defined as a conceptual-linguistic mapping between a source and a target domain. The study focused on metaphors that are structured by the source domain of motion in space (e.g. time flies by, ideas pass through one's mind, sickness crawls through one's body). The study investigated whether metaphor comprehension varied by the age of the participant, target domain of the metaphorical mapping, and the conventionality of the linguistic form with which the metaphor was conveyed. Data were gathered using a story comprehension task and a semi-structured interview from 60 monolingual Turkish-speaking children, at the mean ages 3;6, 4;5 and 5;5 (20 participants per age group), and 20 adult native speakers of Turkish. The results showed metaphor understanding to be an early emerging cognitive and linguistic capacity.

scholarly journals ‘Light’ as a Source Domain for Metaphors in the Holy Quran

2021 ◽  
Author(s):  
Marwa Ibrahim Elamin ◽  
Albatool Ahmed Alhazmi
Keyword(s):  
Discourse Analysis ◽  
Analytical Approach ◽  
Conceptual Metaphor ◽  
Target Domain ◽  
Conceptual Metaphor Theory ◽  
Identification Procedure ◽  
Source Domain ◽  
Metaphor Theory ◽  
Holy Quran ◽  
The Holy Quran

Conceptual Metaphor Theory (CMT) sees metaphor as a means to conceptualize abstracts in everyday discourse employing concrete. This research investigates the use of “Light” (Nur in Arabic) metaphorically as a source domain to several concepts (target domains) in the Quran, for instance, “THE QURAN IS LIGHT”. The study explores the power of metaphor in non-literary discourse relying on Conceptual Metaphor Theory and its hypotheses. Additionally, it will identify the target domains to which light is used as a source domain. Furthermore, it will examine whether ‘Light’ has been used as a target domain or it is a unidirectional relation that made it a source domain only in all the occurrences in the Quran. For the purpose of this study, the researchers used a descriptive-analytical approach in discourse analysis. Metaphor Identification Procedure (MIP) is used as a tool for checking metaphor. The search in the sacred text resulted in (43) occurrences of the word ‘Nur.’ This research proved that metaphor of light is used ubiquitously and creatively to explain different crucial concepts in the Quran.

scholarly journals METAPHORS OF LIFE INSURANCE AND HOME APPLIANCE ON YOUTUBE ADVERTISEMENTS VIDEOS

2017 ◽  
Vol 8 (2) ◽  
pp. 139
Author(s):  
Lilik Rochmah Agustina ◽  
Masriatus Solichah Solichah
Keyword(s):  
Life Insurance ◽  
Conceptual Metaphor ◽  
Target Domain ◽  
Conceptual Metaphor Theory ◽  
Source Domain ◽  
Metaphor Theory ◽  
Qualitative Descriptive ◽  
Home Appliance ◽  
Research Questions

Lilik Rochmah AgustinaMasriatus SholikhahSTKIP PGRI [email protected]@gmail.com   AbstractThe aim of this research is to explore metaphors in life insurance and home appliance on YouTube advertisements videos by employing pragmatics perspective. To accomplish the goal of the research, qualitative descriptive is employed to figure out of both two research questions. Furthermore, to know the kinds of metaphor, researchers work on theory proposed by Lakoff and Johnsen (2003) for fundamental metaphor theory, then, conceptual metaphor theory proposed by Kovecses (2010); and the last is pictorial metaphor theory proposed by Forceville (2002). At last, it can be seen that the type of metaphor are pictorial metaphor for SINAR MAS MSIG life insurance and LG home appliance advertisements. Further, in term of conceptual metaphor researchers found two type of metaphor; structural metaphor and ontological metaphor in Thai life insurance and Philips home appliance advertisements. As the closing, researchers figured out that among the four of life insurance and home appliance advertisements issued in YouTube apply the persuasive strategy to influence the audiences. These advertisements eventually are influential in inviting customers’ attention since the application of metaphors and persuasive strategies.Keywords: Metaphor, Source Domain, Target Domain, YouTube Advertisement Video, Persuasion   AbstrakPenelitian ini bertujuan untuk menyelidiki metaphor yang terdapat pada video iklan asuansi jiwa dan iklan perabot rumah tangga di laman Youtube melalui pendekatan Pragmatic. Untuk mencapai tujuan penelitian, pendekatan kualitatif diaplikasikan untuk menjawab dua permasalahan penelitian. Lebih lanjut, untuk mengetahui jenis metafor yang digunakan pada objek penelitian, peneliti menggunakan teori dari Lakoff dan Johnsen (2013) tentang Fundamental Metaphor, Conseptual Metaphor dari Kovecses (2010), dan teori Pictorial Metaphor dari Forceville (2002). Akhirnya, dapat diketahui bahwa jenis metaphor yang di temukan dalam empat iklan di laman Youtube adalah pada iklan asuransi jiwa Sinar Mas MISG life dan iklan perabot rumah tangga LG terdapat lebih dominan Pictorial Metaphor. Selain itu, pada iklan asuransi jiwa Thailand dan iklan lampu Philip cenderung menggunakan Conceptual Metaphor dengan temuan 2 sub jenis dominan yakni Structural Metaphor dan Ontoligical Metaphor. Sebagai penghujung temuan, peneliti menemukan fakta bahwa keempat iklan asuransi jiwa dan iklan perabot rumah tangga yang ditayangkan pada laman Youtube menggunakan beberapa jenis strategy persuasive untuk mempengaruhi khalayak. Secara jelas, iklan-iklan tersebut bersift persuasive dalam mengundang perhatian dan minat para konsumen dengan menggunakan unsur-unsur metafora dan strategi persuasif.     Kata kunci: metafora, domain sumber, domain target, video iklan mber, domain target, video iklan Youtube, persuasi.

“The suburbs are exploding”

2010 ◽  
Vol 24 ◽  
pp. 103-119 ◽  
Author(s):  
Stefanie Peeters
Keyword(s):  
Conceptual Metaphor ◽  
The Other ◽  
Target Domain ◽  
Conceptual Metaphor Theory ◽  
Source Domain ◽  
Conceptual Domain ◽  
Other Hand ◽  
Metaphor Theory ◽  
The One

Ever since Lakoff and Johnson (1980) introduced their Conceptual Metaphor Theory, metaphors have been seen as important ‘framing devices’: as metaphor involves constructing one conceptual domain in terms of another, the choice of the latter (or source domain) affects how the former (or target domain) is represented. Based on a corpus of French written press reporting, this article will, on the one hand, show that the notion of ‘framing’ is, in line with the findings of Conceptual Metaphor Theory, useful for analysing metaphors as well as for indicating their constructive force. On the other hand, however, this article will defend the idea that an analysis of metaphors in terms of frames does not always suffice and needs to be complemented. Following a recent strand in metaphor studies that shows an increasing awareness of the importance of studying metaphors as linguistic and discursive phenomena (cf. Cameron, 2003; Semino, 2008), we will claim that a more co-text-oriented metaphor approach has to be adopted to account for the nuances and evaluative associations metaphors are able to convey.

scholarly journals Light’ as a Source Domain for Metaphors in the Holy Quran

2021 ◽  
Vol 5 (3) ◽  
pp. 169-184
Author(s):  
Marwa Ibrahim Elamin ◽  
Albatool Ahmed Alhazmi
Keyword(s):  
Discourse Analysis ◽  
Analytical Approach ◽  
Conceptual Metaphor ◽  
Target Domain ◽  
Conceptual Metaphor Theory ◽  
Identification Procedure ◽  
Source Domain ◽  
Metaphor Theory ◽  
Holy Quran ◽  
The Holy Quran

Conceptual Metaphor Theory (CMT) sees metaphor as a means to conceptualize abstracts in everyday discourse employing concrete. This research investigates the use of “Light” (Nur in Arabic) metaphorically as a source domain to several concepts (target domains) in the Quran, for instance, “THE QURAN IS LIGHT”. The study explores the power of metaphor in non-literary discourse relying on Conceptual Metaphor Theory and its hypotheses. Additionally, it will identify the target domains to which light is used as a source domain. Furthermore, it will examine whether ‘Light’ has been used as a target domain or it is a unidirectional relation that made it a source domain only in all the occurrences in the Quran. For the purpose of this study, the researchers used a descriptive-analytical approach in discourse analysis. Metaphor Identification Procedure (MIP) is used as a tool for checking metaphor. The search in the sacred text resulted in (43) occurrences of the word ‘Nur.’ This research proved that metaphor of light is used ubiquitously and creatively to explain different crucial concepts in the Quran.

Metaphor and Metonymy in Ancient Dream Interpretation: the Case of Islamic-Iranian Culture

2017 ◽  
Vol 11 (2) ◽  
pp. 69-83
Author(s):  
Rahman Veisi Hasar
Keyword(s):  
Dream Interpretation ◽  
Personal Knowledge ◽  
Target Domain ◽  
Conceptual Metaphor Theory ◽  
Source Domain ◽  
Physical Context ◽  
Metaphor Theory ◽  
Realistic Representation ◽  
Latent Content ◽  
Metaphor And Metonymy

AbstractThis paper aims to investigate the relevance of metaphor and metonymy to ancient dream interpretation in Islamic-Iranian culture. To this end, a most-referenced book of dream interpretation is analysed according to the conceptual metaphor theory. The results show that metaphor and metonymy play an important role in this ancient discourse. The metaphorical dream is based either on a resemblance between the dream as the source domain and its interpretation as the target domain, or on some symbolic metaphors arising from cultural conventions. The metonymic dream is formed by a contiguous relationship between the dream as the vehicle entity and its interpretation as the target entity. Concerning metaphorical dream interpretation, it can be argued that the overt content of the dream is mapped onto the latent content by resemblance or cultural convention. As regards metonymic dream interpretation, it can be said that the overt content of the dream is mapped onto the latent content by a conceptual metonymy based on socio-physical context. In addition, there are two other procedures of dream interpretation based on realistic representation and the technique of reversion. These cases do not apply figurative devices like metaphor and metonymy. Also, the dreamer’s personal knowledge of his or her life does not play a significant role in the discourse of dream interpretation in Islamic-Iranian culture.

scholarly journals Change in Metaphorical Framing: Metaphors of TRade in 225 Years of State of the Union Addresses (1790–2014)

2018 ◽  
Vol 41 (2) ◽  
pp. 260-279 ◽  
Author(s):  
Christian Burgers ◽  
Kathleen Ahrens
Keyword(s):  
Relative Frequency ◽  
Conceptual Metaphor ◽  
Conceptual Metaphor Theory ◽  
Source Domain ◽  
State Of The Union ◽  
Metaphor Theory ◽  
Time Periods ◽  
Diachronic Analysis ◽  
Types Of Change ◽  
Over Time

AbstractThe literature provides diverging perspectives on the universality and stability of economic metaphors over time. This article contains a diachronic analysis of economic metaphors describing trade in a corpus of 225 years of US State of the Union addresses (1790–2014). We focused on two types of change: (i) replacement of a source domain by another domain and (ii) change in mapping within a source domain. In our corpus, five source domains of trade were predominant: (i) PhysicalObject, (ii) Building, (iii) Container, (iv) Journey, and (v) LivingBeing. Only the relative frequency of the Container source domain was related to time. Additionally, mappings between source and target domains were mostly stable. Nevertheless, our analyses suggest that the Trade metaphors in our corpus are related to concreteness in a more nuanced way as typically assumed in conceptual metaphor theory: metaphors high in the concreteness dimension of physicality and low in the concreteness dimension of specificity are likeliest to be used over longer time periods, by providing communicators with freedom to adjust the metaphor to changing societal circumstances.

Interpersonal judgments, embodied reasoning, and juridical legitimacy

2018 ◽  
pp. 862-874
Author(s):  
Somogy Varga
Keyword(s):  
Embodied Cognition ◽  
Research Program ◽  
Real Life ◽  
Abstract Concepts ◽  
Conceptual Metaphor Theory ◽  
Metaphor Theory ◽  
Experimental Findings ◽  
Bodily States ◽  
And Behavior ◽  
Negligible Influence

A particular branch of the embodied cognition (EC) research program explicates abstract concepts and metaphors as grounded in particular domains of bodily experience. This chapter explores conceptual metaphor theory (CMT) and some recent behavioral and neuroscientific research that appears to offer some support for it. While this research indicates that bodily states exert non-negligible influence on cognition and behavior, the influences appear to occur in a way that is insensitive to reflectively endorsed norms. Assuming that the experimental findings extend to real-life situations, the findings raise a number of questions. The chapter offers reflections on particular questions and concerns in the legal realm and explores whether the findings present potential challenges to juridical legitimacy.

scholarly journals METAPHORIC REPRESENTATION OF THE CONCEPTS OF CRIME AND INVESTIGATION IN DETECTIVE STORIES

2021 ◽  
pp. 24-35
Author(s):  
Doichyk O.Ya. ◽  
Tomash Ya.Z.
Keyword(s):  
Conceptual Metaphor ◽  
Mental Activity ◽  
Cognitive Mechanisms ◽  
Target Domain ◽  
Conceptual Metaphor Theory ◽  
Metaphor Theory ◽  
Key Concepts ◽  
Basic Frame ◽  
Detective Stories ◽  
A Chain

Purpose. The article dwells upon the range of conceptual metaphors with the target domains CRIME and INVESTIGATION verbalized in Arthur Conan Doyle’s detective stories. The research aims at tracing the cognitive mechanisms of conceptual metaphoric mappings which objectify the key concepts of the detective text: CRIME and INVESTIGATION. The analysis is done on the basis of the theoretical points of cognitive linguistic schools, namely the conceptual metaphor theory. The aim is achieved by completing the following tasks: singling out the key concepts of a detective story and tracing their conceptual correlations; schematic representing the basic frame of CRIMINAL INVESTIGATION; analyzing the cognitive mechanisms behind the metaphoric interpretations of CRIME and INVESTIGATION concepts; and describing metaphoric correlations of the basic frame slots (CRIME, CRIMINAL, DETECTIVE, INVESTIGATION).Methods, applied in the research, include contextual and descriptive analysis, conceptual analysis. The range of metaphors with the target domains CRIME and INVESTIGATION is analyzed according to the conceptual metaphor theory methodology.Results. In the detective stories under study the key concepts CRIME, CRIMINAL, DETECTIVE, and INVESTIGATION are represented by a certain set of metaphoric models. The metaphoric expressions that verbalize the concepts of CRIME and INVESTIGATION reveal their conceptual correlations with the concepts of DETECTIVE і CRIMINAL, which obtain further metaphoric interpretation according to these mappings.Conclusions. The research has revealed that the concepts of CRIME and INVESTIGATION have high capacity to be metaphorically interpreted due to their abstract nature. The target domain CRIME is associated with the following set of source domains: PERFORMANCE, GAME, A TANGLE / A PUZZLE / A CHAIN / A RIDDLE / MYSTERY / A LOCKED DOOR, BUSINESS, OCCUPATION, ENTERTAINMENT, MENTAL ACTIVITY, STORY, and PHENOMENON. The range of source domains which correlate with the target domain INVESTIGATION includes: JOURNEY, ROLEPLAY, HUNTING, CHASE, COMPLETING LINKS TO A CHAIN, MAKING VISIBLE, UNTANGLING, and ENTERTAINING ACTIVITY.Key words: frame, conceptual metaphor, range of metaphor, target domain, metaphoric mapping. Статтю присвячено дослідженню діапазону концептуальних метафор для референтів ЗЛОЧИН / CRIME та РОЗСЛІДУВАННЯ / INVESTIGATION у текстах детективних оповідань А. Конан Дойла. Метою статті є простеження когнітивних механізмів творення концептуальних метафор, що об’єктивують ключові концепти оповідань детективного жанру, – ЗЛОЧИН / CRIME та РОЗСЛІДУВАННЯ / INVESTIGATION. Аналіз здійснюється з опертям на положення провідних шкіл когнітивної лінгвістики, зокрема теорії концептуальної метафори. Реалізація поставленої мети відбувається шляхом виокремлення ключових концептів детективної розповіді та з’ясування їхніх концептуальних зв’язків; схематичного моделювання фрейму ДЕТЕКТИВНЕ РОЗСЛІДУВАННЯ / CRIMINAL INVES-TIGATION; аналізу механізмів творення концептуальних метафор, які об’єктивують концепти CRIME та INVESTIGATION і виявляють концептуальні зв’язки між слотами фрейму (CRIME, CRIMINAL, DETECTIVE, INVESTIGATION).Методи, застосовані в дослідженні, включають контекстуальний і концептуальний аналізи, метод суцільної вибірки, описовий метод. Визначення діапазону метафор концептів CRIME та INVESTIGATION здійснюється відповідно до положень теорії концептуальної метафори.Результати. У досліджуваних оповіданнях концепти CRIME, CRIMINAL, DETECTIVE, INVESTIGATION об’єктивовані певним набором метафоричних моделей. У метафоричних висловах, що об’єктивують концепти CRIME та INVESTIGATION у текстах оповідань, відображено їхні зв’язки з концептами DETECTIVE і CRIMINAL, які також отримують своє метафоричне осмислення в межах цих концептуальних метафор.Висновки. Дослідження показує, що високий ступінь метафоризації концептів CRIME та INVESTI-GATION зумовлений абстрактністю референтів. Концептуальний референт CRIME корелює з доменами PERFORMANCE, GAME, A TANGLE / A PUZZLE / A CHAIN / A RIDDLE / MYSTERY / A LOCKED DOOR, BUSINESS, OCCUPATION, ENTERTAINMENT, MENTAL ACTIVITY, STORY, PHENOMENON. Діапазон корелятивних доменів, які проєктуються на референтний домен INVESTIGATION, включає такі кореляти, як JOURNEY, ROLEPLAY, HUNTING, CHASE, COMPLETING LINKS TO A CHAIN, MAKING VISIBLE, UNTANGLING, ENTERTAINING ACTIVITY.Ключові слова: фрейм, концептуальна метафора, діапазон метафори, домен цілі, метафоричне мапування.

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