scholarly journals Promoting Discovery: Creating an In-Depth Library Marketing Campaign

2013 ◽  
Vol 53 (2-3) ◽  
pp. 100-121 ◽  
Author(s):  
Angie Thorpe ◽  
Heather Bowman
Keyword(s):  
Marketing Campaign ◽  
Library Marketing

scholarly journals Library marketing

2020 ◽  
Vol 43 (127) ◽  
Author(s):  
Richard Looney
Keyword(s):  
Medical Staff ◽  
New Members ◽  
Marketing Campaign ◽  
Thomas Browne ◽  
Library Marketing

In order to attract more non-medical staff, the Sir Thomas Browne Library at the Norfolk and Norwich Hospital decided to create a marketing campaign called “Love Your Library.” The campaign sought to make non-medical staff aware of the library’s many services and materials available to them. During the campaign, the library increased the number of new members by 160%, with 25% of these being non-medical members. Future promotions will help create a community hub for staff and achieve a prominent position within the Trust.

The Organization and Development of Library Marketing Service

2010 ◽  
pp. 30-36
Author(s):  
Yulia V. Meshalkina
Keyword(s):  
Social Communication ◽  
Differentiated Products ◽  
Main Factors ◽  
Marketing Service ◽  
Library Marketing ◽  
Monitoring Information ◽  
Modern Russian

The article deals with the problem of marketing use in the practice of modern Russian libraries. The main factors responsible for the relevance of putting marketing instruments into library practice are defined. The model of a centralized marketing service of Moscow libraries, which provides monitoring information, social communication and leisure needs of the Muscovites, the development of differentiated products and services of library activities, advertising and promoting them to the user is represented in the article.

scholarly journals You Have Options: Implementing and evaluating a contraceptive choice social marketing campaign

2021 ◽  
Vol 5 ◽  
pp. 239920262110034
Author(s):  
Beth Sundstrom ◽  
Andrea L DeMaria ◽  
Merissa Ferrara ◽  
Stephanie Meier ◽  
Kerri Vyge ◽  
...  
Keyword(s):  
Social Marketing ◽  
Survey Design ◽  
Full Range ◽  
The United States ◽  
Student Health Services ◽  
Marketing Campaign ◽  
Social Marketing Campaign ◽  
Campaign Messages ◽  
Long Acting ◽  
Social Marketing Campaigns

Background: Up to two-thirds of pregnancies among young, unmarried women in the United States are unintended, despite increased access to highly effective contraceptive options. Aim: This study implemented and evaluated a social marketing campaign designed to increase access to a full range of contraceptive methods among women aged 18–24 years on a southeastern university campus. Methods: Researchers partnered with Choose Well and Student Health Services to design, implement, and evaluate You Have Options, a 10-week multi-media social marketing campaign. The campaign aimed to raise awareness, increase knowledge, and improve access to contraceptive options, including long-acting reversible contraception (LARC) methods among college women. A pretest-posttest web-based survey design measured campaign awareness and recognition, as well as attitudes, subjective norms, and behavior. Results: Participants demonstrated a significant increase in knowledge about intrauterine devices (IUDs) between pretest ( M = 2.66, SD = 1.30) and posttest ( M = 3.06; SD = 1.96); t(671) = −2.60, p < .01). Analysis revealed that frequent exposure to the campaign prompted participants to engage in discussions about LARC with friends ( p < .05). In addition, 20- to 24-year-olds who reported seeing the campaign messages were more likely to seek out information ( p < .01) and adopt a LARC method ( p = .001) than 18- or 19-year-olds who saw the campaign messages. Conclusion: Findings from the study offer practical recommendations for implementing social marketing campaigns aimed at increasing access to LARC and reducing unintended pregnancy.

scholarly journals Evaluation of a multimedia marketing campaign to engage African American patients in glaucoma screening

2020 ◽  
Vol 17 ◽  
pp. 101057 ◽  
Author(s):  
Ava Kikut ◽  
Marquis Vaughn ◽  
Rebecca Salowe ◽  
Mohima Sanyal ◽  
Sayaka Merriam ◽  
...  
Keyword(s):  
African American ◽  
Marketing Campaign ◽  
Glaucoma Screening

Evaluation of a teen dating violence social marketing campaign: Lessons learned when the null hypothesis was accepted

2006 ◽  
Vol 2006 (110) ◽  
pp. 33-44 ◽  
Author(s):  
Emily F. Rothman ◽  
Michele R. Decker ◽  
Jay G. Silverman
Keyword(s):  
Social Marketing ◽  
Dating Violence ◽  
Null Hypothesis ◽  
Teen Dating Violence ◽  
Lessons Learned ◽  
Marketing Campaign ◽  
Social Marketing Campaign ◽  
Teen Dating

The Science of Goal Setting

2012 ◽  
Vol 19 (1) ◽  
pp. 13-25 ◽  
Author(s):  
Daniel Hayden ◽  
Fangzhou Deng
Keyword(s):  
Goal Setting ◽  
Diffusion Of Innovation ◽  
Social Marketing ◽  
Collective Behavior ◽  
Great Influence ◽  
Environmental Conservation ◽  
Marketing Campaign ◽  
Social Marketing Campaign ◽  
Social Marketing Campaigns ◽  
The Impact

Goal setting within social marketing campaigns is art and science. An analysis of Rare Pride conservation campaigns shows the quantitative, replicable relationship among the impact of these conservation campaigns with diffusion of innovation theory, and collective behavior theory that can guide marketers to set better goals. Rare is an environmental conservation organization that focuses on reducing community-based threats to biodiversity through a social marketing campaign called Pride. Pride campaigns work by removing barriers to change (whether they are technical, social, and political or something else) and inspiring people to make change happen. Based on the analysis of historical Pride campaign survey data, we found that the starting percentage of engagement has a great influence on the percentage change at the end of the campaign: The higher the initial adoption level of knowledge, attitude, and behavior change, the easier these measures are to improve. The result also suggests a difference in the potential of change with different audience segments: It is easiest to change influencer, then general public, and finally resource user who are the target of the social marketing campaign. In this article, we will analyze how to use diffusion of innovation and collective behavior theories to explain the impact of campaigns, as well as how to set more attainable goals. This article is consistent with similar research in the field of public health, which should help marketers set goals more tightly, allocate resources more effectively, and better manage donor expectations.

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