The impact of customer cognitive competence on online service decision-making: an event-related potentials perspective

2017 ◽  
Vol 37 (5-6) ◽  
pp. 363-380 ◽  
Author(s):  
Jing Wang ◽  
Meina Zhao ◽  
Gang Zhao
Keyword(s):  
Decision Making ◽  
Event Related Potentials ◽  
Cognitive Competence ◽  
Online Service ◽  
Related Potentials ◽  
The Impact

scholarly journals The Effect of Reviewer Profile Photo on Purchase Decision: Evidence from Event-Related Potentials

2021 ◽  
Vol 17 (1) ◽  
pp. 49-57
Author(s):  
Xiaoli Tang ◽  
Zhijie Song
Keyword(s):  
Decision Making ◽  
Cognitive Processing ◽  
Social Presence ◽  
Event Related Potentials ◽  
Online Reviews ◽  
Evolutionary Significance ◽  
Purchase Decision ◽  
Related Potentials ◽  
Purchase Rate ◽  
The Impact

Although the number of studies on online reviews is growing, the impact of reviewer photo on consumer purchase decision-making has not yet been examined systematically. In particular, the underlying neural mechanisms have remained underexplored. Thus, the present study investigated whether and how reviewer photos affects consumers to make a purchase decision by using event-related potentials (ERPs). At the behavioral level, participants demonstrated a higher purchase rate with a shorter RT in situations with reviewer photos compared to situations without reviewer photos. Meanwhile, at the neural level, compared with situations without reviewer photos, situations with reviewer photos attracted more rapid attention resources at the early automatic processing phase, which induced a greater P2 amplitude, then mobilized more sustained attention allocation at the cognitive monitoring phase due to its evolutionary significance which elicited a more negative N2 amplitude, and finally resulted in a better evaluative categorization with higher motivational and emotional arousal due to its social presence which evoked a larger late positive potential (LPP) amplitude at the late elaborate cognitive processing phase. Those results illuminated the neural pathway of purchase decision-making when consumers were exposed in different conditions of reviewer photo. Moreover, the current study provided evidence for the underlying influence of reviewer photo on purchase decision-making in online shopping.

scholarly journals Investigating the Impact of Offer Frame Manipulations On Responders Playing The Ultimatum Game

2021 ◽  
Author(s):  
Eve Floriane Fabre ◽  
Rino Rumiati ◽  
Cristina Cacciari ◽  
Sylvie Borau ◽  
Mickael Causse ◽  
...  
Keyword(s):  
Decision Making ◽  
Cognitive Processes ◽  
Ultimatum Game ◽  
Affective Response ◽  
Event Related Potentials ◽  
Framing Effect ◽  
Affective Responses ◽  
Repeated Measurements ◽  
Related Potentials ◽  
The Impact

The present study was designed to test the impact of frame manipulations on the decision making of responders playing the ultimatum game. Experiment 1 investigated responders event related potentials (ERPs) measured in response to the offers as a function of the frame (i.e., negative: the proposer keeps versus positive the proposer offers). While no difference in acceptation rate was found as a function of the offers frame, electrophysiological results suggest that the stronger negative affective response to the offers in the negative frame (N400) was successfully reappraised by the responders (P600), possibly explaining why the offer frame manipulation did not modulate acceptation rates. No framing effect was found when the ultimatum game was played in its one-shot version (Experiment 2), suggesting that repeated measurements did not affect responders behavior. However, an offer framing effect was found in female (but not in male) responders, when the players cognitive charge was increased using more complex game rules (Experiment 3), presumably reflecting women's greater affective responses to negative outcomes. Taken together, these results suggest that framing manipulations are associated with complex affective and cognitive processes, supporting the cognitive affective tradeoff model.

scholarly journals Anytime collaborative brain–computer interfaces for enhancing perceptual group decision-making

2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Saugat Bhattacharyya ◽  
Davide Valeriani ◽  
Caterina Cinel ◽  
Luca Citi ◽  
Riccardo Poli
Keyword(s):  
Decision Making ◽  
Group Decision Making ◽  
Group Decision ◽  
Brain Activity ◽  
Event Related Potentials ◽  
Brain Computer Interfaces ◽  
Appearance Time ◽  
Perceptual Group ◽  
Computer Interfaces ◽  
Related Potentials

AbstractIn this paper we present, and test in two realistic environments, collaborative Brain-Computer Interfaces (cBCIs) that can significantly increase both the speed and the accuracy of perceptual group decision-making. The key distinguishing features of this work are: (1) our cBCIs combine behavioural, physiological and neural data in such a way as to be able to provide a group decision at any time after the quickest team member casts their vote, but the quality of a cBCI-assisted decision improves monotonically the longer the group decision can wait; (2) we apply our cBCIs to two realistic scenarios of military relevance (patrolling a dark corridor and manning an outpost at night where users need to identify any unidentified characters that appear) in which decisions are based on information conveyed through video feeds; and (3) our cBCIs exploit Event-Related Potentials (ERPs) elicited in brain activity by the appearance of potential threats but, uniquely, the appearance time is estimated automatically by the system (rather than being unrealistically provided to it). As a result of these elements, in the two test environments, groups assisted by our cBCIs make both more accurate and faster decisions than when individual decisions are integrated in more traditional manners.

ASSESSING THE IMPACT OF CONGRUENT AND INCONGRUENT STIMULUS IN STROOP TASK, USING EVENT-RELATED POTENTIALS (ERP) IN PATIENTS WITH DEPRESSION

2018 ◽  
Vol 30 (05) ◽  
pp. 1850034
Author(s):  
Yeganeh Shahsavar ◽  
Majid Ghoshuni
Keyword(s):  
Stroop Task ◽  
Time Window ◽  
Event Related Potentials ◽  
Peak Time ◽  
Eeg Signals ◽  
Incongruent Stimulus ◽  
Related Potentials ◽  
Recording Channel ◽  
The Mean ◽  
The Impact

The main goal of this event-related potentials (ERPs) study was to assess the effects of stimulations in Stroop task in brain activities of patients with different degrees of depression. Eighteen patients (10 males, with the mean age [Formula: see text]) were asked to fill out Beck’s depression questionnaire. Electroencephalographic (EEG) signals of subjects were recorded in three channels (Pz, Cz, and Fz) during Stroop test. This test entailed 360 stimulations, which included 120 congruent, 120 incongruent, and 120 neutral stimulations. To analyze the data, 18 time features in each type of stimulus were extracted from the ERP components and the optimal features were selected. The correlation between the subjects’ scores in Beck’s depression questionnaires and the extracted time features in each recording channel was calculated in order to select the best features. Total area, and peak-to-peak time window in the Cz channel in both the congruent and incongruent stimulus showed significant correlation with Beck scores, with [Formula: see text], [Formula: see text] and [Formula: see text], [Formula: see text], respectively. Consequently, given the correlation between time features and the subjects’ Beck scores with different degrees of depression, it can be interpreted that in case of growth in degrees of depression, stimulations involving congruent images would produce more challenging interferences for the patients compared to incongruent stimulations which can be more effective in diagnosing the level of disorder.

scholarly journals P300 and Decision Making under Risk and Ambiguity

2015 ◽  
Vol 2015 ◽  
pp. 1-7 ◽  
Author(s):  
Lei Wang ◽  
Jiehui Zheng ◽  
Shenwei Huang ◽  
Haoye Sun
Keyword(s):  
Decision Making ◽  
Early Stage ◽  
Event Related Potentials ◽  
Underlying Mechanism ◽  
P300 Amplitude ◽  
Early Assessment ◽  
Decision Making Under Risk ◽  
Related Potentials ◽  
The Difference ◽  
Ambiguous Condition

Our study aims to contrast the neural temporal features of early stage of decision making in the context of risk and ambiguity. In monetary gambles under ambiguous or risky conditions, 12 participants were asked to make a decision to bet or not, with the event-related potentials (ERPs) recorded meantime. The proportion of choosing to bet in ambiguous condition was significantly lower than that in risky condition. An ERP component identified as P300 was found. The P300 amplitude elicited in risky condition was significantly larger than that in ambiguous condition. The lower bet rate in ambiguous condition and the smaller P300 amplitude elicited by ambiguous stimuli revealed that people showed much more aversion in the ambiguous condition than in the risky condition. The ERP results may suggest that decision making under ambiguity occupies higher working memory and recalls more past experience while decision making under risk mainly mobilizes attentional resources to calculate current information. These findings extended the current understanding of underlying mechanism for early assessment stage of decision making and explored the difference between the decision making under risk and ambiguity.

scholarly journals The Role of Leadership Level in College Students’ Decision-Making: Evidence From Event-Related Potential Analysis

2021 ◽  
Vol 12 ◽  
Author(s):  
Yuwei Yang ◽  
Shunshun Du ◽  
Hui He ◽  
Chengming Wang ◽  
Xueke Shan ◽  
...  
Keyword(s):  
College Students ◽  
Decision Making ◽  
Event Related Potentials ◽  
Event Related Potential ◽  
Economic Decision Making ◽  
Significant Difference ◽  
Leadership Group ◽  
Related Potentials ◽  
Acceptance Rates ◽  
Economic Transaction

Although risk decision-making plays an important role in leadership practice, the distinction in behavior between humans with differing levels of leadership, as well as the underlying neurocognitive mechanisms involved, remain unclear. In this study, the Ultimatum Game (UG) was utilized in concert with electroencephalograms (EEG) to investigate the temporal course of cognitive and emotional processes involved in economic decision-making between high and low leadership level college students. Behavioral results from this study found that the acceptance rates in an economic transaction, when the partner was a computer under unfair/sub unfair condition, were significantly higher than in transactions with real human partners for the low leadership group, while there was no significant difference in acceptance rates for the high leadership group. Results from Event-Related Potentials (ERP) analysis further indicated that there was a larger P3 amplitude in the low leadership group than in the high leadership group. We concluded that the difference between high and low leadership groups was at least partly due to their different emotional management abilities.

scholarly journals Expect the unexpected: Processing of sensory information in the anticipation of predictable and unpredictable threats

2019 ◽  
Vol 11 (1) ◽  
pp. 80-115
Author(s):  
Eva Koderman
Keyword(s):  
Sensory Information ◽  
Event Related Potentials ◽  
Perceived Threat ◽  
Subject Design ◽  
Unpleasant Picture ◽  
Before And After ◽  
Attentional Engagement ◽  
Related Potentials ◽  
The Impact ◽  
Threat Of Shock

Abstract Anxiety is characterized by a sustained state of heightened vigilance due to uncertain danger, producing increased attention to a perceived threat in one's environment. To further examine this exploited the temporal resolution afforded by event-related potentials to investigate the impact of predictability of threat on early perceptual activity. We recruited 28 participants and utilized a within-subject design to examine hypervigilance in anticipation of shock, unpleasant picture and unpleasant sound during a task with unpredictable, predictable and no threat. We investigated if habituation to stimuli was present by asking the participants to rate unpleasantness and intensity of the stimuli before and after the experiment. We observed hypervigilance in the unpredictable threat of shock. Habituation was observed for the visual stimuli. The present study suggests that unpredictability enhances attentional engagement with neutral somatosensory stimuli when the threat is of the same modality, meaning we observed the presence of hypervigilance which is a characteristic of anxiety.

scholarly journals Error-Monitoring is Modulated by School Pedagogy

2019 ◽  
Author(s):  
Solange Denervaud ◽  
Jean-François Knebel ◽  
Emeline Mullier ◽  
Patric Hagmann ◽  
Micah M. Murray
Keyword(s):  
Fluid Intelligence ◽  
Recognition Task ◽  
Event Related Potentials ◽  
Anterior Cingulate ◽  
Error Monitoring ◽  
Traditional Curriculum ◽  
Source Estimation ◽  
Related Potentials ◽  
School Pedagogy ◽  
The Impact

Within an inherently dynamic environment, unexpected outcomes are part of daily life. Performance monitoring allows us to detect these events and adjust behavior accordingly. The necessity of such an optimal functioning has made error-monitoring a prominent topic of research over the last decades. Event-related potentials (ERPs) have differentiated between two brain components involved in error-monitoring: the error-related negativity (ERN) and error-related positivity (Pe) that are thought to reflect detection vs. emotional/motivational processing of errors, respectively. Both ERN and Pe depend on the protracted maturation of the frontal cortices and anterior cingulate through adolescence. To our knowledge, the impact of schooling pedagogy on error-monitoring and its brain mechanisms remains unknown and was the focus of the present study. Swiss schoolchildren completed a continuous recognition task while 64-channel EEG was recorded and later analyzed within an electrical neuroimaging framework. They were enrolled either in a Montessori curriculum (N=13), consisting of self-directed learning through trial-and-error activities with sensory materials, or a traditional curriculum (N=14), focused on externally driven activities mainly based on reward feedback. The two groups were controlled for age, gender, socio-economic status, parental educational style, and scores of fluid intelligence. The ERN was significantly enhanced in Montessori schoolchildren (driven by a larger response to errors), with source estimation differences localized to the cuneus and precuneus. In contrast, the Pe was enhanced in traditional schoolchildren (driven by a larger response to correct trials), with source estimation differences localized to the ventral anterior cingulate. Receiver operating characteristic (ROC) analysis demonstrated that the ERN and Pe could reliably classify if a child was following a Montessori or traditional curriculum. Brain activity subserving error-monitoring is modulated differently according to school pedagogy.

Neural Biases to Covert and Overt Signals of Fear: Dissociation by Trait Anxiety and Depression

2007 ◽  
Vol 19 (10) ◽  
pp. 1595-1608 ◽  
Author(s):  
Leanne M. Williams ◽  
Andrew H. Kemp ◽  
Kim Felmingham ◽  
Belinda J. Liddell ◽  
Donna M. Palmer ◽  
...  
Keyword(s):  
Trait Anxiety ◽  
Time Course ◽  
Event Related Potentials ◽  
Anxiety And Depression ◽  
Controlled Processing ◽  
Parallel Networks ◽  
Related Potentials ◽  
Conscious Attention ◽  
The Impact ◽  
Emotion Encoding

Although biases toward signals of fear may be an evolutionary adaptation necessary for survival, heightened biases may be maladaptive and associated with anxiety or depression. In this study, event-related potentials (ERPs) were used to examine the time course of neural responses to facial fear stimuli (versus neutral) presented overtly (for 500 msec with conscious attention) and covertly (for 10 msec with immediate masking to preclude conscious awareness) in 257 nonclinical subjects. We also examined the impact of trait anxiety and depression, assessed using psychometric ratings, on the time course of ERPs. In the total subject group, controlled biases to overtly processed fear were reflected in an enhancement of ERPs associated with structural encoding (120–220 msec) and sustained evaluation persisting from 250 msec and beyond, following a temporo-occipital to frontal topography. By contrast, covert fear processing elicited automatic biases, reflected in an enhancement of ERPs prior to structural encoding (80–180 msec) and again in the period associated with automatic orienting and emotion encoding (230–330 msec), which followed the reverse frontal to temporo-occipital topography. Higher levels of trait anxiety (in the clinical range) were distinguished by a heightened bias to covert fear (speeding of early ERPs), compared to higher depression which was associated with an opposing bias to overt fear (slowing of later ERPs). Anxiety also heightened early responses to covert fear, and depression to overt fear, with subsequent deficits in emotion encoding in each case. These findings are consistent with neural biases to signals of fear which operate automatically and during controlled processing, feasibly supported by parallel networks. Heightened automatic biases in anxiety may contribute to a cycle of hypervigilance and anxious thoughts, whereas depression may represent a “burnt out” emotional state in which evaluation of fear stimuli is prolonged only when conscious attention is allocated.

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