Market Orientation Plus: Antecedents and Consequences of Market Orientation and Corporate Social Responsibility in Mexico

2015 ◽  
Vol 28 (3-5) ◽  
pp. 172-188 ◽  
Author(s):  
Reto Felix
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Market Orientation ◽  
Antecedents And Consequences ◽  
Corporate Social

When do firms implement corporate social responsibility? A study of the Spanish construction and real-estate sector

2013 ◽  
Vol 19 (2) ◽  
pp. 150-166 ◽  
Author(s):  
Jesus Cambra-Fierro ◽  
Alan Wilson ◽  
Yolanda Polo-Redondo ◽  
Ana Fuster-Mur ◽  
Maria Eugenia Lopez-Perez
Keyword(s):  
Corporate Social Responsibility ◽  
Real Estate ◽  
Social Responsibility ◽  
Market Orientation ◽  
Real Estate Industry ◽  
Specific Context ◽  
Real Estate Sector ◽  
Corporate Social

AbstractThe purpose of this paper is to examine firms’ adoption of corporate social responsibility activities and the efficacy of such activities in specific contexts and industries. This paper analyses the specific context of the Spanish construction and real-estate industry. By using a longitudinal multi-case approach, the study suggests links between market orientation and corporate social responsibility. The research also identifies two profiles of firms. The first group, which is proactive (e.g., market oriented), demonstrate altruistic concerns about consumers and corporate social responsibility; for the second, which is more reactive, their concerns about corporate social responsibility are more opportunistic and aimed at attracting additional customers or responding to competitive pressures.

Corporate social responsibility (CSR) website disclosures: empirical evidence from the German banking industry

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Philipp Schröder
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Market Orientation ◽  
Capital Market ◽  
Nonparametric Tests ◽  
Government Ownership ◽  
Content Type ◽  
Recommendations For Action ◽  
Csr Disclosure ◽  
Corporate Social

PurposeContent analysis was used to examine the CSR disclosures of 78 bank websites based on four categories: environment and energy, human resources, customers and products and community involvement. Furthermore, sample units were grouped according to their characteristics, and nonparametric tests were employed to determine significant differences between these groups.Design/methodology/approachThis study (1) examines the extent of corporate social responsibility (CSR) disclosure on bank websites and (2) analyzes the relationship between online CSR disclosure and bank characteristics (i.e. size, profitability, capital market orientation, government ownership, media visibility and bank category).FindingsThe results reveal that the most-disclosed (least-disclosed) CSR information by banks relates to customers and products (environment and energy). Moreover, characteristics such as size, capital market orientation, government-ownership and media visibility are significant in explaining CSR website disclosures, while profitability (bank category) is not (only partially) significant.Research limitations/implicationsAlthough the sample constitutes all the relevant banks in Germany, it is small and limited to a single national context. Thus, the results may not be generalizable.Originality/valueThis study contributes to the relatively scarce literature concerning CSR disclosures on banks' websites, provides new empirical data and extends prior research that compares CSR practices among different types of banks. Recommendations for action are also formulated that are relevant for banking practitioners in the present and future.

The effect of customer citizenship in corporate social responsibility (CSR) activities on purchase intention: the important role of the CSR image

2018 ◽  
Vol 14 (4) ◽  
pp. 753-763 ◽  
Author(s):  
Eun-Mi Lee ◽  
Sung-Joon Yoon
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Purchase Intention ◽  
Purchasing Behavior ◽  
Content Type ◽  
Csr Strategies ◽  
Consumer Citizenship ◽  
Csr Image ◽  
Antecedents And Consequences ◽  
Corporate Social

Purpose The purpose of this paper is to examine whether the corporate social responsibility (CSR) image of a firm is influenced by consumer citizenship and the consumer’s involvement in CSR and the extent to which this affects purchase intention. Design/methodology/approach A total of 304 usable responses were obtained from a sample of 313 consumers who were 18 years of age or older. Findings The result of study indicates that consumer citizenship and involvement in CSR activities have significant effects on CSR image, and that consumer citizenship has a significant effect on involvement in CSR activities. CSR image also has a positive effect on product attitude but no significant influence on purchase intention. Originality/value The consumer perception of a firm’s CSR image is an important factor to consider while implementing CSR strategies; therefore, it is strategically important to understand the antecedents and consequences of creating a positive CSR image because of its effect on the responsible purchasing behavior of people who adhere to strong consumer citizenship.

Market orientation, innovation and corporate social responsibility practices in Ghana's telecommunication sector

2012 ◽  
Vol 8 (3) ◽  
pp. 327-346 ◽  
Author(s):  
Mohammed Abdulai Mahmoud ◽  
Robert E. Hinson
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Market Orientation ◽  
Business Performance ◽  
Design Research ◽  
Longitudinal Research ◽  
Corporate Citizenship ◽  
Telecommunication Sector ◽  
Content Type ◽  
Corporate Social

PurposeThe aim of this study is to examine how market orientation, innovation, and corporate social responsibility (CSR) jointly impact business performance.Design/methodology/approachThis study adopts a quantitative research design. Research evidence was collected via a questionnaire‐based survey of marketing managers and executives of telecommunication companies in Ghana. The hypotheses developed following a review of scholarship on marketing, strategy and corporate citizenship were tested through regression analysis.FindingsThe results indicate that firms' degree of market orientation and CSR have significant impact on innovation, which then influences business performance. Furthermore, market orientation has direct significant effect on CSR, which tends to mediate the influence of market orientation on business performance.Research limitations/implicationsThe use of longitudinal research that combines managers' evaluation with a survey of consumers, employees, and other relevant stakeholders is suggested to confirm the results of this study.Practical implicationsThis study suggests that innovation and CSR are two key ingredients for transforming market orientation into a successful business strategy. Managers are to note that even “doing good” (a CSR initiative) requires a sense of innovation for it to trigger any significant financial performance for the business.Originality/valueThis study introduces a model in which the relationship between CSR, market orientation, and performance is mediated by innovation. The empirical evidence enhances the existing literature on marketing, corporate citizenship, and strategy.

scholarly journals Antecedents and Consequences of Perceived Corporate Social Responsibility on Financial Holding Companies - Finance Students’ Perceptions

2016 ◽  
Vol 8 (3) ◽  
pp. 106
Author(s):  
Bryan H. Chen ◽  
Mei-Hua Chen ◽  
Chein-Chih Hsiao ◽  
Wan-Ching Chiu
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Corporate Reputation ◽  
Perceived Risk ◽  
Consumer Satisfaction ◽  
Consumer Loyalty ◽  
Holding Companies ◽  
Antecedents And Consequences ◽  
Financial Holding Companies ◽  
Corporate Social

<p>Consumers consider various factors when purchasing because of consumer awareness. Increasingly, consumer behaviors are influenced by corporate social responsibility (CSR) activities. This study comprehensively investigates the relationships of antecedents and consequences of CSR from consumer perceptions. CSR ethics statements and financial performance are the antecedents in this study. The effects of the relationships among consumers’ perception of CSR and consumer satisfaction, perceived corporate reputation, perceived risk, as well as consumer loyalty are the consequences. The findings suggest that perceived CSR was affected by perceived quality of ethics; therefore, corporations should emphasize an internal ethics statement and establish their CSR image to increase consumer satisfaction, enhance the corporate reputation, reduce perceived risk, and form a positive link between corporations and consumers. In addition, the findings reveal that significant relationships were observed among consumer satisfaction, corporate reputation, and perceived risk, which affect consumer loyalty.</p>

scholarly journals IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILTY THE BODY SHOP INDONESIA SEBAGAI STRATEGI PASAR

2019 ◽  
Vol 8 (1) ◽  
Author(s):  
DIAN IRMA APRIANTI ◽  
NOVEL REONALD
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
The Body ◽  
Marketing Theory ◽  
Body Shop ◽  
Cause Related Marketing ◽  
Antecedents And Consequences ◽  
The Body Shop ◽  
Corporate Social ◽  
The Impact

            Social responsibility must be carried out by the organization to all relevant parties both stakeholders and shareholders, the social obligation is aimed at consumers, employees, government and stakeholders. The study wanted to find out the extent of the role of Corporate Social Responsibility in this case abbreviated with CSR by The Body Shop Tbk in implementing the Cause Related Marketing theory program that was built through marketing antecedents and CSR by utilizing business capital and community welfare both economically, socially and culturally continuously .               The paper is based on building a foundation for analyzing the impact of The Body Shop Indonesia's Corporate Social Responsibility on various marketing actions namely Cause Related Marketing through various propositions based on the antecedents and consequences of business and social actions in society. The impact of this activity is correlated with three marketing performance parameters namely, economic, social measures. The results of this study indicate that The Body Shop Indonesia's Corporate Social Responsibility is in accordance with the rules of Corporate Social Responsibility of Companies in Indonesia

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