Exploring the role of lean managers within the Toyota supply network: evidence from a social media platform

This article explores the emergence of the dominant mobile social media platform in Japan, LINE. In particular, the article focuses upon its usage to maintain familial ties, especially between matriarchal connections. Drawing upon ethnographic work with 12 families over 3 years, this article seeks to provide a detailed and nuanced sense of how social mobile media is deployed intergenerationally.

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Instagram as a Co-Creation Space for Tourist Destination Image-Building: Algarve and Costa del Sol Case Studies

Sustainability ◽

10.3390/su12072793 ◽

2020 ◽

Vol 12 (7) ◽

pp. 2793 ◽

Cited By ~ 5

Author(s):

Patricia P. Iglesias-Sánchez ◽

Marisol B. Correia ◽

Carmen Jambrino-Maldonado ◽

Carlos de las Heras-Pedrosa

Keyword(s):

Social Media ◽

Destination Image ◽

Communication Tool ◽

Destination Branding ◽

Social Media Platform ◽

Key Factor ◽

Image Building ◽

Media Platform ◽

Destination Management Organizations

Instagram is a popular social media platform. Its ability to convey feelings through photographs has become a valuable communication tool for tourism destination branding. The cases of two destinations in Southern Europe provide an understanding of how Instagram can be used to promote a destination’s image by Destination Management Organizations (DMOs). For this purpose, a content analysis is carried out, first of the official Instagram accounts of Algarve (Portugal) and Costa del Sol (Spain), and then of the most popular hashtags related to them, showing User-Generated Content (UGC) from the points of view of both destination managers and tourists. The results show that Instagram is a strategic social media platform for enhancing the brand image by engaging customers. Destinations seize content generated by tourists; therefore, the hermeneutic circle of representation is inverted, as photos taken by tourists aim to reproduce the perceived image of a destination and motivate tourists to capture their experiences with the best picture. Additionally, it is worth highlighting, as a main finding, the role of sustainability as a key factor in UGC for DMOs and for Instagram users. This research provides valuable information about designing promotion strategies for DMOs, in order to understand the potential of Instagram in building a destination’s image and inspiring tourism through images.

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Children’s cancer narratives on YouTube: Agency and entrepreneurship in Brazilian CarecaTV

Global Studies of Childhood ◽

10.1177/2043610620967018 ◽

2020 ◽

pp. 204361062096701

Author(s):

Lidia Marôpo ◽

Raiana de Carvalho ◽

Ana Jorge

Keyword(s):

Social Media ◽

Brain Cancer ◽

The Other ◽

Constructivist Approach ◽

Cultural Contexts ◽

Social Media Platform ◽

The Social ◽

Media Platform ◽

The One

This article looks at the social and cultural contexts of children’s experiences of illness, through a particular focus on the context of the Global South and the role of the social media platform YouTube in children’s culture. It takes a socio-constructivist approach to discuss the case of CarecaTV (BaldTV), a Brazilian YouTube channel with more than one million followers created by Lorena Reginato at the age of 12 when she was recovering from brain cancer. In CarecaTV, cancer subjectivity co-exists with and is expressed through digital commercialization. On the one hand, through this process, Lorena Reginato gains agency as she offers an inspirational and credible first-person testimony about cancer during childhood and becomes an emerging cancer activist. On the other, she uses entrepreneurship strategies associated with the digital influencer model of YouTube to promote herself as a (cancer) micro-celebrity, taking the lead in a youthful and playful culture.

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The influencing role of social media in the consumer’s hotel decision-making process

Worldwide Hospitality and Tourism Themes ◽

10.1108/whatt-04-2019-0019 ◽

2019 ◽

Vol 11 (4) ◽

pp. 378-391 ◽

Cited By ~ 10

Author(s):

Vikas Gupta

Keyword(s):

Decision Making ◽

Social Media ◽

Information Search ◽

Decision Making Process ◽

Content Type ◽

Social Media Platform ◽

The Social ◽

Media Platform ◽

The Impact

Purpose This study aims to evaluate the role of social media on the hotel decision-making process of consumers during the evaluation stage of searching, identifying the alternatives and selecting a hotel in India. It will help the stakeholders in the hotel industry of India to make the social media platform more efficient for consumers by providing inputs on the factors consumers consider while making online hotel purchase. Design/methodology/approach This study involves an exploratory qualitative approach which includes 32 face-to-face, semi-structured, in-depth individual interviews with the social media platform users. The selection of interviewees for this study has been done on the basis of a non-random purposive sampling approach. Findings The findings reveal that social media plays an important role in affecting the way consumers search, decide and book hotels. It also suggests that social media helps consumers in collecting information about products and services, assessing alternatives and making their choices. It confirms that while negative facets exist, the positive benefits outweigh the negative aspects of using social media when selecting a hotel. The results also reveal the impact of circumstantial influence related to social media on hotel selection, on the basis of content source and the level of trust and accuracy in the content. Practical implications This study has some strategic implications for hospitality marketing and management related to a better understanding of the influence of social media on the hotel customer decision-making process. The study shows that a variety of social media with associated content sources and levels add to the complexity of hotel-related information search and decision behaviour. Originality/value The study makes a contribution by addressing the existing gaps and bridging the arena of consumer behaviour and social media literature in a hotel context and sheds light on how consumer decisions while selecting a hotel are influenced through social media. The core contribution is the generation of factors through in-depth interviews which are based on real-life scenarios relating to the influence of social media on hotel decision-making.

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The role of Brand Salience and Trust in deepening Perception to an Intention: An empirical study on a social media platform

NICE Research Journal ◽

10.51239/nrjss.v0i0.121 ◽

2019 ◽

pp. 39-58

Author(s):

Imran Munawar Qureshi ◽

Hafiz Ghufran Ali Khan ◽

Abdul Zahid Khan

Keyword(s):

Social Media ◽

Mediating Effect ◽

Consumer Perception ◽

Internet Survey ◽

Valuable Insight ◽

Social Media Platform ◽

The Social ◽

Social Media Platforms ◽

Media Platform

Using the social media platform to examine the deepening of perception to the cognitive level of Intention to transact, this paper aims to consider the effects of trust and brand salience between perception-Intention relationship. An internet survey was conducted with 140 respondents. For analysis SEM applied to see the interactional effects of the variables. The results indicate that in the presence of a developed consumer perception, trust and brand salience do not show any significant effect on Intention to transact. However, independently brand salience and trust have significant relationships with Intention to transact. There’s no significant mediating effect of brand salience or trust in deepening consumer perception to the level of ‘Intention to transact’. This study recommends determining the key variables that effect the deepening of consumer perception. Exploration of more factors of consumer perception in new media platforms in general and social media platforms in particular. From a practical point of view this study suggests that firms using social media platforms should concentrate more on creating a good perception about their products and brands through SNS. A perceptual position properly created and managed has a very good chance of converting into an Intention to perform a transaction. This study provides valuable insight into the social media users’ behavior regarding their Intention building through the use of social networking sites. Furthermore, this study extends the deepening of consumer perception to the level of ‘Intention to transact’ by examining the mediating role of trust and brand salience.

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The Role of Social Media in Raising Public Health Awareness during the Pandemic COVID-19: An International Comparative Study

Informatics ◽

10.3390/informatics8040080 ◽

2021 ◽

Vol 8 (4) ◽

pp. 80

Author(s):

Mohammad Yousef Abuhashesh ◽

Hani Al-Dmour ◽

Ra’ed Masa’deh ◽

Amer Salman ◽

Rand Al-Dmour ◽

...

Keyword(s):

Public Health ◽

Social Media ◽

Behavioral Change ◽

Health Awareness ◽

Media Campaigns ◽

Social Media Platform ◽

Message Source ◽

Global Pandemic ◽

Media Platform

The main objective of this research is to investigate the role of social media campaigns (the type of social media platform, type of message, and message source sender) in raising public health awareness and behavioral change during (COVID-19) as a global pandemic across national selected countries (Poland and Jordan). The research utilizes a quantitative method with an exploratory and descriptive design to accumulate the initial data from a research survey given to the respondents from Jordan and Poland. A total of 1149 web questionnaires were collected from respondents in the two countries (Poland 531 and Jordan 618). In addition, multiple regression analysis was used to test the study hypotheses. The findings showed positive relationships between the components of a social media campaign, public health awareness, and behavioral change during (COVID-19) in the two countries at the same time. However, the preferred type of social media platforms, the message types and type of source sender significantly differ among the respondents due to their countries. This is the first study that examines the role of social media campaigns (the type of social media platform, type of message and message source sender) in public health awareness and behavioral change during (COVID-19) as a global pandemic in across national selected countries (Poland and Jordan).

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Can Social Media Influence the Buying Choices of Shoppers

International Journal for Modern Trends in Science and Technology - RTT2020 ◽

10.46501/ijmtst060825 ◽

2020 ◽

pp. 141-146

Author(s):

Shrey Kaushik

Keyword(s):

Social Media ◽

Secondary Data ◽

Social Media Platform ◽

Goods And Services ◽

Digital Era ◽

The People ◽

Media Platform ◽

Marketing Tool ◽

Game Changer

Social media is the new tool for marketing which helps in influencing shopper’s decision making process for buying goods and services. In the era of digitalisation and availability of so many social media platform marketers are now looking forward towards social media for the launching and for promotion of their products. YouTube is selected as social media platform using to influence the shoppers for this research. As in this digital era YouTube advertisements have become the major source to reach mass audience hence making YouTube to become the new marketing tool for businesses to influence the shoppers by collaborating with popular youtubers as well as by posting non skip able and skip able advertisements before the starting of any video. So the role of YouTube in influencing buying choices of shoppers was analyse with the help of secondary data, which is collected from Amity University Digital Library and Google Scholar. The data was analysed and found that people actually get influence from YouTube advertisements and it is a game changer for the businesses as by the recommendations provided by any popular youtuber for a product actually influences the people and most of the people actually end up buying the product and recommend it to their friends and family members as well.

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A STUDY ON THE ROLE OF INSTAGRAM IN BUSINESS DEVELOPMENT CYCLE OF NETPRENEURS

10.36106/gjra/6907950 ◽

2020 ◽

pp. 68-70

Author(s):

Ebrahim M K ◽

Mohammed Midlaj Kozhukkal

Keyword(s):

Social Media ◽

Business Development ◽

Customer Relationship ◽

The Internet ◽

Business Organizations ◽

Social Media Platform ◽

Development Cycle ◽

Media Platform ◽

Crucial Part

Instagram is setting of as a legitimate social media platform for endorsing the products and services online. Nowadays, both large and small business organizations make use of Instagram account to attract new customers as well as to interact with existing customers. Looking at the opportunities gained by business through social media, Instagram: one of the fastest growing social media platform is a crucial part for those people who operate business on the internet. This research paper explores how Netpreneurs utilize Instagram to access and analyse the target audience, deliver information and awareness and maintain customer relationship.

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The role of perceived firm social media interactivity in facilitating customer engagement behaviors

European Journal of Marketing ◽

10.1108/ejm-07-2019-0613 ◽

2020 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

SIDDIK BOZKURT ◽

David Marius Gligor ◽

Barry J. Babin

Keyword(s):

Social Media ◽

Positive Impact ◽

Customer Engagement ◽

Online Surveys ◽

Content Type ◽

Social Media Platform ◽

Media Platform ◽

Customer Purchases ◽

Moderating Role

Purpose The purpose of this study is to examine how customers’ perceptions of brands’ social media interactivity impact customer engagement behaviors (CEBs) (e.g. customer purchases, referrals, influence and knowledge) while accounting for the moderating role of brand type and social media platform. Design/methodology/approach Two separate online surveys (Study 1 (N1) = 341, Study 2 (N2) = 183) were conducted to measure the constructs of interest. Regression analyzes tests research hypotheses; PROCESS Model 1 was used to test the moderating roles of brand type and platform. Further, the pick-a-point approach (i.e. spotlight analysis) was used to probe the interaction terms. Findings The results indicate that when customers perceive a brand to be highly interactive on social media (vs inactive), they are more willing to buy brand offerings, refer the brand in exchange for monetary incentives, inform their family and friends about the brand on social media and provide feedback and suggestions for improving the brand. Furthermore, the positive impact of perceived social media interactivity on customer purchases, referrals, influence and knowledge varies across brand and social media platform types. Research limitations/implications Online surveys using convenience samples were conducted to assess the constructs of interest. Archival data may provide an avenue for further insight. Future research may be able to track actual online customer behavior using such data. Further, researchers are encouraged to corroborate the results found here over time as the winds of social media shift to new platforms. Practical implications The results suggest that interacting on social media encourages customers to contribute to brand value directly (through purchasing) and/or indirectly (through referring, influencing and suggesting). While all brands may leverage social media activity for success, the positive impact of perceived social media interactivity on CEBs is particularly impactful for non-global 500 brands. The results also indicate that customers are more willing to add value to the brand through purchases and suggestions when they perceive the brand to be highly interactive on both social media networking sites and the brand’s website. However, they are more willing to promote this brand and influence their social networks about it only when they perceive the brand to be highly (vs less) interactive on its own website. Originality/value This study examines the novel issue of the impact of perceived social media interactivity on different CEBs while accounting for the moderating role of the brand and platform used by customers. The results provide value in better understanding the levers through which social media affects performance.

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Social media interactions and brand luxuriousness: the role of materialism

Journal of Consumer Marketing ◽

10.1108/jcm-02-2020-3650 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Giuseppe Colella ◽

Cesare Amatulli ◽

María Pilar Martínez-Ruiz

Keyword(s):

Social Media ◽

Online Communication ◽

Psychological Distance ◽

Effect Study ◽

Luxury Brands ◽

Content Type ◽

Social Media Platform ◽

Mediating Role ◽

Media Platform

Purpose This study aims at investigating how the level of brand–consumer interaction between luxury brands and consumers on social media may affect the perception of brands’ luxuriousness. In particular, this study is focused on the moderating role of consumers’ materialism. Design/methodology/approach This study adopted a quantitative approach. Data were collected with two online experiments. Study 1 was run to test whether a luxury brand’s product description was perceived as more luxurious when published on a social media platform versus the brand’s website, and if consumers’ materialism influences this effect. Study 2 explains the underlying psychological mechanism by underlining the mediating role of psychological distance. Findings The results show that branded luxury products are perceived as more luxurious when these are communicated on a social media platform (vs on the brand’s Web page), and consumers are high (vs low) in materialism, due to high psychological distance. Originality/value Previous literature has neglected the relationship between materialism and social media communication, as well as the potential differential effect that a high versus low level of brand–consumer interaction may have, for luxury brands, in the online context. This study fills this gap by investigating the role of a consumer-related characteristic (i.e. the level of materialism) that represents an important dimension in luxury consumption. Moreover, this study sheds light on the mediating role of psychological distance in the context of luxury brands’ online communication.

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