Sustainable Aquaculture Products: Implications of Consumer Awareness and of Consumer Preferences for Promising Market Communication in Germany

The purpose of this research was to investigate Mid-Atlantic USA wine consumers’ preferences for front wine label attributes for a lesser-known/unknown local wine variety. The wine consumer base in this part of the USA exceeds that of California. Although the mid-Atlantic is experiencing an increase in the number of wineries, there is a lack of region-specific consumer research that could be the basis for marketing strategies that may differ from those in more established wine regions, such as CA. We recruited 1011 mid-Atlantic consumers who drank wine (at least 1×/month) to view variations of a wine label, differing in wine tag, location description, font types, and images in a choice-based conjoint experiment. A greater percentage of consumers selected the “White Wine” tag and scripted fonts than the other options, with a generalized county text (“Proudly produced in Lehigh County, PA”) being selected by more participants than the American Viticultural Area (AVA) (“Lehigh Valley AVA”) or state (“Pennsylvania”) texts; however, the location text had a lower importance than the wine tag variable. This study implies that a generalized county text that describes a more specific location where the grapes were grown may be more favorable to mid-Atlantic consumers in comparison to AVA or state texts, and that traditional images and generic wine labels are more preferable than wine labels they have not seen before and more contemporary label styles. Wineries in the mid-Atlantic region may want to add generalized county texts to their labels to appeal to the regional audience. As AVAs are used to promote specific wine regions in the USA, and only some consumers choose wines based on these designations, governments and marketing organizations may want to increase education on local AVAs to increase consumer awareness and interest. In addition, consumer differences in variety-seeking behavior and subjective as well as objective wine knowledge, but not attitudes toward locally produced foods, affected wine label choice: Consumers scoring higher in variety-seeking and wine knowledge preferred the specific wine varietal over the generic wine tag; similarly, consumers that indicated familiarity with the wine varietal also preferred the specific wine tag over the generic label. Differences in consumer psychographics appear to modulate front wine label preferences.

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Türkiye’nin İzmir ve Ankara İllerinde Su Ürünleri Tüketimi

Turkish Journal of Agriculture - Food Science and Technology ◽

10.24925/turjaf.v3i5.248-254.258 ◽

2015 ◽

Vol 3 (5) ◽

pp. 248 ◽

Cited By ~ 1

Author(s):

Hülya Saygı ◽

Bahar Bayhan ◽

Müge Aliye Hekimoğlu

Keyword(s):

Survey Data ◽

Local Governments ◽

Consumer Preferences ◽

White Meat ◽

Microsoft Excel ◽

Software Packages ◽

The People ◽

Short And Long Term ◽

Aquaculture Products

This study is one of Turkey at the sea coast in Izmir and Ankara in other inland fisheries are conducted to determine consumer preferences. 306 people in Izmir and 405 people in Ankara were directly interviewed and the orginal data for the research was gathered. Survey data were anlyzed with using SPSS and Microsoft Excel software packages. According to the survey data; it is determined that individuals consumed mostly white meat at the rate of 81%, and consumed white meat at the rate of 19%. At least 46% of these individuals consume fish once a week at a minimum. It is determined that 83% of the individuals in Ankara consumed white meat, 17% consumed red meat. It is found out that at least 30% of these indiviudals consumed fish once a week at a minimum. Aquaculture products are highly important for the nutrition due to its being animal protein resource. In spite of the fast growing population and big problems seen in balanced diets, aquaculture products are not efficiently benefited. As a result of our country to increase fish consumption habits and consumption of fishery products on human health in the short and long term benefits should be explained. To this end, local governments and other regional organizations and institutions of the people in the area where the handle will be of interest to fisheries and should be in promoting.

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Third Party-Certifications in Aquaculture

EDIS ◽

10.32473/edis-fa233-2021 ◽

2021 ◽

Vol 2021 (3) ◽

pp. 8

Author(s):

Emily H. Roan ◽

Joshua Patterson ◽

Matthew DiMaggio ◽

Roy Yanong

Keyword(s):

Third Party ◽

Human Consumption ◽

Consumer Awareness ◽

Certification Programs ◽

Aquaculture Products

This publication provides information on common third-party certification programs for aquaculture products, mostly those intended for human consumption. The goal of this document is to increase consumer awareness and understanding of what commonly observed third-party certification labels signify. Includes some discussion of certification programs for ornamentals and baitfish.

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Factors affecting consumers´ preferences for products from aquaculture

Croatian Journal of Food Science and Technology ◽

10.17508/cjfst.2020.12.2.17 ◽

2020 ◽

Vol 12 (2) ◽

pp. 287-295

Author(s):

Greta Krešić ◽

Jelka Pleadin ◽

Snježana Zrnčić ◽

Nikolina Liović ◽

Anamarija Buneta ◽

...

Keyword(s):

Consumer Preferences ◽

Negative Impact ◽

Production Method ◽

Economic Benefits ◽

Human Consumption ◽

Farmed Fish ◽

Factors Affecting ◽

Advantages And Disadvantages ◽

The World ◽

Aquaculture Products

Fish is an essential component of a balanced and healthy diet and the present demand for fish cannot be sustained by capture fisheries. Consequently, aquaculture is currently the fastest growing food production industry in the world, contributing to more than half of the global fish production intended for human consumption. Although the image of aquaculture is not necessarily negative per se, consumers around the world still have a greater preference for wild fish. Therefore, the aim of this review is to critically evaluate some of the factors which may affect consumer preferences: socio-demographic characteristics of consumers, quality and safety perception of products from aquaculture, price of aquaculture products and socio-economic aspects of aquaculture, and concerns about the negative impact of aquaculture on the environment and about the sustainability of the production method. A literature review confirmed that age is the most influential sociodemographic variable. Being younger, female or having higher income and a higher education level can result in greater preference for aquaculture products. The image of farmed fish suffers from a perception of lower quality in terms of taste, health and nutritional value and, in some cases, even from low safety perceptions. On the other hand, farmed fish is believed to have lower prices and greater availability. Additionally, economic benefits are one of the main advantages of aquaculture. Mixed results emerge, however, with regard to the environmental impact of aquaculture, but sustainable production may compensate for possible environmental concerns and drive preference for farmed fish. Depending on how consumers weigh up the advantages and disadvantages of both aquaculture and its products, this will result in a preference for wild or farmed fis

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Willingness-to-Pay for Sustainable Aquaculture Products: Evidence from Korean Red Seabream Aquaculture

Sustainability ◽

10.3390/su11061577 ◽

2019 ◽

Vol 11 (6) ◽

pp. 1577 ◽

Cited By ~ 4

Author(s):

Sangchoul Yi

Keyword(s):

Willingness To Pay ◽

Contingent Valuation Method ◽

Two Dimensions ◽

Consumer Perception ◽

Measurement Tool ◽

Sustainable Aquaculture ◽

New Ecological Paradigm ◽

Red Seabream ◽

Ecological Paradigm ◽

Aquaculture Products

A New Ecological Paradigm scale was used as a measurement tool to determine consumer perception of the environment through the context of red seabream (Pagrus major) aquaculture and the use of copper-alloy nets. To identify the underlying dimension of consumer perception, exploratory factor analysis was conducted, which showed that consumer perception comprised two dimensions—nature and balance, and human dominance—yielding two indicators as independent variables for a contingent valuation method estimation. The estimation results indicate that demographic variables and one consumer perception variable (i.e., the human dominance indicator) are insignificant. However, the economic variable, one consumer perception variable (i.e., nature and balance), and seafood preference are significant. Finally, willingness-to-pay was estimated for sustainable aquaculture products by comparing the mean willingness-to-pay within New Ecological Paradigm-level groups.

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