The Effects of Perceived Destination Ability and Destination Brand Love on Tourists’ Loyalty to Post-Disaster Tourism Destinations: The Case of Korean Tourists to Japan

2016 ◽  
Vol 33 (5) ◽  
pp. 613-627 ◽  
Author(s):  
Kwang-Ho Lee ◽  
Sunghyup Sean Hyun
Keyword(s):  
Brand Love ◽  
Tourism Destinations ◽  
Destination Brand ◽  
Post Disaster

Destination brand love: managerial implications and applications to tourism businesses

2017 ◽  
Vol 10 (1) ◽  
pp. 88-97 ◽  
Author(s):  
Kathryn Swanson
Keyword(s):  
Greek Language ◽  
Brand Love ◽  
Content Type ◽  
Large Cities ◽  
Key Informant ◽  
The Usa ◽  
Managerial Implications ◽  
Tourism Destinations ◽  
Destination Brand ◽  
Practical Implications

Purpose In an increasingly competitive marketplace and with homogenization of destination brands occurring alongside globalization, enticing tourists to travel at all, let alone to a particular destination, can be a significant challenge. This paper aims to address this issue through exploration of the utility of the concept of brand love in the context of tourism destinations. Design/methodology/approach The investigation of the problem involved three large cities in the USA and utilized a variety of qualitative research methods, including tourist interviews, photos and collages. Additionally, the research included key informant interviews. Findings In total, 13 themes through which participants articulated their love were identified through thematic analysis of the tourist data, and these themes were drawn together in a model of destination brand love. Furthermore, three types of destination brand love were identified, and these coincide with three words for “love” in the Greek language. Practical implications The most significant managerial value of the article’s findings likely would come from tourism destination marketing organizations determining what type(s) of love is/are (or could be) prevalent among that destination’s most loyal tourists. Steps to do this are provided. Originality/value The complexity in tourists’ relationships with, and feelings of love for, destinations and their brands that this research has revealed demonstrates that there is opportunity for deeper understanding of how and why tourists come to love a destination and its brand. With this more complete knowledge, marketers would be better prepared to foster and grow brand love among their destinations’ tourists, resulting in increased visitation and revenue.

Consumer Brand Engagement and Brand Communications on Destination Brand Equity Maritine Tourism in Indonesia

2021 ◽  
Vol 12 (4) ◽  
pp. 1032
Author(s):  
Suraya MANSUR ◽  
Nurhayani SARAGIH ◽  
Siti SUSILAWATI ◽  
Yusiatie UDUD ◽  
Endri ENDRI
Keyword(s):  
Brand Equity ◽  
Relaxation Effect ◽  
Survey Method ◽  
Brand Communication ◽  
Brand Engagement ◽  
Regression Test ◽  
Tourism Destinations ◽  
Entertainment Value ◽  
Destination Brand ◽  
Method Approach

This study aimed to understand the influence of consumer-brand engagement and brand communication on destination brand equity, survey to maritime tourism of Ujung Kulon and Anak Krakatau, Banten. The population chosen in this study is the Instagram followers of Ujung Kulon and Krakatau Banten.The total of the samples are 96 respondents chosen using purposive sampling. This study used inferential statistic tests, which were divided into two: The correlation Test and Linear Regression Test. This study used a correlational survey method Approach. This research used a quantitative approach and a positivist paradigm. The results showed that the use of Instagram is successful in creating destination brand equity because the entertainment and interaction dimension provided a strong effect on the loyalty dimension of the destination brand equity variable. People who are online and following the Instagram account became loyal because the pictures posted gave entertainment value, joy, and relaxation effect. The interaction between the followers and admin of the account of Maritime Tourism of Ujung Kulon and Anak Krakatau, Banten also added the entertainment value. This study provides new contributions regarding the promotion of maritime tourism destinations through theories about brand engagement, brand equity, and brand communication.

Accessible and inclusive tourism: why it is so important for destination branding?

2020 ◽  
Vol 12 (6) ◽  
pp. 719-723
Author(s):  
Pedro Machado
Keyword(s):  
Sustainable Development ◽  
Design Methodology ◽  
State Of The Art ◽  
Active Part ◽  
Tourist Destination ◽  
Destination Branding ◽  
Content Type ◽  
Tourism Destinations ◽  
Destination Brand ◽  
Practical Implications

Purpose By embracing the entire community of travellers, despite their capacity, tourism destinations that have the opportunity to appeal to the art of inclusive tourism policies in the Center of Portugal, are analyzed, showing the importance for a tourist destination to adapt these policies to the notoriety of the destination brand. Design/methodology/approach This paper offers a practical viewpoint based on the state-of-the-art of public policies relating to inclusive and accessible tourism in the Center of Portugal and their impacts on the destination branding. Findings Taking into account the territorial specificity of the Center of Portugal, the asymmetries of development and cohesion, Tourism Center of Portugal (TCP) has sought to develop projects and actions in partnership with the different actors in the territory that promote territorial cohesion, integrated and sustainable development and the attractiveness of the inland region. Practical implications All the projects developed to support accessible and inclusive tourism, in which TCP is an active part, create a network of tourist services to become destinations more accessible and inclusive for everyone. Originality/value Inclusive and accessible tourism is little explored by DMOs. In this paper, the case of the Center of Portugal region is presented, highlighting a series of unprecedented initiatives that are being developed, aiming to provide the destination with unique points of differentiation.

Digitalization as Part of Tourism Brand Development

2015 ◽  
Vol 6 (4) ◽  
pp. 54-78
Author(s):  
Petra Merenheimo ◽  
Rauno Rusko
Keyword(s):  
Peer Production ◽  
Current Development ◽  
Web Based ◽  
Resource Based View ◽  
Santa Claus ◽  
Brand Development ◽  
Tourism Destinations ◽  
Destination Brand ◽  
The Web

Gradually, digitalization and the Web have become an important part of tourism products. This development has been unnoticeable, but undeniable. Active customers are, via the Web, co-creating and participating in the product development of tourism destinations, especially in the form of brand development. In fact, it is possible to attribute the current development of new tourism destinations to peer production or “crowdsourcing.” This study focuses on the role Web-based platforms play in destination brand development, using the examples of two seemingly nearly similar Christmas tourism destinations as case studies: Santa Claus, Indiana, and Santa Claus Village, Rovaniemi. The study highlights the contribution this kind of customer-oriented digitalization makes to creating a competitive advantage, even a sustainable one, for tourism products with theoretical connections to a resource-based view (RBV). In digitalization, the role of the consumer as a “prosumer,” and potentially as a part of an organization's resources in a sense of RBV, is a fresh and challenging perspective that this study will introduce.

Marketing Implications for Post-Disaster Tourism Destinations

1994 ◽  
Vol 3 (1) ◽  
pp. 115-122 ◽  
Author(s):  
Susan M. Pottorff ◽  
Dr. David M. Neal
Keyword(s):  
Tourism Destinations ◽  
Post Disaster
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