Risky Alcohol Consumption by Young, Female Australians: The Influence of Significant others

2007 ◽  
Vol 13 (4) ◽  
pp. 26-46 ◽  
Author(s):  
Rebecca O'Hara ◽  
Debra Harker ◽  
Maria Raciti ◽  
Michael Harker
Keyword(s):  
Alcohol Consumption ◽  
Social Marketing ◽  
Intervention Program ◽  
Reference Group ◽  
Young Female ◽  
Risky Alcohol ◽  
Risky Alcohol Consumption ◽  
Social Marketing Campaigns ◽  
Marketing Principles ◽  
Marketing Intervention

This research used consumer behavior and social marketing principles to examine alcohol consumption among young female university students in Australia. Due to the high prevalence of risky alcohol consumption among this cohort, this study sought to examine the factors that influence the behavior of these individuals (Dowdall and Wechsler 2002; Shim and Maggs 2005). To date, this area of research has remained relatively unexplored. This article reports on the behavior of consumers in this cohort with a particular focus on reference group influence, in an attempt to make a contribution to future social marketing campaigns aimed at changing high risk behavior in the context of alcohol. The article also provides some insights into the possible components of a successful social marketing intervention program.

Social marketing applications in public policy programs: key learnings and applications

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Satyam Mishra ◽  
Bikramjit Rishi
Keyword(s):  
Public Policy ◽  
Social Marketing ◽  
Design Methodology ◽  
Media Advocacy ◽  
Content Type ◽  
Number Of Factors ◽  
Labour Policy ◽  
The Usa ◽  
Social Marketing Campaigns ◽  
Marketing Principles

Purpose Marketing tools used in public policy may not be purely commercial but based on non-commercial marketing exchanges also. This paper aims to make a case for the practice of social marketing principles to aid the context of public policy. Design/methodology/approach The approach is to draw out the key implementable learnings (KILs) from the analysis of the five public policy initiatives in the USA, India and Sri Lanka. A case situation with the context of child labour policy in India is proposed to use these KILs. Findings This paper concludes that the implementation of any policy is a challenging exercise and dependent on a large number of factors. However, KILs derived from successful social marketing programs deal with umbrella campaigns, prevailing socio-cultural environment, bottom-up communication, upstream approach to engage with stakeholders and targeted media advocacy could prove useful when the objective is to induce behaviour change as a part of the policy execution. Originality/value This paper evaluates the learnings from social marketing campaigns and their relevance to public policy programs. It also considers a case to demonstrate the application of the concept.

Social marketing: an Islamic perspective

2019 ◽  
Vol 11 (4) ◽  
pp. 863-881 ◽  
Author(s):  
Mahamudul Hasan
Keyword(s):  
Social Marketing ◽  
Research Work ◽  
Critical Approach ◽  
Content Type ◽  
Muslim Countries ◽  
Starting Point ◽  
New Perspective ◽  
Conceptual Study ◽  
Marketing Principles ◽  
Marketing Intervention

Purpose The purpose of this study is to propose and develop a new perspective in Islamic Marketing by Integrating Islamic Marketing principles and the conventional Social Marketing discipline. Design/methodology/approach This is a conceptual study that is based on academic contributions gathered from the works of key academicians of Islamic Marketing and Social Marketing discipline. The author also presents personal viewpoints regarding the discipline. Conventional social marketing practices in various Muslim and non-Muslim countries have been studied with theoretical discussions. A critical approach has been applied in this study to assimilate Islamic marketing principles with existing social marketing theories. Findings The author proposes a distinct discipline of Islamic Marketing, which is termed as Islamic Social Marketing. The new discipline has been compared with conventional social marketing framework and practices to demonstrate its distinctive features. The critical analysis and discussion exhibit that the proposed new discipline has both similarities and dissimilarities with present social marketing theories and practices. Originality/value This study contributes to Islamic Marketing discipline by proposing a unique field that has been termed as “Islamic Social Marketing”. Although many studies have been conducted on Islamic marketing, the analysis of social marketing in light of Islamic Marketing principles remains clearly in a vacuum-like situation. The current research work is a starting point for academic discussions on this issue that can provide guidelines to develop social marketing intervention programs for Muslim-dominated societies and assist Islamic value-driven social marketing practitioners.

scholarly journals Risky Alcohol Consumption and Associated Health Behaviour Among HIV-Positive and HIV-Negative Patients in a UK Sexual Health and HIV Clinic: A Cross-Sectional Questionnaire Study

2019 ◽  
Vol 24 (6) ◽  
pp. 1717-1726 ◽  
Author(s):  
Emmi Suonpera ◽  
Rebecca Matthews ◽  
Ana Milinkovic ◽  
Alejandro Arenas-Pinto
Keyword(s):  
Depressive Symptoms ◽  
Alcohol Consumption ◽  
Drug Use ◽  
Questionnaire Study ◽  
Hiv Positive ◽  
Cross Sectional ◽  
Problematic Drug ◽  
Risky Alcohol ◽  
Risky Alcohol Consumption ◽  
Hiv Negative

Abstract Alcohol misuse has been associated with negative consequences among HIV-positive patients. Data on real prevalence of risky alcohol consumption among the HIV-positive population in the UK are lacking. A cross-sectional questionnaire study using standardised validated instruments among HIV-positive (n = 227) and HIV-negative (n = 69) patients was performed. The prevalence of risky alcohol consumption (AUDIT) and associations with depressive symptoms (PHQ-9), problematic drug use (DUDIT), adherence to ART (CASE Adherence Index), sexual behaviour and demographic characteristics were assessed among both patient groups independently. A quarter (25.1%) of HIV-positive patients and 36.1% of HIV-negative patients reported risky alcohol consumption (AUDIT-score ≥ 8). In the multivariable analysis among HIV-positive patients depressive symptoms (p = 0.03) and problematic drug use (p = 0.007) were associated with risky alcohol consumption. Among HIV-negative patients these associations were not present. Risky alcohol consumption among HIV-positive patients is prevalent, and together with depressive symptoms and problematic drug use, may influence HIV-disease progression and patients’ wellbeing.

School and town factors associated with risky alcohol consumption among Catalan adolescents

Alcohol ◽  
2020 ◽  
Vol 82 ◽  
pp. 71-79 ◽  
Author(s):  
Núria Obradors-Rial ◽  
Carles Ariza ◽  
Xavier Continente ◽  
Carles Muntaner
Keyword(s):  
Alcohol Consumption ◽  
Factors Associated ◽  
Risky Alcohol ◽  
Risky Alcohol Consumption

scholarly journals Risky Behaviours of Spanish University Students: Association with Mediterranean Diet, Sexual Attitude and Chronotype

Nutrients ◽  
2021 ◽  
Vol 13 (11) ◽  
pp. 4042
Author(s):  
Pedro Manuel Rodríguez-Muñoz ◽  
Juan Manuel Carmona-Torres ◽  
Cristina Rivera-Picón ◽  
Ignacio Morales-Cané ◽  
Fabio Fabbian ◽  
...  
Keyword(s):  
Alcohol Consumption ◽  
University Students ◽  
Mediterranean Diet ◽  
Fast Food ◽  
Healthy Lifestyle ◽  
Heavy Drinking ◽  
Extrinsic Factors ◽  
Risky Alcohol ◽  
Risky Alcohol Consumption ◽  
The Mediterranean

The most common drugs that are consumed by young people are alcohol and tobacco, which are especially prevalent in universities. These risk behaviours can be determined by a series of intrinsic and extrinsic factors. The aim of this study was to evaluate the consumption of alcohol and tobacco by Spanish university students and the relationship between the Mediterranean diet, sexual attitudes and opinions, and chronotype. A multicentre observational study enrolled 457 students from two public universities in Spain. The study period was from December 2017 to January 2018. The majority of the participants consumed alcohol (90.2%), tobacco consumption was low (27.2%), with a high percentage of students (78.6%) having a low dependence on nicotine. The surveyed students demonstrated a high adherence to the Mediterranean diet, which was shown to be associated with less risky alcohol consumption. The Mediterranean diet is a part of healthy lifestyle, and avoiding heavy drinking results in the intention to maintain such a lifestyle. In addition, unhealthy eating habits (skipping breakfast, eating sweets and pastries daily, and fast-food consumption) had a tendency to induce risky alcohol consumption. Therefore, to promote healthy lifestyle habits, it is considered important to establish programs that promote healthy diets in university settings and to evaluate them periodically.

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