Profiling Healthy Eating Consumers: A Psychographic Approach to Social Marketing

1999 ◽  
Vol 5 (4) ◽  
pp. 4-21 ◽  
Author(s):  
Mohan J. Dutta ◽  
Seounmi Youn
Keyword(s):  
Personality Traits ◽  
Social Marketing ◽  
Healthy Eating ◽  
Life Style ◽  
The Other ◽  
Message Design ◽  
Environmentally Conscious ◽  
Target Segmentation ◽  
Environment And Health ◽  
Unhealthy Eating

This paper explores the profile of healthy and unhealthy eating consumers in terms of attitudinal variables and personality traits. Data from 3,462 respondents to the 1997 DDB Needham Life Style Study were analyzed. The results show the healthy eaters to be environmentally conscious, socially conservative, and financially healthy. They are usually high self-monitors, and innovative. On the other hand, unhealthy eaters are typically insensitive to their environment and health. They are also low self-monitors and hold liberal attitudes toward sexual issues. Practical and social implications are discussed for social marketers regarding target segmentation and message design.

Eating Behaviors in Australian Military Personnel: Constructing a System of Interest for a Social Marketing Intervention

2020 ◽  
Vol 26 (3) ◽  
pp. 229-243 ◽  
Author(s):  
Renata Anibaldi ◽  
Julia Carins ◽  
Sharyn Rundle-Thiele
Keyword(s):  
Systems Thinking ◽  
Social Marketing ◽  
Healthy Eating ◽  
Military Personnel ◽  
Eating Behaviors ◽  
Alternative Methods ◽  
Supply Side ◽  
Leverage Points ◽  
Unhealthy Eating ◽  
Marketing Intervention

Background: Eating behaviors are complex and have particular significance for military personnel who require sound nutrition to support health and physical fitness for job performance. Policies and guidelines for the provision of nutritionally appropriate food/drink on base and in the field do exist; however, many military personnel have poor dietary habits, and these habits are evident early in their career. Social marketing could assist in changing unhealthy eating behaviors of personnel through implementation of feasible interventions co-created with stakeholders that are valued by Australian Defence Force (ADF) personnel. : The article reports the first phase of a systemic co-inquiry into unhealthy eating behaviors of military personnel. This study aimed to gain an initial framing of the problem situation and thus hypothesize a “system of interest” in which to conduct future work. Research questions What components (e.g., ideas, objects, attributes, activities) are perceived to be relevant for eating behaviors in military personnel? Do interrelationships and interconnections among components suggest how unhealthy eating behaviors may emerge? Are there places that suggest viable leverage points as opportunities for changing unhealthy eating behaviors through delivery of offerings that ADF personnel value? Program Design/Approach: This study was part of a systemic inquiry approach. Methods: Data for the study included document analysis and 14 semi-structured depth interviews with ADF stakeholders. Data were thematically analyzed to construct a system of interest in which to explore how eating behaviors emerge among personnel and ADF-controlled leverage points that can be used to increase healthy eating for ADF personnel through social marketing intervention. Results: The data analysis identified alternative systems of interest in which to explore how eating behaviors emerge among personnel. Demand and supply side leverage points were identified. On the supply side, the encouragement of patronage through menu innovation, investment in facilities, cooking skills training, and auditing provision were opportunities for social marketing intervention. On the demand side, education and training coupled with communications that challenge cultural and regulatory norms and link to military values were areas that programs seeking to increase healthy eating in ADF personnel could focus on. Importance to the Social Marketing Field: As an approach for addressing “wicked” problems, the application of systems thinking in social marketing has privileged an ontological concept of system as a metaphor for reality. This approach assists in expanding the focus of change beyond the individual to include factors in social, economic, and policy environments. By using systems thinking as an epistemological device, this article offers an approach that may be applied to overcome practical and philosophical limitations in the application of systems thinking. Recommendations for Research or Practice: Research on alternative methods for applying systems thinking is recommended to strengthen the potential of system approaches in the field of social marketing. Limitations: This study is part of a broader program, and its findings on the problem of unhealthy eating behaviors in ADF are preliminary. Limitations specific to the study include the possibility of “reductionism” in stakeholder identification and self-selection bias in participation.

The Dark Tetrad

2015 ◽  
Vol 36 (4) ◽  
pp. 228-236 ◽  
Author(s):  
Janko Međedović ◽  
Boban Petrović
Keyword(s):  
Personality Traits ◽  
Antisocial Behavior ◽  
Second Order ◽  
The Other ◽  
Negative Pole ◽  
Latent Space ◽  
Order Factor

Abstract. Machiavellianism, narcissism, and psychopathy are personality traits understood to be dispositions toward amoral and antisocial behavior. Recent research has suggested that sadism should also be added to this set of traits. In the present study, we tested a hypothesis proposing that these four traits are expressions of one superordinate construct: The Dark Tetrad. Exploration of the latent space of four “dark” traits suggested that the singular second-order factor which represents the Dark Tetrad can be extracted. Analysis has shown that Dark Tetrad traits can be located in the space of basic personality traits, especially on the negative pole of the Honesty-Humility, Agreeableness, Conscientiousness, and Emotionality dimensions. We conclude that sadism behaves in a similar manner as the other dark traits, but it cannot be reduced to them. The results support the concept of “Dark Tetrad.”

Metode Tafsir Muhammad Abduh dan Muhammad Rasyid Ridha dalam Tafsîr Al-Manâr

TAJDID ◽  
2018 ◽  
Vol 25 (2) ◽  
pp. 119
Author(s):  
Ahmad Tholabi Kharlie
Keyword(s):  
Personality Traits ◽  
20Th Century ◽  
The Other ◽  
Early 20Th Century ◽  
Religious Thought ◽  
Islamic World ◽  
Islamic Thought ◽  
Muslim Scholars ◽  
Religious Counseling

Tafsîr al-Manar is one of the most popular exegesis of the Qur`anic studies. Al-Manar magazine, which contains this interpretation periodically, namely in the early 20th century, is widespread throughout the Islamic world and has an important role in enlightening thoughts and religious counseling. The influence of Sheikh Muhammad Abduh, along with his student, Sayyid Muhammad Rasyîd Ridhâ, on the development of religious thought in the Islamic world, thus, cannot be underestimated.This article is a result of a previous study of the Qur’an exegesis method of the two prominent Muslim scholars, Muhammad Abduh and Muhammad Rashid Ridha. The study reveals two main conclusions, they are (1) personally both Muhammad Abduh and Muhammad Rashid Ridha are independent who have extensive, well-known, and versatile insight and knowledge, have personality traits that are steady, honest, brave, passionate, intelligent, determined, and a number of other advantages, like other leading commentator (2) Al-manâr book, with its superiorities, is well recognized as a monumental work that broadly contributes to the development of Islamic thought, particularly in modern exegesis field. In regard to exegesis of Qur’anic legal verses, though it is not a special legal book, Al-manâr is able to explain deeply and comprehensively the Qur’anic legal verses just like the other legal exegesis works.

Evaluation of Personality Traits for a Successful Career of Engineers

2014 ◽  
Vol 657 ◽  
pp. 1056-1060
Author(s):  
Armin Betz
Keyword(s):  
Personality Traits ◽  
Scientific Research ◽  
Present Situation ◽  
The Other ◽  
Innovative Approach ◽  
Personality Test ◽  
Aptitude Testing ◽  
Successful Career ◽  
The One

Various research on aptitude testing has been accomplished yet [1,2,. Experiences from many years of HR consulting and knowledge of the industrys needs regarding to and lack of specific scientific research in aptitude testing for engineers emerged into research acivities in this field. The paper presents the data and main results of the field of aptitude testing for engineers. Its present situation as well as the reasons for that are considered and its necessity is shown. The gotten insights are presented: the existence of personality traits typical for engineers, the existence of key criteria and deduction of HR development measures necessary for a career. A newly developed personality test was applied to the occupational area of engineers. With more than 1400 tests conducted, many deductions were possible.Through the innovative approach of standard profiles of corresponding average groups rather than with demografic equivalent results could be derived. These are typical traits on the one side and development areas on the other.

scholarly journals Investigating the Extent to Which Personality Traits and Demographics Affect Job Satisfaction

2016 ◽  
Vol 4 (1) ◽  
pp. 70 ◽  
Author(s):  
Muhammad Sajid Saeed
Keyword(s):  
Job Satisfaction ◽  
Personality Traits ◽  
Negative Relationship ◽  
Demographic Variables ◽  
The Other ◽  
Retail Sector ◽  
Primary Concern ◽  
Different Types ◽  
The Uk ◽  
Ranking Analysis

The primary concern of this paper is to investigatethe extent to which three variables (i.e. personality traits, demographic variables, and job satisfaction) are interrelated with each other and what effect they have on each other in relation to the UK retail sector. The four different types of retail stores i.e. Tesco, Primark, Ikea and WH Smith were selected for survey purpose to minimise the class biasness.Total 300 close-ended questionnaires were distributed and 220 responses were obtained.The findings reveal that ‘Neuroticism’ is negatively associated with job satisfaction as well as with ‘Extraversion’. However, it is positively correlated with other three personality groups including ‘Agreeableness’, ‘Conscientious’, and ‘Openness’. On the other hand, ‘Openness to experience’ has a negative relationship with ‘Agreeableness’.It is also found from the ranking analysis that employees with ‘Agreeableness’ and ‘Conscientiousness’ personalities are more successful in their career and consequently they are more satisfied with their jobs.

Influencing travel behaviour

2019 ◽  
pp. 107-130
Author(s):  
Stewart Barr ◽  
John Preston
Keyword(s):  
Qualitative Study ◽  
Case Studies ◽  
Behaviour Change ◽  
Social Marketing ◽  
Quantitative Study ◽  
Behavioural Change ◽  
Travel Behaviour ◽  
Air Travel ◽  
The Other ◽  
Car Travel

As travel planning’s theoretical underpinnings have broadened from engineering and economics to embrace psychology and sociology, an emphasis has been placed on social marketing and nudge theory. It is argued that this is consistent with a neo-liberal trend towards governing from a distance. Using two case studies, one a qualitative study of reducing short-haul air travel, the other a quantitative study of attempts to reduce local car travel, it is found that actual behaviour change is limited. This seems to arise because behavioural change has been too narrowly defined and overly identified with personal choice.

A prototype-targeting intervention for the promotion of healthy eating in adolescents

2018 ◽  
Vol 118 (6) ◽  
pp. 450-469
Author(s):  
Birte Dohnke ◽  
Tanja Dewitt ◽  
Amina Steinhilber
Keyword(s):  
Healthy Eating ◽  
Behavioural Change ◽  
Intervention Mapping ◽  
Intervention Development ◽  
Controlled Study ◽  
Content Type ◽  
Process Characteristics ◽  
Unhealthy Eating ◽  
Data Assessment ◽  
Systematic Planning

Purpose Unhealthy eating among adolescents from families with lower social status is a major concern. The purpose of this paper is to describe the development and evaluation of a prototype-targeting intervention for the promotion of healthy eating in this target group. Design/methodology/approach The planning model intervention mapping (IM) was chosen to proceed systematically, to use theory and evidence herein and to make decisions transparent. A controlled study with three times of data assessment was conducted to evaluate process characteristics and effects (N=108). Findings “Provide opportunities for social comparison” (behavioural change technique 6.2) was chosen as change method and “perceived similarity” was identified as the condition for its effectiveness. An intervention unit was designed for application. The evaluation results show the feasibility of the unit; materials and activities successfully applied the change method and its condition for effectiveness; and intervention objectives were generally achieved. Practical implications A prototype-targeting intervention is provided that is based on theory and evidence, and is suitable for implementation. More generally, the paper can serve as a blueprint for the systematic planning of theory- and evidence-based interventions targeting specific personal determinants for behaviour change. Originality/value The paper makes an important contribution to the application of the prototype-related theory and a useful addition of IM to the growing field of intervention development and design.

scholarly journals The Traumatic Syndrome

1972 ◽  
Vol 17 (5) ◽  
pp. 391-396 ◽  
Author(s):  
Hector Warnes
Keyword(s):  
Life Style ◽  
Traumatic Event ◽  
The Other ◽  
Concentration Camp ◽  
Dynamic Pattern ◽  
Traumatic Neurosis ◽  
Concentration Camp Survivors ◽  
Characteristic Features

This paper demonstrates both the similarities and the differences between concentration camp survivors and those suffering from other forms of psychiatric reactions resulting from trauma. In the former the systematic degradation, humiliation and persecution over a prolonged period of time, along with a sense of hopelessness and/or helplessness are characteristic features. Found at the other extreme of the spectrum is the acute traumatic event occurring in civil life and resulting in a classical traumatic neurosis but not leading to a total transformation of personality and life style. Between these two forms of psychiatric reactions there are various pathogenetic and pathoplastic mechanisms, sometimes overlapping but showing the underlying dynamic pattern of survival threat.

scholarly journals The Role of the Passive Voice Mindset in Regulating Healthy Eating

2017 ◽  
Vol 9 (2) ◽  
pp. 37
Author(s):  
Ibrahim Senay ◽  
Muhammet Usak ◽  
Zeynep Ceren Acarturk
Keyword(s):  
Healthy Eating ◽  
Eating Habits ◽  
Passive Voice ◽  
Active Voice ◽  
The Past ◽  
It Impacts ◽  
Unhealthy Eating

Talking about eating in the passive, as opposed to the active voice, (e.g., The cake will be eaten vs. I will eat the cake) can lead people to see the act of eating to be triggered by the food to a greater extent, leading to the continuation of past eating habits. Depending on whether or not the past habits are healthy, the motivation for healthy eating may change as a result. In study 1, writing passive sentences increased the motivation for healthy eating to the extent that people reported eating healthy in the past. Moreover, in study 2 across 127 languages spoken in 94 countries, when the acted-upons of actions (e.g., the food in the act of eating) became relatively more salient in a language, people became more likely to act on cultural habits that may be relatively healthier, decreasing unhealthy eating. The results are important for understanding the perceived role of food in starting eating as it impacts healthy eating across cultures.

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