Eating Behaviors in Australian Military Personnel: Constructing a System of Interest for a Social Marketing Intervention

2020 ◽  
Vol 26 (3) ◽  
pp. 229-243 ◽  
Author(s):  
Renata Anibaldi ◽  
Julia Carins ◽  
Sharyn Rundle-Thiele
Keyword(s):  
Systems Thinking ◽  
Social Marketing ◽  
Healthy Eating ◽  
Military Personnel ◽  
Eating Behaviors ◽  
Alternative Methods ◽  
Supply Side ◽  
Leverage Points ◽  
Unhealthy Eating ◽  
Marketing Intervention

Background: Eating behaviors are complex and have particular significance for military personnel who require sound nutrition to support health and physical fitness for job performance. Policies and guidelines for the provision of nutritionally appropriate food/drink on base and in the field do exist; however, many military personnel have poor dietary habits, and these habits are evident early in their career. Social marketing could assist in changing unhealthy eating behaviors of personnel through implementation of feasible interventions co-created with stakeholders that are valued by Australian Defence Force (ADF) personnel. : The article reports the first phase of a systemic co-inquiry into unhealthy eating behaviors of military personnel. This study aimed to gain an initial framing of the problem situation and thus hypothesize a “system of interest” in which to conduct future work. Research questions What components (e.g., ideas, objects, attributes, activities) are perceived to be relevant for eating behaviors in military personnel? Do interrelationships and interconnections among components suggest how unhealthy eating behaviors may emerge? Are there places that suggest viable leverage points as opportunities for changing unhealthy eating behaviors through delivery of offerings that ADF personnel value? Program Design/Approach: This study was part of a systemic inquiry approach. Methods: Data for the study included document analysis and 14 semi-structured depth interviews with ADF stakeholders. Data were thematically analyzed to construct a system of interest in which to explore how eating behaviors emerge among personnel and ADF-controlled leverage points that can be used to increase healthy eating for ADF personnel through social marketing intervention. Results: The data analysis identified alternative systems of interest in which to explore how eating behaviors emerge among personnel. Demand and supply side leverage points were identified. On the supply side, the encouragement of patronage through menu innovation, investment in facilities, cooking skills training, and auditing provision were opportunities for social marketing intervention. On the demand side, education and training coupled with communications that challenge cultural and regulatory norms and link to military values were areas that programs seeking to increase healthy eating in ADF personnel could focus on. Importance to the Social Marketing Field: As an approach for addressing “wicked” problems, the application of systems thinking in social marketing has privileged an ontological concept of system as a metaphor for reality. This approach assists in expanding the focus of change beyond the individual to include factors in social, economic, and policy environments. By using systems thinking as an epistemological device, this article offers an approach that may be applied to overcome practical and philosophical limitations in the application of systems thinking. Recommendations for Research or Practice: Research on alternative methods for applying systems thinking is recommended to strengthen the potential of system approaches in the field of social marketing. Limitations: This study is part of a broader program, and its findings on the problem of unhealthy eating behaviors in ADF are preliminary. Limitations specific to the study include the possibility of “reductionism” in stakeholder identification and self-selection bias in participation.

Daily Associations of Stress and Eating in Mother–Child Dyads

2016 ◽  
Vol 44 (3) ◽  
pp. 365-369 ◽  
Author(s):  
Genevieve F. Dunton ◽  
Eldin Dzubur ◽  
Jimi Huh ◽  
Britni R. Belcher ◽  
Jaclyn P. Maher ◽  
...  
Keyword(s):  
Perceived Stress ◽  
Healthy Eating ◽  
Ecological Momentary Assessment ◽  
Eating Behaviors ◽  
Energy Drinks ◽  
Fruit And Vegetables ◽  
Unhealthy Eating ◽  
Mothers And Children ◽  
Ecological Momentary ◽  
Momentary Assessment

Background and Aims. This study used Ecological Momentary Assessment (EMA) in mother–child dyads to examine the day-level associations of stress and eating. Method. Mothers and their 8- to 12-year-old children ( N = 167 dyads) completed between three (weekday) and eight (weekend) EMA survey prompts per day at random nonschool times across 8 days. EMA measured perceived stress, and past 2-hour healthy (i.e., fruit and vegetables) and unhealthy (e.g., pastries/sweets, soda/energy drinks) eating. Results. Children reported more healthy and unhealthy eating on days when their mothers also engaged in more healthy and unhealthy eating, respectively. On days when mothers’ perceived stress was greater than usual, they reported more healthy eating. Discussion and Conclusions. Eating behaviors were coupled between mothers and children at the day level. Mothers’ stress was related to their own eating but not to children’s eating.

scholarly journals Parenting Practices that can Prevent or Reduce Childhood Obesity

2011 ◽  
Vol 6 (2) ◽  
pp. 23-Apr
Author(s):  
Galen Eldridge ◽  
Wesley Lynch ◽  
Sandra Bailey ◽  
Carrie Benke ◽  
Jill Martz ◽  
...  
Keyword(s):  
Physical Activity ◽  
Childhood Obesity ◽  
Healthy Eating ◽  
Fast Food ◽  
Parenting Practices ◽  
Eating Behaviors ◽  
Family Meals ◽  
Screen Media ◽  
Unhealthy Eating ◽  
Portion Sizes

Overweight in children is more prevalent than ever before. What can parents do to try to promote health and prevent obesity in their own children? The present paper reviews research related to parenting and childhood obesity. The review describes what food-related parenting practices may be helpful: modeling healthy eating behaviors, making time for family meals, making sure healthy food is available and accessible, becoming aware of appropriate portion sizes, encouraging children to eat breakfast, and limiting soda and fast food intake. The paper also discusses food-related parenting practices that may not work to help prevent obesity: pressure to eat, food rewards, restriction, permissiveness, and modeling of unhealthy eating behaviors. Additional parenting practices such as supporting and engaging in physical activity, encouraging an adequate amount of sleep, and limiting television and other screen-media may also help children to maintain healthy weights. Suggestions are also given for professionals working with youth.

Profiling Healthy Eating Consumers: A Psychographic Approach to Social Marketing

1999 ◽  
Vol 5 (4) ◽  
pp. 4-21 ◽  
Author(s):  
Mohan J. Dutta ◽  
Seounmi Youn
Keyword(s):  
Personality Traits ◽  
Social Marketing ◽  
Healthy Eating ◽  
Life Style ◽  
The Other ◽  
Message Design ◽  
Environmentally Conscious ◽  
Target Segmentation ◽  
Environment And Health ◽  
Unhealthy Eating

This paper explores the profile of healthy and unhealthy eating consumers in terms of attitudinal variables and personality traits. Data from 3,462 respondents to the 1997 DDB Needham Life Style Study were analyzed. The results show the healthy eaters to be environmentally conscious, socially conservative, and financially healthy. They are usually high self-monitors, and innovative. On the other hand, unhealthy eaters are typically insensitive to their environment and health. They are also low self-monitors and hold liberal attitudes toward sexual issues. Practical and social implications are discussed for social marketers regarding target segmentation and message design.

Project FIT: A School, Community and Social Marketing Intervention Improves Healthy Eating Among Low-Income Elementary School Children

2015 ◽  
Vol 40 (4) ◽  
pp. 815-826 ◽  
Author(s):  
Katherine Alaimo ◽  
Joseph J. Carlson ◽  
Karin A. Pfeiffer ◽  
Joey C. Eisenmann ◽  
Hye-Jin Paek ◽  
...  
Keyword(s):  
Elementary School ◽  
Social Marketing ◽  
Healthy Eating ◽  
School Children ◽  
Low Income ◽  
Elementary School Children ◽  
School Community ◽  
Marketing Intervention

scholarly journals Social marketing-based interventions to promote healthy nutrition behaviors: a systematic review protocol

2021 ◽  
Vol 10 (1) ◽  
Author(s):  
Azam Doustmohammadian ◽  
Marjan Bazhan
Keyword(s):  
Systematic Review ◽  
Social Marketing ◽  
Healthy Eating ◽  
Weight Status ◽  
Eating Behaviors ◽  
Experimental Studies ◽  
Cross Sectional ◽  
Healthy Nutrition ◽  
The Social ◽  
Healthy Eating Behaviors

Abstract Background Diet-related non-communicable diseases (NCDs) are rapidly increasing worldwide and constitute one of the leading causes of mortality and morbidity. Improving population diets can play an important role in preventing and managing the diseases. Effective and efficient interventions are needed to promote healthy eating behaviors among people. The objective of this review will be to evaluate the effectiveness of social marketing-based interventions to promote healthy nutrition behaviors. Method The following electronic databases will be searched from January 1990 onwards: PubMed/MEDLINE, EMBASE, Web of Science, and CENTRAL. We will include randomized and non-randomized trials, quasi-experimental studies, observational studies (e.g., cohort, cross-sectional, and before and after studies) evaluating the social marketing-based intervention. The primary outcomes will be nutritional behaviors. Secondary outcomes will include the quality of life, nutritional status, and weight status. Two reviewers will independently screen all citations, full-text articles, and abstract data. The study methodological quality (or bias) will be appraised using an appropriate tool. If feasible, we will conduct random-effects meta-analysis. Additional analyses will be conducted to explore the potential sources of heterogeneity (e.g., age, sex, and socio-economic condition). Discussion This study will summarize the evidence regarding the interventions’ components, implementation methods, and effectiveness of interventions based on the social marketing framework to promote healthy nutrition behaviors. This review can provide policymakers with the information needed to make decisions and plan to promote healthy eating behaviors and understand the factors influencing the implementation of these programs. Systematic review registration CRD42020163972

scholarly journals “You run out of hope:” An Exploration of Low-Income Parents’ Experiences with Food Insecurity using Photovoice

2021 ◽  
pp. 1-21
Author(s):  
Payge Lindow ◽  
Irene H. Yen ◽  
Mingyu Xiao ◽  
Cindy W. Leung
Keyword(s):  
Food Insecurity ◽  
San Francisco ◽  
Low Income ◽  
Eating Behaviors ◽  
Comparative Method ◽  
Well Being ◽  
Structured Interviews ◽  
Unhealthy Eating ◽  
Low Income Families ◽  
The Impact

ABSTRACT Objective: Using an adaption of the Photovoice method, this study explored how food insecurity affected parents’ ability to provide food for their family, their strategies for managing household food insecurity, and the impact of food insecurity on their well-being. Design: Parents submitted photos around their families’ experiences with food insecurity. Afterwards, they completed in-depth, semi-structured interviews about their photos. The interviews were transcribed and analyzed for thematic content using the constant comparative method. Setting: San Francisco Bay Area, California, USA. Subjects: 17 parents (14 mothers and 3 fathers) were recruited from a broader qualitative study on understanding the experiences of food insecurity in low-income families. Results: Four themes were identified from the parents’ photos and interviews. First, parents described multiple aspects of their food environment that promoted unhealthy eating behaviors. Second, parents shared strategies they employed to acquire food with limited resources. Third, parents expressed feelings of shame, guilt, and distress resulting from their experience of food insecurity. And finally, parents described treating their children to special foods to cultivate a sense of normalcy. Conclusions: Parents highlighted the external contributors and internal struggles of their experiences of food insecurity. Additional research to understand the experiences of the food-insecure families may help to improve nutrition interventions targeting this structurally vulnerable population.

scholarly journals The social marketing theory-based (SMT) approach for designing interventions

2016 ◽  
Vol 6 (1) ◽  
pp. 18-40 ◽  
Author(s):  
Shamini Manikam ◽  
Rebekah Russell-Bennett
Keyword(s):  
Social Marketing ◽  
Design Methodology ◽  
Marketing Theory ◽  
Content Type ◽  
Step Process ◽  
The Social ◽  
Conceptual Paper ◽  
Marketing Intervention ◽  
Practical Implications ◽  
Social Marketing Theory

Purpose – Despite the importance of theory as a driving framework, many social marketers either fail to explicitly use theory as the basis of designing social marketing interventions or default to familiar theories which may not accurately reflect the nature of the behavioural issue. The purpose of this paper is therefore to propose and demonstrate the social marketing theory (SMT)-based approach for designing social marketing interventions, campaigns or tools. Design/methodology/approach – This conceptual paper proposes a four-step process and illustrates this process by applying the SMT-based approach to the digital component of a social marketing intervention for preventing domestic violence. Findings – For effective social marketing interventions, the underpinning theory must reflect consumer insights and key behavioural drivers and be used explicitly in the design process. Practical implications – Social marketing practitioners do not always understand how to use theory in the design of interventions, campaigns or tools, and scholars do not always understand how to translate theories into practice. This paper outlines a process and illustrates how theory can be selected and applied. Originality/value – This paper proposes a process for theory selection and use in a social marketing context.

Encouraging the installation of rollover protective structures in New York State: the design of a social marketing intervention

2008 ◽  
Vol 36 (8) ◽  
pp. 859-869 ◽  
Author(s):  
Julie A. Sorensen ◽  
John May ◽  
Ronne Ostby-Malling ◽  
Tom Lehmen ◽  
John Strand ◽  
...  
Keyword(s):  
New York ◽  
Social Marketing ◽  
New York State ◽  
York State ◽  
Protective Structures ◽  
Marketing Intervention

A prototype-targeting intervention for the promotion of healthy eating in adolescents

2018 ◽  
Vol 118 (6) ◽  
pp. 450-469
Author(s):  
Birte Dohnke ◽  
Tanja Dewitt ◽  
Amina Steinhilber
Keyword(s):  
Healthy Eating ◽  
Behavioural Change ◽  
Intervention Mapping ◽  
Intervention Development ◽  
Controlled Study ◽  
Content Type ◽  
Process Characteristics ◽  
Unhealthy Eating ◽  
Data Assessment ◽  
Systematic Planning

Purpose Unhealthy eating among adolescents from families with lower social status is a major concern. The purpose of this paper is to describe the development and evaluation of a prototype-targeting intervention for the promotion of healthy eating in this target group. Design/methodology/approach The planning model intervention mapping (IM) was chosen to proceed systematically, to use theory and evidence herein and to make decisions transparent. A controlled study with three times of data assessment was conducted to evaluate process characteristics and effects (N=108). Findings “Provide opportunities for social comparison” (behavioural change technique 6.2) was chosen as change method and “perceived similarity” was identified as the condition for its effectiveness. An intervention unit was designed for application. The evaluation results show the feasibility of the unit; materials and activities successfully applied the change method and its condition for effectiveness; and intervention objectives were generally achieved. Practical implications A prototype-targeting intervention is provided that is based on theory and evidence, and is suitable for implementation. More generally, the paper can serve as a blueprint for the systematic planning of theory- and evidence-based interventions targeting specific personal determinants for behaviour change. Originality/value The paper makes an important contribution to the application of the prototype-related theory and a useful addition of IM to the growing field of intervention development and design.

Midstream social marketing intervention to influence retailers’ compliance with the minimum legal drinking age law

2016 ◽  
Vol 6 (2) ◽  
pp. 104-120 ◽  
Author(s):  
Tanja Kamin ◽  
Daša Kokole
Keyword(s):  
Social Marketing ◽  
Post Intervention ◽  
Excessive Alcohol Consumption ◽  
Content Type ◽  
The Social ◽  
Drinking Age ◽  
Quasi Experimental ◽  
Minimum Legal Drinking Age ◽  
Marketing Intervention ◽  
Marketing Approach

Purpose Alcohol availability is strongly related to excessive alcohol consumption. This study aims to examine social marketing’s response to concerns about retailers’ noncompliance with the minimum legal drinking age (MLDA) law by proposing and evaluating a social marketing intervention directed at sellers in off-premise stores. Design/methodology/approach The study is based on a non-randomized quasi-experimental design, focusing on an evaluation of the implementation of the “18 rules!” intervention in four cities in Slovenia. Two waves of underage purchase attempts were conducted pre- and post-intervention in 24 off-premise businesses, following a mystery shopping protocol. Findings The initial rate of retailers’ noncompliance with the MLDA law in off-premise establishments was high. After the social marketing intervention, an increase with compliance with the law was observed; the proportion of cashiers selling alcohol to minors after the intervention decreased from 96 to 67 per cent. Qualitative insight suggests an existence of retailers’ dilemma in complying with the MLDA. Research limitations/implications A social marketing approach could contribute to a better understanding of the social working of the MLDA law. Practical implications A social marketing approach could complement the usual enforcement strategies and contribute to a better understanding of the social working of the MLDA law, and encourage deliberate retailers’ compliance with it while developing valuable exchanges among people and stakeholders. Originality/value The paper conceptualizes retailers’ dilemma in complying with the minimal legal drinking age law and offers social marketing response to it. Results of the study show that also solely non-coercive measures have the potential in increasing retailers’ compliance with regulations.

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