Inferable from the quick improvement of the Internet
and data innovation in India, the development of Internet
shopping has been really wonderful as of late. But In spite of
such phenomenal growth in online shopping in India, a large
majority of online shoppers abandon the shopping cart, at a rate
of over 70%, which leads to trillions of dollars in lost sales. The
principle motivation behind why online customers desert their
shopping cart is trust. Thus, the motivation behind this paper is
to recognize and create an understanding about different
determinants of trust in an online environment. The information
for this examination was accumulated utilizing direct overview
with the assistance of an organized survey. The investigation
included those under graduate and also post graduate students of
various universities of Uttrakhand who purchase online. A 350
example outline was picked for cooperation, however just 300
respondents restored the filled poll inside 4 months of
discharging. All factors for the survey were distinguished
utilizing the writing on internet shopping. The information was
investigated utilizing SPSS. The measurable methods of
investigation that were utilized for the given examination
incorporate Factor Analysis for recognizing the components
influencing on the web trust .The results of this study indicate
that consumer’s online trust is affected by various factors such as
perceived reputation, Perceived security and privacy, Website
Design, propensity to trust, brand/website recognition,
proficiency and experience in Internet usage. Thus, this study
aims to provide useful implications to online marketers related to
online trust.
Determinants of Online Trust: An Exploratory Study of University Students of Uttrakhand