Determinants of Online Trust: An Exploratory Study of University Students of Uttrakhand

Inferable from the quick improvement of the Internet and data innovation in India, the development of Internet shopping has been really wonderful as of late. But In spite of such phenomenal growth in online shopping in India, a large majority of online shoppers abandon the shopping cart, at a rate of over 70%, which leads to trillions of dollars in lost sales. The principle motivation behind why online customers desert their shopping cart is trust. Thus, the motivation behind this paper is to recognize and create an understanding about different determinants of trust in an online environment. The information for this examination was accumulated utilizing direct overview with the assistance of an organized survey. The investigation included those under graduate and also post graduate students of various universities of Uttrakhand who purchase online. A 350 example outline was picked for cooperation, however just 300 respondents restored the filled poll inside 4 months of discharging. All factors for the survey were distinguished utilizing the writing on internet shopping. The information was investigated utilizing SPSS. The measurable methods of investigation that were utilized for the given examination incorporate Factor Analysis for recognizing the components influencing on the web trust .The results of this study indicate that consumer’s online trust is affected by various factors such as perceived reputation, Perceived security and privacy, Website Design, propensity to trust, brand/website recognition, proficiency and experience in Internet usage. Thus, this study aims to provide useful implications to online marketers related to online trust.

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Inducing Website Design Innovation towards Customer Loyalty

Environment-Behaviour Proceedings Journal ◽

10.21834/e-bpj.v1i3.315 ◽

2016 ◽

Vol 1 (3) ◽

Author(s):

Noorriati Din ◽

Lennora Putit ◽

Muhammad Naqib Mohd Noor

Keyword(s):

Customer Loyalty ◽

Graphic Design ◽

Publishing House ◽

Web Design ◽

Social Cues ◽

Website Design ◽

Online Retailers ◽

Design Attributes ◽

Online Shoppers ◽

International Publishing

Having an attractive and innovative web design could serve as a basis for both offline and online retailers to provide detailed information towards satisfying potential buying intention amongst online shoppers, and subsequently contribute traffic flow to the intended website. This study revealed that both graphic design and social cues attributes were found to have a positive and significant relationship with customer loyalty. Given the valuable experience to the site, the aim of this study is to investigate the extent to which website design attributes affects customer loyalty towards a particular brand or product.© 2016. The Authors. Published for AMER ABRA by e-International Publishing House, Ltd., UK. Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies, Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, MalaysiaKeywords: Website design; social cue design; grahic design; customer loyalty

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The use of the repertory grid technique in online trust research

Qualitative Market Research An International Journal ◽

10.1108/qmr-08-2014-0080 ◽

2015 ◽

Vol 18 (3) ◽

pp. 362-382 ◽

Cited By ~ 2

Author(s):

Antonina Bauman

Keyword(s):

Web Sites ◽

Web Site ◽

Repertory Grid ◽

Repertory Grid Technique ◽

Privacy And Security ◽

Content Type ◽

Online Trust ◽

Online Consumers ◽

Online Shoppers ◽

Grid Technique

Purpose – This paper aims to explore online consumers’ perceptions of a trustworthy Web site. Specifically, it analyzes which Web site elements and features online buyers identify as online trust cues signaling e-vendor’s trustworthiness. Design/methodology/approach – This study implemented a repertory grid technique to gain insight into the customers’ perceptions of Web site trustworthiness. Findings – The most frequently identified online trust cues belong to the “Layout”, “Easy to Use” and “Sales” categories. This is in contrast with the traditional views that Web elements related to customers’ privacy and security are leading trust cues. In addition, online shoppers confirmed two trends in e-commerce: the role of social media in developing online trust to e-vendors is increasing and online shopping is associated with entertainment. Research limitations/implications – Rich data collected from 16 participants of this qualitative study present a challenge for generalizability. A caution should be taken in extending findings to the whole population of online shoppers. Practical implications – This study proves that the repertory grid technique is a useful method for qualitative market research. This method helped to solicit a list of Web site elements and features that online consumers identified as online trust cues. As buyers refer to those cues when deciding to trust or not to trust an e-vendor with the private and confidential information, businesses could use these research findings in designing Web sites that signal trustworthiness to customers. Originality/value – This study contributes to the research methodology as it extends the use of the repertory grid technique to the study of online trust cues and collection of data online. It is one of a few qualitative studies of online trust cues.

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Online Relationship Marketing and Customer Loyalty Based on Signalling Theory

GATR Journal of Management and Marketing Review - JMMR Vol 4(3) JUL-SEP 2019 ◽

10.35609/jmmr.2021.6.1(9) ◽

2021 ◽

Vol 6 (1) ◽

pp. 86-93

Author(s):

Wenny Pebrianti ◽

Wenseslaus Tanwira ◽

Ahmadi Ahmadi

Keyword(s):

Relationship Marketing ◽

Customer Loyalty ◽

Quantitative Methods ◽

Banking Sector ◽

Jel Classification ◽

Security And Privacy ◽

Online Trust ◽

Mediating Role ◽

Signalling Theory ◽

Marketing Activities

Objective – The purpose of this study was to determine the effect of Online Relationship Marketing on customer loyalty which was examined from the perspective of signalling theory in the banking sector. Methodology/Technique – Signalling theory is used to identify the tendency of companies to build relationships with consumers by sending signals to consumers through a variety internet tools and applications to communicate transparency, security, and privacy to influence consumer perceptions, behavior, and interests. Data was analyzed using quantitative methods with the SEM-PLS method involving 384 samples. Findings – The results of this study indicate that Online Relationship Marketing activities, such as engagement and interactivity, have a significant direct effect on customer loyalty and online trust. Novelty - Online trust in this study has a significant effect on customer loyalty and has a partial mediating role. Type of Paper: Empirical. JEL Classification: M31, M39. Keywords: Engagement; Interactivity; Online Trust; Customer Loyalty; Signalling Theory Reference to this paper should be made as follows: Pebrianti, W; Tanwira, W; Ahmadi. (2021). Online Relationship Marketing to Customer Loyalty Based on Signalling Theory, Journal of Management and Marketing Review, 6(1) 86 – 93. https://doi.org/10.35609/jmmr.2021.6.1(9)

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The Impact of In-Group Membership on e-Loyalty of Women Online Shoppers

International Journal of E-Adoption ◽

10.4018/jea.2013010102 ◽

2013 ◽

Vol 5 (1) ◽

pp. 17-36 ◽

Cited By ~ 1

Author(s):

Tonjia S. Coverdale ◽

Anthony D. Wilbon

Keyword(s):

Social Identity ◽

Social Presence ◽

Online Survey ◽

Design Research ◽

Online Shopping ◽

Website Design ◽

Online Retail ◽

Shopping Experience ◽

Online Shoppers ◽

The Impact

The objective of this study is to propose and test the Social Identity Approach to Website Design research model, which considers the role of Social Identity in the development of e-Loyalty. Using an online survey instrument comprised of existing Information Systems and Social Identity measures, data were collected from 322 women online shoppers who were members of the salient ingroup. The results of this study indicate that, in women online shoppers, the perception of social presence in an online retail store positively influences their enjoyment of the online shopping experience. The results also suggest that women online shoppers’ enjoyment of an online shopping experience positively influences their intention to revisit the website or recommend the website to other online shoppers, which are e-Loyal behaviors. In addition, this study extends related studies by proposing and testing the psychographic nature of human-computer interaction as a possible catalyst for e-Commerce Success.

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Switching from cash to mobile payment: what's the hold-up?

Internet Research ◽

10.1108/intr-04-2020-0175 ◽

2020 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Xiu-Ming Loh ◽

Voon-Hsien Lee ◽

Garry Wei-Han Tan ◽

Keng-Boon Ooi ◽

Yogesh K. Dwivedi

Keyword(s):

Conceptual Model ◽

Design Methodology ◽

Status Quo ◽

Security And Privacy ◽

Mobile Payment ◽

Status Quo Bias ◽

Content Type ◽

Perceived Security ◽

The Status ◽

Push Factor

PurposeThis paper explores the reasons behind the slow uptake of mobile payment (m-payment) from a switching intention (SI) perspective. The antecedents of SI from cash to m-payment were explored using an integrated conceptual model of the push-pull-mooring (PPM) framework and the status quo bias (SQB) perspective.Design/methodology/approachA self-administered survey was used to collect data, which are empirically tested using SmartPLS 3.0.FindingsThe push factor was found to have an insignificant effect on SI to m-payment whereas the pull factor was significant. Furthermore, the results revealed that the two mooring variables have contrasting results as trust is not a significant determinant of SI to m-payment while perceived security and privacy (PSP) is. Additionally, all SQB-related relationships were found to be statistically significantOriginality/valueThis study determined the factors that play vital roles in the consumers' decision-making to transition from cash to m-payment. This was done via a uniquely developed conceptual model that incorporated the PPM framework with the SQB perspective.

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Consumer Protection in Online Shopping

Interdisciplinary Approaches to Digital Transformation and Innovation - Advances in E-Business Research ◽

10.4018/978-1-7998-1879-3.ch009 ◽

2020 ◽

pp. 203-225

Author(s):

Emre Yildirim

Keyword(s):

Consumer Protection ◽

Credit Card ◽

Online Shopping ◽

Education Level ◽

The Other ◽

Internet Shopping ◽

Low Level ◽

Online Shoppers ◽

Debit Cards ◽

Structured Questionnaire

The main purposes of this research are (1) to reveal the virtual credit card (VCC) awareness of online shoppers and (2) to prepare a to do list for managers and relevant institutions to provide a more secured internet shopping process by enhancing the trust perception of consumers. To this end, a structured questionnaire consists of three sections was designed and conducted during the period April-May 2018 in Turkey. The findings achieved show that online shoppers mostly attach importance to the recognition of the website, which means they seek trust in online shopping process. On the other hand, they mostly use credit and debit cards, which may make consumers encounter serious fraud issues. VCC usage is only 4.9% in general although VCC awareness is 55.1%. This low level of VCC awareness is associated with education level and the information provided by the financial banks.

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