Effective Cross-cultural Advertising: Moderating Roles of Ethnic Identity and Religiosity in Pitching Controversial Vs. Non-controversial Products to Diasporic Communities

2021 ◽  
pp. 1-20
Author(s):  
Mian Asim ◽  
Azmat Rasul ◽  
Donghee Shin
Keyword(s):  
Ethnic Identity ◽  
Cross Cultural ◽  
Diasporic Communities

scholarly journals INTERPERSONAL RELATIONS IN A CROSS-CULTURAL TEAM

2020 ◽  
pp. 54-66
Author(s):  
Konstantinov Vsevolod ◽  
◽  
Shumilkina Evgeniia ◽  
Osin Roman ◽  
◽  
...  
Keyword(s):  
Ethnic Identity ◽  
Empirical Research ◽  
Empirical Data ◽  
Interpersonal Relations ◽  
Interpersonal Trust ◽  
Cross Cultural ◽  
Interpersonal Interaction ◽  
Behavioral Characteristics ◽  
Interethnic Relations ◽  
Processing Data

In the conditions of fragility of building interethnic relations, turning to the problem of developing interpersonal relations in mono-cultural and multi-cultural teams of employees of an enterprise in the period of reorganization is extremely relevant. The article presents the results of the empirical research conducted by the authors, the conclusions were made after processing data using mathematical statistics methods. The analysis of theobtained empirical data shows that in the period of reorganization the factor of cross-cultural composition of the employees teams under study actively manifests itself in interpersonal relations. Differences were found in the level of certain characteristics of employees in different types of ethnic environments. In general, more statistically significant connections between personal and behavioral characteristics were found in the sample of employees in a multi-ethnic environment compared to the employeesin a mono-ethnic environment. The development of interpersonal interaction in a team of employees in a multi-ethnic environment in the period of reorganization should be based on the development of the most significant characteristics of their personalityand behavior: positive ethnic identity, empathy, interpersonal trust and skills and abilities of building interpersonal interaction.

scholarly journals The Correlation between Students’ Ethnic Identity and Self-Presentation in Interpersonal Communication in Different Cultural Groups

2020 ◽  
pp. 133-143
Author(s):  
В.И. Казаренков ◽  
М.М. Карнелович
Keyword(s):  
Ethnic Identity ◽  
Intercultural Communication ◽  
Interpersonal Communication ◽  
Cross Cultural ◽  
Cultural Communication ◽  
Cultural Groups ◽  
Self Presentation ◽  
Cross Cultural Communication ◽  
Different Cultures ◽  
Higher Education Internationalization

Проблема межкультурного взаимодействия приобретает особую актуальность в связи с процессом интернационализации высшего образования. В ситуации межличностного взаимодействия студенты — представители разных культур являются субъектами самопрезентации их этнической идентичности. В связи с высокой прикладной значимостью проблемы эффективного и толерантного взаимодействия студентов в условиях поликультурной образовательной среды была выдвинута и подвергнута эмпирической проверке гипотеза о связи этнической идентичности и самопрезентации студентов, являющихся представителями разных культурных групп — русской, белорусской, туркменской и индийской. Цель работы — эмпирически выявить специфические особенности взаимосвязи типа этнической идентичности и тактик самопрезентации у студентов разных культурных групп в межличностном взаимодействии. В исследовании определены содержание и направленность связи между типами этнической идентичности — позитивной, нигилистичной, индифферентной, фанатичной, эгоистичной — с защитными и ассертивными стратегиями самопредъявления студентов. Предлагается обзор программы тренинга самопрезентации, направленного на коррекцию неадаптивных способов самопредъявления и формирование эффективных стратегий самопрезентации студентов в межличностном взаимодействии с представителями иных культурных групп. Результаты исследования представляют интерес для специалистов в области кросс-культурной коммуникации, этнической психологии и психологии личности. The issue of intercultural communication is gaining relevance because of the process of higher education internationalization. In situations of interpersonal communication, students, representatives of different cultures, define themselves and their ethnic identity. The investigation of students’ efficient and tolerant interaction in the conditions of multicultural learning environments enables the authors of the research to put forward a hypothesis that students’ ethnic identity is closely related to their self-presentation in multicultural groups (Russian, Belorussian, Turkmen, and Indian). The aim of the research is to empirically single out some specific peculiarities of students’ ethnic identity and self-presentation strategies in interpersonal communication. The research defines the content and the interconnection between ethnic identity — positive, nihilist, indifferent, fanatical, selfish — and protective and assertive strategies of students’ self-presentation. The article presents an overview of a self-presentation training course aimed at the correction of nonadaptive means of self-presentation and the formation of efficient strategies of self-presentation in interpersonal communication with representatives of other cultural groups. The results of the research may be useful for specialists in the sphere of cross-cultural communication, ethnic psychology and personal psychology.

scholarly journals Ancient Ways in Current Days: Ethno-Cultural Arts and Acculturation

2021 ◽  
Author(s):  
◽  
Stephen H. Fox
Keyword(s):  
Ethnic Identity ◽  
Ethnic Minority ◽  
Minority Groups ◽  
Well Being ◽  
Cultural Knowledge ◽  
Cross Cultural ◽  
Ethnic Minority Groups ◽  
Arts Participation ◽  
Cultural Arts ◽  
Traditional Arts

<p>This research investigates the benefits of traditional/ethnic arts participation on well-being for immigrant and ethnic minority groups. While arts programs are increasingly seen as beneficial, little empirical evidence exists to support this belief, especially regarding ethnic groups in cross-cultural transition and multicultural environments. Three phases of research were undertaken, the first being qualitative, followed by two quantitative studies. Study 1 was a qualitative research into feelings of migrant and minority artists about how their arts practices affected their lives and acculturation processes. Practitioners from a number of ethno-cultural groups of both traditional and contemporary/Western arts were included to determine whether there were differences in effects of practices between those categories. Several broad themes emerged specific to the traditional/ethnic arts category, providing strong evidence for distinction between ethnic and contemporary/Western arts in effect for ethnic peoples: Cultural knowledge, the learning of cultural history, behaviours, and mores, Connectedness, the feeling of connection to family, peers, and community, as well as to other ethnic communities, Ethnic identity development, the sense of belongingness and meaning arising from ethno-cultural group membership. Study 2 examined data from longitudinal study of New Zealand youth (Youth Connectedness Project), specifically addressing differences based on arts participation for Maori and Pasifika (Polynesian) youth. Results demonstrated that youth who participated in any arts reported greater connectedness and well-being over those who participated in no arts, and that youth who participated in traditional Polynesian cultural arts had the highest ethnic identity scores. The processes involved were modelled and tested with path modelling. Study 3 was designed to investigate components of ethnic arts practices to understand why and how the improvements in ethnic identity, connectedness, and well-being observed in the previous studies come about. Participants were recruited internationally, from a wide range of ethnicities and arts practices. The outcomes of this study include construction of cross-cultural measure of traditional arts participation factors and a structural equation which models the process by which Well-Being is enhanced. Factors arising in exploratory and confirmatory factor analyses of the scale were centrality, pride, belongingness, and cultural knowledge. In the process model tested, level of traditional/ethnic arts participation positively influenced levels of Connectedness and Ethnic Identity, which both served as mediators between level of traditional arts participation and increased Well-Being outcomes. In summary, these studies demonstrate that there are specific individual and group level benefits from participation in traditional arts for members of ethnic cultures and their communities. These benefits operate through enhancement of ethnic identity and connectedness, which in turn positively influence well-being outcomes. The results suggest that public support of such arts and programs which include such arts would lead to better adaptation outcomes for immigrant and ethnic minority groups.</p>

scholarly journals ASSESSING READINESS OF STAFF IN UKRAINIAN AND MONGOLIAN MULTICULTURAL COMPANIES FOR CROSS-CULTURAL INTERACTION

2018 ◽  
pp. 32-37
Author(s):  
Tetyana Pavlivna Blyznyuk
Keyword(s):  
Ethnic Identity ◽  
Methodological Approach ◽  
Cross Cultural ◽  
Behavioral Strategies ◽  
Cultural Interaction ◽  
Conceptual Approach ◽  
Target Setting ◽  
Cultural Research ◽  
Cross Cultural Research ◽  
World Economic

Urgency of the research. At the present stage of the world economic development cross-cultural interaction be-comes one of the most important aspects in the company's activity. Target setting. According to the socio-psychological law on the existence of a link between positive ethnic identity and ethnic tolerance, one can state that to assess readiness of an individual to cross-cultural interaction it is necessary to as-sess his ethnic identity. Actual scientific researches and issues analysis. At present a large number of methods to assess ethnic identity have been developed: a universal scale of ethnic identity and ethical self-identification, methodology "Ethnic Identity", a scale of express assessment of feelings, methodology for assessing positive aspects and uncertainty of ethnic identity, etc. Uninvestigated parts of general matters defining. Emic approach is the basic conceptual approach on which methods of assessing ethnic identity are based, and there is no etic approach. However, the combination of these two approaches is the basis for cross-cultural research. The research objective. The aim of the research is to assess readiness of the Ukrainian and Mongolian multinational companies’ staff for cross-cultural interaction on the basis of a comprehensive methodological approach for assessing ethnic identity and identifying behavioral strategies of staff in the process of cross-cultural interaction. The statement of basic materials. The staff in Ukrainian companies are characterized by the following types of behav-ioral strategy: 90%  active "intermediaries", 10%  passive "intermediaries". The staff of the Mongolian companies have the following behavioral strategies: 55% of active intermediar-ies, 5% of passive "intermediaries", 25% of active "national-ists", 5% of "Neurotic ethnophobes", and 10% of employees are inclined to the behavior of passive "intermediaries". Conclusions. The staff in Ukrainian multinational compa-nies in comparison with the staff of Mongolian companies have a more positive ethnic identity and are more ready for cross-cultural interaction.

scholarly journals Tatiana G. Stefanenko’s Impact to the Development of Ethnopsychological Research in Azerbaijan

2020 ◽  
Vol 17 (1) ◽  
pp. 196-208
Author(s):  
Yuri E. Shirkov ◽  
Aydan A. Azimzade ◽  
Ulkar U. Hasanova ◽  
Leyla Z. Novruzova
Keyword(s):  
Ethnic Identity ◽  
Cultural Differences ◽  
Time Perspective ◽  
Cross Cultural ◽  
Value Orientations ◽  
Historical Survey ◽  
Cross Cultural Differences ◽  
Relationship Of ◽  
The Relationship

The article provides a brief historical survey of the Azerbaijani school of ethnopsychological research, revealing the role of T.G. Stefanenko in its development. The authors present the results accumulated during the first years of ethnopsychological studies in Baku under the direct supervision of T.G. Stefanenko: (1) features of the ethnic identity of adolescents from Azerbaijani and Azerbaijani-Russian families; (2) cross-cultural differences in the value orientations of students living in Azerbaijan and Russia; and (3) the relationship of the time perspective and characteristics of ethnic identity among representatives of Azerbaijani and Russian cultures.

scholarly journals “Ethno-Inclusion – Ethno-Exclusion” as a Dualistic Model of Cross-Cultural Adaptation in the University Educational Environment

2020 ◽  
Vol 3 (1) ◽  
pp. 61
Author(s):  
E. Pokrovskaya ◽  
M. Raitina
Keyword(s):  
Ethnic Identity ◽  
Intercultural Communication ◽  
Cultural Adaptation ◽  
Educational Environment ◽  
Cross Cultural ◽  
Educational Process ◽  
Dual Model ◽  
Cultural Interaction ◽  
Cross Cultural Adaptation ◽  
The University

The article is devoted to the problem of overcoming the contradiction between the requirements of society for inclusion in the ethno-social educational environment and providing comfortable intercultural communication. Therefore, the goal is to study "ethno-inclusion – ethno-exclusion" as a dual model of cross-cultural interaction. The study is presented as an area of scientific reflection describing the situation of interethnic interaction in the socio-cultural environment and revealing the behavioral vectors of the individual, allowing characterizing the current communicative situation in terms of the impact of extremism and negative socio-cultural transformations. The empirical base is the research conducted by the method of questioning of Tomsk state University of Control Systems and Radioelectronics (TUSUR) students in 2017. As a methodological basis adapted by the authors’ version of the method "Types of ethnic identity" G. U. Soldatova, S. V. Ryzhova was chosen. The dominant type, according to the results of surveys, was the type of "norm", suggesting an optimal balance of tolerance towards their own and other ethnic groups. The article presents the models of behavioral vectors correlating with the stages of cross-cultural adaptation process according to M. J. Bennett, that allows us to consider in detail the structure of positive ethnic identity (norm). Positive ethnic identity (norm), represented by the successive development of ethno-relativistic stages of perception of another culture, in its maximum value is defined as the stage of "integration", which is fixed among senior students. The functional stages of "recognition" and "adaptation" is of a transit nature and has fluctuating properties. In the analysis of ethnic identity, it is necessary to focus on the conceptual difference between them, integration as a normative form of cultural existence implies the presence of multiculturalism, a polyvariant image of the world and the multidimensionality of personal experience. The authors rely on their own system of indicators of the quality of the ethno-social educational environment. The materials of this article lay the foundations of interdisciplinary approaches to the formation of theoretical and methodological support of "ethno-inclusion" in the University environment and can be used in the educational process in the preparation of courses on intercultural communication, cultural studies, psychology, philosophy and other fields of knowledge related to the construction of a comfortable environment of cross-cultural interaction.

scholarly journals Yoruba-Chinese Ethical Intersectionality: Towards a Community of Shared Future in Afro-Asian Diasporic Spaces

2021 ◽  
Vol 4 (1) ◽  
pp. 1-22
Author(s):  
Philip Ademola Olayoku
Keyword(s):  
Cross Cultural ◽  
Normative Ethics ◽  
Cultural Hybridity ◽  
Diplomatic Relations ◽  
National Cultures ◽  
Belt And Road ◽  
Sociocultural Experiences ◽  
National Governments ◽  
The Belt And Road ◽  
Diasporic Communities

Diasporic communities, as geographies of national cultures abroad, are central to cultural hybridity as new cultures emerge when migrants intersect with their host communities. They have also been construed by national governments as informal trajectories for continuities of economic and diplomatic relations. This study examines the cultural intersectionality of the Yoruba and Chinese diasporic communities by situating the points of convergence for normative ethics within the Yoruba – Chinese sociocultural experiences as cross-cultural templates for diasporic spaces serving to consolidate official national partnerships. The study explores case studies from performances of the Chinese Ru tradition, founded on three basic virtues of ren, yi and li, and juxtaposes them with Yoruba ethical equivalents of ṣ’ènìyàn (humaneness), òdodo (righteousness) and ìwà-ètọ́ ̣(propriety) as prerequisites for qualifying as omo ̣ lúàbí ̣ . The study contends that these ethical codes, retained in diasporic communities through family traditions, music and theatre, are viable templates for smooth Nigeria-China relations in building the proposed community of shared future within the context of the Belt and Road Initiative (BRI).

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