scholarly journals Intention to get COVID-19 vaccines: Exploring the role of attitudes, subjective norms, perceived behavioral control, belief in COVID-19 misinformation, and vaccine confidence in Northern India

2021 ◽  
pp. 1-13
Author(s):  
Fatema Husain ◽  
Md Ghazi Shahnawaz ◽  
Neda Haseeb Khan ◽  
Heena Parveen ◽  
Krishna Savani
Keyword(s):  
Behavioral Control ◽  
Subjective Norms ◽  
Perceived Behavioral Control ◽  
Control Belief ◽  
Northern India ◽  
Vaccine Confidence

Factors which Influence Students Enterpreneurship Intentions: The Role of Education Programs, Subjective Norms and Perceived Behavioral Control

2017 ◽  
Vol 7 (1) ◽  
pp. 173-179
Author(s):  
Elona Cera ◽  
Nevila Furxhiu
Keyword(s):  
Public Administration ◽  
Positive Impact ◽  
Behavioral Control ◽  
Subjective Norms ◽  
The Other ◽  
First Year ◽  
Perceived Behavioral Control ◽  
Education Programs ◽  
The Empirical Analysis

Abstract The entrepreneur aim is a very important factor, which is considered as a key element in youth employment and the development of the country's welfare. Literature suggests that same of factors which influence enterpreneurship intention are educatin programs, subjective norms and perceived behavioral control. This study was conducted based on an intentional sample, which consisted of master's student, respectively the first year Business Administration and Public Administration, in Economic Faculty of Tirana University. The sample is composed with 63 people. The empirical analysis is based in the main two elements: first, the use of a standardized instrument and secondly, statistical analysis, factor analysis, correlation and linear regression. The study shows that education programs and subjective norms don’t relate positively with the entrepreneur aim. On the other hand, it emerges that perceived behavioral control has a positive impact on the development of entrepreneurial goal.

Hello Kitty livery is just a glimpse of Hello Kitty experiential package

2015 ◽  
Vol 25 (1) ◽  
pp. 75-94 ◽  
Author(s):  
Stephen W. Wang ◽  
Waros Ngamsiriudom
Keyword(s):  
Purchase Intention ◽  
Potential Role ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Perceived Behavioral Control ◽  
Experiential Marketing ◽  
Related Services ◽  
Content Type ◽  
Consumer Purchase Intention

Purpose – Celebrity-themed aircraft campaigns have become a popular tactic that airlines adopt as part of their experiential marketing efforts. The campaign aims at differentiating their airline from competitors through delivering and/or reforming consumers’ flying experience. The paper aims to discuss this issue. Design/methodology/approach – Based on data collected from Taiwan, this study investigated the influence of four antecedents – attitude toward celebrity-themed aircrafts, subjective norms, perceived behavioral control and celebrity worship − on purchase intention. Findings – The results revealed significant positive relationships between all four antecedents and purchase intention. Furthermore, celebrity worship changed the relationships between attitude, subjective norms, as well as perceived behavioral control and intentions. Originality/value – This study investigates the potential role of marketing program of airlines with a fictional celebrity-themed aircraft that offer immersive flying experience to consumers. The experience starts on the outside where consumers can see the aircraft painted with celebrity-themed livery, and on the inside where the consumers get to experience many celebrity-related products, services, and spirit. According to the results, airlines can influence consumer purchase intention of the airlines services by offering consumers more celebrity related services, including celebrity-themed aircraft, customized products, and limited-amount souvenirs for their patronage. The results also demonstrate that celebrity worship has a significantly moderating effect on consumers’ perception on purchase intention. The results can vary depending on the intensity of celebrity worship.

scholarly journals Control interactions in the theory of planned behavior: Rethinking the role of subjective norm

2020 ◽  
Vol 16 (3) ◽  
pp. 401-417 ◽  
Author(s):  
Francesco La Barbera ◽  
Icek Ajzen
Keyword(s):  
Energy Consumption ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Subjective Norms ◽  
Household Waste ◽  
Perceived Behavioral Control ◽  
Relative Importance

Research with the theory of planned behavior (TPB) has typically treated attitude (ATT), subjective norm (SN), and perceived behavioral control (PBC) as independent predictors of intention (INT). However, theoretically, PBC moderates the effects of ATT and SN on intention. In three studies dealing with different behaviors (voting, reducing household waste, and energy consumption) we show that greater PBC tends to strengthen the relative importance of ATT in the prediction of intention, whereas it tends to weaken the relative importance of SN. The latter pattern was observed in relation to injunctive as well as descriptive subjective norms, and it may help explain the relatively weak relation between SN and INT frequently observed in TPB studies.

scholarly journals Organic food purchasing behavior of young consumers: the role of enviromental concern

2017 ◽  
Vol 126 (5B) ◽  
pp. 59
Author(s):  
Nguyễn Thị Hằng Nga
Keyword(s):  
Environmental Concern ◽  
Behavioral Control ◽  
Organic Food ◽  
Subjective Norms ◽  
Perceived Behavioral Control ◽  
Purchasing Behavior ◽  
Self Image ◽  
Perceived Consumer Effectiveness ◽  
Purchasing Behaviour

<em>This research study focuses on factors which can affect purchasing behaviour of young customers with regard to organic food. Results from this study show that attitudes, perceived behavioral control, perceived consumer effectiveness and c</em><em>oncern for self-image positively impact purchasing behaviour of highly environmental concern consumers. With respect to slightly environmental concern consumers their puchasing behaviour is not exposed to attitudes, perceived behavioral control, perceived consumer effectiveness and concern for self-image. Subjective norms positively affect consumer behaviour, regardless of whether the consumer is highly environmental concern or not. However, the effect of subjective norms on purchasing behaviour of low environmental concern consumers is greater than that of consumers with high environmental concern.</em>

scholarly journals Robot Helps When Robot Fits: Examining the Role of Baby Robots in Fertility Promotion

Healthcare ◽  
2019 ◽  
Vol 7 (4) ◽  
pp. 147 ◽  
Author(s):  
Yao Song ◽  
Zhenzhen Qin ◽  
Tao Kang ◽  
Yang Jin
Keyword(s):  
Theory Of Planned Behavior ◽  
Visual Stimulation ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Perceived Behavioral Control ◽  
Uncanny Valley ◽  
Fertility Intention ◽  
Visual Appearance ◽  
Precipitous Decline

Considering China is facing a precipitous decline in its population, there is an emerging trend of developing baby robots to encourage people’s willingness to become “parents”. Based on the decomposed theory of planned behavior and the theory of uncanny valley, this study empirically investigated whether a baby robot could perform as a prominent antecedent of fertility intention in China, and how this relates to its visual appearance. Consistent with prior research, the current study used a between-subjects design to show (1) a baby robot could significantly improve people’s fertility attitude through temporal visual stimulation; (2) fertility attitude, subjective norms from peers, and perceived behavioral control of finance could significantly contribute to fertility intention. Theoretical contributions and implications are discussed in this study.

scholarly journals COVID-19 pandemic conditions: the role of sustainable environment in intentions to give zakat, infaq, and sadaqah

2021 ◽  
Vol 331 ◽  
pp. 01011
Author(s):  
Alin Fithor ◽  
Dewi Muliana ◽  
Teuku Afrizal ◽  
Jumadil Saputra
Keyword(s):  
Behavioral Control ◽  
Initial Study ◽  
Subjective Norms ◽  
Perceived Behavioral Control ◽  
Muslim Community ◽  
Sustainable Environment ◽  
Sample Data ◽  
Tpb Model ◽  
Muslim Communities

The purpose of this paper is to determine the factors that influence the intention to give zakat, infaq, and sadaqah of Indonesian Muslim communities using the Theory of Planned Behavior (TPB) model. The sample data used in this study were 128 respondents and processed with SPSS to test the significance of the regression model. The independent variables used are religious beliefs, attitudes, subjective norms, and perceived behavioral control, while the intention is the dependent variable. The results showed that the idea of a sustainable environment had a positive and significant effect on attitudes. In addition, attitudes, subjective norms, and perceived behavioral control also have a positive and significant impact on intentions to the surrounding community. Amil institutions can predict the behavior of muzak through this paper. As for academics, this paper is used for further research by integrating perceived behavioral control as a predictor of Indonesian Muslim intentions. This study is an initial study that investigates the determinants of muzak behavior through the TPB model. Therefore, this paper will be helpful to a contribution from academics regarding the behavior Muslim community in the conditions COVID-19 pandemic in Indonesia and the world.

scholarly journals “The Good, the Bad and the Ugly”? The influence of dark triad personality traits on formation of entrepreneurial intentions

2021 ◽  
Vol 20 (3) ◽  
pp. 293-325
Author(s):  
Karina A. Bogatyreva ◽  
◽  
Anastasia K. Laskovaia ◽  
Tatiana N. Klemina, Tatiana N. ◽  
Yulia A. Orekhova ◽  
...  
Keyword(s):  
Theory Of Planned Behavior ◽  
Personality Traits ◽  
Planned Behavior ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Dark Triad ◽  
Entrepreneurial Intentions ◽  
Main Element ◽  
Perceived Behavioral Control

This article examines the influence of the “dark triad” personality traits — narcissism, Machiavellianism and psychopathy — on the development of entrepreneurial intentions through the prism of the theory of planned behavior. The theory explains entrepreneurial intentions formation trough emergence and development of the attitude towards entrepreneurship, relevant subjective norms, and perceived behavioral control. These personality traits are considered in the study in their non-clinical manifestations. The proposed theoretical model has been tested on a sample of 191 students and graduates from 13 Russian universities. The empirical data were collected through an online survey. The analysis was carried out with OLS estimation. To assess the mediation effects, the PROCESS macro for the SPSS data analysis package was employed. The study identifies the key role of narcissism as an antecedent of intention to start one’s own business, while the main element of the theory of planned behavior mediating psychological effects is the attitude towards entrepreneurship. In addition, a negative relationship between psychopathy and subjective norms as well as perceived behavioral control has been established. With this study, we contribute to the theory of personality traits in the context of entrepreneurship and expand knowledge about the role of negatively perceived individual psychological characteristics in the entrepreneurial process. In addition, this work details the theory of planned behavior in terms of identifying possible antecedents of attitudes towards entrepreneurship, subjective norms, and perceived behavioral control. The results of this study can be used by entrepreneurship educators, especially in courses and trainings on the psychology of entrepreneurship.

Predicting physical and verbal aggression perpetration among teenage boys: an application of the theory of planned behavior

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kayvan Alimoradi ◽  
Seyed Hedayat Davarpanah ◽  
Parvaneh Taymoori ◽  
Afshin Ostovar ◽  
Khaled Rahmani
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Physical Aggression ◽  
Behavioral Control ◽  
Verbal Aggression ◽  
Subjective Norms ◽  
Perceived Behavioral Control ◽  
Content Type ◽  
Aggression Behavior

Purpose Aggression has been introduced as one of the serious problems in public health. The purpose of this paper is to evaluate the ability of the extended theory of planned behavior (TPB) to predict the physical and verbal aggression behavior. Design/methodology/approach In this research, 462 teenagers were evaluated through the demographic questionnaire along with the main structures of the TPB as a predictor of behavior. After one month of follow-up, physical and verbal aggression was evaluated. Demographic data were analyzed descriptively by SPSS21 and predictability of the structures for intention and behavior of the physical and verbal aggression was analyzed by AMOS. Findings Mean and standard deviation of participants’ age were 14.70 and 1.12 years, respectively. In this research, 22.5% of the participants did not show physical aggression over the last one month and 20% of them did not show verbal aggression over the last month. Path analysis revealed that the variables of the TPB predicted 61% and 32% of variance of intention and physical aggression behavior, respectively, while these variables could describe 43% and 22% of the variance of intention and verbal aggression behavior, respectively. All of the concepts could be significant predictors of the behaviors. Subjective norms were the best predictor of the intention for physical and verbal aggression. Intention and perceived behavioral control were good predictors of physical and verbal aggression. Research limitations/implications Given the role of subjective norms in intention and also the role of intention and perceived behavioral control of people for aggression, it can be concluded that emphasis on social and psychological education about subjective norms, peer groups and self-control can help reduce this problem. Originality/value A few studies have predicted behavior occurrence in the future. Given the lack of focus on the role of constructs that may bring about future behaviors, the current research was conducted to use the structures of the TPB to predict behavioral intention as well as perpetration of physical and verbal aggressive behaviors, independently.

scholarly journals The Role of the COVID-19 Pandemic on Childbearing Intentions in Iranian Women: A Path Analysis

2021 ◽  
Author(s):  
Mojdeh Banaei ◽  
Hamid Sharif Nia ◽  
Tahereh Mokhtarian-Gilani ◽  
Nourossadat Kariman
Keyword(s):  
Path Analysis ◽  
Planned Behavior ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Perceived Behavioral Control ◽  
Relaxation Techniques ◽  
Iranian Women ◽  
Childbearing Intentions ◽  
Public Data

Abstract Background: The novel Coronavirus disease is a newly-emerged global challenge that has rapidly spread throughout the world. The COVID-19 pandemic may lead to couples not being physically and mentally ready to assume a parenting role. Given the changes in reproductive behaviors and the lack of accurate information about childbearing factors during the Coronavirus pandemic, the present study investigates the role of the COVID-19 pandemic in Iranian couples’ childbearing intentions based on the theory of planned behavior (TPB) model.Methods: The present descriptive-analytical, cross-sectional, web-based study was conducted on 400 married Iranian women in their reproductive age. Sampling was carried out over four months from 12 July 2020 using official online social networks popular among the public. Data were collected using a demographic checklist and the researcher-made questionnaire entitled “Factors related to childbearing intentions during the COVID-19 pandemic”, which was designed based on the main constructs of the planned behavior model. Data were then analyzed in AMOS-24 using path analysis.Results: The mean age of the participants was 33.41 years. Testing the indirect relationships of the mediation model effect showed a positive relationship between knowledge (β = 0.226, p < .001) and subjective norms (β = 0.155, p = .001) about COVID-19. Anxiety about COVID-19 mediated the relationship of knowledge (β = .105, p = .009), attitude (β = -0.125, p = .002), subjective norms (β = .238, p < .001), and perceived behavioral control (β = .513, p < .001) about COVID-19 with childbearing intentions.Conclusions: Childbearing intentions had a direct relationship with knowledge, subjective norms, and perceived behavioral control in relation to COVID-19, and COVID-19-induced anxiety had a mediating role among the TPB constructs for performing an intended behavior (childbearing desire). Designing appropriate interventions to increase childbearing desires through anxiety-reducing and relaxation techniques will prove more effective.

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