Conducting a special small-scale sporting event: what motivates people to volunteer in a small city?

2021 ◽  
pp. 1-16
Author(s):  
John J. Miller ◽  
J. Michael Martinez ◽  
Jennifer A. Stoll
2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
David Parra-Camacho ◽  
Rómulo Jacobo González-García ◽  
Manuel Alonso-Dos-Santos

PurposeTo examine the social impact of a small-scale sporting event and its influence on the willingness to support future events.Design/methodology/approachA self-supplied questionnaire was used with 248 residents-sportspeople that participated in the Valencia Triathlon. Descriptive analysis, exploratory and confirmatory factorials were done through SPSS, FACTOR and EQS.FindingsThree dimensions of positive impacts were identified; sporting participation and city image, social development and human capital and economic development. The impacts in sporting participation and in the improvement to the image of the city contribute to positively explaining the willingness to support the holding of sporting events. Local sportspeople highlight their participative component and the projection of the city image as key factors to endorse holding future sporting events as a strategy for tourism.Research limitations/implicationsThe convenience sampling limits the extrapolation of the results.Practical implicationsMaking the most of the intangible aspects is recommended due to the great potential these events have to generate social capital and increase the networks of social collaboration. Give a more active role to volunteers and local organizers in an organization. Transmit the pride of the community and the sense of belonging to this community to the media and advertising communication.Social implicationsSmall scale sporting events can contribute to improving the quality of life, increasing pride, the sense of belonging of the residents, opportunities for entertainment and encouraging local participation.Originality/valueA contribution to the empirical analysis of the social impact of small-scale sporting events from the perspective of local participants.


2019 ◽  
Vol 31 (5) ◽  
pp. 1287-1307 ◽  
Author(s):  
Yunduk Jeong ◽  
Sukkyu Kim

Purpose The purpose of this paper is to investigate the structural relationships between destination image, tourist satisfaction, attitudinal loyalty and behavioral loyalty, with an emphasis on the mediating effect of tourist satisfaction on the relation between destination image and loyalty in the context of a small-scale recurring sporting event held in Asia. Design/methodology/approach Validity and reliability of the measurement scale were proved through a confirmatory factor analysis, Cronbach’s α analyses and correlation analyses. A structural equation modeling test with maximum likelihood estimation was conducted to test the relationships among the research variables using 440 participants. Findings The results revealed destination image had a direct influence on tourist satisfaction, attitudinal loyalty and behavioral loyalty, and that tourist satisfaction had a direct influence on attitudinal loyalty and behavioral loyalty. Moreover, tourist satisfaction was found to partially mediate relationships between destination image and attitudinal loyalty, and between destination image and behavioral loyalty. Practical implications First, destination marketers and organizers of a small event should provide tourists with an international or domestic newsletter of the small event. Second, destination marketers should place well-educated employees at popular hotels and restaurants and the event organizers should arrange that trained volunteers be positioned at stadiums, to enable tourists to find the locations of interest, which would help develop a positive image of the destination. Third, marketers and organizers should actively use social media to improve destination images and promote sporting events. Originality/value The authors offer a new perspective of tourist satisfaction as a mediating effect. Existing studies show tourist satisfaction fully mediates on the relation between destination image and loyalty, but the present study shows tourist satisfaction partially mediates this relation. In this respect, the term “sporting event” should be regarded important when attempting to understand tourist psychology and behavior because the level of tourist satisfaction can be affected by a term like “sporting event” in the mediating effect context.


Author(s):  
Ningthoujam Dhiren Singh ◽  

Entrepreneur is a person who accept challenging role to meet personal needs and become economically independent, capable of contributing values in both family and social life. The term “entrepreneur” is defining in a variety of ways and the concept of which is changing from time to time. Kaish and Gilad (1991) defined entrepreneurship as the process of first, discovering, and second acting on a disequilibrium opportunity. Regarded as one of the oldest sporting event, Archery sports have been included in Olympics since the early parts of Modern Olympics. It began to attract young archers in India since 1970's but due to expensiveness, it fails to produce good archers in large number as the cost of one set of FITA bow @ recurve bows ranges from 50,000 to few lakhs. Poor but talented archers cannot afford found good enough learning hands in bamboo bow and arrows that gradually became a good replacement for FITA bow. At this point of time, small scale Entrepreneurial works of Entrepreneurs in Archery Sports Equipment Production become a necessity


Author(s):  
Claudel Mombeuil

Event planning remains one of the core elements for the success of small-scale sports events. In the case of for-profit organizations, a small-scale sport event may be planned to increase awareness of a new product or service, whereas a small-scale sport event may be organized by not-for-profit organizations to raise concerns or awareness of social and environmental issues. However, it is important that the sporting event that is being organized is in sync with the mission of the organization and must meet the expectation of the target audience. Therefore, substantial information regarding the target audience is needed. More importantly, the sport event managers must ensure that the objectives and the expected outcomes of the small-scale sporting event are smart. By developing smart small-scale event objectives and outcomes, sport event managers can distribute roles and responsibilities to team members more efficiently. During the planning phase, sport event managers also needs to take into consideration the venue to host the event, the third-party service providers, and a contingency plan.


2018 ◽  
Vol 10 (11) ◽  
pp. 4289 ◽  
Author(s):  
Ewa Malchrowicz-Mośko ◽  
Joanna Poczta

The theoretical part of this article presents the meaning of sporting events for the tourism industry and the importance of sporting events at a small scale, as well as heritage sporting events for sustainable development of tourist destinations. The literature review shows that there is a clear research gap with respect to the analysis of economic and social impacts of small-scale events. The empirical research was conducted by the method of a diagnostic survey during three sporting events of different rank, which took place in Poland and represented various sports disciplines—running, horse riding, and swimming. A total of 2098 respondents took part in the study, including sports tourists and resident-hosts who took part in the studied events. The aim of the study was to examine whether there is a link between the rank of a sporting event, the development of tourism, and the impact on the host city’s image. The results of the study showed that the highest additional tourism activity in the city on the occasion of participation in an event as an athlete or supporter was undertaken by the participants of the lowest ranked sporting event (Half-Marathon). They also gave the highest rating of the positive impact of a sporting event on the host city’s image. The hosts also rated the highest social impact from the Half-Marathon (i.e., increased sense of pride, social integration, and local identity). Events related to the heritage of the sport of a given region and other smaller-scale sporting events, including mass sports and recreation events (e.g., marathons and other running events), provide an alternative to homogenized, commercial, and very expensive sporting events in the world and may contribute to the sustainable development of tourist regions. The research results show that big social potential lies in the organization of small-scale sports events. The reflections contained in this article may inspire the organization of small-scale sporting events and the continued care for sporting events related to the cultural heritage of a given region. Events of this kind successfully impact tourist revival and improvement of the regions’ image.


2019 ◽  
Vol 11 (11) ◽  
pp. 3073 ◽  
Author(s):  
Yunduk Jeong ◽  
Suk-Kyu Kim ◽  
Jae-Gu Yu

This study was undertaken to examine structural relationships between event quality, tourist satisfaction, place attachment, and behavioral intentions with emphasis on the mediating effects of tourist satisfaction and place attachment on relations between event quality and behavioral intentions in the context of a small-scale recurring sporting event. Responses obtained from 350 attendees were collected and analyzed. Results showed positive impacts of (a) event quality, tourist satisfaction and place attachment on behavioral intentions, (b) event quality and tourist satisfaction on place attachment, and (c) event quality on tourist satisfaction, and demonstrated (d) tourist satisfaction and place attachment partially mediate relationships between event quality and behavioral intentions and that (e) place attachment partially mediates the relationship between tourist satisfaction and behavioral intentions.


2007 ◽  
Vol 11 (3) ◽  
pp. 324-351 ◽  
Author(s):  
Mirjam de Groot ◽  
Riyan van den Born

AbstractThis study explores visions of nature among five populations in Victoria, a small city in British Columbia, Canada: Christians, Muslims, Native Americans, Buddhists, and secularists. Each group was asked to express their view of the human relationships with nature based upon four approaches: mastery over nature, stewardship in regard to the creation, a partner, or a participant in the processes of nature. The first model, in which humans wield hierarchical power and mastery over nature, was rejected by all groups. Christians and Muslims adhered to the stewardship image of the human/nature relationship, while Buddhists and Native Americans considered themselves to be participants in nature. The secularists made combinations of the approaches to exemplify their view. Twenty-seven individuals participated in extensive interviews as part of this study, which also included a small scale written survey of fifty-three persons.


Author(s):  
Chris Α. Vassiliadis ◽  
Iason George Skoulas ◽  
Sofia K. Gkarane

The readers of this chapter are expected to understand, through the description of the basic sponsorship operation procedures, the importance of supporting sport event-based business operations. To this end, following a brief introduction including a description of the international situation in the sports sponsorship market, as well as the necessary concepts, types of sponsorships, and developments, the structure of the book chapter focuses on the key elements of the content of a sponsorship management plan for small-scale sporting events. Also important is the contribution of this chapter by presenting, at the end, three small-scale sport events in clarifying how sponsors of a sporting event can be attracted and how the sponsorship exchange system can be more effective.


Author(s):  
Selena Aureli ◽  
Hermann Graziano

Based on the case study of ColleMarathon, this chapter aims to describe how local volunteers were able to transform a very small-scale sporting event into a successful occasion that merged sports with ethical values and generated positive outcomes for the local communities. Members of the local sports associations and volunteers are the inventors, managers and workers of the marathon that want to communicate the spirit of care and authentic values as its title suggests, “The Marathon of Values.” Ongoing growth (from 350 to more than 1000 athletes) and the participation of new businesses and entities has not changed the governance and the aim of the race: after 17 years, ColleMarathon is still managed by an organising committee made up of representatives of the sports associations and volunteers, who are set in motion by the values they want to disseminate with the event. Values are the glue that binds all actors and still attract participants that run through villages, hills, and old castles, meeting the local people and learning their cultural traditions.


2019 ◽  
Vol 42 ◽  
Author(s):  
William Buckner ◽  
Luke Glowacki

Abstract De Dreu and Gross predict that attackers will have more difficulty winning conflicts than defenders. As their analysis is presumed to capture the dynamics of decentralized conflict, we consider how their framework compares with ethnographic evidence from small-scale societies, as well as chimpanzee patterns of intergroup conflict. In these contexts, attackers have significantly more success in conflict than predicted by De Dreu and Gross's model. We discuss the possible reasons for this disparity.


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