Simultaneous and Successive Emotion Experiences and Health and Risk Messaging

2017 ◽  
Author(s):  
Andrea Kloss ◽  
Anne Bartsch
Keyword(s):  
Information Processing ◽  
Health Communication ◽  
Defensive Responses ◽  
Complex Emotions ◽  
Different Types ◽  
Complex Emotion ◽  
Positive Feelings ◽  
And Behavior ◽  
Attitudes And Behavior ◽  
Careful Processing

Emotions are an important part of how audiences connect with health and risk messages. Feelings such as fear, anger, joy, or empathy are not just byproducts of information processing, but they can interact with an individual’s perception and processing of the message. For example, emotions can attract attention to the message, they can motivate careful processing of the message, and they can foster changes in attitudes and behavior. Sometimes emotions can also have counterproductive effects, such as when message recipients feel pressured and react with anger, counterarguments, or defiance. Thus, emotion and cognition are closely intertwined in individuals’ responses to health messages. Recent research has begun to explore the flow and interaction of different types of emotions in health communication. In particular, positive feelings such as joy and hope have been found to counteract avoidant and defensive responses associated with negative emotions such as fear and anger. In this context, research on health communication has begun to explore complex emotions, such as a combination of fear and hope, which can highlight both the severity of the threat, and individuals’ self-efficacy in addressing it. Empathy, which is characterized by a combination of affection and sadness for the suffering of others, is another example of a complex emotion that can mitigate defensive responses, such as anger and reactance, and can encourage insight and prosocial responses.

The Effects of Unfulfilled Preferential Treatment and Review Dispersion on Airbnb Guests’ Attitudes and Behavior

2021 ◽  
pp. 109634802110669
Author(s):  
Xiaoyun Zheng ◽  
Lu Zhang ◽  
Nathan Line ◽  
Wei Wei
Keyword(s):  
Attribution Theory ◽  
Unintended Consequences ◽  
Preferential Treatment ◽  
Negative Attitudes ◽  
Consumer Evaluations ◽  
Different Types ◽  
Dispersion Condition ◽  
And Behavior ◽  
Attitudes And Behavior ◽  
Low Dispersion

In sharing accommodation business such as Airbnb, while the provision of personalized amenities and services may seem like good business, hosts should be aware of the potential unintended consequences when they are not able to deliver what they promise. The present research examines how expectation gaps created by guest reviews interact with different types of preferential services to subsequently affect consumer behavior in the peer-to-peer accommodation economy. Grounded in attribution theory, this study offers new insights on customer responses to unfulfilled preferential treatment. The results suggest that in the condition of utilitarian services (e.g., airport transportation), participants in the low dispersion condition exhibited more negative attitudes, a lower level of repurchase intention, and a decreased willingness to write an online review. Conversely, in the condition of hedonic services (e.g., perform a talent show), expectation discrepancy did not result in different consumer evaluations across the dispersion conditions.

scholarly journals Social Media and E-Commerce: A Theoretical Study of Factors Affecting Consumer Behavior of Social Media Buyers

2021 ◽  
pp. 71-76
Author(s):  
Dr. Kavita Chauhan ◽  
Faiz Rehman Abbasi
Keyword(s):  
Social Media ◽  
Theoretical Study ◽  
Computer Interface ◽  
Factors Affecting ◽  
Social Media Networks ◽  
Retail Business ◽  
Different Types ◽  
Mobile Channels ◽  
And Behavior ◽  
Attitudes And Behavior

This research studies the factors that impact the behavior of the consumers of social media buyers. The retail business has changed radically over the most recent two decades, at first with the landing of computer-interface shopping and, more recently, with the emerging of mobile channels and social media stages. It is hard for e-commerce or e-retail companies to identify and influence the variables that drive consumers' attitudes and behavior. Different types of media affect people's conclusions, significantly depending on how much time they spend on such media. Facebook and Twitter are two examples of relatively older types of social media in correlation with newer social media networks, for example, Instagram. Furthermore, people use each type of social media for different purposes and based on their individual preferences.

scholarly journals Exploring Relationship Among Customer Dissatisfaction, Complaints, And Loyalty In The Virtualized Environment: Roles Of Advanced Services

2014 ◽  
Vol 12 (11) ◽  
pp. 1343 ◽  
Author(s):  
Yoon C. Cho
Keyword(s):  
Product Category ◽  
Purchase Behavior ◽  
Complaining Behavior ◽  
Different Types ◽  
Customer Dissatisfaction ◽  
Repeat Purchase ◽  
And Behavior ◽  
Attitudes And Behavior ◽  
Repeat Purchase Behavior ◽  
A Company

Various studies support how satisfied customers become loyal customers by investigating attitudes and behavior, while fewer studies have examined links among dissatisfaction, complaints, and loyalty, particularly in the virtualized environment. By applying justice dimension, the purpose of this study is to explore i) how different types of justice affect customer dissatisfaction; ii) how the level of customer dissatisfaction affects willingness to complain/complaining behavior; iii) how willingness to complain/complaining behavior affects repeat purchase behavior based on how complaints are resolved by a company; and iv) how repeat purchase behavior affects loyalty. Proposed relationships are investigated with effects of advanced services (i.e., 2Is, Interactivity and Individualization) and product category that are applied in the virtualized environment. By applying various statistical analyses, this study provides managerial and theoretical implications and offers suggestions to e-businesses.

Role of Personality in Response to Fear Appeal Advertisements on Oral Hygiene

2015 ◽  
Vol 4 (3) ◽  
Author(s):  
S. Ajit ◽  
V. Joseph Paul Raj
Keyword(s):  
Oral Hygiene ◽  
Significant Relationship ◽  
Fear Appeal ◽  
Personality Variables ◽  
Different Types ◽  
Marketing Activities ◽  
Bad Breath ◽  
And Behavior ◽  
Attitudes And Behavior

In this world of extremely fragmented markets, there is a need to recognize the importance of understanding customers to achieve effectiveness of marketing activities. It is logical that different people have different and unique responses for different types of advertisements according to their characteristics and they may react most positively when exposed to advertisements that match their personality. Fear appeal ads, as a tactic of persuasion, influence such attitudes and behavior of customers. The purpose of this study is to investigate whether different personality traits influence the responses to fear appeal advertisements. The present study uses five individual differences personality variables like openness to experience, conscientiousness, extraversion, agreeability, and neuroticism/stability to study the responses to fear appeal advertisements on oral hygiene. The results show that there is a significant relationship between agreeableness, extraversion and seriousness towards gingivitis and bad breath whereas there is a significant relationship between openness and seriousness towards tooth decay.

Health Communication in the Prevention of Alcohol, Tobacco, and Drug Use

1997 ◽  
Vol 24 (5) ◽  
pp. 544-554 ◽  
Author(s):  
Bruce G. Simons-Morton ◽  
Lewis Donohew ◽  
Aria Davis Crump
Keyword(s):  
Substance Abuse ◽  
Health Communication ◽  
Substance Abuse Prevention ◽  
Special Section ◽  
Prevention Programs ◽  
Target Population ◽  
Abuse Prevention ◽  
Education Community ◽  
And Behavior ◽  
Attitudes And Behavior

Research on substance abuse prevention programs indicates that effectiveness is greater when multiple intervention approaches that address the specific vocabulary, perceptions, and values of the target population are employed. The field of health communication provides unique perspectives on media that can be applied to increase the salience and effectiveness of substance abuse prevention programs. Well-designed and well-delivered health communications have the capacity for reaching remote audiences, changing health attitudes and behavior, shaping social norms, changing the way health issues are portrayed by the popular media, and influencing decisions about legislation and policies. Health communication approaches are generally employed within the broad context of health promotion programs, along with education, community development, empowerment, and social change approaches. This article describes the role of health communication in substance abuse prevention, reviews major conceptualizations of health communication, and introduces the unique features of the four articles included in this special section of Health Education & Behavior.

The effect of message framings and green practices on customers’ attitudes and behavior intentions toward green restaurants

2019 ◽  
Vol 31 (6) ◽  
pp. 2270-2296 ◽  
Author(s):  
Yang Xu ◽  
EunHa Jeong
Keyword(s):  
Message Framing ◽  
Communication Strategy ◽  
Green Communication ◽  
Content Type ◽  
Advertising Message ◽  
Behavior Intentions ◽  
Green Practices ◽  
Different Types ◽  
And Behavior ◽  
Attitudes And Behavior

Purpose This study identifies an effective communication strategy for promoting restaurants’ green efforts to customers by using different types of green advertisement messages. This study aims to investigate the relative persuasiveness of attribute-based versus benefit-based appeal messages in green restaurant advertisements and their matching effect with different types of green practices in the restaurant (environment-focused green practices vs food-focused green practices) and with different types of restaurants (fine dining vs fast casual dining) on customers’ attitude and visiting intention toward green restaurants. Furthermore, the study examines a moderating effect of restaurant types to assess whether the matching effects between types of messages and types of green practices work differently within the different types of restaurants. Design/methodology/approach A 2 (attribute-based vs benefit-based messages) × 2 (food-focused vs environment-focused green practices) × 2 (fast casual vs fine dining restaurants) between-subject experimental design was used to test the proposed hypotheses. An online scenario-based survey was developed and distributed to online panel members in the USA. Ultimately, 363 responses were used for data analyses. ANOVA and t-test were conducted to analyze the data. Findings The results indicate that benefit-based messages are generally more persuasive than attribute-based messages in green restaurant advertisements. For restaurants with food-focused green practices, an advertising message emphasizing the benefit of food-focused green practices (benefit-based message) would be more effective than an advertising message describing their tangible efforts to show the greenness of the restaurant (attribute-based message). For fine dining restaurants, a green advertisement with benefit-based information would be more persuasive than attribute-based information. This study further showed that the aforementioned interaction effect between types of green practices and types of messages was salient for fine dining restaurants. Originality/value This research is one of the few studies in restaurant management to examine the green communication effectiveness in terms of the types of green practices and the types of advertising message framing. By comparing the relative persuasiveness of green advertisements on consumers’ attitudes and behavior intentions, this study provides suggestions for restaurant professionals to make effective green communication strategies based on the type of green practices the restaurant primarily uses and the type of restaurant the manager is operating.

Contagion, Semantic, and Cognitive Theories

2003 ◽  
Author(s):  
Peter R. Monge ◽  
Noshir Contractor
Keyword(s):  
Information Processing ◽  
Communication Networks ◽  
Social Information Processing ◽  
Social Cognitive ◽  
Learning Theories ◽  
Social Information Processing Theory ◽  
Social Influence Theory ◽  
Cognitive Knowledge ◽  
And Behavior ◽  
Attitudes And Behavior

This chapter reviews theory and research that seeks to explain the emergence of communication networks based on individuals’ cognitions about other people and the relations among those individuals. Contagion theories seek to explain networks as conduits for “infectious” attitudes and behavior. Semantic theories attempt explanations on the basis of networks that map similarities among individuals’ interpretations. Theories of cognitive social structures examine cognitions regarding “who knows who” and “who knows who knows who,” while theories of cognitive knowledge structures examine cognitions of “who knows what” and “who knows who knows what.” Finally, cognitive consistency theories explain how networks are understood on the basis of individuals’ cognitions of consistency or balance in their networks. The remainder of this chapter discusses each of these areas and their extensions. Contagion theories are based on the assumption that the opportunities for contact provided by communication networks serve as a mechanism that exposes people, groups, and organizations to information, attitudinal messages, and the behavior of others (Burt, 1980, 1987; Contractor & Eisenberg, 1990). This exposure increases the likelihood that network members will develop beliefs, assumptions, and attitudes that are similar to those of others in their network (Carley, 1991; Carley & Kaufer, 1993). The contagion approach seeks to explain organizational members’ knowledge, attitudes, and behavior on the basis of information, attitudes, and behavior of others in the network to whom they are linked. Rogers and Kincaid (1981) refer to this as the convergence model of communication. Theories that are premised on a contagion model, at least in part, include social information processing theory (Fulk, Steinfield, Schmitz, & Power, 1987; Salancik & Pfeffer, 1978), social influence theory (Fulk, Schmitz, & Steinfield, 1990; see also Marsden & Friedkin, 1993), structural theory of action (Burt, 1982), symbolic interactionist perspectives (Trevino, Lengel, & Daft, 1987), mimetic processes exemplified by institutional theories (DiMaggio & Powell, 1983; Meyer & Rowan, 1977), and social cognitive and learning theories (Bandura, 1986). Fulk (1993) notes that these constructivist perspectives “share the core proposition that social and symbolic processes produce patterns of shared cognitions and behaviors that arise from forces well beyond the demands of the straightforward task of information processing in organizations”.

Using Binding Communication to Promote Conservation Among Hotel Guests

2015 ◽  
Vol 74 (3) ◽  
pp. 169-175 ◽  
Author(s):  
Lohyd Terrier ◽  
Benedicte Marfaing
Keyword(s):  
Low Cost ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Communication Model ◽  
Classical Communication ◽  
Persuasive Message ◽  
Sustainable Behavior ◽  
And Behavior ◽  
Attitudes And Behavior

This research applies the binding communication model to the sustainable communication strategies implemented in most hotels. The binding communication model links a persuasive message with the implementation of a low-cost commitment to strengthen the link between the attitudes and behavior of those receiving the message. We compared the effectiveness of a classical communication strategy (n = 86) with that of a binding communication strategy (n = 101) to encourage guests to choose sustainable behavior. Our results show that using the binding communication strategy generates significantly more sustainable behavior in guests than using the classical communication strategy. We discuss our results and suggest future avenues of research.

Risk Attitudes and Behavior Among Norwegian Adolescents

2005 ◽  
Vol 10 (1) ◽  
pp. 25-38 ◽  
Author(s):  
Hilde Iversen ◽  
Torbjørn Rundmo ◽  
Hroar Klempe
Keyword(s):  
Public Health ◽  
Traffic Safety ◽  
Behavior Modification ◽  
Health Programs ◽  
Risk Attitudes ◽  
Community Based ◽  
Public Health Programs ◽  
The Core ◽  
And Behavior ◽  
Attitudes And Behavior

Abstract. The core aim of the present study is to compare the effects of a safety campaign and a behavior modification program on traffic safety. As is the case in community-based health promotion, the present study's approach of the attitude campaign was based on active participation of the group of recipients. One of the reasons why many attitude campaigns conducted previously have failed may be that they have been society-based public health programs. Both the interventions were carried out simultaneously among students aged 18-19 years in two Norwegian high schools (n = 342). At the first high school the intervention was behavior modification, at the second school a community-based attitude campaign was carried out. Baseline and posttest data on attitudes toward traffic safety and self-reported risk behavior were collected. The results showed that there was a significant total effect of the interventions although the effect depended on the type of intervention. There were significant differences in attitude and behavior only in the sample where the attitude campaign was carried out and no significant changes were found in the group of recipients of behavior modification.

If I Had Something to Add, I Would

2020 ◽  
Vol 19 (2) ◽  
pp. 86-96
Author(s):  
Isaac A. Lindquist ◽  
Emily E. Adams ◽  
Joseph A. Allen
Keyword(s):  
Job Attitudes ◽  
Negative Effects ◽  
Meeting Effectiveness ◽  
And Behavior ◽  
Attitudes And Behavior

Abstract. Most employees participate in workplace meetings, and their experiences in meetings can vary greatly, which can lead to positive or negative effects on both job attitudes and behavior. In this study, we examined the effect that a meeting attendee’s competence in the meeting topic had on their participation in the meeting and their perception of meeting effectiveness. Results indicated those with higher levels of competence in the meeting topic were more likely to participate and through participation found their meeting more effective; this relationship was stronger when employee dissent in the meetings was high. Leaders should ensure that those who are present in a meeting are competent in the topic of the meeting and encourage them to participate.

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