“Could it be asthma?”: the impact of a mass media campaign aimed at raising awareness about asthma in Australia

The study investigated the impact of societal re-orientation programme (A Daidaita Sahu ) in minimizing adolescent antisocial behaviour among senior secondary school students of Municipal Education Zone, Kano-Nigeria. The objectives of the study were to find out the impact of A Daidaita Sahu in minimizing adolescent antisocial behaviour among students of the study area, identify the strategies used by A Daidaita Sahu in minimizing adolescent antisocial behaviour among the students respectively. The study adopted Ex post Facto (EPT) design. 245 samples out of 1,041 teacher’s population and 10 samples out of 37 principals were used for the study. Two (2) instruments were used for data collection in the study, namely: A Daidaita Sahu implementation strategy Scale (AIS-Scale) and Anti-social behaviour checklist (AB-Checklist) respectively. Reliability of internal consistency was sought using Cronbach’s Alpha formula. A positive reliability index for the AIS-Scale was found to be 0.744. The findings of the study revealed that A Daidaita Sahu programme has impact in minimizing adolescent antisocial behaviour among students. Mass media campaign, sensitization during school assemblies, involvement of; teachers, parents, religious leaders, CBOs, NGOs and student club and societies were the strategies used by A Daidaita Sahu in minimizing adolescent antisocial behaviour among students. Based on the findings above, the study recommends that Mass media campaign, sensitization during school assemblies and involvement of PTA, religious and community leaders, civil society organizations, government and educational administrators should be made the major strategies to be used in the fight against antisocial behaviour in secondary schools.

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The Impact of a State-Sponsored Mass Media Campaign on Use of Telephone Quitline and Web-Based Cessation Services

Preventing Chronic Disease ◽

10.5888/pcd11.140354 ◽

2014 ◽

Vol 11 ◽

Cited By ~ 8

Author(s):

Jennifer C. Duke ◽

Nathan Mann ◽

Kevin C. Davis ◽

Anna MacMonegle ◽

Jane Allen ◽

...

Keyword(s):

Mass Media ◽

Mass Media Campaign ◽

Media Campaign ◽

Web Based ◽

The Impact

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“Follow the Whistle: Physical Activity Is Calling You”: Evaluation of Implementation and Impact of a Portuguese Nationwide Mass Media Campaign to Promote Physical Activity

International Journal of Environmental Research and Public Health ◽

10.3390/ijerph17218062 ◽

2020 ◽

Vol 17 (21) ◽

pp. 8062

Author(s):

Marlene Nunes Silva ◽

Cristina Godinho ◽

Marta Salavisa ◽

Katherine Owen ◽

Rute Santos ◽

...

Keyword(s):

Physical Activity ◽

Mass Media ◽

Self Efficacy ◽

Best Practice ◽

Adult Population ◽

Mass Media Campaign ◽

Media Campaign ◽

Online Questionnaire ◽

Intermediate Outcomes ◽

The Impact

To raise perceived capability (C), opportunity (O) and motivation (M) for physical activity (PA) behaviour (B) among adults, the Portuguese Directorate-General of Health developed a mass media campaign named “Follow the Whistle”, based on behaviour change theory and social marketing principles. Comprehensive formative and process evaluation suggests this media-led campaign used best-practice principles. The campaign adopted a population-wide approach, had clear behavioural goals, and clear multi-strategy implementation. We assessed campaign awareness and initial impact using pre (n = 878, 57% women) and post-campaign (n = 1319, 58% women) independent adult population samples via an online questionnaire, comprising socio-demographic factors, campaign awareness and recall, and psychosocial and behavioural measures linked to the COM-B model. PA was assessed with IPAQ and the Activity Choice Index. The post-campaign recall was typical of levels following national campaigns (24%). Post-campaign measures were higher for key theory-based targets (all p < 0.05), namely self-efficacy, perceived opportunities to be more active and intrinsic motivation. The impact on social norms and self-efficacy was moderated by campaign awareness. Concerning PA, effects were found for vigorous activity (p < 0.01), but not for incidental activity. Overall the campaign impacted key theory-based intermediate outcomes, but did not influence incidental activity, which highlights the need for sustained and repeated campaign efforts.

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The impact of a national mass media campaign in The Netherlands on the prevention of weight gain

Public Health Nutrition ◽

10.1079/phn2005753 ◽

2005 ◽

Vol 8 (8) ◽

pp. 1250-1257 ◽

Cited By ~ 28

Author(s):

Birgitte Wammes ◽

Boudewijn Breedveld ◽

Caspar Looman ◽

Johannes Brug

Keyword(s):

Weight Gain ◽

Mass Media ◽

Risk Perceptions ◽

Weight Status ◽

Weight Gain Prevention ◽

Mass Media Campaign ◽

Media Campaign ◽

Post Intervention ◽

Cross Sectional ◽

The Impact

AbstractObjectiveA 5-year nationwide mass media campaign aimed at prevention of overweight was organised from 2002 onwards. The present study evaluates the first campaign, which was aimed primarily at increasing awareness of weight gain.Design and subjectsData were collected by telephone interview in four independent cross-sectional surveys among non-obese Dutch adults aged 25–35 years (total n = 1949) for statistical analyses. Awareness of personal body-weight status, overweight-related risk perceptions, attitudes towards weight-gain prevention, motivation to prevent weight gain and self-reported body mass index (BMI) were measured in each survey. Campaign exposure was assessed in the post-intervention surveys. To identify intervention effects over time multiple linear and logistic regression analyses were used, adjusted for secular time effects and age.ResultsAfter the campaign about 65% of the respondents knew about the campaign. The campaign was associated with more positive attitudes towards the prevention of weight gain (β = 0.16; P ≤ 0.01) and higher self-reported BMI (β = 0.14; P ≤ 0.01).ConclusionsThe results suggest that the first campaign reached a large proportion of the population and initiated some positive change in attitudes, but did not achieve significant improvements in other determinants of weight-gain prevention among non-obese young adults.

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Does the Environment Moderate the Impact of a Mass Media Campaign to Promote Walking?

American Journal of Health Promotion ◽

10.4278/ajhp.081104-arb-269 ◽

2011 ◽

Vol 26 (1) ◽

pp. 45-48 ◽

Cited By ~ 8

Author(s):

Klaus Gebel ◽

Adrian E. Bauman ◽

Bill Reger-Nash ◽

Kevin M. Leyden

Keyword(s):

Mass Media ◽

Mass Media Campaign ◽

Media Campaign ◽

The Impact

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Impact of a mass media campaign on breast cancer symptoms awareness and screening uptake in Malaysia: findings from a quasi-experimental study

BMJ Open ◽

10.1136/bmjopen-2019-036503 ◽

2020 ◽

Vol 10 (8) ◽

pp. e036503

Author(s):

Désirée Schliemann ◽

Mila Nu Nu Htay ◽

Maznah Dahlui ◽

Darishiani Paramasivam ◽

Christopher R Cardwell ◽

...

Keyword(s):

Breast Cancer ◽

Mass Media ◽

Secondary Outcome ◽

Mass Media Campaign ◽

Media Campaign ◽

Cancer Awareness ◽

Cancer Symptoms ◽

Screening Uptake ◽

Culturally Adapted ◽

The Impact

ObjectiveTo evaluate the impact of a mass media campaign in terms of improving breast cancer (BC) symptoms awareness and screening uptake.DesignBefore—and after—study with comparator groups.SettingSelangor State, Malaysia.ParticipantsMalaysian women aged >40 years (n=676) from randomly selected households.InterventionA culturally adapted mass media campaign (TV, radio, print media and social media).Primary and secondary outcome measuresThe primary endpoint was BC symptoms awareness, which was assessed with the Breast Cancer Awareness Measure precampaign and postcampaign. Secondary outcomes included campaign reach, self-efficacy to notice BC symptoms and clinical outcomes. Clinical breast examination and mammogram screening data were collected from hospitals and clinics.ResultsMost participants recognised at least one of the campaign materials (65.2%). The odds of seeing the campaign were lowest for Chinese women (adjusted OR 0.25, 95% CI 0.15 to 0.40) compared with Malays and for women aged >70 years (adjusted OR 0.47, 95% CI 0.23 to 0.94) compared with younger women. Participants who recognised the campaign were significantly more likely to have improved awareness postcampaign compared with non-recognisers particularly for key symptoms such as ‘a lump or thickening in your breast’ (88.9% vs 62.1%) and ‘discharge or bleeding from nipple’ (79.7% vs 55.3%). Improvement in symptoms awareness scores was not associated with sociodemographic variables.ConclusionsImplementation in Malaysia of an evidence-based mass media campaign from the UK that was culturally adapted appeared to lead to improved awareness about some BC symptoms, though various modes of media communication and perhaps other health education approaches may be required to extend the reach to diverse, multiethnic populations and all age groups.

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