#GirlGamers, Soldiers, and Public Relations: Analyzing Gender Representation in U.S. Army Esports

2022 ◽  
Author(s):  
Jolene Fisher ◽  
Joshua Foust

Abstract While interest in esports is widespread across demographic categories, the gendered norms surrounding video game play have been replicated, resulting in a male-dominated space. Scholars argue that broadening representations of gamers is necessary to normalizing women’s presence in esports. As nongaming organizations enter the space, they have a unique opportunity to disrupt established norms through their representations of esports competitors. This study analyzes the representation of U.S. Army Esports (USAE) team members via official social media channels. USAE was created as a public relations tool to engage with a younger audience, redefine the public image of the Army, and recruit soldiers. Using a critical public relations framework and critical discourse analysis, we examine the discourse around gender and esports constructed through USAE’s representation of team members and the role of public relations practice in reinforcing or disrupting existing norms.

2018 ◽  
Vol 47 (1) ◽  
pp. 79-103 ◽  
Author(s):  
Veera Kangaspunta

The aim of this article is to approach one specific environmental topic and the public debate around this topic from a user-oriented perspective – through online news comments. The article analyses online news and comments sections from three Finnish online newspapers concerning the mining accident of Talvivaara company in November 2012. Discourse and discursive legitimation strategies are used as analytical tools with the focus of critical discourse analysis. The study aims to solve what kind of discourses the public debate contains and how these discourses are connected to certain legitimation strategies. In addition, the article also continues the conceptual deliberation about the concept of the public as a group of people participating in public discussion. The study shows that Talvivaara news and news comments consist four main strategies, authorization, rationalization, moral evaluations and mythopoiesis, used for legitimation, relegitimation and delegitimation. However, the parties differ in the way they utilize these strategies and different discourses. Consequently, online news commenting appears as a unique part of the public debate about the topic, rather than remaining marginal flaming. The users tend to absorb the role of the public as a part of the public showdown about the shared issue.


2021 ◽  
Author(s):  
Stefan Miller

This thesis sits at the intersection of identity and technology by considering what it means to assume the role of architect as the young black male. The public image of the architect is represented instead, by the white male figure and distributed in a narrative of individualist and ego. However, a critique of the ego through introspection and auto-biographical context gives alternative understanding to the social, cultural, racial and political discourse for the minority seeking autonomy. Framed in modern blackness, design in research becomes a process of appropriation where the architect can be challenged by notions of new softwares where platforms are built instead of foundations. Research that began largely about architecture and virtual reality - instead concludes with urgent questions involving the architect and the tools he interfaces - opening avenues for critical discourse on identity, autonomy, anonymity, and devices.


2021 ◽  
Vol 15 (1) ◽  
pp. 127-148
Author(s):  
Rohmanur Aziz

This study aims to reveal the role of the media in disseminating information regarding the cancellation of the departure of pilgrims from the critical discourse dimensions. Therefore, this research method uses Critical Discourse Analysis from Norman Fairclough. The results of this study indicate that the role of the media in the cancellation policy of Hajj pilgrims in 2021 consists of three essential things. First, the media sided with the news content about the cancellation of the hajj based on norms by the law and various derivative regulations. Second, the mainstream media group has its concept in understanding how to disseminate the information so that it can become a public discourse and understand the public after being back on the mainstream media stage. Third, the media behaves like a ‘pendulum’ that can go back and forth to contribute to "orchestrating" the public discourse in this context regarding the cancellation of the departure of the pilgrims.Penelitian ini bertujuan untuk mengungkap peranan media dalam menyebarluaskan informasi mengenai pembatalan keberangkatan jamaah haji dilihat dari dimensi-dimensi wacana kritis. Oleh karena itu metode penelitian ini menggunakan Analisis Wacana Kritis dari Norman Fairclough. Hasil penelitian ini menunjukkan bahwa peranan media dalam kebijakan pembatalan jemaah haji tahun 2021 terdiri dari tiga hal penting. Pertama, media berpihak pada konten pemberitaan tentang pembatalan haji berdasarkan pada norma yang sesuai dengan undang-undang dan berbagai peraturan turunannya. Kedua, kelompok media arus utama memiliki konsep tersendiri dalam memahami cara menyebarluaskan informasi sehingga dapat menjadi wacana publik, namun sekaligus dapat memahamkan publik setelah kembali dimainkan di panggung media arus utama. Ketiga, media berperilaku sebagai bandul pendulum yang dapat bolak-balik berkontribusi dalam “mengorkestrakan” wacana publik dalam konteks ini tentang pembatalan pemberangkatan jemaah haji.     


2021 ◽  
Vol 23 (1) ◽  
Author(s):  
Thu Ya Aung ◽  
Rolf Straubhaar

Due to the historically outsized influence of the United Kingdom’s development assistance office on international aid, a better understanding of the underlying ideologies and political priorities guiding this agency would help the larger aid community more clearly understand the power dynamics and structural context of the development industry. However, these ideologies and dynamics are often left implicit and are not always easily understood. The purpose of this article is to use critical discourse analysis to unpack the ideologies, political priorities and power dynamics present in DfID’s official education policy documents. In so doing, we make the implicit explicit, and begin to unpack the implicit meanings and assumptions that are present in these written texts, particularly regarding the deprioritized role of the state in providing a high-quality education. We argue that this analysis reveals an underlying perception within DfID that the private sector is more effective at providing public education in developing countries than the public sector.


2021 ◽  
Author(s):  
Stefan Miller

This thesis sits at the intersection of identity and technology by considering what it means to assume the role of architect as the young black male. The public image of the architect is represented instead, by the white male figure and distributed in a narrative of individualist and ego. However, a critique of the ego through introspection and auto-biographical context gives alternative understanding to the social, cultural, racial and political discourse for the minority seeking autonomy. Framed in modern blackness, design in research becomes a process of appropriation where the architect can be challenged by notions of new softwares where platforms are built instead of foundations. Research that began largely about architecture and virtual reality - instead concludes with urgent questions involving the architect and the tools he interfaces - opening avenues for critical discourse on identity, autonomy, anonymity, and devices.


2018 ◽  
Vol 18 (2) ◽  
pp. 135
Author(s):  
Ita Musarrofa

<p><em>This article examines the fatwa of Bahtsul Masa’il on women using Critical Discourse Analysis. Two matters of research problem is how Bahtsul Masa’il fatwa on women and how the Critical Discourse Analysis of the fatwa Bahtsul Masa’il about women. There are twelve fatwa on women decided by Bahtsul Masa’il forum, seven of which talk about the role of women in the public world. They were analyzed using Critical Discourse Analysis framework involving three levels of analysis, namely text, social cognition and context. Texts of Bahtsul Masa’il decision on women represent women as being vulnerable to libel and can bring slander. Women are also represented as weak creatures who need supervision and protection of men. Fatwa text that is bias arises from the procedure of making fatwa which highly favor the yellow book. While the yellow book itself tends to put women in the private sphere and look down on women. In addition, the frame of the community producing Bahtsul Masa’il fatwa (religious leader and religius students) are also the result of the internalization of norms and values of yellow book as the idol at the pesantren. In context level, the fatwa which tends to give a negative identity toward women is born out of the context of the patriarchal society.</em></p>


Journalism ◽  
2021 ◽  
pp. 146488492098572
Author(s):  
Imke Henkel

Ever since Britain voted to leave the European Union, emotions have dominated the public debate. How negative emotions, such as anger, have impacted the Brexit vote, has been widely researched. Less attention has been focused on the role positive emotions played in debating Britain’s relationship to the EU. Using critical discourse analysis and drawing on appraisal theory to investigate the representation of emotions in six sample texts from a corpus of so-called ‘Euromyths’ ( N = 334), this study argues that positive emotions were used to create a myth in Roland Barthes’ sense to naturalise a Eurosceptic ideology of British defiance and power.


2019 ◽  
Vol 16 (3) ◽  
pp. 429-439
Author(s):  
Kamber Güler

Discourses are mostly used by the elites as a means of controlling public discourse and hence, the public mind. In this way, they try to legitimate their ideology, values and norms in the society, which may result in social power abuse, dominance or inequality. The role of a critical discourse analyst is to understand and expose such abuses and inequalities. To this end, this paper is aimed at understanding and exposing the discursive construction of an anti-immigration Europe by the elites in the European Parliament (EP), through the example of Kristina Winberg, a member of the Sweden Democrats political party in Sweden and the political group of Europe of Freedom and Direct Democracy in the EP. In the theoretical and methodological framework, the premises and strategies of van Dijk’s socio-cognitive approach of critical discourse analysis make it possible to achieve the aim of the paper.


2020 ◽  
pp. 095792652097721
Author(s):  
Janaina Negreiros Persson

In this article, we explore how the discourses around gender are evolving at the core of Brazilian politics. Our focus lies on the discourses at the public hearing on the bill 3.492/19, which aimed at including “gender ideology” on the list of heinous crimes. We aim to identify the deputies’ linguistic representation of social actors as pertaining to in- and outgroups. In addition, the article analyzes through Critical Discourse Analysis how the terminology gender is represented in this particular hearing. The analysis shows how some of the conservative parliamentarians give a clearly negative meaning to the term gender, by labeling it “gender ideology” and additionally connecting it with heinous crimes. We propose that the re-signification of “gender ideology,” from rhetorical invention to heinous crime, is not only an attempt to undermine scientific gender studies but also a way for conservative deputies to gain more political power.


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