China’s Global Cultural Interactions
As China continues to “rise” in world affairs, its international image is becoming more and more important. The Chinese Communist Party and government has become interested in—some would say obsessed with—its international image. In recent years it has sponsored mega events such as the Shanghai Expo and Olympic Games, G-20 Summit, and Belt and Road Forums. Beijing has also established Confucius Institutes (CIs) and classrooms worldwide, and has internationalized the Chinese media. This chapter examines China’s “soft power” and traces the historical precedents behind the contemporary promotion of Chinese culture abroad. It finds that, despite enormous investment, China’s internatonal image continues to be mixed and challenged by a number of domestic impediments.