scholarly journals Ong’ong’a: Edutainment through Reality TV Shows in China and its Export

2021 ◽  
Vol 2 (2) ◽  
pp. 40-46
Author(s):  
Oloo Oloo
Keyword(s):  
Soft Power ◽  
Cultural Difference ◽  
Chinese Culture ◽  
Technological Development ◽  
Reality Tv ◽  
Chinese Government ◽  
Host Countries ◽  
Chinese Media ◽  
Tv Program ◽  
Tv Shows

In recent years, the Chinese media has grown vastly with the country’s interest in the investment in the developing countries. As the relationship with these countries become, so as the influence of Chinese culture towards the nations through the ever-growing Chinese media. Since the implementation of significant projects in Africa, Caribbean and Asia countries by Chinese government, the Chinese media have been characterized in localizing their TV contents to compete with the host countries and stretching their sense of soft power to these nations. Although they have faced significant challenges in terms of cultural difference, and technological development, the Chinese reality TV shows have continued to be part of the regular host countries' TV program diet while facing fierce standpoint from the initial global dominant media in these markets. This paper analyses these trends in focus on the Chinese reality TV shows that have hit the host countries' market as well as the motivation of their evolution. The article traces the extent of these strategies to be leveraged by states to balance their local production and foster cordial relation with China in a context of edutainment. It is imperative to analyze the development of this crucial phenomenon in the ontological perspective of the internationalization and marketization of products. The article addresses these issues by drawing attention from different players in this conspicuous field.

China’s Global Cultural Interactions

2020 ◽  
pp. 137-155
Author(s):  
Shaun Breslin
Keyword(s):  
Communist Party ◽  
Soft Power ◽  
Chinese Communist Party ◽  
Chinese Culture ◽  
Olympic Games ◽  
Chinese Media ◽  
Mega Events ◽  
International Image ◽  
Confucius Institutes ◽  
Belt And Road

As China continues to “rise” in world affairs, its international image is becoming more and more important. The Chinese Communist Party and government has become interested in—some would say obsessed with—its international image. In recent years it has sponsored mega events such as the Shanghai Expo and Olympic Games, G-20 Summit, and Belt and Road Forums. Beijing has also established Confucius Institutes (CIs) and classrooms worldwide, and has internationalized the Chinese media. This chapter examines China’s “soft power” and traces the historical precedents behind the contemporary promotion of Chinese culture abroad. It finds that, despite enormous investment, China’s internatonal image continues to be mixed and challenged by a number of domestic impediments.

China’s Public Diplomacy Goes Political

2021 ◽  
pp. 1-24
Author(s):  
Ingrid d’Hooghe
Keyword(s):  
Global Governance ◽  
Soft Power ◽  
Public Diplomacy ◽  
Chinese Communist Party ◽  
Chinese Culture ◽  
Chinese Government ◽  
Xi Jinping ◽  
The World ◽  
Belt And Road ◽  
The Belt And Road

Summary China’s growing confidence on the world stage under the leadership of President Xi Jinping is reflected in the country’s more active, vocal and, lately, even ‘wolf warrior’ diplomacy. It is also clearly visible in China’s public diplomacy approach, where priorities have shifted from advertising Chinese culture as the country’s major source of soft power to promoting China’s models of domestic and global governance. The Chinese government proudly presents policies such as the Belt and Road Initiative and, more recently China’s approach to the COVID-19 pandemic, as improvements in global governance or sometimes even as Chinese ‘gifts’ to the world. This article argues that under President Xi, the content and form of China’s public diplomacy have changed. China’s public diplomacy has hardened, it is more strongly controlled by the Chinese Communist Party and the content of China’s public diplomacy messages have become more political.

MASS MEDIA AS A TOOL OF THE PRC'S "SOFT POWER" POLICY

2021 ◽  
Vol 71 (3) ◽  
pp. 21-36
Author(s):  
Nazerke Zhaukeyeva ◽  
◽  
Indira Rystina ◽  
Keyword(s):  
Mass Media ◽  
Soft Power ◽  
Chinese Culture ◽  
New Technologies ◽  
Main Tool ◽  
People’S Republic Of China ◽  
Chinese Society ◽  
People's Republic Of China ◽  
Chinese Media ◽  
Republic Of China

The article reflects the peculiarities of the application of the theory of "soft power" of the People's Republic of China through the mass media in state policy. In addition, the origin of this theory, the definition of the concept of "soft power" by Chinese researchers, adapted to Chinese society and culture, is given. This theory has gained particular popularity in the country, because it has found harmony with the worldview of the Chinese nation. Modern Chinese media, which, relying on new technologies, are the main tool for implementing this policy, successfully solve their main tasks. In particular, many major Chinese media content is published in English, their presence on the global Internet is increasing, and the scale of distribution is expanding. It is known that in order to spread Chinese culture on a global scale, deepen its acceptance, express a positive attitude to socio-economic modernization and political decisions of the People's Republic of China, the state uses innovative communication methods and actively spreads the Chinese "tone" in the international arena. The Chinese media come to the conclusion that they are effectively pursuing a policy of "soft power", spreading the values and culture of China around the world and thereby forming a positive image of the country. However, it is impossible to come to an unambiguous conclusion that China's soft power is being successfully implemented. After all, within the framework of the US-Chinese confrontation and the "belt and road", the activities of the Chinese media are severely criticized.

scholarly journals Modernization of Confucianism: An Ethnographic Observation of Cultural Promoting Community

2017 ◽  
Vol 8 (2) ◽  
pp. 137-146 ◽  
Author(s):  
Xing Yu Zhu ◽  
Abdul Razaque Chhachhar
Keyword(s):  
Soft Power ◽  
Chinese Culture ◽  
Chinese Government ◽  
Cultural Elements ◽  
Modern Culture ◽  
New Era ◽  
Chinese Traditional Culture ◽  
The World ◽  
Ethnographic Observation ◽  
The Cold War

Abstract China is becoming one of the super powers in the world and the Chinese government is trying to promote Confucianism, the core philosophy of East Asia to the rest of the world in order to strengthen its soft power. As modernization is becoming the global process since the Cold War, the modernization of Confucianism is as well under process to fit in the new era. This article is based on a case of Confucianism promoting project to study the process and effect of cultural modernization and test how modernization helps the promotion of traditional Chinese culture. Such as, 1. The modernization will trigger voluntary and involuntary changes of the culture. 2. Cultural modernization will create a common language with other culture background people that are helpful in order to better understand Chinese traditional culture. 3. Different cultural background people are more sensitive to their own cultural elements even modernization combines various factors of traditional and modern culture or foreigner and local culture.

Confucius Institutes as a subject of China's foreign policy

2021 ◽  
pp. 468-480
Author(s):  
Elena Vladimirovna Gavrilova ◽  
Oleg Ivanovich Karpukhin
Keyword(s):  
Soft Power ◽  
Cultural Policy ◽  
Chinese Culture ◽  
Chinese Government ◽  
Chinese Philosopher ◽  
Cultural Centers ◽  
International Projects ◽  
Confucius Institutes ◽  
Great Trust ◽  
Oriental Studies

The article analyzes the activities of Confucius Institutes as a subject of modern foreign cultural policy of China. Methods of increasing influence at the international level are very diverse, ranging from China's participation in international projects (cultural and industrial exhibitions, Olympiads, scientific forums, etc.) organized on its territory to the organization of the media space that gradually covers the whole world. To implement the state policy of "soft power", the Chinese government approved the development of Chinese educational and cultural centers around the world. These institutions bear the name of the greatest Chinese philosopher, the teacher of the nation, Confucius. In China, his name is associated with culture and education, as the philosopher himself attached great importance to tradition and education. The Confucius Institutes network provides opportunities for personal and business contacts of the international community with representatives of Chinese science, culture, business, and politics. Such meetings increase the interest in learning the language, raising it to a more pragmatic level, associated with obtaining new opportunities. As a rule, the departments of the Confucius Institute are opened on the basis of Oriental Studies faculties in the leading national universities of a particular country. Thanks to their educational and cultural projects, the Confucius Institutes arouse not only great interest and desire to join the values of Chinese culture, but also enjoy great trust among all those who love China or plan to connect their lives with the prospects that this country opens for friends, opening up new prospects for student and professor mobility.

scholarly journals From watchdog to lapdog: political influence of China on news reporting in Malawi

Afrika Focus ◽  
2020 ◽  
Vol 33 (2) ◽  
Author(s):  
Mwaona Nyirongo
Keyword(s):  
Content Analysis ◽  
News Media ◽  
Soft Power ◽  
Political Influence ◽  
Chinese Government ◽  
Diplomatic Relations ◽  
Chinese Media ◽  
News Reporting ◽  
The Media ◽  
Media Reports

The arrival of China in Malawi has been characterised by a growing sense of uncertainty among academics who have expressed concern over the intentions of the superpower in the country. There are fears that China would like to extend its influence to Malawi as part of a broader push to increase its influence in global politics and economics. That push is in part exercised through the media. This study analyses the perception of Malawian journalists on news media reports of Chinese activities in Malawi. It uses content analysis to understand how the mediascape had changed from 2001-2007 when China had not yet established diplomatic relations with Malawi, and the period from January 2008-2020 in which diplomatic relations with China have existed. The article examines the shifts in journalistic representations of China in Malawi and develops prompts and probes from which journalist interviews were conducted. From the content analysis, it appears that from 2001-2007, Malawian media, especially The Daily Times, was very negative about China, uncritically reproducing Western representations of China. This changed after January 2008 when the press leaned towards an acknowledgement of Chinese activities. Through interviews journalists have indicated that the Chinese government offers certain opportunities such as exchange visits to journalists, making it difficult for them to bite the hand that feeds them. This ‘soft power’ is backed up by the repressive power of the Malawian government that uses intimidation to force journalists to report in their favour, thereby helping to create a positive image for China in Malawi. Journalists report that the significant shifts in journalistic representations of China have been mirrored by changes in the conceptualisation of journalistic roles in Malawi’s mediascape. KEY WORDS: SOLUTION JOURNALISM, CONSTRUCTIVE JOURNALISM, CHINESE MEDIA, AFRICAN JOURNALISM CULTURE

A Turbulent Silk Road: China's Vulnerable Foreign Policy in the Middle East and North Africa

2021 ◽  
pp. 1-21
Author(s):  
Andrea Ghiselli ◽  
Pippa Morgan
Keyword(s):  
Middle East ◽  
North Africa ◽  
Security Policy ◽  
Large Scale ◽  
Chinese Government ◽  
Horn Of Africa ◽  
Host Countries ◽  
Security Risks ◽  
Significant Evidence ◽  
Chinese Workers

Abstract The nexus between China's human and economic presence abroad and its security policy is increasingly important. Within this nexus, this study statistically explores whether and to what extent Chinese contractors reduce the number of Chinese nationals they send to work in North Africa, the Middle East and the Horn of Africa when the security situation in host states worsens. We find no significant evidence that either warnings from Chinese embassies and consulates to leave host countries or expert perceptions of host stability influence the number of Chinese workers. Worker numbers appear to decrease significantly only in the aftermath of large-scale violent events. These findings suggest that Chinese companies are relatively acceptant of security risks and uncertainties, despite the decade-long regulatory efforts of the Chinese government to make them more security-conscious overseas and, thus, to reduce pressure to use diplomatically and economically expensive military means for their protection.

Chinese Television in Africa

2021 ◽  
pp. 026327642110120
Author(s):  
Alessandro Jedlowski
Keyword(s):  
Soft Power ◽  
The Political ◽  
Power Dynamics ◽  
Economic Factors ◽  
Research Project ◽  
Chinese Media ◽  
Ongoing Research ◽  
The Media ◽  
Chinese Television ◽  
Media Company

On the basis of the results of an ongoing research project on the activities of the Chinese media company StarTimes in Nigeria and Côte d’Ivoire, this paper analyses the fluid and fragmentary dimension of the engagements between Chinese media and African publics, while equally emphasizing the power dynamics that underlie them. Focusing on a variety of ethnographic sources, it argues for an approach to the study of Chinese media expansion in Africa able to take into account, simultaneously, the macro-political and macro-economic factors which condition the nature of China–Africa media interactions, the political intentions behind them (as, for example, the Chinese soft power policies and their translation into specific media contents), and the micro dimension of the practices and uses of the media made by the actors (producers and consumers of media) in the field.

On Sustainable Development Culture and its Construction

2011 ◽  
Vol 361-363 ◽  
pp. 1342-1345
Author(s):  
Yong Hong Zhang
Keyword(s):  
Sustainable Development ◽  
Present State ◽  
Soft Power ◽  
Chinese Culture ◽  
Ecological Crisis ◽  
Population Pressure ◽  
The Sustainable Development ◽  
Cultural Selection ◽  
The Times

The sustainable development culture is a culture aiming to bring culture itself into harmony with the times, promote social all-round progress and human overall and sustainable development. In today’s china, this culture is particularly needed because of the ecological crisis and population pressure we are facing, the present state of Chinese culture and the pressing need of China for construction of cultural soft power. In the construction of sustainable development culture, special attention should be given to cultural selection, education popularization and system guarantee.

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