Identity Reassurance Theory
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Many Americans are uncomfortable with transgender people and rights, and changing those attitudes requires a new approach. This chapter describes Identity Reassurance Theory, a method of helping targets of persuasion shift their attitudes to better align with their preexisting senses of themselves as moral human beings. The chapter also includes key definitions and background about public opinion about various sexual orientations and gender identities, including differences in attitudes toward transgender men and women in different scenarios and environments. Other data explore levels of and predictors of attitudes toward transgender people and rights.
2017 ◽
Vol 35
(05)
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pp. 426-433
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2018 ◽
Vol 5
(1)
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pp. 49-66
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2018 ◽
Vol 22
(3)
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pp. 280-301
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2015 ◽
Vol 69
(3)
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pp. 753-775
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