The Singing Charro in the Comedia Ranchera
Chapter 4 explores the cultural construction of Mexico’s most visual and aural national signifier, the charro the horseman dressed in a short jacket and a wide-brimmed sombrero—in the popular musical genre, the comedia ranchera. While the figure of the charro became an important archetype in nationalist rhetoric, it was his musical repertoire that solidified his importance in film. The chapter examines the traditionalist depiction of the charro in the comedia ranchera in its discussion of his visual and aural constructions as an example of “cultural hybridity.” Beginning with Allá en el Rancho Grande (1936), the genre reimagined rural life in the hacienda system with the aid of specific musics performed by the charro protagonist. The comedia ranchera and its intricate depiction of the singing charro not only consolidated several cultural practices into one medium,but also revealed changing perceptions of Mexican masculinity.