Of Revolutions and the Problem of Choice
In the cities of Western Europe and its colonies, the so-called calico-craze of the early eighteenth century helped spawn a new social practice and form of entertainment that came to be known as “going shopping.” This activity, in turn, produced a new attachment to preference determination and choice-making that several prominent historians—in an effort to reconnect the history of capitalism with that of the American and French Revolutions—have seen as fundamental to the turn to the political choice-making that they associate with the birth of modern democracy. This article argues instead for disentangling these developments. On the contrary, the article demonstrates that the individuated, privitized, and indeed commercialized form of choice-making we now typically take as an essential marker of democracy was a product of the late nineteenth century and had little connection to the conception of politics that developed in the Age of Revolutions.