Avoidance of Complexity
This chapter describes another reason people succumb to unscientific notions—the discomfort people have with complexity. It is not that people are incapable of learning the facts but rather they are reluctant to put in the time and effort to do so. This retreat from complexity is similar to the other reasons for science denial in that it is in many ways a useful and adaptive stance. But when making health decisions, the inability to tackle scientific details can leave one prone to accepting craftily packaged inaccuracies and slogans. Scientists, doctors, and public health experts are often not helpful in this regard because they frequently refuse to explain things clearly and interestingly. The chapter then argues that scientists need to work much harder on figuring out the best ways to communicate facts to non-scientists. It proposes some possible methods to make scientific thinking more intuitive. By focusing on the scientific method, one can begin to educate people about how to accept complexity and uncertainty, how to be skeptical, and how to ask the right questions.