Where We Are

2021 ◽  
pp. 25-56
Author(s):  
Matt Carlson ◽  
Sue Robinson ◽  
Seth C. Lewis
Keyword(s):  
Social Media ◽  
Business Models ◽  
Political Identity ◽  
The Political ◽  
Right Wing ◽  
Donald Trump ◽  
Media Environment ◽  
Political Forces ◽  
Social Media Platforms ◽  
News Industry

This chapter examines the political and media environment during the presidency of Donald Trump. The first half considers how various political forces aligned to provide an opening for Trump. This includes the polarization of the voting public and a hardening of political identity. These conditions, in connection with global political trends, enabled a right-wing populist movement. The second half of the chapter considers the journalistic context, with an emphasis on how increasing media choice and new intermediaries like social media platforms altered how news circulates and who gets to speak. These structural shifts are coupled with long-running trends pointing to declining trust in journalism, a growing partisan divide in how journalists are viewed, and a questioning of how various communities are represented in the news. On top of all this, the news industry has struggled to develop sustainable digital business models, leading to fewer resources for reporting.

scholarly journals "Wolfenstein II" and MAGA as fandom

2020 ◽  
Vol 32 ◽  
Author(s):  
Lucy Miller
Keyword(s):  
United States ◽  
Video Game ◽  
Political Discourse ◽  
Political Identity ◽  
Political Engagement ◽  
The United States ◽  
The Political ◽  
Right Wing ◽  
Political Climate ◽  
Donald Trump

The current political discourse in the United States is generally understood through the framework of partisanship, but this framework alone is insufficient to encompass all forms of political engagement. An analysis of the discourse around the Bethesda Softworks video game Wolfenstein II: The New Colossus (2017) reveals that the outraged discourse around the references to the current political climate in America by right-wing groups is best understood through a framework of fandom. From this perspective, the discourse around the game is understood as an expression of fandom for President Donald Trump as an individual rather than of a persistent political identity or ideology. As fans, Trump supporters are guided in the political engagement by Trump's pledge to make America great again (MAGA).

Branding hospitals on social media through health professionals

2021 ◽  
Vol 16 (3) ◽  
Author(s):  
Pablo Medina Aguerrebere
Keyword(s):  
Social Media ◽  
Health Professionals ◽  
Business Models ◽  
Review Paper ◽  
Public Health Education ◽  
Corporate Communication ◽  
Communication Model ◽  
Brand Reputation ◽  
External Stakeholders ◽  
Social Media Platforms

Hospitals are facing a constantly changing context in which patients are becoming more demanding, public health education initiatives are regarded as increasingly important and hospital business models have to take account of constantly developing medical technologies. In order to better interact with internal and external stakeholders, hospitals try to reinforce their corporate communication strategies as well as their brand reputation by means that include using social media platforms. This literature review paper aims to better understand why health professionals have the potential to play a key role in hospitals’ branding initiatives through social media. First, I report the findings from studies of concepts related to corporate communication, branding and the connection between social media and personal branding; and, second, I propose a communication model – what I call the PMA branding model – to help hospitals build a brand reputation based on health professionals’ participation in corporate communication initiatives led by hospitals on social media. The paper concludes by showing that the PMA branding model consists of organisational tools based on a rigorous methodology that will help health professionals participate in branding initiatives led by the hospital through these platforms.

scholarly journals Towards nuanced universality: Developing a concept bible for public service online news production

2018 ◽  
Vol 34 (1) ◽  
pp. 74-87
Author(s):  
Jenni Hokka
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Public Service ◽  
Online News ◽  
Ethnographic Study ◽  
General Level ◽  
Audience Segmentation ◽  
News Production ◽  
Media Environment ◽  
Social Media Platforms

With the advent of popular social media platforms, news journalism has been forced to re-evaluate its relation to its audience. This applies also for public service media that increasingly have to prove its utility through audience ratings. This ethnographic study explores a particular project, the development of ‘concept bible’ for the Finnish Broadcasting Company YLE’s online news; it is an attempt to solve these challenges through new journalistic practices. The study introduces the concept of ‘nuanced universality’, which means that audience groups’ different kinds of needs are taken into account on news production in order to strengthen all people’s ability to be part of society. On a more general level, the article claims that despite its commercial origins, audience segmentation can be transformed into a method that helps revise public service media principles into practices suitable for the digital media environment.

scholarly journals Quantifying and contextualizing the impact of bioRxiv preprints through automated social media audience segmentation

2020 ◽  
Author(s):  
Jedidiah Carlson ◽  
Kelley Harris
Keyword(s):  
Social Media ◽  
Video Game ◽  
Research Evaluation ◽  
Right Wing ◽  
Religious Groups ◽  
Audience Segmentation ◽  
Social Media Platforms ◽  
Game Developers ◽  
The Impact ◽  
Media Audience

AbstractEngagement with scientific manuscripts is frequently facilitated by Twitter and other social media platforms. As such, the demographics of a paper’s social media audience provide a wealth of information about how scholarly research is transmitted, consumed, and interpreted by online communities. By paying attention to public perceptions of their publications, scientists can learn whether their research is stimulating positive scholarly and public thought. They can also become aware of potentially negative patterns of interest from groups that misinterpret their work in harmful ways, either willfully or unintentionally, and devise strategies for altering their messaging to mitigate these impacts. In this study, we collected 331,696 Twitter posts referencing 1,800 highly tweeted bioRxiv preprints and leveraged topic modeling to infer the characteristics of various communities engaging with each preprint on Twitter. We agnostically learned the characteristics of these audience sectors from keywords each user’s followers provide in their Twitter biographies. We estimate that 96% of the preprints analyzed are dominated by academic audiences on Twitter, suggesting that social media attention does not always correspond to greater public exposure. We further demonstrate how our audience segmentation method can quantify the level of interest from non-specialist audience sectors such as mental health advocates, dog lovers, video game developers, vegans, bitcoin investors, conspiracy theorists, journalists, religious groups, and political constituencies. Surprisingly, we also found that 10% of the highly tweeted preprints analyzed have sizable (>5%) audience sectors that are associated with right-wing white nationalist communities. Although none of these preprints intentionally espouse any right-wing extremist messages, cases exist where extremist appropriation comprises more than 50% of the tweets referencing a given preprint. These results present unique opportunities for improving and contextualizing research evaluation as well as shedding light on the unavoidable challenges of scientific discourse afforded by social media.

Investigating the effects of consistent visual identity on social media

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Harsandaldeep Kaur ◽  
Kanwal Roop Kaur
Keyword(s):  
Social Media ◽  
Online Marketing ◽  
Media Environment ◽  
Content Type ◽  
Visual Identity ◽  
Company Reputation ◽  
Social Media Platforms ◽  
Sphere Of Influence ◽  
The Impact ◽  
Practical Implications

Purpose Although the prominence of social media for companies is widely acknowledged, a close examination of the literature reveals a lack of empirical research pertaining to the effect of consistency specifically on social media. Therefore, the purpose of this paper is to fill the gap in social media communication concerning the effect of consistent visual identity on social media users. Design/methodology/approach The study executed an experiment 2 (corporate visual identity condition) × 2 (organization type) between subjects design to map the effects of consistent visual identity on social media users appreciation of the visual identity, attitude toward the company, reputation and intention to commit to a company on social media. Findings The results of the study indicated the significant effects of consistent visual identity on social media users over the inconsistent conditions of visual identity on all dependent variables. Furthermore, there were insignificant main effects of organization type on general judgment, credibility, distinctiveness and reputation of the company. Practical implications This study presents the effects of consistent visual identity on social media platforms. The research will help marketing academicians, graphic designers and social media practitioners in online marketing by using its practical implications to strategically positioning their corporate brand in a social media environment. Originality/value This study provides novel insights on the impact of consistency on social media users. This is the first study to determine the role of consistent visual identity in the social media environment. It thereby adds to the literature of visual identity by developing the sphere of influence of consistency and its effects toward the user’s attitude.

Platform Politics: The Emergence of Alternative Social Media in India

2021 ◽  
Vol 31 (2) ◽  
pp. 269-276
Author(s):  
Prashanth Bhat
Keyword(s):  
Social Media ◽  
Public Sphere ◽  
Hate Speech ◽  
Right Wing ◽  
Bharatiya Janata Party ◽  
The World ◽  
Social Media Platforms ◽  
Media Platform ◽  
Corporate Social ◽  
Widespread Dissemination

Widespread dissemination of hate speech on corporate social media platforms such as Twitter, Facebook, and YouTube has necessitated technological companies to moderate content on their platforms. At the receiving end of these content moderation efforts are supporters of right-wing populist parties, who have gained notoriety for harassing journalists, spreading disinformation, and vilifying liberal activists. In recent months, several prominent right-wing figures across the world were removed from social media - a phenomenon also known as ‘deplatforming’- for violating platform policies. Prominent among such right-wing groups are online supporters of the Hindu nationalist Bharatiya Janata Party (BJP) in India, who have begun accusing corporate social media of pursuing a ‘liberal agenda’ and ‘curtailing free speech.’ In response to deplatforming, the BJP-led Government of India has aggressively promoted and embraced Koo, an indigenously developed social media platform. This commentary examines the implications of this alternative social platform for the online communicative environment in the Indian public sphere.

Turkish Youth’s (Re)Construction of their Political Identity in Social Media, before “Resistanbul”

2014 ◽  
pp. 1-22 ◽  
Author(s):  
Tüge T. Gülşen
Keyword(s):  
Social Media ◽  
Young People ◽  
Social Space ◽  
Political Identity ◽  
The Political ◽  
Social Environments ◽  
Political Identities ◽  
Political Situation ◽  
High Sense

This chapter explores the political potential of social media widely used as a means of communication by Turkish young people and examines how they perceive social media as alternative social environments, where they can manifest their political identities. In addition, the study conducted aims at understanding whether the political situation in Turkey before the “Resistanbul” events, beginning toward the end of May 2013, created fear among young people that could cause them to hesitate to express their political thoughts or feel the need to veil their political identities. The results of the survey reveals that Turkish young people, despite having a high sense of freedom, tend to be politically disengaged in social media, and they seem to be hesitant to reveal their political identities in this alternative democratic social space, but they do not mind “others” manifesting their political identities.

Social Media as Alternative Public Sphere for Citizen Participation and Protest in National Politics in Zimbabwe

2018 ◽  
pp. 17-35 ◽  
Author(s):  
Collen Sabao ◽  
Tendai Owen Chikara
Keyword(s):  
Social Media ◽  
Political Participation ◽  
Public Sphere ◽  
Citizen Participation ◽  
The Political ◽  
National Politics ◽  
Social Media Platforms ◽  
The Impact

The chapter examines and discusses the role and communicative potential of social media based platforms in citizen political participation and protests in Zimbabwe specifically focusing on the #thisflag movement on Facebook, Twitter and Whatsapp. #thisflag is a social media-based platform that rose to challenge the Zimbabwean government over the political and economic decay as well as rampant corruption characterising the country contemporarily. While a new phenomenon to Zimbabwe and Zimbabwean politics, the impact and communicative potential of social media as an alternative public sphere was recently tested in nationwide protest stayaway organised through the Facebook and Twitter movement under the #thisflag handle/brand. This chapter discusses the manners in which such social media platforms impact national politics in Zimbabwe as well as globally, specifically looking at the #thisflag movement as a case study.

Impact of Social Media and Technology Companies on Digital Journalism

2019 ◽  
pp. 147-170
Author(s):  
Şükrü Oktay Kılıç ◽  
Zeynep Genel
Keyword(s):  
Social Media ◽  
News Media ◽  
Business Models ◽  
The Other ◽  
Media Companies ◽  
Digital Journalism ◽  
The World ◽  
Social Media Platforms ◽  
Media And Technology ◽  
The Impact

A handful of social media companies, with their shifting strategies to become hosts of all information available online, have significantly changed the news media landscape in recent years. Many news media companies across the world have gone through reorganizations in a bid to keep up with new storytelling techniques, technologies, and tools introduced by social media companies. With their non-transparent algorithms favoring particular content formats and lack of interest in developing solid business models for publishers, social media platforms, on the other hand, have attracted widespread criticism by many academics and media practitioners. This chapter aims at discussing the impact of social media on journalism with the help of digital research that provides an insight on what storytelling types with which three most-followed news outlets in Turkey gain the most engagement on Facebook.

Social Media as Alternative Public Sphere for Citizen Participation and Protest in National Politics in Zimbabwe

2020 ◽  
pp. 772-786
Author(s):  
Collen Sabao ◽  
Tendai Owen Chikara
Keyword(s):  
Social Media ◽  
Political Participation ◽  
Public Sphere ◽  
Citizen Participation ◽  
The Political ◽  
National Politics ◽  
Social Media Platforms ◽  
The Impact

The chapter examines and discusses the role and communicative potential of social media based platforms in citizen political participation and protests in Zimbabwe specifically focusing on the #thisflag movement on Facebook, Twitter and Whatsapp. #thisflag is a social media-based platform that rose to challenge the Zimbabwean government over the political and economic decay as well as rampant corruption characterising the country contemporarily. While a new phenomenon to Zimbabwe and Zimbabwean politics, the impact and communicative potential of social media as an alternative public sphere was recently tested in nationwide protest stayaway organised through the Facebook and Twitter movement under the #thisflag handle/brand. This chapter discusses the manners in which such social media platforms impact national politics in Zimbabwe as well as globally, specifically looking at the #thisflag movement as a case study.

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