Lost in Sensation

Author(s):  
William Whittington

This article appears in the Oxford Handbook of Sound and Image in Digital Media edited by Carol Vernallis, Amy Herzog, and John Richardson. This essay argues that sound processes, design practices, and technology have shaped the history and trajectory of digital media in significant and all-to-often unacknowledged ways. Specifically, sound design strategies have helped define the “hyperrealistic” approach that has come to define the style of digital media, establishing unprecedented image and sound unity. Sound has also taken the lead in establishing new forms of “spectacle” and “immersion” through the use of multichannel technologies, which have fostered new cinematic reading codes and considerations in regard to subjectivity. Within the digital “revolution,” the soundtrack offers a quiet revolution of its own, if we just listen.

2021 ◽  
pp. 026666692098340
Author(s):  
Kevin Onyenankeya

The future of journalism is being shaped by the convergence of technology and societal shifts. For indigenous language press in Africa battling to stay afloat amidst stiff competition from traditional media, the pervasive and rapidly encroaching digital transformation holds both opportunities and potential threats. Using a qualitative approach, this paper examined the implication of the shift to digital media for the future of the indigenous language newspaper in Africa and identifies opportunities for its sustainability within the framework of the theories of technological determinism and alternative media. The analysis indicates poor funding, shrinking patronage, and competition from traditional and social media as the major factors facing indigenous newspapers. It emerged that for indigenous language newspapers to thrive in the rapidly changing and technology-driven world they need to not only adapt to the digital revolution but also explore a business model that combines a futuristic outlook with a practical approach.


2021 ◽  
Author(s):  
◽  
Nadrah Ibrahim

<p>Public housing in Kuala Lumpur was introduced by the government as a means of replacing informal settlements and providing housing for the lower income. Government subsidies often cover some of the costs of public housing to help keep it affordable and at the lower end of house prices. To help meet the low cost agenda, public house designs are often kept to a minimal standard in Malaysia, removing low income Malay dwellers from their ideal image of home. In the long run, signs of neglect in the public houses are reflected in the lack of care and maintenance from dwellers, vandalism and more.   This thesis proposes that good, homely architectural design practices suited to the dweller can help encourage emotional ties between dwellers (low income families) and the dwelling (public houses). Its aim is to investigate potential architectural design approaches to tackle such problems in future Kuala Lumpur public houses.  This raises the question of which homely architectural design strategies might be best utilised in the Kuala Lumpur public housing environment. The thesis begins by exploring the meaning of home in relation to both dwellers and dwelling before then identifying ‘homely’ architectural design practices suited to the Malay community. In the context of public houses, this research investigation identifies privacy, environmental comfort, security and safety as homely aspects that are most often lacking in public housing design, contributing to a less homely environment. To enhance the homely attributes of public houses, the thesis proposes ways to restore homely qualities of spaces in the public house, drawing from these three aspects in order to arrive at design opportunities best suited to the lifestyle of its dwellers.</p>


2012 ◽  
Vol 19 (4) ◽  
pp. 466-474 ◽  
Author(s):  
MP Sormani ◽  
A Signori ◽  
P Siri ◽  
N De Stefano

Background: The increasing number of effective therapies to treat multiple sclerosis (MS) raises ethical concerns for the use of placebo in clinical trials, suggesting that new clinical trial design strategies are needed. Objectives: To evaluate time to first relapse as an endpoint for MS clinical trials. Methods: A recently-developed model fitting the distribution of time to first relapse in MS was used for simulations estimating the sample sizes of trials using this as an outcome, and for comparison with the size of trials using the annualized relapse rate (ARR) as the primary outcome. Results: Trials based on time to first relapse were feasible, requiring sample sizes that were similar or even smaller than if the study was based on ARR instead. In the case of low ARR (0.4 relapses/year), as is expected in future trials, the 1-year trials designed to detect a treatment effect of 30%, with 90% power, require fewer patients when based on time to first relapse (470 patients/arm) than if based on ARR (540 patients/arm). Conclusions: Our simulations show that time to first relapse is not less powerful than ARR in MS trials; thus, this measure would be a potentially useful primary outcome offering the advantage of an ethically sound design, as the patients randomized to placebo can then switch to the active drug, once they relapse. A potential drawback is the loss of information for other endpoints collected at fixed time points.


2020 ◽  
Vol 1 (1) ◽  
pp. 157-171
Author(s):  
Gamal ElDin Elkheshen

What the scientific tide and digital revolution presented of methods and ideas for the structural and aesthetic construction of the workspace is what we will notice in this research by standing on one of the contemporary arts, which I borrowed from the digitization, which is the digital art that means the set of means that a person uses to reach a dramatic result using the computer Automated, The researcher has developed an equation to elicit the aesthetic concept of graphic artwork through the digital media used (digital art x digital environment) =the resulting digital product=new visual values, digitization has become as a technique in graphic arts based on digital materials, as the French philosopher "Pierre Levy" explains, and the researcher here represents "Art project”, ”Augmented reality” interactive application, shown at Venice biennale 56th, Egyptian pavilion as a practical Methods of the research in those digital experiments.


Communicology ◽  
2021 ◽  
Vol 9 (3) ◽  
pp. 74-87
Author(s):  
V. I. Gostenina ◽  
K. S. Karandin ◽  
S. L. Melnikov

The paper represents the review of marketing management tools and technologies online: the concept of trust funnel, web-traffic temperature, digital marketing tools. The relevance of the work is determined by the following factors: first, globalization and digital revolution have irreversibly changed the trajectory of the marketing technology development path. Mass advertising has smoothly lost its influence, and companies began to focus more on the customer. The emergence of new digital media has led to new concept – digital marketing. Second, many organizations are using a combination of traditional and digital marketing channels; however, digital marketing is becoming more prominent as it allows for more precise tracking of resources and funds in relation to other traditional marketing channels. In conclusion, the authors highlight common elements in defining the concept of digital marketing: its connection with technological progress and the use of the Internet, leading us to social media. In the new digital age, the main function of marketing is to be in constant contact with users, customers, the community and other companies, provides relevant news and content that convey unique experiences, communicate with people, giving them the opportunity to interact with the company or brand.


1997 ◽  
Vol 3 (1) ◽  
pp. 4-18
Author(s):  
Philip Brey ◽  

In this paper I evaluate the implications of contemporary information and communication media for the quality of life, including both the new media from the digital revolution and the older media that remain in use. My evaluation of contemporary media proceeds in three parts. First I discuss the benefits of contemporary media, with special emphasis given to their immediate functional benefits. I then discuss four potential threats posed by contemporary media. In a final section I examine the future of digital media and the possibilities available to us in shaping that future.


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