PurposeThis work examines assumptions of positivism and the traditional scientific method.Design/methodology/approachInsights from quantum mechanics are explored especially as they relate to method, measurement and what is knowable. An argument is made that how social scientists, particularly sociologists, understand the nature of “reality out there” and describe the social world may be challenged by quantum ideas. The benefits of utilized mixed methods, considering quantum insights, cannot be overstated.FindingsIt is the proposition of this work that insights from modern physics alter the understanding of the world “out there.” Wheeler suggested that the most profound implication from modern physics is that “there is no out there” (1982; see also Baggott, 1992). Grappling with how modern physics may alter understanding in the social sciences will be difficult; however, that does not mean the task should not be undertaken (see Goswami, 1993). A starting point for the social sciences may be relinquishing an old mechanistic science that depends on the establishment of an objective, empirically based, verifiable reality. Mechanistic science demands “one true reality – a clear-cut reality on which everyone can agree…. Mechanistic science is by definition reductionistic…it has had to try to reduce complexity to oversimplification and process to statis. This creates an illusionary world…that has little or nothing to do with the complexity of the process of the reality of creation as we know, experience, and participate in it” (Goswami, 1993, pp. 64, 66).Research limitations/implicationsMany physicists have popularized quantum ideas for others interested in contemplating the implications of modern physics. Because of the difficulty in conceiving of quantum ideas, the meaning of the quantum in popular culture is far removed from the parent discipline. Thus, the culture has been shaped by the rhetoric and ideas surrounding the basic quantum mathematical formulas. And, over time, as quantum ideas have come to be part of the popular culture, even the link to the popularized literature in physics is lost. Rather, quantum ideas may be viewed as cultural formations that take on a life of their own.Practical implicationsThe work allows a critique of positivist method and provides insight on how to frame qualitative methodology in a new way.Social implicationsThe work utilizes popularized ideas in quantum theory: the preeminent theory that describes all matter. Little work in sociology utilizes this perspective in understanding research methods.Originality/valueQuantum insights have rarely been explored in highlighting limitations in positivism. The current work aims to build on quantum insights and how these may help us better understand the social world around us.
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