Neuroeconomics
2004 ◽
Vol 359
(1451)
◽
pp. 1737-1748
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Keyword(s):
This paper introduces an emerging transdisciplinary field known as neuroeconomics. Neuroeconomics uses neuroscientific measurement techniques to investigate how decisions are made. First, I present a basic overview of neuroanatomy and explain how brain activity is measured. I then survey findings from the neuroeconomics literature on acquiring rewards and avoiding losses, learning, choice under risk and ambiguity, delay of gratification, the role of emotions in decision-making, strategic decisions and social decisions. I conclude by identifying new directions that neuroeconomics is taking, including applications to public policy and law.
2019 ◽
Vol 41
(3)
◽
pp. 57-65
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2019 ◽
Vol 23
(2)
◽
pp. 251-272
2001 ◽
Vol 20
(2)
◽
pp. 170-185
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Keyword(s):
Keyword(s):
2019 ◽
Vol 63
(1)
◽
pp. 427-431
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