Parental influence on the purchase of luxury brands of infant apparel: an exploratory study in Hong Kong

2003 ◽  
Vol 20 (2) ◽  
pp. 157-169 ◽  
Author(s):  
Gerard Prendergast ◽  
Claire Wong
Keyword(s):  
Hong Kong ◽  
Exploratory Study ◽  
Parental Influence ◽  
Conspicuous Consumption ◽  
Luxury Brands ◽  
Purchasing Behaviour ◽  
Materialistic Values ◽  
The Relationship

With a focus on the purchasing behaviour of parents buying luxury brands of infant apparel, this paper considers the concepts of buying roles, conspicuous consumption/social consumption motivation, and materialism. A survey of 134 mothers who had purchased luxury brands of clothing for their infants found that parents are motivated by the good quality and design associated with the luxury brands. The relationship between the amount of money spent by parents on luxury brands of infant apparel and social consumption motivation was not significant. However, interviewees who spent more on luxury clothing brands for their infants were determined to be more materialistic. It is thus recommended that marketers should emphasise the good quality and design of their luxury brands of infant apparel. In addition, marketers should promote the materialistic values of purchasing luxury brands of infant apparel, showing that buying luxury brands of infant apparel may be a route to happiness, rather than being a route for impressing others.

When others show off my brand: self-brand association and conspicuous consumption

2019 ◽  
Vol 32 (6) ◽  
pp. 1214-1225 ◽  
Author(s):  
Jie Li ◽  
Shuojia Guo ◽  
Jonathan Z. Zhang ◽  
Liben Sun
Keyword(s):  
Social Class ◽  
Brand Management ◽  
Conspicuous Consumption ◽  
Mediating Effect ◽  
Future Research ◽  
Luxury Brands ◽  
Luxury Consumption ◽  
Content Type ◽  
Brand Association ◽  
The Relationship

Purpose The purpose of this paper is to investigate the effect of conspicuous consumption on brand attitudes in the context of luxury brands market in China. Design/methodology/approach Two studies are conducted to test three hypotheses. In Study 1, the authors examine the mediating effect of self-brand association (SBA) on the relationship between social class and conspicuous consumption (H1 and H2); In Study 2, the authors examine the effect of observing others’ conspicuous consumption on the observer’s SBA (H3). Findings Results show that SBA negatively mediates the relationship between social class and conspicuous consumption. Moreover, the negative effect on SBA of observing conspicuous brand usage varies by social class. Research limitations/implications The current study focused on the principal linkage between social class, SBA and conspicuousness, and future research could examine the influence of different personality traits on luxury consumption or the existence of sub-types or variants of conspicuous brand users. Originality/value The present study has important implications for luxury brand management, and provides rich insights to consumers’ motivations that lead to distinctive luxury consumption behaviors.

Strategic Choice and the Nature of the Chinese Family Business: An Exploratory Study of the Hong Kong Watch Industry

2003 ◽  
Vol 24 (9) ◽  
pp. 1405-1435 ◽  
Author(s):  
Howard Davies ◽  
Catherine Ma
Keyword(s):  
Hong Kong ◽  
Family Business ◽  
Exploratory Study ◽  
Strategic Choice ◽  
Business Strategies ◽  
Chinese Family ◽  
Continuous Variables ◽  
Strategic Choices ◽  
The Relationship ◽  
Watch Industry

This study examines the relationship between the nature of the Chinese Family Business (CFB) and the business strategies adopted, in the setting of the Hong Kong watch industry. The nature of the CFB is conceptualized and measured as a set of sub-dimensions, represented by continuous variables. It is hypothesized that ‘ CFBness’ is positively associated with ‘traditional’ business strategies, but inhibitive of ‘upgrading’. The results show that the hypotheses are partially supported. While the findings support the view that firms’ strategic choices are constrained by material and ideational influences in their environment, only a small proportion of the variation in business strategies is accounted for by ‘CFB-ness’, leaving ample room for human agency. Overall, the results support a ‘middle view’ between the deterministic and voluntaristic perspectives, whereby firms exercise strategic choice within an environment that predisposes, but does not fix, their behaviour.

Determinant Factors of Student's Perception Toward Educational Loan Repayment

2018 ◽  
Vol 15 (1) ◽  
pp. 73-83
Author(s):  
Siti Zulaika Zolkeplee ◽  
Abu Bakar Hamed ◽  
Ahamad Faosiy Ogunbado
Keyword(s):  
Parental Influence ◽  
Student Loan ◽  
Influential Factors ◽  
Ministry Of Education ◽  
Loan Repayment ◽  
Education Fund ◽  
Relationship Of ◽  
The Relationship ◽  
Universiti Utara Malaysia ◽  
Survey Approach

The issue of unpayable educational loan that lead to student’s defaults has become a worrying trend all over the world. This research aims to examine the relationship of anxiety, parental influence, media awareness, and religiosity on student’s perception on educational loan repayment. A survey approach has been adopted to investigate student’s perception on educational loan repayment in Universiti Utara Malaysia. The data for this study were collected via structured questionnaires which were completed by 359 undergraduate Muslim’s students who acquire their financial loan from National Higher Education Fund Corporation (NHEFC). The data were then quantitatively analyzed using SPSS program. The findings of Pearson’s correlation showed a positive correlation between student’s perception towards educational loan repayment and religiosity, parental influence, media awareness, and anxiety. Further analysis using a multiple regression indicated that all independent variables explained 32.9 per cent of student’s perception on educational loan repayment. The result again indicated that religiosity and parent’s influence are most influential factors on student’s perception towards educational loan repayment. Whilst, media awareness slightly contributed to student’s perception towards educational loan repayment and anxiety gave no impact. The result implied that the Ministry of Education may design the syllabus in school and university curricular by adding the value of responsibility in loan repayment especially in religious and moral subjects. Besides, the Ministry Education of Malaysia are also urged to use media to disseminate the information regarding the importance for students to make loan repayment to parents as well as students. The collection of student loan then can be used for the next generation in financing their study which could result the prosperity of nation.

Narcissism, Personality Traits and Conspicuous Consumption of Brand in Youth

1970 ◽  
Vol 2 (3) ◽  
pp. 20-28
Author(s):  
Sabeen Khan ◽  
Ruhi Khalid
Keyword(s):  
Gender Differences ◽  
Personality Traits ◽  
Research Design ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Conspicuous Consumption ◽  
Purposive Sampling ◽  
The Relationship

The aim of the study was to investigate the relationship among Narcissism, personality traits and conspicuous consumption of brands in youth. This used quantitative research design with a sample consisting of 50 Men and 50 Women. The age ranged between 18 – 22 years. A purposive sampling technique was used to select participants. The findings revealed that there was a relationship among conspicuous consumption and traits of personality. It was also uncovered that there are gender differences in conspicuous consumption of brands, narcissism and personality traits. Further it was concluded that narcissism is positively associated with conspicuous consumption of brands. Narcissism was likely to be a positive predictor of conspicuous consumption of brands and personality traits are likely to be a predictor of conspicuous consumption of brands.

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