Influence of social norms, perceived playfulness and online shopping anxiety on customers' adoption of online retail shopping

2011 ◽  
Vol 39 (6) ◽  
pp. 390-413 ◽  
Author(s):  
Hakan Çelik
2013 ◽  
Vol 12 (4) ◽  
pp. 131-143
Author(s):  
Padmanabh B

The online retail industry in India is expected to grow to Rs. 7000 crores by 2015. Its size in 2013 is Rs. 2500 crores. By 2014 India is expected to become the 3rd largest nation of Internet users and this would provide huge potential to the online retail Industry1.Among the major cities in India, consumers in Mumbai topped the chart in doing online shopping followed by Ahmedabad and Delhi2. As per Google study conducted in 2012, 51 percent of the traffic for its Great online shopping festival (GOSF) was due to customers from cities other than the four metros. Referring to the growth in online sales, Nitin Bawankule, industry director, e-commerce, online classifieds and media/entertainment at Google India said, “Top motivators for shopping online include cash back guarantee, cash on delivery, fast delivery, substantial discounts compared to retail, and access to branded products”3.  The E –commerce space in India has seen a lot of action and there are many online players like flipkart.com, Myntra.com, Fabmart, Indiaplaza and Indiatimesshopping. Amazon.com made an indirect entry through Junglee.com. The reason for this indirect entry is the result of government policy towards foreign direct investment.  The Government of India announced in September 2012 the revised foreign direct investment policy in retail. As per this announcement foreign investments are blocked in e-commerce sector while allowing 51 percent FDI in multi-brand retail stores and 100 percent FDI in single brand retail. Amazon has been eyeing the Indian E commerce market which is estimated around $2 billion4.


2021 ◽  
Author(s):  
◽  
Connie Smith

<p>The 1990s brought innovation to retail shopping, enabling consumers to begin to shop from the comfort of their own home. Today, Online shopping continues to revolutionise the industry, creating a highly competitive market space while advancing “convenience shopping”. As customers can now purchase anything at their fingertips, those that choose to shop in-store find their desires are also competitively meet. Evolution within the retail industry has meant that many stores have become a part of “big box” developments. These facilities provide customers with readily stocked merchandise and the in-store experience of “convenience shopping”.  Online shopping and Big Box stores will continue to lure people away from what once were vibrant urban retail environments posing various adverse effects on our streets, city centres and local businesses. Broadway Avenue, Palmerston North is one of many streets that have fallen victim to these developments creating unpleasant retail experiences for the community. This thesis argues how interior architecture can assist rejuvenating desolate urban environments. It proposes that by applying selected interior principles to an urban street it can create a space that begins to challenge the current programme encouraging the street to adapt for the community.  This design based research proposes to create a community space ‘living room’ by treating the street as though it is a residential space within a retail environment. It aims to preserve and maintain a sense of history and diversity within the cityscape. The existing site attributes will be used to create a set of design rules and regulations within the shopping environment to encourage internal and external spaces to feed off one another adapting frequently to cope with the competitive nature of the retail sector.</p>


Author(s):  
Francesca D. Riley ◽  
Daniele Scarpi ◽  
Angelo Manaresi

Through a review of the literature, this chapter focuses on three key influences on purchase behavior on the Internet: product, consumer, and retailer factors. Product characteristics and branding not only influence many consumer-related factors (e.g., the need to handle the product and risk perceptions), but also affect retailers’ strategic and tactical online decisions (e.g., the balance between off-line and online retail provision and the breadth and depth of products and brands selection). This chapter also examines how consumer-related factors (e.g., consumers’ expertise, attitudes toward the Internet, and shopping orientation) affect online purchasing and the implications for e-retailers. Finally, the chapter discusses how e-retailers marketing efforts (retailer factors) can be used to overcome the barriers to Web purchasing resulting from specific product and consumer related characteristics. Clear and easy to implement recommendations to managers are offered.


2015 ◽  
Vol 5 (3) ◽  
pp. 38-46
Author(s):  
T S Rakesh ◽  
S Madhushree

This paper mainly highlights the current trends of online purchasing in India and also the factors which influences or attracts the consumers to prefer online purchasing rather than choosing the old pattern of retail shopping to buy goods or services especially in the Dakshina Kannada district. To investigate these 525 respondents were interviewed with structured questionnaires among dispersed consumers of online stores in district which randomly selected. Finally test for proportion analysis was used on data in order to test hypothesises of study. This study can be considered as an applied research from purpose perspective and descriptive-survey with regard to the nature and method.


2013 ◽  
Vol 5 (1) ◽  
pp. 17-36 ◽  
Author(s):  
Tonjia S. Coverdale ◽  
Anthony D. Wilbon

The objective of this study is to propose and test the Social Identity Approach to Website Design research model, which considers the role of Social Identity in the development of e-Loyalty. Using an online survey instrument comprised of existing Information Systems and Social Identity measures, data were collected from 322 women online shoppers who were members of the salient ingroup. The results of this study indicate that, in women online shoppers, the perception of social presence in an online retail store positively influences their enjoyment of the online shopping experience. The results also suggest that women online shoppers’ enjoyment of an online shopping experience positively influences their intention to revisit the website or recommend the website to other online shoppers, which are e-Loyal behaviors. In addition, this study extends related studies by proposing and testing the psychographic nature of human-computer interaction as a possible catalyst for e-Commerce Success.


2020 ◽  
Vol 16 (1) ◽  
pp. 21-30 ◽  
Author(s):  
Larry Sau Kei Leung

The importance of positive word of mouth (WOM) and repurchasing in competitive online retail environments demands their further study. Although customer satisfaction has been found to drive positive WOM and repurchasing, limited research has explored what type of customers feel more satisfied with online shopping. It was anticipated that the convenient nature of online shopping would better match the conscientious personality traits of customers with earlier sleep and wake times. Data collected from 334 Indian college students participating in this study using a snowball sampling method were analysed by multiple regression. As hypothesised, based on self-congruency theory, customers with earlier sleep and wake times were found to feel more satisfied with online shopping, which in turn enhanced their positive WOM and increased repurchase intention. Theoretical and managerial implications are discussed.


2021 ◽  
Vol 12 ◽  
Author(s):  
Weibin Deng ◽  
Ting Su ◽  
Yiming Zhang ◽  
Chunli Tan

In China, the mature development of online retail channels provides consumers with multiple consumption choices, and the factors that affect whether consumers choose to search or purchase online are numerous and complex. In this context, this paper reports on experimental research regarding consumers’ willingness to choose channels based on the two-stage decision-making theory. Using structural equation modeling, the factors influencing consumers’ online search intention and purchase willingness and the relationship between them are studied. In particular, the perceived benefits, channel trust, and channel transfer costs are explored. Furthermore, a Bayesian network is used in order to analyze the degree of influence of each factor quantitatively. It is found that online trust is an important factor affecting consumers’ online search intention, and the most important factor for consumers’ online purchase intention is their perceived benefits of online shopping. At the same time, there is a positive relationship between online search intention and purchase intention. This study can provide management decision support for online retail enterprises and help to promote the healthy development of online shopping.


2003 ◽  
Vol 42 (4II) ◽  
pp. 607-625 ◽  
Author(s):  
Adeel Ghayur

Decade of nineties saw two significant developments with far reaching implications; bringing down of iron curtain and the exponential growth of “Internet”. However, the impact of the latter has been phenomenal. It would not be wrong to say that Internet has redesigned the way we live and undertake economic activities. Ever since the launch of Windows 95 and Intel Pentium chip, the Internet has grown at an exponential rate, never witnessed before in any industry. At the turn of the century as many as 387 million people were hooked to Internet [UNCTAD (2003), p. 2]. As this bubble of Internet expanded, it started engulfing every aspect of life and business. The sheer difference of processes on Internet resulted in new terms as e-commerce and e-business to be coined up. In five years since 1995, Internet grew from simple information searching to controlling under sea robots. The biggest market penetration however, has been online retail stores and business to business (B2B) commerce. Online shopping has its potential because of its easy access by the customers and B2B commerce has its attraction in the savings achieved by implementing e-processes. Another advantage of doing business on Internet is the audit trail, with which any dubious transactions, from anywhere in the world could be traced back to its originator.


2020 ◽  
Vol 5 (1) ◽  
pp. 49-59
Author(s):  
Christopher Agbonifoh ◽  
Edith Odia

In view of the fact that shopping is part of everyday life and that it has significant implications for everybody’s livelihood and welfare, this study has investigated shoppers’ perception of retail convenience in online shopping as well as examine the influence of demographic attributes on shoppers’ perception of retail convenience in online shopping. A 20- item questionnaire was developed so as to measure the four different dimensions of retail convenience. It was administered on a sample of 500 respondents consisting of online shoppers in Benin City. On the whole, 423 copies of the questionnaire were returned and found usable, thus giving an 84.6% response rate. The data obtained was coded and analyzed using means, standard deviation, frequency distributions, and T-test. The results revealed that online shoppers have a favorable perception of all the dimensions measuring retail convenience. However, shoppers have a more favorable perception of search convenience. The study has also found that demographic attributes such as gender, age, education, occupation and income do not significantly influence shoppers’ perception of online retail convenience. It is therefore recommended that online retailers should emphasize retail convenience, including access convenience, search convenience, transaction convenience and possession convenience as these constructs are crucial for developing retail convenience and serve as a source for competitive advantages.


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