Factors Affecting Consumers’ Online Choice Intention: A Study Based on Bayesian Network

In China, the mature development of online retail channels provides consumers with multiple consumption choices, and the factors that affect whether consumers choose to search or purchase online are numerous and complex. In this context, this paper reports on experimental research regarding consumers’ willingness to choose channels based on the two-stage decision-making theory. Using structural equation modeling, the factors influencing consumers’ online search intention and purchase willingness and the relationship between them are studied. In particular, the perceived benefits, channel trust, and channel transfer costs are explored. Furthermore, a Bayesian network is used in order to analyze the degree of influence of each factor quantitatively. It is found that online trust is an important factor affecting consumers’ online search intention, and the most important factor for consumers’ online purchase intention is their perceived benefits of online shopping. At the same time, there is a positive relationship between online search intention and purchase intention. This study can provide management decision support for online retail enterprises and help to promote the healthy development of online shopping.

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An Empirical Study on the Factors Affecting Online Retail Brand Engagement and Purchase Intention

Malaysian Management Journal ◽

10.32890/mmj.20.2016.9045 ◽

2020 ◽

Author(s):

Subhajit Bhattacharya ◽

Vijeta Anand

Keyword(s):

Purchase Intention ◽

Structural Equation ◽

Brand Awareness ◽

Equation Modeling ◽

Brand Trust ◽

Market Place ◽

Online Retail ◽

Marketing Environment ◽

Factors Affecting ◽

Brand Engagement

The Consumer buying criterion has reformed massively in this present digitized marketing environment. The growing importance & popularity of online buying is very much substantial and quite evident in India these days. This study attempts to investigate the relationships between brand trust, social linkages, brand awareness, online retail brand engagement and final brand selection & purchase intention. The current research also examined the linkages among brand trust, social linkages, brand awareness and online retail brand engagement and in creating the final brand selection & purchase intention relating to Indian online retail market. Data from 252 observations were analyzed using the structural equation modeling method. The outcome of this research paper shows how an effective online retail brand engagement environment can be created to boost the final brand selection & purchase intention in the Indian online market place.

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Pengaruh Kemudahan Penggunaan dan Manfaat yang Dirasakan terhadap Sikap dan Niat Pembelian Online (Studi pada Pembelian Batik di Jawa Timur)

Jurnal Maksipreneur Manajemen Koperasi dan Entrepreneurship ◽

10.30588/jmp.v1i2.72 ◽

2012 ◽

Vol 1 (2) ◽

pp. 17

Author(s):

R. Andi Sularso

Keyword(s):

Purchase Intention ◽

Structural Equation ◽

Online Shopping ◽

Data Retrieval ◽

Ease Of Use ◽

Equation Modeling ◽

Perceived Benefits ◽

Online Purchases ◽

Analysis Technique ◽

Repeat Purchase

The design of this study are included in the confirmatory research and research as well as explanatory. Analysis technique used is to use the Structural Equation Modeling (SEM).. Data retrieval techniques using purposive sampling method with the number of respondents 140 respondents. The results showed that: (1) Ease of use online shopping perceived significantly influence consumers 'attitude towards online purchases batik in East Java, (2) the perceived benefits of online shopping significantly influence consumers' attitude towards online purchases batik in East Java, (3) Ease of use online shopping perceived significant impact on repeat purchase intention online Batik in East Java, (4) the perceived benefits of online shopping does not significantly influence online purchase intentions in batik in East Java, (5) the attitude of influential consumers significant impact on repeat purchase intention online batik in East Java.

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Consumer purchase intention of a cosmetic product after the Fukushima nuclear incident

Social Behavior and Personality An International Journal ◽

10.2224/sbp.6676 ◽

2018 ◽

Vol 46 (4) ◽

pp. 551-561 ◽

Cited By ~ 1

Author(s):

Jae Hoon Hyun ◽

Suk Bong Choi

Keyword(s):

Purchase Intention ◽

Structural Equation ◽

Brand Image ◽

Equation Modeling ◽

Factors Affecting ◽

The Public ◽

Cosmetic Product ◽

Consumer Purchase Intention ◽

The Impact

We examined the factors affecting consumer purchase intention of a cosmetic product after the Fukushima nuclear incident and the role of distinctiveness in postcrisis recovery. Through a 2-group experiment and structural equation modeling, we found that the incident did not affect the firm's reputation and brand image but it was perceived as a significant threat to health and product safety that consequently negatively affected purchasing intentions. Findings also showed that high distinctiveness is a valid factor in diminishing the impact of crisis. In particular, a firm's reputation and indirect effects on revenue are least affected by, or even positively related to distinctiveness. We have included discussion of the critical implications for firms around the importance of maintaining desirable relationships with the public as preparation for a crisis and for rapid postcrisis recovery.

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Perceived control and purchase intention in online shopping: The mediating role of self-efficacy

Social Behavior and Personality An International Journal ◽

10.2224/sbp.6377 ◽

2018 ◽

Vol 46 (1) ◽

pp. 99-105 ◽

Cited By ~ 4

Author(s):

Yahong Li ◽

Zhipeng Xu ◽

Fuming Xu

Keyword(s):

Customer Service ◽

Perceived Control ◽

Self Efficacy ◽

Purchase Intention ◽

Structural Equation ◽

Online Shopping ◽

Equation Modeling ◽

Experimental Conditions ◽

Mediating Role ◽

Customer Services

We investigated whether or not self-efficacy mediated the enhancing effect of perceived control on purchase intention in online shopping. We randomly assigned 263 participants to experimental conditions in which they encountered different customer services. We assessed their perceived control, self-efficacy, and purchase intention via a self-evaluation survey. Results indicated that participants with the availability of live customer service had a higher level of perceived control and stronger purchase intention. There were significantly positive correlations among perceived control, self-efficacy, and purchase intention. Structural equation modeling showed that self-efficacy was a significant partial mediator of the effect of perceived control on purchase intention, accounting for 17.4% of the total effect. This finding implies that the provision of customer service in online shopping that leads consumers to have a perception of greater control can enhance their self-efficacy, and induce stronger purchase intention.

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENENTU BELANJA ONLINE

DIALEKTIKA : Jurnal Ekonomi dan Ilmu Sosial ◽

10.36636/dialektika.v5i2.441 ◽

2020 ◽

Vol 5 (2) ◽

Author(s):

Christian Aditya ◽

Titik Kusmantini ◽

Yuli Liestyana

Keyword(s):

Significant Influence ◽

Structural Equation ◽

Quantitative Research ◽

Online Shopping ◽

Consumer Attitudes ◽

Partial Least Square ◽

Least Square ◽

Internet Technology ◽

Equation Modeling ◽

Perceived Benefits

Online shopping is an activity of buying and selling by utilizing the development of internet technology. The higher level of online shopping consumers has led to the phenomenon of e-commerce, like Zalora and Lazada. Consumers of online shopping in Special Region of Yogyakarta conducting online shopping activities are influenced by factors such as perception of easy to use, perception of perceived benefits, perception of risk, trust, consumer attitudes and online shopping interests. The design of research is descriptive and quantitative research using incidental sampling method. Data collection technique is carried out by distributing questionnaires using Google forms with the number of samples studied is 155 respondents. In order to test the hypothesis, Structural Equation Modeling (SEM) is used with analysis technique based on Partial Least Square (PLS). The results of this study show that 1) There is a positive and significant effect of perception of easy to use on consumer attitudes, 2) There is a positive and significant effect of perception of perceived benefits on consumer attitudes, 3) There is a negative and insignificant effect of risk perception on consumer attitudes, 4) There is a positive and significant influence of trust on consumer attitudes, 5) There is a positive and significant influence of consumer attitudes on online shopping interest.

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Factors affecting green food purchase intention in Ho Chi Minh city

HCMCOUJS - ECONOMICS AND BUSINESS ADMINISTRATION ◽

10.46223/hcmcoujs.econ.en.8.1.172.2018 ◽

2020 ◽

Vol 8 (1) ◽

Author(s):

Nguyen Thi Thanh Van ◽

Nguyen Thien Duy ◽

Pham Tien Dung

Keyword(s):

Technology Acceptance ◽

Purchase Intention ◽

Structural Equation ◽

Perceived Usefulness ◽

Ho Chi Minh City ◽

Equation Modeling ◽

Factors Affecting ◽

Food Purchase ◽

Green Food ◽

Acceptance Model

This study adopts Theory of Planned Behavior (TPB) and Technology Acceptance Model (TAM) to measure factors affecting green food purchase intention in Ho Chi Minh city (HCMC). The survey data was collected from 197 students during the period of 1st to 20th September, 2017. Testing the conceptual model by Structural Equation Modeling (SEM), we find that perceived usefulness of green food and perceived ease of purchase impact on attitudes towards green food purchase. We also find that subjective norm, perceived usefulness of green food, attitudes towards green food purchase are positively associated with green food purchase intention. From the research findings, some recommendations are proposed accordingly.

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Online purchase intention of halal cosmetics: S-O-R framework application

Journal of Islamic Marketing ◽

10.1108/jima-09-2019-0192 ◽

2020 ◽

Vol ahead-of-print (ahead-of-print) ◽

Cited By ~ 1

Author(s):

Chandra Suparno

Keyword(s):

Purchase Intention ◽

Structural Equation ◽

Online Shopping ◽

Shopping Behavior ◽

Equation Modeling ◽

Content Type ◽

Online Purchase ◽

Purchasing Intention ◽

Hedonic Shopping Value ◽

Online Shopping Behavior

Purpose The purpose of this study is to investigate the relationships among individual religiosity, shopping value, attitude and online purchase intention in the context of halal cosmetics products. Design/methodology/approach This study used a purposive sampling method to collect data. A total of 201 Indonesian Muslim female respondents participated in this survey. Structural equation modeling is used to assess the fit of the framework. Findings This study confirms the fitness of Stimuli-Organism-Reaction (SOR) framework in predicting the online purchasing behavior in the context of halal cosmetics products. Individual religiosity and hedonic shopping value are found to have a positive and significant effect on all types of attitudes, and attitudes were confirmed to have a positive and significant effect on online purchasing intention of halal cosmetics products. Practical implications This study indicates that in a Muslim majority country such as Indonesia, an understanding of individual religiosity, shopping value and attitude provide relevant insight and scope for marketers to provide techniques to reduce dissonance of non-availability of halal cosmetics brand, especially in the online shopping environment. Originality/value This study extends the applicability of SOR framework in which it integrates the role of religiosity, shopping value and attitude in predicting online shopping behavior of halal cosmetics products.

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Factors Affecting the Consumption of Energy-Efficient Lighting Products: Exploring Purchase Behaviors of Thai Consumers

Sustainability ◽

10.3390/su12124887 ◽

2020 ◽

Vol 12 (12) ◽

pp. 4887

Author(s):

Nuttakrij Apipuchayakul ◽

Sujitra Vassanadumrongdee

Keyword(s):

Direct Effect ◽

Energy Efficient ◽

Purchase Intention ◽

Structural Equation ◽

Light Emitting Diode ◽

Electricity Consumption ◽

Purchase Behavior ◽

Equation Modeling ◽

Future Research ◽

Factors Affecting

The continued usage of inefficient lighting products in residential sectors is one of the major causes of the rapid growth in global energy consumption. Their replacement with highly efficient lighting appliances could avoid large amounts of electricity consumption and reduce CO2 emissions worldwide. In this regard, the collective contribution by the residential sector is extremely important and the increase in demand for energy-efficient lighting products can help achieve sustainability goals. This study aims to examine the determinants of household consumers’ behaviors in purchasing energy-saving lighting products by applying the Theory of Planned Behavior (TPB) as the main theoretical framework. Data (n = 288) from a survey in Thailand were analyzed using causal Structural Equation Modeling (SEM). The results suggested that attitude has the largest direct effect, while subjective norm was the weakest predictor of purchase intention towards light-emitting diode (LED) products. In addition, this study expands the TPB by including an investigation of a direct effect of attitude on purchase behavior. The results suggest that attitudes have a strong direct influence on the purchasing behavior for LED products. Additionally, only some socio-demographic variables have significant effects on purchase behavior. The study’s findings highlight several implications for policymakers, the private sector, and green marketers in developing practical strategies. Furthermore, suggestions and future research directions are discussed.

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Factors influencing online purchase intention of millennials and gen Z consumers

Journal of Applied Structural Equation Modeling ◽

10.47263/jasem.4(2)03 ◽

2020 ◽

Vol 4 (2) ◽

pp. 21-43

Author(s):

Nasrul Fadhrullah Isa ◽

Sharifah Nurafizah Syed Annuar ◽

Imelda Albert Gisip ◽

Nelson Lajuni

Keyword(s):

Purchase Intention ◽

Structural Equation ◽

Equation Modeling ◽

Marketing Theory ◽

Brand Orientation ◽

Factors Affecting ◽

Online Trust ◽

Online Purchase ◽

Emergent Literature ◽

Impulse Purchase

This study examines the factors affecting millennials and generation Z’s purchase intention in online shopping. The variables under investigation, namely, impulse purchase orientation, quality orientation, brand orientation, online trust, and online purchase experience, were tested. The data collection approach used a web-based questionnaire that was created and distributed to 584 university students in Malaysia. Data were analyzed via the Partial Least Squares-Structural Equation Modeling (PLS-SEM) approach to examine the posited research hypotheses. The results revealed that impulse purchase orientation was the strongest predictor of consumers’ online purchase intention in Malaysia. This is followed by online trust, and the online purchase experience and quality orientation. Meanwhile, brand orientation did not affect customers’ intention to purchase online. The results contribute new and extensive inputs into the marketing theory and expand the emergent literature on consumer intention to shop online in Malaysia, whereby rich multi-ethnic cultures should be fully exploited. Future directions are offered.

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Role Of Trusting Beliefs In Predicting Online Purchase Intentions

JEBA (Journal of Economics and Business Aseanomics) ◽

10.33476/j.e.b.a.v5i2.1660 ◽

2020 ◽

Vol 5 (2) ◽

Author(s):

Edi Komara

Keyword(s):

Consumer Behavior ◽

Purchase Intention ◽

Structural Equation ◽

Online Shopping ◽

Developed Countries ◽

Equation Modeling ◽

Price Fairness ◽

Analysis Technique ◽

Product Sales ◽

Trusting Beliefs

Consumer behavior in every country, especially developing countries, must be different from consumer behavior in developed countries. This is a challenge faced by online shopping platforms to enter the Indonesian market by developing a new culture in terms of online shopping, as well as fostering trust in consumers in the products offered in order to attract consumer purchases. The success of a company in this case is e-commerce, namely the trust that is felt so that consumers have an interest in buying. Five marketplaces, namely Shopie, Bukalapak, Tokopedia, Lazada, and Blibi.com as providers of online product sales vendors from abroad must build trust that can be trusted for consumers, especially millennial consumers, in making transactions through online which causes consumer purchase interest, especially millennial consumers. Who are close to the development of the internet and receive new information in conducting online transactions.The design of this study uses an explanative analysis method by taking samples and questionnaires as the main tools, with the criteria of millennial consumer respondents, knowing products sold from abroad, and never product transactions from abroad. The data collected in this study were 110 respondents. By using the analysis technique of Structural Equation Modeling (SEM).The results showed that Uncertainty Avoidance had a negative and insignificant effect on Trusting Beliefs; Price Fairness had a positive and significant effect on Trusting Beliefs. Firm's Reputation has a positive and significant effect on Trusting Beliefs, and Trusting Beliefs has a positive and significant effect on Purchase Intention.

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