Examining the technology acceptance model in the adoption of social networks

2011 ◽  
Vol 5 (2/3) ◽  
pp. 116-129 ◽  
Author(s):  
José Carlos Martins Rodrigues Pinho ◽  
Ana Maria Soares
Keyword(s):  
Social Networks ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Acceptance Model

scholarly journals An Empirical Study Of User Acceptance Of Online Social Networks Marketing

2013 ◽  
Vol 50 ◽  
Author(s):  
Olumayowa Mulero ◽  
Michael Adeyeye
Keyword(s):  
Social Networks ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Online Social Networks ◽  
User Acceptance ◽  
Perceived Usefulness ◽  
Western Cape ◽  
User Intentions ◽  
Using Data ◽  
Acceptance Model

The explosion of Internet usage has drawn the attention of researchers towards online Social Networks Marketing (SNM). Research has shown that a number of the Internet users are distrustful and indecisive, when it comes to the use of social networks marketing system. Therefore, there is a need for researchers to identify some of the factors that determine users’ acceptance of social networks marketing using Technology Acceptance Model (TAM). This study extended the Technology Acceptance Model theoretical framework to predict consumer acceptance of social networks marketing within Western Cape Province of South Africa. The research model was tested using data collected from 470 questionnaires and analysed using linear regression. The results showed that user intentions to use SNM are strongly and positively correlated with user acceptance of using SNM systems. Empirical results confirmed that perceived credibility and perceived usefulness are the strongest determinant in predicting user intentions to use SNM system.

scholarly journals Technology acceptance model in e-commerce segment

2018 ◽  
Vol 13 (4) ◽  
pp. 1242-1256 ◽  
Author(s):  
Igor Fedorko ◽  
Radovan Bacik ◽  
Beata Gavurova
Keyword(s):  
Social Networks ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
User Experience ◽  
Modern Technology ◽  
Perceived Usefulness ◽  
Tam Model ◽  
Acceptance Model ◽  
The Impact ◽  
Modern Technologies

Abstract Consumer behaviour analysis is a key aspect for the success of e-business. The main objective of the study is to analyse the impact of selected user experience factors on e-commerce web site visiting (technology). The objective of the study is to create a model that will explain the impact of each major factor on the user experience and the re-visit of the e-shop. To explain the use of e-commerce technology, in the second part we have modified the original technology acceptance model (TAM) with other constructs. Specifically, there are modern technologies such as social networks or mobile apps that affect the use of e-shops. The TAM model is one of the most used models of what the system uses to identify the perceived usefulness and perceived simplicity of use from the user’ side. For the main advantage of our study, we consider that we have highlighted the importance of the factor of modern technology and therefore of social networks, mobile applications and contextual advertising. This factor, along with the other two factors, has been incorporated into our model and has shown that modern technologies have a direct impact and are therefore directly related to the frequency using the e-commerce websites.

scholarly journals An Extended Technology Acceptance Model for Mobile Social Gaming Service Popularity Analysis

2017 ◽  
Vol 2017 ◽  
pp. 1-12 ◽  
Author(s):  
Hui Chen ◽  
Wenge Rong ◽  
Xiaoyang Ma ◽  
Yue Qu ◽  
Zhang Xiong
Keyword(s):  
Social Networks ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Leisure Time ◽  
Online Survey ◽  
Social Games ◽  
Future Potential ◽  
Social Gaming ◽  
Acceptance Model ◽  
Current Popularity

The games industry has been growing prosperously with the development of information technology. Recently, with further advances in social networks and mobile services, playing mobile social gaming has gradually changed our daily life in terms of social connection and leisure time spending. What are the determinant factors which affect users intention to play such games? Therefore in this research we present an empirical study on WeChat, China’s most popular mobile social network, and apply a technology acceptance model (TAM) to study the reasons beneath the popularity of games in mobile social networks. Furthermore, factors from social and mobile perspective are incorporated into the conventional TAM and their influence and relationships are studied. Experimental study on accumulated online survey data reveals several interesting findings and it is believed that this research offers the researchers in the community further insight in analysing the current popularity and future potential of mobile social games.

scholarly journals Study on Social Media Users and Its Relation to the e-Commerce Activities on Youth in Indonesia

2016 ◽  
Vol 3 (1) ◽  
pp. 11-21
Author(s):  
Krisma Budianto Irawan ◽  
Heru Purnomo Ipung ◽  
Maulahikmah Galinium
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Research Purpose ◽  
The Social ◽  
Acceptance Model

Internet, Social Media and e-Commerce are three most common thingspeople could find and usually interact with nowadays. Internet has beenpart of our basic daily needs: no one can work professionally withoutbeing connected to the network even once in a day. Those people usuallyalso have at least one Social Media accounts; as well know about theexistence of e-Commerce markets. Also, Social Media and e-CommerceChannel nowadays more likely to interact with each other: peoplespreading the word about their commerce in the Social Networks. Basedon that fact, this research purpose is to find out which factors, based onthe Technology Acceptance Model, is playing the huge role on this socalled relations between the interaction of people in the Social Media andtheir activities in the e-Commerce, especially on Indonesian youth. Itturns out, that Voluntariness has 55% contribution towards this relations,as well as Job Relevance, Result Demonstrability and Computer SelfEfficacy with 63%, 60% and 58% contributions respectively.

Developing and Validating a M-Governance Framework Adoption Model of a University for Communication Services to Its Affiliated Institutions

2017 ◽  
Vol 7 (7) ◽  
pp. 484
Author(s):  
E. Ramganesh ◽  
E. Kirubakaran ◽  
D. Ravindran ◽  
R. Gobi
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Public Service ◽  
Mobile Applications ◽  
Communication Technologies ◽  
Mobile Technologies ◽  
Communication Services ◽  
Governance Framework ◽  
Social And Economic Development ◽  
Acceptance Model

The m-Governance framework of auniversity aims to utilize the massive reach of mobile phones and harness the potential of mobile applications to enable easy and round the-clock access to the services of its affiliated institutions.  In the current mobile age there is need for transforming e-governance services to m-Governance as m-Governance is not a replacement for e-Governance rather it complements e-Governance. With this unparalleled advancement of mobile communication technologies, universities are turning to m-governance to realize the value of mobile technologies for responsive governance and measurable improvements to academic, social and economic development, public service delivery, operational efficiencies and active stakeholder engagement. In this context the present study, aims to develop and validate a m-governance framework of a university by extending Technology Acceptance Model (TAM) with its prime stakeholders so called the Heads of the affiliated institutions. A survey instrument was developed based on the framework and it was administered with 20 Heads of the affiliated Institutions. The results also showed that the Heads of the affiliated Institutions expressed their favorableness towards m-governance adoption.

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