Brass music has become increasingly popular in recent years in Europe’s German-speaking regions, especially among young people, who attend brass festivals, such as Woodstock der Blasmusik, in great numbers.
This article examines this phenomenon within the context of its historical weight. Particularly in Austria, brass music is intertwined strongly with local cultural activity and heritage, alpine folklore, and national identity, with the Habsburg Monarchy and the Nazi era as well as with the rise of Volkstümliche Music and Austrian popular music. The study pinpoints the initial spark of the current popularity to the early 1990s, when young brass musicians set new tones musically and culturally. It illustrates how bands such as Mnozil Brass and Innsbrucker Böhmische, and later Viera Blech and LaBrassBanda, renegotiated established conceptions, ideas, and attitudes, and how they have, or have not, overcome habitualized ways of performing and enjoying brass music.
On a broader level, the article uncovers how narratives related to regionality, Heimat, community, institutionalization, virtuosity, internationality, openness, corporality, and hedonistic pleasure all come together, at times in contradictory ways, in the media and musicians’ ethical-aesthetic discussion about contemporary brass music. Ultimately, a close music-analytical reading of selected songs shows how the music fosters and reflects these interrelations.