Consumers’ willingness to pay and drivers of motivation to consume omega-3 enriched mozzarella cheese

2016 ◽  
Vol 118 (10) ◽  
pp. 2404-2419 ◽  
Author(s):  
Riccardo Vecchio ◽  
Alessia Lombardi ◽  
Luigi Cembalo ◽  
Francesco Caracciolo ◽  
Gianni Cicia ◽  
...  
Keyword(s):  
Willingness To Pay ◽  
Self Efficacy ◽  
Structural Equation ◽  
Outcome Expectations ◽  
Outcome Expectation ◽  
Specific Information ◽  
Mozzarella Cheese ◽  
Omega 3 ◽  
Content Type ◽  
Self Identity

Purpose Consumer interest and willingness to pay (WTP) for omega-3 enriched water buffalo mozzarella cheese are evaluated through an in-store experimental auction. The purpose of this paper is to estimate individual WTP for enriched mozzarella cheese and related it to self-efficacy beliefs and outcome expectations of omega-3 consumption, following regulatory focus theory. Design/methodology/approach Data were collected in May-June 2015 from a sample of 150 consumers in Southern Italy. A structural equation modelling procedure was implemented. Findings The results show a significant role is played by prevention outcome expectations on consumer behaviour. While promotion outcome expectation constructs proved non-significant, self-identity correlates with prevention outcome expectations. Research limitations/implications There are several limitations that the authors are aware of regarding this study. First of all, since the authors rely on self-reported measures, optimistic bias might have affected participants’ responses (Weinstein, 1980). Second, results may be influenced by the choice of the specific information provided to consumers for the analysis; different claims and different information framings should be tested (LeBoeuf and Shafir, 2003). Practical implications Implications stemming from the results encourage the promotion of omega-3 enriched mozzarella cheese based on stimulating outcome expectations, bearing in mind that individual motivations should be enhanced by self-identity beliefs. Originality/value Although the combined role of self-efficacy and outcome expectations on personal intention to adopt healthy behaviour has already been demonstrated (Keller, 2006; Tudoran et al., 2012), to the best of the knowledge no previous study relates individual behaviour to an intention measured as a WTP for an actual product. In addition, current study has applied a non-hypothetical BDM (from Becker et al., 1964) auction in-store experiment.

Entrepreneurial career choice intentions among secondary students in Colombia: the role of entrepreneurial exposure

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Fabian Osorio Tinoco ◽  
Manoj Chandra Bayon ◽  
Guillermo Murillo Vargas
Keyword(s):  
Secondary Students ◽  
Self Efficacy ◽  
Social Cognitive ◽  
Outcome Expectations ◽  
Entrepreneurial Intention ◽  
Outcome Expectation ◽  
Career Theory ◽  
Content Type ◽  
The Social ◽  
Social Cognitive Career

PurposeBased on a theoretical framework grounded in the social-cognitive theory and its derivative the social-cognitive career theory, the main purpose of this paper is to examine the role of entrepreneurial exposure in moderating the relationship between self-efficacy and entrepreneurial intention in the presence of different levels of outcome expectations.Design/methodology/approachUsing a sample of 643 secondary students from Colombia, the authors tested the validity and reliability of scales used to measure the main constructs of the socio-cognitive career theory and used the construct of entrepreneurial exposure to examine contingent hypotheses using a four-step linear regression analysis.FindingsThe study results suggest that although the main social-cognitive career variables (self-efficacy and outcome expectation) and entrepreneurial exposure directly influence the formation of entrepreneurial intention and thus support previous findings, the authors also discover a new configuration of (interacting) antecedents. While on the one hand, even a low level of entrepreneurial exposure leads to a significant increase in the entrepreneurial intention of secondary students with high outcome expectation and high self-efficacy; on the other hand, high entrepreneurial exposure leads to a decrease in entrepreneurial intention among students with high entrepreneurial expectation and high self-efficacy.Research limitations/implicationsThe main implication of the study findings is although entrepreneurial exposure is beneficial for fostering entrepreneurial intention among secondary students, a high level of entrepreneurial exposure can have a detrimental effect especially among those with high self-efficacy and outcome expectations.Practical implicationsThe paper suggests implications and suggestions for educators to foster the development of entrepreneurial intentions among students.Originality/valueThis study provides empirical evidence on the formation of entrepreneurial intention in a new setting. In addition, it improves one’s understanding of the main tenets of social-cognitive career theory by taking into account an important environment factor that can have a contrasting impact on the formation on entrepreneurial intention among adolescents.

University entrepreneurship: how to trigger entrepreneurial intent of undergraduate students

2019 ◽  
Vol 10 (4) ◽  
pp. 927-950
Author(s):  
Paola Isabel Rodríguez Gutiérrez ◽  
María del Pilar Pastor Pérez ◽  
Patricia Esther Alonso Galicia
Keyword(s):  
University Students ◽  
Self Efficacy ◽  
Structural Equation ◽  
Predictor Variable ◽  
Outcome Expectations ◽  
Integrative Model ◽  
Cross Sectional ◽  
Content Type ◽  
Entrepreneurial Intent

Purpose The purpose of this paper is to describe the elements and relationships that explain the entrepreneurial intent in university students, evaluating possible gender and degree differences. Design/methodology/approach The study is of quantitative approach, survey research design and cross-sectional method. The instrument used was a self-administered questionnaire answered by undergraduate university students enrolled in a public university. The sampling was stratified random, with a representative sample size of 734 cases. For data analysis and hypothesis testing, a confirmatory factor analysis and structural equation model were made. Findings The results show that the entrepreneurial self-efficacy attribute largely explains the entrepreneurial intent, while all other variables, such as entrepreneurial identity aspirations and outcome expectations, play a less important role but maintain some influence. Research limitations/implications According to the findings of this research, institutions of higher education should direct efforts to improve the entrepreneurial skills of students, especially for women. And the creation of an institutional entrepreneurial culture should also be emphasized so that the university students are able to build an entrepreneurial identity. Originality/value The value of the research is the proposed integrative model that explains how to trigger entrepreneurial intent, shows the prominent role of entrepreneurial self-efficacy as a predictor variable of entrepreneurial intent and the role of entrepreneur identity aspirations and entrepreneurial self-efficacy as mediating variables. Additionally, this research identifies differences in the model of entrepreneurial intent derived from the variables of gender and degrees.

Avoiding the ask on social media: investigating how process-related factors influence SNS donation avoidance

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Xiaodong Li ◽  
Chen Zhang ◽  
Juan Chen ◽  
Shengliang Zhang
Keyword(s):  
Structural Equation ◽  
Negative Emotions ◽  
Outcome Expectations ◽  
Outcome Expectation ◽  
Equation Modeling ◽  
Related Factors ◽  
Content Type ◽  
Security Concerns ◽  
Money Transfers ◽  
Distributive Injustice

PurposeThe domain of monetary donation is evolving with the combination of professional donation platforms and social network sites (SNSs) in the agency process, potentially enhancing information communication and facilitating money transfers between donors and recipients. However, SNS donation avoidance hinders the leveraging of significant economic and social values. To address the limited understanding of the phenomenon of SNS donation avoidance, this study aims to investigate the influencing factors of people's avoidance behavior in the agency process of SNS donation.Design/methodology/approachA model was devised containing four process-related factors (requests overload, process ambiguity, channel security concerns and perceived distributive injustice) as antecedents of SNS donation avoidance, with probable mediating paths of negative emotions, altruistic outcome expectation and egoistic outcome expectation. Data were collected through a survey of 398 users of WeChat Moment in China. Structural equation modeling was used to analyze the proposed model.FindingsAll four process-related factors have positive associations with SNS donation avoidance. Requests overload, channel security concerns and perceived distributive injustice all positively influence people's expectation of negative emotions and lead, in turn, to their SNS donation avoidance. Perceived distributive injustice also leads to SNS donation avoidance via negatively influencing people's expectations of both altruistic and egoistic outcomes.Originality/valueTheoretically, this empirical study synthetically associates process-related factors to donation avoidance through the paths of emotional responses and rational outcome expectations. Practically, it emphasizes key factors to consider in the process management of SNS donation.

How fundamental and supplemental interactions affect users’ knowledge sharing in virtual communities? A social cognitive perspective

2014 ◽  
Vol 24 (5) ◽  
pp. 566-586 ◽  
Author(s):  
Junjie Zhou ◽  
Meiyun Zuo ◽  
Yan Yu ◽  
Wen Chai
Keyword(s):  
Knowledge Sharing ◽  
Self Efficacy ◽  
Structural Equation ◽  
Online Community ◽  
Virtual Communities ◽  
Social Cognitive ◽  
Virtual Community ◽  
Outcome Expectation ◽  
Equation Modeling ◽  
Content Type

Purpose – The purpose of this paper is to investigate the effects of the environment of a virtual community (users’ interactions inside and outside of a community which are defined as the fundamental and supplemental interaction (FI and SI), respectively) on its users’ knowledge sharing (KS) and the underlying cognitive mechanism. Design/methodology/approach – A survey was conducted among the users who had experience of participating in a domain knowledge specific online community. A total of 479 valid observations were collected. Structural equation modeling was used to test the research model and hypotheses. Findings – The empirical results show that the fundamental interaction (FI) not only directly affects users’ knowledge acquisition (KA) and contribution, but also indirectly affects users’ KA and contribution partially through the users’ self-efficacy and outcome expectation. While the supplemental interaction (SI) negatively affects users’ KA, it positively affects the users’ knowledge contribution and this effect is also partially mediated by the users’ self-efficacy and outcome expectation. The mediators of self-efficacy and outcome expectation play distinct role on users’ KA and contribution in virtual communities (VCs). Originality/value – This research conceptualizes the users’ interaction inside and outside of a particular virtual community as FI and SI, respectively, and reveals the mechanism how they affect users’ KA and contribution. The results shed light on the literature of KS in VCs and extend social cognitive theory's application into a complex environment with blended interactions in a virtual world. The research also provides insights for virtual community designers, administrators and users.

Hijabista willingness to accept premium pricing: an analytical study of the effect of social and self-identity on hijab fashion brands satisfaction

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Alshaimaa Bahgat Alanadoly ◽  
Suha Fouad Salem
Keyword(s):  
Willingness To Pay ◽  
Product Design ◽  
Consumer Satisfaction ◽  
Willingness To Accept ◽  
Fashion Industry ◽  
Content Type ◽  
Self Identity ◽  
Fashion Products ◽  
Practical Implications ◽  
Brand Satisfaction

Purpose This paper aims to study the predictors influencing hijabista satisfaction towards Hijab fashion brands and their willingness to pay premium pricing as fashion consumers. The effects of product design, product quality, social and self-identity have been studied in relation to product, and brand satisfaction is believed to have led to acceptance of premium pricing. Various factors have been studied and analysed to provide a better understanding of Hijab fashion consumer behaviour. Design/methodology/approach Data were collected by using online structured surveys distributed within the area of Shah Alam City in Malaysia. Convenience sampling was used in defining the 223 target respondents, and the collected data was analysed using Smart-PLS Software. Findings The results highlighted that product design has the largest influence on the willingness of hijabistas in paying premium prices, followed by products that reflect their social-identity while communicating their religious obligations and commitments. Communicating one’s self-identity was also found not to have a significant impact which relates to the importance of the religious and social commitments on hijabista purchasing choices rather than their own self-conceptual image. Practical implications This paper provides insights on the factors that affect hijabista satisfaction towards Hijab fashion products and brands. Conclusions provided are very relevant to the practices of the fashion industry, and in particular, for designers to understand the needs of this large and significant segment of the fashion market. Originality/value Hijab fashion is a growing segment in the fashion industry, and it has been gaining recent global attention. Designers need to be more aware of the requirements of this segment of the fashion market. This research focusses on Hijab consumer satisfaction and how this reflects their willingness to pay premium prices for chosen products and brands. Factors such as product design and quality, along with social and self-identity, were studied in connection with hijabista willingness to accept premium pricing. Such connections and terms have not been covered in previous literature.

Unravelling the nexus between creative self-efficacy, humble leadership, innovative work behaviour and job performance amongst physicians in public hospitals

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Joather Al Wali ◽  
Rajendran Muthuveloo ◽  
Ai Ping Teoh
Keyword(s):  
Self Efficacy ◽  
Structural Equation ◽  
Public Hospitals ◽  
Content Type ◽  
Mediating Role ◽  
Innovative Work ◽  
Innovative Work Behaviour ◽  
Creative Self ◽  
The Relationship ◽  
Humble Leadership

PurposeThe study aims to examine the relationship between innovative work behaviour (IWB) and JP amongst physicians in Iraq public hospitals. The study also determines the effects of creative self-efficacy (CSE) and humble leadership (HL) on IWB. Besides, the study investigates the mediating role of IWB on the relationship between CSE and JP as well as between HL and JP.Design/methodology/approachA total of 332 respondents participated in the survey, although 173 responses were utilised after data screening. The study employs the structural equation modelling via partial least squares (PLS-SEM) to ascertain the relationship between the variables.FindingsEvidence from the study indicates that IWB has a positive relationship with JP, whilst CSE and HL are significant determinants of IWB amongst physicians in Iraq public hospitals. The study provides evidence that IWB plays a positive mediating role in the relationship between CSE and JP as well as between HL and JP amongst physicians in Iraq public hospitals.Originality/valueThe study implies that the JP of physicians in Iraq public hospitals can be enhanced by IWB, whilst the latter can be improved by CSE and HL. The influences of CSE and HL on JP can be boosted by IWB. Hence, efforts to promote IWB should be vigorously pursued by Iraq public hospitals to foster the physicians' JP.

Impacts of architectural education on entrepreneurial intention: a case study of senior architects from six universities in Turkey

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Zeynep Yeşim İlerisoy ◽  
Ali Aycı ◽  
Hilal Aycı ◽  
Esra Betül Kınacı
Keyword(s):  
Self Efficacy ◽  
Structural Equation ◽  
Entrepreneurial Intention ◽  
Equation Model ◽  
Learning Motivation ◽  
Architectural Education ◽  
Entrepreneurial Intentions ◽  
Architecture Education ◽  
Content Type ◽  
Entrepreneurial Intent

PurposeThe aim of the study is to investigate whether architectural education has a positive attitude toward entrepreneurship and it encourages to have management skills. The hypothesis is based on the fact that core courses in architectural education have an impact on individuals' entrepreneurial intentions.Design/methodology/approachThe correlation of design, construction and technology courses with entrepreneurship intentions, namely, learning motivation, a motivation on innovation, a progressive attitude and self-efficacy as an outcome, was investigated in senior-year students of architecture enrolled in six universities of Turkey. The data collected were analyzed through the structural equation model, which mainly focuses on the causal relationships between chosen variables.FindingsThe initial outcome is that learning motivation, attitude and self-efficacy through design courses have an effect on entrepreneurship. However, contrary to expectations, it was found that innovation does not have an effect on entrepreneurial intention. Furthermore, while innovation, attitude and self-efficacy through construction courses have an impact on entrepreneurial intent, learning motivation does not. Finally, it was revealed that attitude, self-efficacy, innovation and learning motivation affect entrepreneurial intention through technology courses.Originality/valueEntrepreneurship skills are generally considered within the field of interest by business schools. Even though there exist some studies into entrepreneurial architecture education, they are few in numbers, and they usually evaluate the problem mainly through a qualitative research. This study could be regarded as a different research in terms of its traditional perspective, and it investigates the role of entrepreneurial intent in a “technical” discipline such as architecture.

Trust mechanisms underlying the self-efficacy-rumour use relationship

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ping Wang ◽  
Yixia Hu ◽  
Qiao Li ◽  
Hanqin Yang
Keyword(s):  
Social Media ◽  
Self Efficacy ◽  
Structural Equation ◽  
Online News ◽  
Dual Process ◽  
Content Type ◽  
Consumptive Use ◽  
Negative Effect ◽  
Journalism Students ◽  
Antecedents And Consequences

Purpose Journalism students, a special user group with the dual perspective of both social media general users and online journalists, and their trust in rumours is a valued but understudied topic in relation to preparing rational information users and professionals for rumour control. To reveal these trust mechanisms, this paper aims to identify salient psychological and behavioural factors related to journalism students’ different levels of trust. Design/methodology/approach Using structural equation modelling to analyse the survey data of 234 journalism students, this paper tested a theoretical model that considers self-efficacy and the expressive and consumptive use of social media rumours as the antecedents and consequences of trust belief and trust action, respectively. Findings Self-efficacy has a positive effect on trust belief but a negative effect on trust action. Trust belief positively affects expressive use of rumours, whereas trust action negatively affects consumptive use. Practical implications This study contributes to the cultivation of future online news gatekeepers. Originality/value This paper distinguishes journalism students’ trust mechanisms from those of general users and online journalists. The integration of dual process theories provides insights into trust-building processes related to rumours and advances the understanding of the anchoring and adjustment effects of self-efficacy on trust.

Consumer behaviour towards willingness to pay for Halal products

2019 ◽  
Vol 121 (2) ◽  
pp. 492-504 ◽  
Author(s):  
Waqar Ahmed ◽  
Arsalan Najmi ◽  
Hafiz Muhammad Faizan ◽  
Shaharyar Ahmed
Keyword(s):  
Willingness To Pay ◽  
Structural Equation ◽  
Quantitative Research ◽  
Reasoned Action ◽  
Raw Material ◽  
Equation Modeling ◽  
Muslim Country ◽  
Policy Makers ◽  
Content Type ◽  
Factors Affecting

PurposeThe purpose of this paper is to empirically analyze the factors affecting Muslim consumers’ willingness to pay (WTP) for Halal food, products and operations by employing theory of reasoned action.Design/methodology/approachThis study has used quantitative research methodology and collected data from 350 questionnaires from a densely populated city of Pakistan. Partial least squares-structural equation modeling was used to analyze the data.FindingsThe results show that the concerns about Halal, religiosity, perception of usefulness of Halal and product ingredients have a significant impact on WTP for Halal foods, while attitude has an insignificant impact on WTP. Moreover, the extent of demand for Halal certification is significantly affected by WTP.Originality/valueThe study highlighted the concerns of the Muslim consumers with respect to Halalness of the products and operations despite living in a Muslim country. It is recommended that the policy makers, food authorities and health institutions should conduct regular inspections of foods, products and producers’/manufacturers’ operations to ensure that all the procedures from manufacturing of the raw material till the finished goods follow Islamic principles to make them completely Halal.

Hotel-like hospital rooms’ impact on patient well-being and willingness to pay

2018 ◽  
Vol 30 (10) ◽  
pp. 3006-3025 ◽  
Author(s):  
Courtney Suess ◽  
Makarand Amrish Mody
Keyword(s):  
Social Support ◽  
Willingness To Pay ◽  
Structural Equation ◽  
Well Being ◽  
Equation Modeling ◽  
Sense Of Control ◽  
Content Type ◽  
Hospital Room ◽  
Healthcare Settings ◽  
Supportive Design

Purpose The study aims to examine how features that foster a sense of control, create positive distractions and provide access to social support influence patients’ well-being and, subsequently, their likelihood to choose hotel-like hospital rooms and their willingness to pay higher out-of-pocket expenses for such rooms. While there is increasing evidence to suggest the importance of the provision of hospitality in healthcare settings, research on these developments remains under-represented, particularly in the hospitality literature. In response, the present study builds on Ulrich’s (1991) theory of supportive design to examine patient responses to hotel-like features in a hospital room. Design/methodology/approach Using data from a survey of 406 patients, the authors used structural equation modeling to test the model. Findings Consistent with supportive design principles, the infusion of hotel-like features that foster a sense of control for patients, create positive distractions and provide access to social support was found to positively impact patients’ physical and mental well-being, which, in turn, increased their likelihood to choose a hospital room with hotel-like features and their willingness to pay for such rooms. Practical Implications Findings attest to the need for healthcare providers to make the necessary investment in hotel-like features and to leverage the communicative power of these environmental cues. Social support in the form of hospitality-trained and certified healthcare staff was found to be the most important hotel-like feature, which also presents significant commercial opportunities for hospitality companies and professionals. Originality Value The study represents one of the first attempts to empirically develop a structured model to examine the infusion of hospitality into healthcare. It provides researchers with a theoretically supported framework for future inquiry into the domain. It also makes a significant contribution to advancing the research on patient well-being in healthcare settings and demonstrates the importance of hospitality to such endeavors.

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