scholarly journals A cross-cultural analysis of the motivation factors and profitability of online wine tastings during Covid-19 pandemic

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Gergely Szolnoki ◽  
Moritz Nikolaus Lueke ◽  
Maximilian Tafel ◽  
Marvin Blass ◽  
Niklas Ridoff ◽  
...  
Keyword(s):  
Mixed Methods Research ◽  
Online Survey ◽  
Global Scale ◽  
Cultural Analysis ◽  
Content Type ◽  
Motivation Factors ◽  
Academic Paper ◽  
Innovative Tool ◽  
Survey Results ◽  
Basic Characteristics

PurposeThe pioneers of online wine tastings have set a new standard and introduced an innovative tool that combines various goals: contacting existing and recruiting new customers, entertaining participants and boosting sales. Within the framework of the study, the authors addressed questions such as the reasons for offering online wine tasting, profitability and the basic characteristics and future perspectives of this new interactive online tool.Design/methodology/approachA mixed-methods research was conducted using a sequential exploratory design to analyse online wine tastings during Covid-19 pandemic. First, 40 in-depth interviews in Germany were conducted and, based on these results, a global online survey was undertaken with 1,423 wineries from more than 40 countries.FindingsThe survey results clearly show the effect of Covid-19 on the growing tendency to employ online wine tastings. This tool is about more than just providing entertainment for wine lovers in that it also has a tangible business aspect.Practical implicationsBased on these results, the authors assume that online wine tastings will continue to be offered after the Covid-19 crisis.Originality/valueThis paper offers a situation analysis of the first 10 months of the Covid-19 pandemic in the field of online wine tastings worldwide. The authors conducted a quantitative online survey that built on a qualitative pre-study. Given the fact that no academic paper has been published on the topic, this paper provides first insights on a global scale.

Antecedents of the attitude toward the athlete celebrities' human brand extensions

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jakeun Koo
Keyword(s):  
Structural Equation ◽  
Online Survey ◽  
Brand Extensions ◽  
Equation Modeling ◽  
Image Transfer ◽  
Content Type ◽  
Before And After ◽  
Research Findings ◽  
Survey Results ◽  
Human Brands

PurposeThe present study aims to examine how consumers evaluate the extended human brands of athlete celebrities beyond their unique brand personality associated with sports. Athlete celebrities' unique image in sports is used as a human brand, and attitude toward the athlete brand extensions is investigated when the athlete's name is included in a new non-sport brand. The concepts of brand extensions were employed to develop the ideas of human brand extensions.Design/methodology/approachIn total, 198 participants answered online survey questions before and after being informed of athlete brand extensions. Partial least squares structural equation modeling is utilized to test the hypotheses.FindingsThe survey results indicated that athlete–product fit and image transfer positively influenced attitude toward the extension. In addition, attitude toward the athlete brand extensions was significantly influenced by consumers' pre-existing attitude toward the celebrity; however, not by celebrity's expertise.Originality/valueThe research findings imply that some brand extension concepts are applicable to human brands to understand the effectiveness of athlete brand extensions for non-sport products.

How AI chatbots have reshaped the frontline interface in China: examining the role of sales–service ambidexterity and the personalization–privacy paradox

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hua Fan ◽  
Bing Han ◽  
Wei Gao ◽  
Wenqian Li
Keyword(s):  
Artificial Intelligence ◽  
Mixed Methods Research ◽  
Online Survey ◽  
Polynomial Regression ◽  
Customer Experience ◽  
Human Machine Interaction ◽  
Content Type ◽  
Positive Effects ◽  
Privacy Paradox ◽  
Machine Interaction

PurposeThis study serves two purposes: (1) to evaluate the effects of organizational ambidexterity by examining how the balanced and the combined sales–service configurations of chatbots differ in their abilities to enhance customer experience and patronage and (2) to apply information boundary theory to assess the contingent role that chatbot sales–service ambidexterity can play in adapting to customers' personalization–privacy paradox.Design/methodology/approachAn online survey of artificial intelligence chatbots users was conducted, and a mixed-methods research design involving response surface analysis and polynomial regression was adopted to address the research aim.FindingsThe results of polynomial regressions on survey data from 507 online customers indicated that as the benefits of personalization decreased and the risk to privacy increased, the inherently negative (positive) effects of imbalanced (combined) chatbots' sales–service ambidexterity had an increasing (decreasing) influence on customer experience. Furthermore, customer experience fully mediated the association of chatbots' sales–service ambidexterity with customer patronage.Originality/valueFirst, this study enriches the literature on frontline ambidexterity and extends it to the setting of human–machine interaction. Second, the study contributes to the literature on the personalization–privacy paradox by demonstrating the importance of frontline ambidexterity for adapting to customer concerns. Third, the study examines the conduit between artificial intelligence (AI) chatbots' ambidexterity and sales performance, thereby helping to reconcile the previously inconsistent evidence regarding this relationship.

A varietal-specific approach to investigate wine risk perception in South Africa

2019 ◽  
Vol 31 (4) ◽  
pp. 640-659
Author(s):  
Nadia Van der Colff ◽  
Chris Pentz ◽  
Helene Nieuwoudt
Keyword(s):  
Mixed Methods ◽  
Risk Perception ◽  
South African ◽  
Mixed Methods Research ◽  
Online Survey ◽  
Statistical Significance ◽  
Research Approach ◽  
Convenience Sample ◽  
Content Type ◽  
Chenin Blanc

Purpose This study aims to describe South African consumers’ wine risk perception on varietal level with recommendations for Chenin blanc. Design/methodology/approach An exploratory mixed methods approach was followed where qualitative data were used to develop the questionnaire. Quantitative data were collected from 2,051 respondents using an online survey. ANOVA and Fischer least significance difference tests were used to indicate statistical significance. Findings Significant perceived risks (PRs) associated with Chenin blanc across age and ethnic groups were functional, time and financial risks. Risk-reducing strategies (RRS) in the white wine category were favourite brands and a trusted store, while Sauvignon blanc was also described as an RRS. Recommended Chenin blanc RRS include tastings and events with food. Research limitations/implications Measurement of PR remains challenging. This research approach can be reproduced and/or adapted to investigate other struggling varietals and/or regions-of-origin. The convenience sample limits generalisability. Practical implications Segments were identified to develop new markets for Chenin blanc. RRS emphasise the importance of real sensory experience rather than media exposure to build knowledge and familiarity. Originality/value This study is a pioneering endeavour in terms of using an exploratory mixed methods research approach to investigate and describe risk perception of a specific wine varietal. Recommendations, with implications for strategic marketing decisions, are made for South African Chenin blanc.

scholarly journals Learning and usefulness stemming from collaboration in a maritime crisis management exercise in Northern Norway

2018 ◽  
Vol 27 (1) ◽  
pp. 129-140 ◽  
Author(s):  
Leif Inge Magnussen ◽  
Eric Carlstrøm ◽  
Jarle Løwe Sørensen ◽  
Glenn-Egil Torgersen ◽  
Erlend Fritjof Hagenes ◽  
...  
Keyword(s):  
Mixed Methods Research ◽  
Design Methodology ◽  
Online Survey ◽  
Research Approach ◽  
Content Type ◽  
Emergency Personnel ◽  
Training Schemes ◽  
Learning And Collaboration ◽  
The Relationship ◽  
Practical Implications

Purpose This research investigates the perceived collaboration between public, private, and volunteer organisations during maritime crisis work, with an emphasis on learning and collaboration. The purpose of this paper is to investigate participants’ perceived collaboration training in relation to learning and usefulness. Design/methodology/approach The exercise studied in this research was run in the far North in Norway. It was estimated by the participants to be Europe’s most extensive exercise in 2016. Mixed methods research approach was applied, i.e. on-site observations, photos and interviews were conducted during the exercise. After the exercise, an online survey was distributed to emergency personnel holding different positions in conjunction with this exercise. Findings As reported, the exercise contributed to new insights on the relationship between collaboration and learning. The study showed that collaborative elements in exercises contribute to perceived learning (R=0.86, R2=0.74), and that learning in turn had a perceived beneficial effect on actual emergency work (R=0.79, R2=0.62). Research limitations/implications The possible research implications from this study include more focus on collaboration and new training schemes that could increase learning and usefulness. Practical implications Collaboration between actors seemed to suffer from the size of the exercise. A smaller exercise, less dependency on predetermined scripts, and more receptivity towards improvisation could improve collaboration. Social implications Increased awareness on the outcomes of collaboration exercise might increase their learning and usefulness, providing societies with improved rescue services. Originality/value This research implies that increased perceived collaboration has an effect on learning and usefulness in maritime exercises.

scholarly journals Using force: experiences of Belgian police officers

2017 ◽  
Vol 40 (2) ◽  
pp. 278-290 ◽  
Author(s):  
Jannie Noppe ◽  
Antoinette Verhage
Keyword(s):  
Police Officers ◽  
Online Survey ◽  
Use Of Force ◽  
Physical Force ◽  
Content Type ◽  
Individual Coaching ◽  
The Usa ◽  
Survey Results ◽  
The Individual ◽  
Insight Into

Purpose The purpose of this paper is to gain insight into the type of force that is most frequently used by Belgian police officers in their daily activities, and to examine the individual and contextual triggers that result in using force. Design/methodology/approach First, the results of an online survey of police officers in three Belgian local police zones are presented. Second, qualitative data are used to gain more insight into the factors, individual as well as contextual, that influence the decision to use force. Findings The survey results indicate that the officers in the sample rarely use force. When force is used, the type of force used is typically situated on the lower end of the continuum (verbal and physical force without a weapon). The interview data suggest that suspect resistance, the behaviour of the suspect in general and the character and personality of the police officer have an influence on the use of force. Practical implications The authors conclude that police officers should be provided not only with training on typical situations, but also with training to handle unpredictable cases, as well as individual coaching and aftercare. Increased transparency and reporting of the use of force and evolutions thereof could provide basic information to develop training, coaching and aftercare. Originality/value Although there has been plenty of academic attention given to the factors that determine proper use of force by the police, most research in this field is based on police experiences abroad (such as in the USA).

IAPT practitioners’ experiences of providing therapy to people with intellectual disabilities

2015 ◽  
Vol 9 (4) ◽  
pp. 206-214 ◽  
Author(s):  
Jennifer Shankland ◽  
Dave Dagnan
Keyword(s):  
Intellectual Disabilities ◽  
Online Survey ◽  
Training And Development ◽  
Content Type ◽  
Psychological Therapies ◽  
The North ◽  
Survey Results ◽  
People With Intellectual Disabilities ◽  
Qualitative Responses ◽  
Further Development

Purpose – The purpose of this paper is to describe the views and experiences of Improving Access to Psychological Therapies (IAPT) practitioners in providing therapy to patients who have an intellectual disability in order to support IAPT services in increasing their capability in this area. Design/methodology/approach – An online survey was conducted of IAPT practitioners in four IAPT services in the north of England. The survey collected respondents demographic information and their experience, confidence and attitudes to working with people with intellectual disabilities. Qualitative responses regarding respondents attitudes, views of barriers, problems, successes and possible solutions to the delivery of therapy to people with intellectual disabilities within IAPT services were collected. The survey results were interpreted by thematic and statistical analysis. Findings – The majority of respondents report having worked with people with intellectual disabilities and identify the need to adapt therapy, but also believe that such therapy should be offered within mainstream services. Thematic analysis identifies the needs for support in training, therapy adaptation and adjustment to pathways. However, the majority of respondents could identify positive outcomes and experiences. Research limitations/implications – This data supports the further development of pathways and offers some broad frameworks for the focus of training and development work for people with intellectual disabilities within IAPT. Social implications – This project has identified a positive attitude and willingness to consider adaptation of therapy for people with intellectual disabilities in practitioners working within IAPT services. Originality/value – Until now the views and experiences of IAPT practitioners in working with this patient group were relatively unknown.

Wine market segmentation by age generations in the Western US: expectations after the COVID-19 pandemic

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Marianne McGarry Wolf ◽  
Mitchell Wolf ◽  
Benoit Lecat
Keyword(s):  
Generation X ◽  
Market Segmentation ◽  
Online Survey ◽  
Wine Industry ◽  
Purchasing Behavior ◽  
Content Type ◽  
Channels Of Distribution ◽  
Generation Z ◽  
Academic Paper ◽  
Western Us

Purpose The purpose of this paper is to investigate if differences exist between the four wine-consuming generations in wine purchasing behavior, the desirability of wine attributes when making a purchase decision and information sources used. It examines if generational market segmentation is an actionable and valuable strategy for the wine industry. Generation Z, Millennials, Generation X and Baby-Boomers are the four generations examined. This research also investigates if the generations behaved differently concerning wine consumption during the COVID-19 pandemic. Further, expectations concerning future wine purchasing behavior are examined. Design/methodology/approach An online survey was conducted between April 29, 2020 and May 7, 2020, with a sample size of 944 consumers from Western US States (California, Washington, Idaho, Oregon and Nevada). One-way analysis of variance technique and Chi-square tests were used to examine differences. Findings Segmentation by generation is appropriate when creating products, pricing, determining channels of distribution and creating messaging for a specific wine brand. The COVID-19 pandemic caused channel shifting that is expected to continue after the pandemic. Originality/value This is the second academic paper that examines differences in wine purchasing behavior between generations including Generation Z and the only study that examines the purchasing behavior changes and expectations for the future by generation concerning the COVID-19 pandemic. Research limitations/implications A national survey should be conducted to confirm that the results from the sample that was mostly from California and neighboring states reflect the national wine consumer in the USA. Practical implications The research identifies the products, prices, channels of distribution and messaging that are appropriate to target each generation.

Psychologists as expert witnesses: survey results from the expert witness advisory group (EWAG)

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Leam A. Craig
Keyword(s):  
Online Survey ◽  
Expert Witness ◽  
Expert Witnesses ◽  
Advisory Group ◽  
Legal Aid ◽  
Content Type ◽  
Quality Of Reports ◽  
Survey Results ◽  
Guidance Documents ◽  
Training Programmes

Purpose In January 2013, new court procedure rules were introduced in England and Wales, which resulted in significant changes to the instruction of expert witness psychologists (EWPsychs). This study aims to build on the results of previous survey studies of psychologists working as expert witnesses in identifying the current challenges faced by EWPsychs. Design/methodology/approach Using a mixed-methods design, a sample 58 practicing psychologist expert witnesses were surveyed, and qualitative data was analysed using a thematic analysis approach. Findings Six overarching themes emerged from the online survey data: training and knowledge, changes to procedure rules and Legal Aid Authority fees, quality of reports, pressures to change opinion, conflict with EWPsychs and expert witness feedback. Over a third of psychologists working as expert witness have not received specific expert witness training, with a quarter of respondents indicating that the capped legal aid fees are a determining factor in whether they accept instruction as an expert witness, and almost two-third of respondents believing that the legal aid rates do not accurately reflect the work that they do. Practical implications There is clear demand for high-quality EWPsychs and a need to develop expert witness training programmes and guidance documents to better support the next generation of EWPsychs. Originality/value These results inform existing policy, clinical practice and guidance documents in supporting psychologists working as expert witnesses.

The finals stretch: exams week library outreach surveyed

2015 ◽  
Vol 43 (4) ◽  
pp. 510-532 ◽  
Author(s):  
Coleen Meyers-Martin ◽  
Laurie Borchard
Keyword(s):  
Online Survey ◽  
Academic Library ◽  
Arts And Crafts ◽  
Content Type ◽  
Staff Members ◽  
Therapy Animals ◽  
Final Exams ◽  
The Usa ◽  
Survey Results

Purpose – The purpose of this article is to explore the outreach programming and support services offered at academic libraries during final exams week. The article discusses the need to provide this specialized programming, and its impact on the role of the librarian, and the use of library space. Design/methodology/approach – A 21-question online survey was sent to nine library listservs. Respondents were asked about their library’s planning, implementation and assessment of their programming. Participants described their library’s final exams week outreach activities and offerings. Findings – The survey garnered 279 responses. Nearly 40 per cent of respondents collaborate with campus and non-campus partners to provide programming. Most common offerings include extended library hours; therapy animals; as well as games; and arts and crafts. Nearly 90 per cent of respondents reported utilizing virtual media outlets for communication of final exams week events. Most common challenges included lack of funding and staffing issues. Practical implications – The survey results reflect the efforts of librarians and library staff members who are addressing the study break needs of students during the most stressful time in the semester. Originality/value – This paper provides an overview of academic library final exams week outreach initiatives and activities at institutions located in the USA and Canada.

“I’m a news junkie . . . I like being informed”: Mobile news use by a newspaper’s digital subscribers

2018 ◽  
Vol 39 (2) ◽  
pp. 134-144 ◽  
Author(s):  
Jacqueline Soteropoulos Incollingo
Keyword(s):  
Mixed Methods ◽  
Information Seeking ◽  
Mixed Methods Research ◽  
Online Survey ◽  
Interview Data ◽  
Semistructured Interview ◽  
Research Project ◽  
Mobile Media ◽  
Survey Results ◽  
News Use

A mixed methods research project combining quantitative online survey results with semistructured interview data explored how a major metropolitan newspaper’s digital subscribers engage with mobile news. Themes of continuity indicate that motivations in traditional newspaper use remain salient in mobile news: information-seeking, the pleasure of reading and powerful daily habits surrounding news use. In addition, participants’ responses suggest additional situational or process gratifications from using mobile media devices, in addition to gratifications derived from content.

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