What determines British consumers’ motivation to buy sustainable seafood?

2015 ◽  
Vol 117 (4) ◽  
pp. 1289-1302 ◽  
Author(s):  
Pirjo Honkanen ◽  
James A. Young

Purpose – The purpose of this paper is to explore the role of determinants of consumers’ buying intentions for sustainable seafood. Design/methodology/approach – Survey data from 755 representative respondents in the UK were collected. Structural equation modelling was used to analyse the data. The theory of planned behaviour was used as a framework for the analysis, with an additional variable, personal norm, which seems to be especially relevant for environmental behaviour. Findings – The results confirmed the expected relationships: the motivation to buy sustainable seafood is increased by a positive attitude towards buying sustainable seafood, perceived pressure from important others such as family, friends and colleagues, and by a strong moral obligation. Attitude towards buying sustainable seafood was the strongest predictor of intention found in the study. To reach a goal of consumers placing greater emphasis upon purchasing more sustainable seafood, both attitudinal and normative messages could be used. Further implications of the findings and the scope for further research are discussed. Research limitations/implications – The study is correlational in nature, thus limiting the causal inferences that can be made from the results. It does, however, help to explain the relationships in explored in the model. Originality/value – This paper addresses the issue of motivation to buy sustainable seafood which has not received much attention in literature, but is an important issue for anyone trying to increase consumer sustainable behaviour.

2017 ◽  
Vol 18 (7) ◽  
pp. 1291-1310 ◽  
Author(s):  
Arpita Chakraborty ◽  
Manvendra Pratap Singh ◽  
Mousumi Roy

Purpose The purpose of this paper is to examine the role of university in shaping pro-environmental behaviour in students. Design/methodology/approach The paper used goal-framing theory to investigate the relationship between goals and pro-environmental behaviour by comparing the responses of entry- and exit-level students. Structural equation modeling, one-way analysis of variance and other standard statistical analysis have been used to analyse the data collected through questionnaire survey in a central university offering technical education in India. Findings Pro-environmental intention in students increases with a strong normative goal. The direct and indirect effects indicate hedonic goal and gain goal via normative goal leads to better pro-environmental behaviour. Higher values for normative goal in exit-level students substantiates the role of university. Practical implications The paper provides scope to improvise and incorporate environmental practices into the habits of the students by aligning their goals and university dimensions including curriculum, campus operations, research and outreach activities. Originality/value The results make an important contribution in establishing a sustained green culture by offering a new university paradigm.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Flavia Cavazotte ◽  
Sylvia Freitas Mello ◽  
Lucia B. Oliveira

PurposeThis study analyzes the impact of purpose-oriented leadership and leader cultural intelligence on engagement and burnout among expatriates undertaking long-term corporate assignments, grounded on social psychology frameworks on interpersonal bias.Design/methodology/approachA survey was conducted with corporate expatriates from 21 different nationalities, who work for large multinational companies and were on assignment in 23 distinct countries – including Brazil, China, Japan and the UK Partial Least Squares Structural Equation Modeling was used to evaluate the proposed hypotheses.FindingsResults indicate that leader cultural intelligence is associated with lower burnout and higher engagement among expatriates, and that purpose-oriented leadership is associated with higher expatriate engagement but not with lower burnout.Originality/valueThis research contributes to the field by highlighting specific leader attributes that can foster successful expatriation: cultural intelligence and purpose-oriented leadership. The study adds to knowledge on leader–follower relationships amid national and cultural diversity by pointing to actionable leader qualities that can foster expatriate engagement and prevent his/her burnout.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Md. Kashedul Wahab Tuhin ◽  
Mahadi Hasan Miraz ◽  
Md. Mamun Habib ◽  
Md. Mahbub Alam

Purpose This study aims to determine direct and indirect ways of strengthening consumer’s halal buying behaviour. For this, the researchers explore the role of religiosity and consumers’ personal norms on consumers’ attitudes and halal buying behaviour. The study also reconnoiters the mediating role of consumer attitudes. Design/methodology/approach With a structured questionnaire, a survey was conducted to collect data on consumer attitudes, personal norms and halal buying behaviour. Finally, 229 valid questioners were retained for data analysis. The structural equation modelling technique was used for data analysis using SmartPLS 3.0 software. Findings The result of this study suggests that consumers’ attitude towards halal purchase depends on consumers’ personal norms and religiosity. Further, the role of consumer attitudes and religiosity on the halal buying behaviour of consumers is significant. However, the personal norm is not a significant predictor of halal buying behaviour. Consumer attitudes mediate the relationships between personal norms and halal buying behaviour, as well as religiosity and halal buying behaviour. Research limitations/implications The findings of the present study indicate that consumers’ personal norms and religiosity are the important determinants of consumer attitude and behaviour towards halal purchase. Marketers of halal products and services should focus on strengthening consumers’ attitudes and religiosity to influence consumer behaviour towards halal purchase. Originality/value In light of recent research studies on the halal purchase, the present research finds the essential predictors of consumers’ halal purchase attitude and behaviour. The study also reveals that consumer attitude is an important role in strengthening halal buying behaviour, as it has both direct and indirect impact halal buying behaviour.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mekhala Kaluarachchi ◽  
K.G.A.S. Waidyasekara ◽  
Raufdeen Rameezdeen

PurposeConstruction activities generate noise that is harmful to workers and the neighbouring community. Engineering control methods are often used for its control which are expensive and limited in effectiveness. This study aims to investigate factors that affect employee behaviour and how it could be used by construction companies to manage noise pollution on sites.Design/methodology/approachNorm Activation Model (NAM) is used to investigate the relationship between attitudes and behaviour of site-based employees using a questionnaire survey administered in Colombo, Sri Lanka. The responses were analysed using structural equation modelling to discern behavioural patterns and how it differs between managers and workers.FindingsThe results showed that behaviour of site employees could be influenced when they are aware of the consequences of noise pollution and take responsibility for its control. Personal norm of an employee and company's environmental behaviour are found to influence the behaviour in a positive manner.Practical implicationsConstruction companies should focus more on how to harness their employee's behaviour in order to reduce noise pollution on sites. Employees should be made aware of consequences of noise pollution and feel responsible for their actions through training, awareness campaigns, signage and so on.Originality/valueThis study contributes to the literature by building a theoretical model of employee noise control behaviour in construction organizations and empirically testing it among managers and workers. It compares the differences between these two groups which enhances one’s understanding of behavioural control methods when applied in a construction project setting. The study also evaluates the effects of company's environmental behaviour on employee behaviour.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kleopatra Konstantoulaki ◽  
Ioannis Rizomyliotis ◽  
Yifei Cao ◽  
Ioannis Christodoulou

PurposeThis study aims to explore the effect of social media engagement on the determinants of behavioural intention. Specifically, the authors empirically research the three behavioural intention determinants, namely, attitude, subjective norms and perceived behavioural control (PBC), and confirm their effect on students' intention to enrol on a university online programme.Design/methodology/approachA conclusive research analysis is followed, and a moderation analysis is conducted to test the hypotheses of the model. Empirical evidence from 201 students in the UK higher education is used and a structural equation modelling approach is followed.FindingsThe findings suggest a significant effect of social media engagement on attitude, subjective norms and PBC. The latter three are confirmed as determinants of the intention to enrol on a university online programme. Mindfulness is found to positively moderate the effect of the three determinants on behavioural intention.Originality/valueThis study advances knowledge pertaining to the theory of planned behaviour (TPB) by highlighting the effect of social media engagement on the determinants of the intention to enrol on a university online programme. Additionally, the moderating role of mindfulness is also tested with regards to its effect on the relationship between behavioural intentions and its determinants.


2016 ◽  
Vol 23 (3) ◽  
pp. 768-789 ◽  
Author(s):  
Anahita Baregheh ◽  
Jennifer Rowley ◽  
David Hemsworth

Purpose – The purpose of this paper is to contribute to knowledge and theory on innovation in small and medium-sized organisations (SMEs) by exploring the role of size and age on organisational engagement with position and paradigm innovation. Design/methodology/approach – Data on organisational characteristics, including age and size, and engagement with position and paradigm innovation was collected as part of a questionnaire based survey of food sector SMEs in the UK. Structural equation modelling was used to identify the existence of any significant relationships between engagement with position and paradigm innovation and organisational age and size. Findings – Findings suggest that organisational engagement with position and paradigm innovation is not affected by either age or size. Originality/value – Prior research, based primarily on process and product innovation, has generated contradictory results regarding whether size or age effect innovation. This study contributes by focusing on the previously unexplored concepts of position and paradigm innovation.


2017 ◽  
Vol 117 (3) ◽  
pp. 582-604 ◽  
Author(s):  
Mohammad Dalvi-Esfahani ◽  
T. Ramayah ◽  
Azizah Abdul Rahman

Purpose The purpose of this paper is to investigate the moderating role of the personal values on the antecedents of managers’ intention to adopt Green information system (Green IS) utilising the norm activation theory and the Schwartz’s values system. Design/methodology/approach To examine the effects of the identified factors on the behavioural intention, the survey method was employed. The questionnaire was distributed targeting decision makers of companies in three industries – oil/gas/energy, transportation and manufacturing and construction. With 146 valid questionnaires in hand, the collected data were analysed using the partial least squares structural equation modelling technique. Findings The results revealed that moral obligation (personal norm) of managers influenced their intention to adopt Green IS. While the awareness of consequences and ascription of responsibility are influencing the intention, but the analyses revealed that they are mediated by the personal norm. The moderating role of personal values was further analysed and the results showed that the managers with more orientation towards self-transcendence values have higher intention to adopt Green IS. Originality/value This study serves as a call to the IS literature to incorporate values, beliefs, and norms into their model of individual-level decision making towards contemporary innovation adoption. By enriching the understanding of the influence of values and attitudinal factors on the decision-making process, the research model sheds light on how managers intend to diffuse IS initiatives in their organisations for the purpose of environmental sustainability.


2019 ◽  
Vol 26 (4) ◽  
pp. 567-585 ◽  
Author(s):  
Thomas Anning-Dorson

Purpose The purpose of this paper is to investigate how service firms across two different cultural contexts use their customer involvement capabilities to create competitive advantage. The study further assesses the possible complementarity effect of innovation and involvement capabilities in enhancing firm competitiveness. Lastly, the study draws on the complementarity of capabilities and social institutions to examine whether different cultural contexts explain the use of involvement capability among service firms. Design/methodology/approach The study sampled service firms from an emerging economy (India) and high-income economy (The UK), which have different cultural contexts (collectivism/individualist) to assess the hypothesized relationship. Data collection processes were adapted to the contexts to optimize reliability and relevance. Multi-group structural equation modeling was used in analyzing the data. Findings The study finds that cultural contexts explain the positive relationship between customer involvement capability and firm competitiveness such that in collectivist cultures, involvement capability is more positively related to competitiveness but negative in individualistic contexts. However, in both contexts, service firms can through capability bundling increase firm competitiveness. The study found that the complementarity effects of innovation and involvement capabilities were found to be positive in both contexts. Originality/value This study departs from previous studies by arguing that customer involvement is a complementary capability that helps exploit the potential of innovation capability of service firms. This study further demonstrates that cultural context defines the effectiveness of involvement capability in achieving firm competitiveness.


2017 ◽  
Vol 46 (4) ◽  
pp. 809-823 ◽  
Author(s):  
Christian Seiberling ◽  
Simone Kauffeld

Purpose The purpose of this paper is to seek a better understanding of the role of volition in the learning transfer system beyond the well-established concept of motivation to transfer. Design/methodology/approach Participants of a two-day leadership training were asked to complete two online questionnaires (t1 directly after training, t2 eight weeks after training). In total, 891 managers answered the first questionnaire, 465 the second. Findings Confirmatory factor analysis suggests that motivation and volition to transfer are perceived as two different constructs. Hierarchical linear regression shows that additional variance in training transfer can be explained when volition to transfer is taken into account. Structural equation models and bootstrap analysis suggest that both motivation and volition to transfer mediate effects of supervisor support and trainer performance on training transfer. Research limitations/implications The results imply that besides motivation to transfer, volition to transfer may be a relevant construct in the transfer of training. It remains to be tested how far these findings can be generalized to other training settings beside leadership trainings. Practical implications Organizations aiming at improving training transfer should focus on enhancing the participants’ motivation and volition to transfer. Both trainers and supervisors seem to promote transfer of training by influencing a trainee’s motivation to transfer and volition to transfer. Originality/value To the authors’ knowledge, this is the first study to systematically examine the role of volition in training transfer.


2015 ◽  
Vol 49 (7/8) ◽  
pp. 1139-1162 ◽  
Author(s):  
Darren Andrew Coleman ◽  
Leslie de Chernatony ◽  
George Christodoulides

Purpose – This paper aims to apply the business-to-business (B2B) Service Brand Identity (SBI) scale to empirically assess the influence of service brand identity on brand performance for the first time. Design/methodology/approach – Based on data collected from 421 senior marketing executives, this paper applies the B2B SBI and structural equation modeling to fulfill the above purpose. Findings – Brand personality and human resource initiatives have a positive and significant influence on brand performance. Corporate visual identity, in addition to an employee and client focus, has an insignificant impact on performance. Consistent communications have a negative and significant influence on brand performance. Research limitations/implications – Data were only collected from executives in the UK. This research would benefit from replicative studies. Practical implications – This research empirically establishes the brand management activities that drive brand performance. Originality/value – This is the first empirical study to assess the influence service brand identity has on brand performance.


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