Consumers’ brand images of wines

2015 ◽  
Vol 117 (8) ◽  
pp. 2057-2077 ◽  
Author(s):  
Evangelina Aranda ◽  
Mar Gómez ◽  
Arturo Molina
Keyword(s):  
Structural Model ◽  
Least Squares Method ◽  
Brand Image ◽  
Group Analysis ◽  
Future Research ◽  
Content Type ◽  
La Mancha ◽  
Functional Image ◽  
Main Components ◽  
Partial Least Squares Method

Purpose – The purpose of this paper is to study the formation of denomination of origin brand image in two different Spanish wine regions. Design/methodology/approach – A sample of wine consumers was selected in two denominations of origin (DOs): Rioja and La Mancha. Partial least squares method was used to estimate the measurement and the proposed structural model. A multi-group analysis was also employed to determine the main differences between both wine umbrella brands. Findings – The main components that contribute to the creation of brand image were tested: functional image and reputation, and affective image. The comparison found that the values obtained for La Mancha are significantly inferior to those of Rioja as regards affective image. Research limitations/implications – The choice of two Spanish wine regions and the analysis of wine consumers who were purchasing in wine shops suggest future research works that will consider not only extending the number of wine brands studied, but will also cover other kinds of commercial establishments, differentiating the place of consumption or suggesting a variety of wine styles. Practical implications – The results obtained suggest the relevance of DOs in the commercialisation of wines, and consequently the activities and alliances that should be developed to improve the main components of brand image. Originality/value – A multi-group analysis focused on two Spanish DOs has been used to determine the strengths and weaknesses of each umbrella brand. The basis used for this has been the study of functional and affective aspects in one of the most traditional wine countries in Europe, Spain. This research is of value to academics, wineries and public institutions, as it may allow them to design marketing and commercialisation strategies.

A study on the influence of street food authenticity and degree of their variations on the tourists’ overall destination experiences

2019 ◽  
Vol 122 (3) ◽  
pp. 779-797 ◽  
Author(s):  
Vikas Gupta ◽  
Manohar Sajnani
Keyword(s):  
Ad Hoc ◽  
Structural Model ◽  
Least Squares Method ◽  
Positive Influence ◽  
Street Food ◽  
Content Type ◽  
Dual Estimation ◽  
Perceived Experiences ◽  
Partial Least Squares Method ◽  
Intention To Revisit

PurposeThe purpose of this paper is to find out how the overall destination experiences of the foreign tourists in India are influenced by the perceived authenticity of the street foods and the degree of their variation/modification. It will also discuss how these characteristics further influence the tourists’ behavioural intentions (intention to revisit and word-of-mouth).Design/methodology/approachData have been collected from 263 foreign tourists visiting Delhi at various street food vending sites using location intercept technique through structured questionnaire. Different ad hoc scales were adapted based on previous studies for measuring the perception of authenticity, ability to adapt, cultural disparity and overall perceived experience. The partial least squares method was applied to achieve the dual estimation of the measurement and the structural model.FindingsResult indicates that perceived authenticity and cultural disparity have a positive influence on the overall perceived experiences of the foreign tourists. It is also found that the degree of variation/modification in the street foods condenses the authenticity perception of the tourists. Findings reveal that the tourists are less influenced by the cultural disparity when they are able to adapt to diverse cultures and simultaneously authenticity have a larger effect on their overall destination experiences.Originality/valueAlthough various studies have been conducted in the past related to the food experiences of tourists at various destinations, this will be the first attempt to find out how the overall destination experiences of the foreign tourists in India are influenced by the perceived authenticity of the street foods and the degree of their variation/adaptation. It will help the stakeholders to appropriately align the gastronomic product and enhance the tourists’ overall destination experiences.

The effects of hotel employees’ CSR perceptions on trust in organization

2019 ◽  
Vol 2 (4) ◽  
pp. 391-408 ◽  
Author(s):  
Erhan Boğan ◽  
Bekir Bora Dedeoğlu
Keyword(s):  
Social Responsibility ◽  
Structural Equation ◽  
Least Squares Method ◽  
Group Analysis ◽  
Moderating Effect ◽  
Equation Modeling ◽  
Content Type ◽  
Multiple Group ◽  
Internal Stakeholders ◽  
Partial Least Squares Method

Purpose The purpose of this paper is to investigate the moderating role of employees’ self-experienced social responsibility perceptions in the relationship between employees’ community- and environment-oriented social responsibility perceptions and trust in an organization. Design/methodology/approach The corporate social responsibility (CSR) construct is examined in the context of stakeholders including the community, environment and employees. The study was carried out with 438 questionnaires gathered from four- and five-star hotels operating in Alanya, Turkey. The proposed model was tested with the partial least squares method of structural equation modeling. Multiple group analysis was performed to test the moderating effect. Findings Findings reveal that employees’ community- and environment-oriented social responsibility perceptions have a positive effect on trust in the organization. Based on the results of multigroup analysis, the effect of employees’ community-oriented social responsibility perceptions on trust in the organization was determined to be more prominent in the group of employees with high self-experienced social responsibility perceptions. However, the same moderating effect could not be determined in relation to environment-oriented social responsibility perceptions and trust in the organization. Originality/value Studies focusing on CSR activities were mainly examined at the macro level. Internal stakeholders’ returns to these activities were not sufficiently considered. Contrary to previous studies that examine the link between CSR perceptions measured with Carroll’s pyramid dimensions and organizational trust, the current study examined CSR perceptions with the stakeholder approach. Moreover, the study discovered one of the variables defined as the black box that differentiates the returns that employees provide to CSR activities.

Understanding social networking sites continuance

2018 ◽  
Vol 42 (6) ◽  
pp. 989-1006 ◽  
Author(s):  
Chun-Ming Chang
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Structural Model ◽  
Least Squares Method ◽  
Measurement Model ◽  
Network Size ◽  
Continuance Intention ◽  
Content Type ◽  
Positive Effects ◽  
Partial Least Squares Method

Purpose The purpose of this paper is to develop a theoretical model to investigate the determinants of continuance intention toward social networking sites (SNSs) by integrating the perspectives of the uses and gratifications theory, perceived interactivity and network externalities. Design/methodology/approach Data collected from 255 Facebook users in Taiwan were used to test the proposed model. The partial least squares method was used to test the measurement model and the structural model. Findings The findings reveal that emotional gratifications and social gratifications are the key predictors of users’ continuance intention toward SNSs. Further, the results indicate that perceived network size, perceived complementarity, machine interactivity and person interactivity influence information gratifications significantly, while perceived complementarity, machine interactivity and person interactivity exert positive effects on emotional gratifications. Finally, the results show that machine interactivity and person interactivity impact social gratifications positively, whereas perceived network size and perceived complementarity affect machine interactivity and person interactivity significantly. Originality/value This study is one of the earliest research inquiries to examine the effects of various types of gratifications on continuance intention. It is also one of the earliest studies to identify the antecedents of gratifications from social factors and technological attributes simultaneously.

scholarly journals Understanding lovemark brands

2018 ◽  
Vol 22 (3) ◽  
pp. 272-294
Author(s):  
Apostolos Giovanis ◽  
Pinelopi Athanasopoulou
Keyword(s):  
Hierarchical Model ◽  
Least Squares Method ◽  
Brand Performance ◽  
Brand Relationships ◽  
Love Styles ◽  
Content Type ◽  
Consumer Responses ◽  
Repurchase Intentions ◽  
Emotional Aspects ◽  
Partial Least Squares Method

Purpose The purpose of this study is to develop and empirically test a lovemark measure that can be used to identify how brands of wireless-enabled computing devices are classified based on customers’ respect and love toward them. Design/methodology/approach On evidence drawn from 1,016 consumers of wireless-enabled computing devices (e.g. netbooks and tablets) in Greece, partial least squares method is used to test the validity of the proposed hierarchical model. Findings Results show that a lovemark measure can be conceptualized as a third-order reflective construct having respect and love as its second-order dimensions. In turn, respect reflects on brand performance, trust and reputation, and love reflects on brand commitment, intimacy and passion. The proposed measure presents a very good external validity as it can explain big portions of variance in consumer responses including repurchase intentions, positive WOM and willingness to pay a price premium. Finally, the proposed measure is used to classify eight well-known devices as products, fads, brands and lovemarks and identify the love styles associated with brand relationships. Originality/value This paper provides empirical evidence for measuring and identifying lovemarks using a hierarchical model, which can be further used to develop a more effective strategy for managing the functional and emotional aspects of brands to strengthen consumer-brand relationships.

The effect of clustering on competitiveness improvement in Hebron

2017 ◽  
Vol 28 (5) ◽  
pp. 631-654 ◽  
Author(s):  
Ibrahim M. Awad ◽  
Alaa A. Amro
Keyword(s):  
Structural Equation ◽  
Structural Model ◽  
Model Building ◽  
Measurement Model ◽  
Background Information ◽  
Equation Modeling ◽  
Future Research ◽  
Research Model ◽  
Content Type ◽  
The Impact

Purpose The purpose of this paper is to map the cluster in the leather and shoes sector for improving the competitiveness of the firms. Toward this end, the study is organized to examine the impact of clustering on competitiveness improvement. The influence of competitive elements and performance (Porter’s diamond) and balanced score card was utilized. Design/methodology/approach A random sample of 131 respondents was chosen during the period from May 2016 to July 2016. A structural equation modeling (SEM) analysis was applied to investigate the research model. This approach was chosen because of its ability to test casual relationships between constructs with multiple measurement items. Researchers proposed a two-stage model-building process for applying SEM. The measurement model was first examined for instrument validation, followed by an analysis of the structural model for testing associations hypothesized by the research model. Findings The main findings show that there is a unidirectional causal relationship between improvements of performance and achieve competitiveness and also reveal that the Palestinian shoes and leather cluster sector is vital and strong, and conclude that clustering can achieve competitiveness for small- and medium-sized enterprises. Research limitations/implications Future research can examine the relationship between clustering and innovation. The effect of clustering using other clustering models other than Porter’s model is advised to be used for future research. Practical implications The relationships among clustering and competitiveness may provide a practical clue to both, policymakers and researchers on how cluster enhances economic firms such as a skilled workforce, research, development capacity, and infrastructure. This is likely to create assets such as trust, synergy, collaboration and cooperation for improved competitiveness. Originality/value The findings of this study provide background information that can simultaneously be used to analyze relationships among factors of innovation, customer’s satisfaction, internal business and financial performance. This study also identified several essential factors in successful firms, and discussed the implications of these factors for developing organizational strategies to encourage and foster competitiveness.

What makes users willing or hesitant to use Fintech?: the moderating effect of user type

2018 ◽  
Vol 118 (3) ◽  
pp. 541-569 ◽  
Author(s):  
Hyun-Sun Ryu
Keyword(s):  
Least Squares Method ◽  
Original Data ◽  
The Novel ◽  
Continuance Intention ◽  
Content Type ◽  
Factors Affecting ◽  
Proposed Model ◽  
Negative Effect ◽  
Partial Least Squares Method ◽  
Benefit And Risk

Purpose The purpose of this paper is to better understand why people are willing or hesitant to use Financial technology (Fintech) as well as to determine whether the effect of perceived benefits and risks of continuance intention differs depending on user types. Design/methodology/approach Original data were collected via a survey of 243 participants with Fintech usage experience. The partial least squares method was used to test the proposed model. Findings The results reveal that legal risk had the most negative effect on the Fintech continuance intention, while convenience had the strongest positive effect. Differences in specific benefit and risk impacts are found between early and late adopters. Originality/value This empirical study contributes to the novel understanding of the benefit and risk factors affecting the Fintech continuance intention.

Comparing customer perceptions of hotel and peer-to-peer accommodation advantages and disadvantages

2018 ◽  
Vol 30 (2) ◽  
pp. 1190-1210 ◽  
Author(s):  
Hasan Birinci ◽  
Katerina Berezina ◽  
Cihan Cobanoglu
Keyword(s):  
Local Community ◽  
Structural Model ◽  
Consumer Preferences ◽  
Group Analysis ◽  
Peer To Peer ◽  
Product Performance ◽  
Security Risk ◽  
Content Type ◽  
Customer Perceptions ◽  
Advantages And Disadvantages

Purpose The purpose of this paper is to compare customer perceptions of hotel and peer-to-peer (e.g. Airbnb) accommodation advantages and disadvantages and examine their influence on customer satisfaction and repurchase intentions. The advantages of each accommodation type are conceptualized through perceived travel experience authenticity, whereas the disadvantages are evaluated through the risks associated with staying at each accommodation type, including product performance risk, time/convenience risk and safety and security risk. Design/methodology/approach A cross-sectional survey was designed and disseminated to gather the data necessary to fulfill the study objectives. A total of 391 usable responses were collected for a multi-group analysis of the structural model designed to test the proposed relationships. Findings The multi-group comparison revealed similarities between the peer-to-peer (Airbnb) and hotel guest structural models. Model testing revealed a strong positive relationship between satisfaction and repurchase intention. Perceived authenticity was identified as a statistically significant satisfaction predictor for both accommodation types. Time/convenience and product performance risks were found to be insignificant predictors of guest satisfaction, while safety and security risk appeared to be statistically significant only in the Airbnb sample. Research limitations/implications This study’s recruited sample represented a higher concentration of younger travelers, and, therefore, might only be generalized to the corresponding US traveler group population. Additionally, samples recruited via Amazon’s MTurk may be subject to self-selection bias as any other non-probability samples. Consequently, further research with a larger and more diverse sample is recommended. Practical implications It is recommended for both hotels and Airbnb to strengthen the authenticity of their accommodation offerings to provide a better guest experience and increase consumer satisfaction. Social implications To develop the authenticity component, Airbnb hosts and hotels may offer local experiences to their customers, where guests would be able to engage with the community and to see and feel how the city lives. Such partnerships may not only improve the traveler experiences but also support the local community and strengthen the ties between local businesses. Originality/value This study contributes to the literature by advancing understanding of peer-to-peer (Airbnb) versus hotel accommodation consumer preferences. This study offers relevant theoretical constructs for assessing both accommodation types’ advantages and disadvantages.

How vendor capabilities impact IT outsourcing performance

2019 ◽  
Vol 32 (2) ◽  
pp. 325-344 ◽  
Author(s):  
Meng-Meng Wang ◽  
Jian-Jun Wang
Keyword(s):  
Indirect Effect ◽  
Least Squares Method ◽  
It Outsourcing ◽  
Learning Capability ◽  
Content Type ◽  
Positive Effects ◽  
Moderated Mediation Model ◽  
Underlying Mechanisms ◽  
Internal Integration ◽  
Partial Least Squares Method

Purpose The purpose of this paper is to explore the underlying mechanisms through which integration capability and learning capability influence IT outsourcing performance from vendor’s perspective. Design/methodology/approach This paper develops a moderated mediation model to explain the underlying influence processes of integration capability and learning capability on vendor’s performance. A sample of 237 vendor firms was obtained from China through two separated surveys. The hypotheses were tested with the partial least squares method and bias-corrected bootstrapping method. Findings The empirical results indicate that external integration capability (EIC) mediates the effect of internal integration capability (IIC) on vendor outsourcing performance, and the relationship between EIC and vendor performance is positively moderated by learning capability, while learning capability has a negative moderating effect on the link between IIC and vendor performance. Further, the conditional indirect effect is suggested. The indirect effect of IIC on vendor performance through EIC becomes non-significant when learning capability is low. Originality/value This study highlights the counterintuitive notion that learning capability may not always have uniformly positive effects and figure out the mechanism through which integration capability and learning capability can effectively improve IT outsourcing performance.

scholarly journals Validation of Arnaud’s ethical climate index by public sector auditors in Malaysia

2019 ◽  
Vol 35 (3) ◽  
pp. 345-358
Author(s):  
Chew Har Loke ◽  
Suhaiza Ismail ◽  
A.H. Fatima
Keyword(s):  
Public Sector ◽  
Private Sector ◽  
Ethical Climate ◽  
Climate Index ◽  
Future Research ◽  
Content Type ◽  
Future Studies ◽  
The Public ◽  
Ethical Work Climate ◽  
Main Components

Purpose The purpose of this paper is to empirically test Arnaud’s (2010) ethical climate index (ECI) of measuring ethical work climate (EWC) in the context of Malaysian public sector auditors (PSAs). Design/methodology/approach EWC is conceptualized as four main components with two sub-components. Questionnaires were distributed to the population of PSAs in the Malaysian National Audit Department (NAD). Factor analysis (principal component analysis [PCA]) was used to verify the components of EWC. Findings Results from PCA revealed that EWC, indeed, has four main components. Therefore, the findings of this study provide empirical evidence that validates Arnaud’s (2010) EWC model, although tested on PSAs in Malaysia. Research limitations/implications This paper has a limited purpose, which is to test whether the ECI could be applied to PSAs in Malaysia to derive the original four main components of Arnaud’s EWC. Thus, this study does not evaluate the EWC of PSAs or determine causal relationships between EWC and other variables; these are left to future studies. Practical implications The findings of this study confirm that Arnaud’s (2010) ECI is sufficiently resilient to be applied to the context of PSAs in Malaysia. Hence, future studies could use this index to measure EWC not only in the public sector but also in the private sector. Future research could also further test this index in different contexts. Originality/value Arnaud’s (2010) ECI was originally applied in the context of the private sector in a developed country. Hence, this study adds value by extending the ECI to the public sector in a developing country, Malaysia.

Destination food image, satisfaction and outcomes in a border context: tourists vs excursionists

2019 ◽  
Vol 121 (5) ◽  
pp. 1101-1115 ◽  
Author(s):  
Djamel Toudert ◽  
Nora L. Bringas-Rábago
Keyword(s):  
Structural Model ◽  
Group Analysis ◽  
Local Context ◽  
Market Strategy ◽  
Content Type ◽  
Moderation Effect ◽  
The Usa ◽  
Mexico Border ◽  
Food Image ◽  
The Impact

PurposeThe purpose of this paper is to examine the impact of cognitive destination food image in food expectation, satisfaction and visit outcomes within a local context of the USA–Mexico border. The differences between tourists and excursionists were also assessed for their possible implications in strengthening an active market strategy in the framework of the same objective.Design/methodology/approachFour hypotheses were examined through Squares SEM techniques. The model validation was carried out assessing the measurement and structural model. Additionally a multi-group analysis was performed to test the tourists and excursionists moderation effect. The study used 518 questionnaires completed by US visitors in three important gastronomic regions of the coast of Baja California, Mexico.FindingsThe results suggest that tourists and excursionists obey different dimensions when structuring cognitive destination food image which showed a significant impact on visitor satisfaction and future intentions.Originality/valueThe moderation function of tourists and excursionists in the causal relationships of the research model was analyzed as one of the first explorations in food tourism marketing. In conjunction with other findings, this paper offers specific theoretical and practical implications on how to stimulate gastronomic consumption in these two segments of visitors.

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